Cannes Contender: Taproot Dentsu Gurgaon

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Lifesaving Wallpaper.jpgAirtel Lifesaving Wallpapers
Taproot Dentsu Gurgaon

In an accident its difficult to inform a victim's friends of family as the pass code on their phone becomes a big hurdle. Airtel found a simple way to overcome this challenge with The Lifesaving Wallpaper. A mobile wallpaper that shows emergency details on phone screens even when its locked.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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