Singapore Tourism Board appoints Blk J DDB Worldwide for creative and digital duties

STB.jpgBlk J DDB Worldwide Singapore has been appointed by Singapore Tourism Board as the creative and digital agency for a 3-year hotel career perception and recruitment campaign.

Blk J launced in November last year as an independent creative agency and will be working in partnership with DDB Singapore on this new Singapore Tourism Board project.

Rowena Bhagchandani, Blk J CEO, said, "We are humbled by the STB appointment and by our first win but really the victory lies in the work. So, our sleeves are already rolled-up."
Khalid Osman, Creative Co-Founder, added, "From StarHub to Ministry of Education, our work has always sought to shape the dominant conversation. Which is why, we are super excited by the STB challenge and the opportunity to alter the way hospitality is perceived."


Joe said:

"Independent agency"? Not even remotely.

Douglas Faudet said:

Terrific news. Well won all of you

JC said:

Great job. Congratulations.

Just saying said:

Was STBs current agency too busy or incapable of doing it?
Since it's appointment a year ago, no new STB work had surfaced.
I reckon tourist numbers are heathy and hotel bookings must be full.

Paul Yole said:

Great stuff Joji!

Great news said:

Well done Joji & co.

Well done said:

Great people who deserve great success.

Condolence said:

Doesn't seem like a vey high profile appointment. Making the hotel industry sound like a good place to work…I can already picture the work. It will be testimonial based crap with some cringe worthy quotes. There will also be 3 minute videos along the same lines.

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