D&AD launches 2017 Professional Awards campaign with video starring mums of creatives

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Mums Grid.jpgThe D&AD Professional Awards 2017 are open for entries. Winning a Pencil is often the highlight of a creative career, so D&AD wanted to take a look at the people behind the campaigns and find out what it really means to those who win.

All done through the eyes of those that know them best – their mums. So they sent a film crew around the world ~ including New Zealand ~ to capture the stories only a mother could tell.

 

This is the second year that D&AD has worked with Lucky Generals and Danny Brooke-Taylor, co-founder of Lucky Generals talked about the inspiration behind the campaign: “Your mum. No-one’s prouder of you than her. And imagine how proud she’d be if you won a Pencil.”

 

Creatives whose mum’s are featured:

Ali Ali – Director, Sonny London

Joanna Monteiro – Chief Creative Officer, FCB Brasil

Jose María Piera – Executive Vice President, *S,C,P,F…

José María Roca de Viñals – Chief Creative Officer, DDB Spain

John Allison – Head of 4Creative

Lisa Smith – Head of Design, Wolff Olins NY

Luiz Sanches – Partner and Chief Creative Officer, AlmapBBDO

Rebecca Williams – Design Director, Turner Duckworth

Sally Campbell – Founding Partner, Somesuch

Toni Segarra – Creative Director, *S,C,P,F…

 

Entry Information

Work entered into the D&AD Professional Awards 2017 must have been commercially released between 01 January 2016 and 18 March 2017 and produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 15 February 2017.

 

All awarded work is announced during the D&AD Festival 2017  on 25 – 27 April and appears in the D&AD Annual released annually in the Autumn, sold exclusively through D&AD.