Bestads Six of the Best reviewed by Matt Eastwood, worldwide CCO, J. Walter Thompson
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Matt Eastwood, worldwide chief creative officer, J. Walter Thompson.
In the months and weeks leading up to Cannes, we see a lot of great work appearing across all media. It’s like the floodgates open and suddenly we’re swimming in amazing case study after amazing case study. In Outdoor and Interactive, that premise held true. The work is excellent. And almost every one of the six spots shortlisted in Television could probably go on to win or shortlist at Cannes. For me, the disappointment was Print. Most of the work came from traditionally “easy” categories – toy stores, zoos and, of course, WWF. And, whilst the executions themselves were fairly well done, overall there seemed to be a very light touch in terms of strategy.
My favorite film is the charming Monoprix spot from Rosapark. It’s a beautifully told story with a plot twist that I certainly didn’t see coming. Engaging from beginning to end. The runner up is the iPhone 7 “Barbers” spot. Once again, Apple is making classic Apple ads. And I mean that in a very good way. READ MORE…
1 Comment
enjoyed the APPLE ad.
Quite like the idea of our young guy at the end busily sweeping up all the cut hair into something……camera pulls back – he has swept it into the apple logo…..then fade to a graphic visual of the apple logo.
A fun ad however.