Leo Burnett puts in dominant performance to win Agency of the Year at Malaysian Kancil Awards

Leo Burnett KL_Kancil.jpgLeo Burnett Malaysia nabbed the coveted "Agency of The Year" title at the 2017 Kancil Awards, held at the Majestic Hotel in Kuala Lumpur last Friday.

Leo Burnett dominated the award show with a total of 51 accolades including 1 Gold (Lazada "Blast Off"), 15 Silver and 35 Bronze awards.

Speaking about Leo Burnett's strong performance Tan Kien Eng, Chief Executive Officer, Publicis One Malaysia said: "What I have been most proud of is the fact that the winning campaigns were created for some of our largest clients at Leo Burnett. At Leo Burnett and across Publicis One, we are committed to use creativity to deliver future-facing, effective solutions for our clients' communications needs. On the back of the more stringent judging process at the revamped 2017 Kancil Awards, we are especially honoured by this recognition."
This year marked the return of the Kancil Awards following its sabbatical last year to "refocus, rethink and refresh" itself. All entries went through a more rigorous judging process than before, with a jury of more than 50 scrutinizing the submissions. A total of 564 entries were entered into the revamped Kancil Awards this year and a total of six Gold, 26 Silver and 79 Bronze medals were awarded.

Leo Burnett campaigns recognized at the awards show were created for the agency's key clients including Petronas, McDonald's, Samsung, Tenaga Nasional, Maxis, Dignity for Children Foundation (Project B), Carlsberg, Lazada, Coway, Dutch Lady, WOW, F&N and AIA.

Best of Show and 3 Golds went to the Mudah "Hoeeki" campaign from Isobar. Naga DDB also won two Golds.

3 Comments

TD said:

Kancils are meaningless. Lots of Malaysian agencies don't take part in in any more.

Support your local show said:

@TD This is what's wrong with the Malaysian industry. The Kancils are where most of your young talent first get recognised. It's probably where @TD first got recognised but every year different agencies say they are not participating and then two years later they are back. A strong local show helps create a strong local industry. It's the same here in Singapore. ECDs told what to enter by regional ecds blindly following and happy to ignore their local shows and yet pile entries into Cannes that have absolutely no chance of winning. Hundreds of wasted entries to Cannes last year and zero lions to show for it. Smart thinking Malaysia.

Floyd said:

@Support your local show...nicely said in response to @TD. I agree with you 100%. But I also feel the Award Show organisers need to do their bit...and put on a bloody good show worthy of the regional and international sector. Do not give any advantage to the 'haters'.

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