Facebook launches call for entries for its 2017 Facebook Awards; deadline Friday, April 28
The 2017 Facebook Awards is now open for submission. This year, it’s all about the work that moved people. Facebook is recognising some of the best creative work on Facebook, Instagram and Audience Network based on how it made people feel and how it helped businesses grow–the work that made the Facebook community laugh, cry, love, wow and act.
This year’s submission period closes on April 28, 2017.
Visit facebookawards.com to learn more about the entry process and submit your work.
Facebook is introducing new awards categories and a new trophy design to reflect the emotions evoked by great creative campaigns.
New categories of emotion
Facebook’s online community expresses their emotions using the Facebook reactions. And the new awards categories are inspired by the emotions those reactions evoke. How did your work move people?
Laugh: This is the work that made us laugh–the work that captured our attention, got us to crack a smile and caused serious LOLs. It made us feel good and took humor to another level.
Cry: This is the work that made us cry–the work that got us all emotional, inspired compassion and helped us see things differently. It made us think and connected with audiences through storytelling.
Wow: This is the work that wowed us–the work that showed us something we’d never seen before. It made our jaws drop and forged new paths for a brand’s presence on Facebook’s platforms.
Love: This is the work that made us fall in love with a brand–the work that spoke to us where it counts. It won our hearts and improved brand sentiment and perception.
Act: This is the work that moved us to act–the work that woke us up and made us do something. It inspired action, a change in behavior and had a measurable impact on sales or related metrics.
A new trophy design
This year’s reimagined trophy reflects the heart behind work that matters. The metallic heart-shaped balloon design was inspired by the playful futurism of Anish Kapoor and Jeff Koons. And we collaborated with Design Bridge to bring the concept to life.
Looking back at the 2016 Facebook Awards
As we look forward to this year’s awards, what insights can we take away from last year’s winners?
Video was king across every region, with the strongest entries incorporating a Facebook video component. Some of the most effective content focused on humor to drive consumer interest and interaction. It was an impressive turnout, and we can’t wait to see what 2017 has in store.
Show Facebook what you’ve got
You’ve already done the work–now it’s time to get recognized. So what makes a campaign a prime candidate for the Facebook Awards? The answer is threefold: It uses Facebook’s platforms in innovative ways to tell compelling stories, it establishes deep emotional connections with people, and ultimately, it builds powerful brands that drive business results.