Moove Media and Puma cover a wall with easy to peel discount coupons at DTL's Bugis Station

Peel Off Coupons.jpgAs part of the Singapore's rendition of the 'Run the Streets' campaign, Moove Media and Puma lined up a section of a wall in the Bugis MRT station of Downtown Line (DTL) with 2,000 stickers, cleverly placed in such a way that the "Puma" logo is formed. These easy-to-peel discount coupons offer users 30% discount off their next Puma purchase if they have bought PUMA's Ignite Limitless or Ignite EvoKNIT footwear. The idea was conceptualised by Moove and Puma particularly for this location because Bugis+ is where the new Puma store is located. Pums picked DTL, as the campaign's target audience fall between 16 and 23 years old, who can be found commuting on the DTL. Furthermore, the DTL was in close proximity to many schools.
Puma DTL Wallscape.jpgJayne Kwek, CEO, Moove Media said, "We didn't want to just have the usual wallscape in which products are featured. Stickers, placed at the right places, can be an effective way to draw consumers. Since the store was just a stone's throw away, it was a very cost-effective advertisement for our client."

So well-received were these coupons that nearly all were snapped up in just a week, even before the campaign ends on 15 March 2017.


order said:

done before in a much better way

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.