Sos Ideas takes Rocket Oil to the streets of Kolkata following a government advertising ban

Rocket Oil.jpgSoS Ideas came up with a quirky ambient idea to promote Rocket Oil from Glamour World. Rocket Oil is an aphrodisiac product mainly used by the man on the street.

Life size cardboad cut outs of men were strategically placed around lamp posts to promote the benefits of Rocket Oil.


Credits - Executive Creative Directors: Souvik Misra, Soubhik Payra. Creative Directors: Sourya Deb, Siddhartha Sankar Ray. Copywriter: Sourya Deb. Art Director: Soubhik Payra.


Real CD said:

I don't usually applaud scammy stuff but I like this.

Also post some real stuff so we can all appreciate how good you really are.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.