Aurvana headphones campaign via JWT invites consumers to plug in to their favorite band

plug in3.jpgCreative Technology Ltd. has launched a campaign, created by J. Walter Thompson Shanghai, that illustrates how the company's Aurvana headphones deliver an immersive listening experience, with audio quality so true that you'll feel like you are directly plugged in to a live performance.

The campaign, which consists of three executions, "Rock", "Rap" and "Reggae", is designed to increase awareness of the Aurvana range, and drive both trial and purchase. The campaign will run in print and on Singapore's MRT stations throughout April and May.
"A great idea that wouldn't have been possible without a brave client" said Carlos Camacho, Executive Creative Director at J. Walter Thompson Shanghai.

"It always feels nice to address our client's needs with outstanding ideas," said Norman Tan, J. Walter Thompson North Asia Chief Creative Officer, China Chairman.

"Aurvana, Creative's premium headphones and earphones created from decades of acoustic heritage and meticulous craftsmanship, epitomizes the art of listening. True audio quality should always sound like it is directly from the artist," said Low Long Chye, General Manager at Creative.

Creative Directors: Norman Tan, Carlos Comancho
Art Directors: Justin Leong, Carlos Comancho, Supparat Thepparat
Copywriters: Selwyn Low, Carlos Comancho
Photographer: Ale Burset
Digital Artist: Diego Speroni

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This blows said:

do y'all even know what strategy is?

this must be the most generic headphone ad in the world….hey look, a headphone that you have to pug in.

and those fellatio faces look gross guys!

RE: said:

This idea is done in 2012 which got shortlisted in CannesLion Print 2012

Pls check this link

suketu said:

Cannes shortlist 2012 have a look campaign

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