Cannes Contenders: Host, Sydney
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Host, Sydney
Air New Zealand and Qantas. Rival airlines and respective sponsors of the All Blacks and the Wallabies. So, when both teams made it through to the 2015 Rugby World Cup Final, we found a way to up the stakes and create some real brand engagement. It started with a tweet from Air New Zealand to Qantas – a wager over the result of the big game. Before long, #AirlineWager was trending worldwide and had racked up over 2,300 media mentions globally.
Host, Sydney
Waking up early sucks. Just ask expat All Blacks fans. After all, with the 2015 Rugby World Cup being held in the UK, they were in for some disgustingly early starts. So we used Air New Zealand’s All Blacks sponsorship to connect with kiwis living in Australia, and give them a wake up call that was impossible to ignore – a phone call from their favourite players. For the first time, being woken up at 3am so became something to look forward to.
Host, Sydney
With a huge range of deals, features and options, Hotels.com certainly lives up to its new ‘The Obvious Choice’ tagline. So, to launch the new positioning in Australia, and show people just how obvious it was when it came to booking your holiday, we created an integrated campaign that focused on the only people who wouldn’t use the obvious choice when travelling. The same people that make bomb jokes in airports and drink the tap water in Mexico. Travel Rookies.
Host Sydney
Host, Sydney
As part of the hugely successful Meanwhile In New Zealand content platform, we mixed a little Christmas spirit with a lot of Kiwi spirit and gave a young boy in one of the world’s most remote locations a unique Christmas gift – making sure Santa didn’t forget him. Using Air New Zealand staff and lots of Christmas lights, we created a sign that Santa (and the rest of the world) couldn’t ignore. Within days the film earned 2.1 million views. And lots of teary eyes.
Host, Sydney
When it comes to chilli, you have to get the balance just right. After all, it’s hard to enjoy things when they’re too hot. Fortunately, Pizza Hut had nailed it with their Chillidog Stuffed Crust pizza. What better ambassadors to promote this perfect blend of hotness than a miserable group of models, lamenting the problems their ridiculous hotness had caused.
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