Thailand's national football team faces 'worst face' prank by Vaseline Men via BBH Asia Pacific

Vaseline Men.jpgTop players from Thailand's National Football team literally faced a 'worst face' scenario, thanks to a cleverly orchestrated prank by Vaseline Men.

Vaseline Men's latest campaign for its' SPF 30 face moisturiser tricked players of the Thai National Football Team in a prank using proprietary technology created to deliver the effects of sun damage on the skin.

Vaseline Men2.jpgThe pranks - with already over 3.5 million views on Thai social media - were filmed live, and created staged scenarios where the footballers were led to believe they were losing their popularity as they had become unrecognisable due to sun damage.

Vaseline Men produced expert technology that instantly reveals the damage caused by long-term UV exposure. For the prank, the installation used a hidden camera to map the sun's ageing effects onto people's faces as they look into it.

Vaseline Men3.jpgThree top Thai national football players Jay Chanathip Songkrasin, Sarach Yooyen and Tristan Do were tricked across three different pranks.

The campaign, by BBH Asia Pacific consists of a series of films for Facebook, Thai social networks and Thai national Television.

Richard Kohler, Global Brand Director, Skin Care, Unilever said, "Together with BBH we built a very successful "Worst Face Scenario" campaign for Vaseline Men last year, and the challenge for us this year was to find a way to make it even bigger and better. Being able to harness the Thai National Footballers and creatively deliver our message in a fun, engaging way through their reactions has done just that. We're thrilled to see the promising early results of the campaign, and expect this to have a large impact for us this year, not only on sales but also on building brand love"

Client: Richard Kohler - Global Brand Director, Skin Care at Unilever
Creative Team: Creative Director -Nikhil Panjwani .
Copywriter: Kevin Tosi
Art Director: Marcus Yuen
Producer: Wendi Chong
Account Management: Christianne Pena, Lauren Martin
Planning: Thomas Wagner
Production House: Fresh Film Asia
Director: Giovanni Fantoni Modena
Post Production: The Quiet Lab
Audio Production: Fuse Singapore


Jokes on the agency said:

Im not sure these qualify as a "prank". The original idea which showed guys in washrooms being presented with a haggard image of themselves was far simpler and on point. This just labours to make the point with all those layers of irrelevant stuff.

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