Cannes Contenders: Dentsu Beijing

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Re-pizza.jpgXintiandi Shanghai 'Re_Pizza'
Dentsu Beijing
The Re_PIZZA project, a gastronomic experience that turned potential food waste into great tastes. Dentsu Beijing gathered unused ingredients like tofu, noodles, ice-cream, fruits, candies and more to create over 200 types of Re_PIZZAs.
Picture book without pictures.jpgPicture Book without Pictures
Dentsu Beijing

Dentsu Beijing and Instax encourage children to use their imagination and creativity to complete their very own Picture Book without Pictures.




Sonic Sweetner.jpgSonic Sweetener
Dentsu Beijing

In China, obesity is social problem. Over consumption of sugar is one of the reasons. Lack of awareness of this problem is a contributing factor. In order to help people reduce their sugar intake and enhance awareness of the over consumption of sugar Dentsu Beijing created 'Sonic Sweetener'.

Air Pollution Discount.jpgAir Pollution Discount
Dentsu Beijing

The air pollution in China is depressing. Is there a way to lift the gloom? Kobayashi Pharmaceutical has developed the World's First PM2.5 Entertainment.
"Air Pollution Discount" The higher the air pollution, the greater the discount on Kobayashi masks.

Pocky Orchestra Road.jpgPocky Orchestra Road
Dentsu Beijing

We know when people eat Pocky together, they will be happy together. So we created a new way for people to walk together, and be happy together.




Fami Navi.jpgFami Navi
Dentsu Beijing

Fami Navi guides families to a sage and happy life and teaches children about road safety.

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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