Publicis India and Goomo create a place of total freedom for blind boy Appu and his mother

Appu.jpgThe Great Rann of Kutch in India is one of the largest salt deserts in the world. In this spot Publicis India and one stop travel shop Goomo take blind boy Appu and his mother to a place of absolute freedom.



HJ said:

Congratulations Publicis on coming up with such a spirited and amazing concept.

While it did make my eyes water I think it could have been loads better e.g more inspirational music, and stronger lead-in....perhaps a glimpse of his usual life; restricted and cramped in a dense city. A greater contrast = more impact.

Still think it's worth entering at Cannes however, as it may well pick up some metal.

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