Cannes Contenders: Clemenger BBDO, Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Toshiba: Made in 17 hours

More often than not, batteries in tech devices don’t last as long as the manufacturers claims. So to prove Toshiba’s claim that its Portege Z20T Ultrabook does in fact have an impressive 17 hour battery life, Clemenger BBDO Sydney issued renowned Japanese artist Tomokazu Matsuyama a unique challenge: Create an entire exhibition from scratch on the 17 hour journey from Tokyo to Sydney using only one fully charged Portege Z20T. The challenge began the second Matzu unplugged the notebook in his Tokyo studio. He was then racing against the clock, and the Ultrabook’s battery life, to complete as many artworks as he could during his 17 hour journey to the opening of his exhibition at the Museum of Contemporary Arts, Sydney.

MasterFoods: #MakeDinnertimeMatter

2 out of 3 Australian families don’t eat dinner together regularly. MasterFoods inspired families to make dinnertime matter by reminding them who the most important people in the world really are. MasterFoods and Clemenger BBDO Sydney invited real families to casting sessions around the country. They then asked parents and children separately, ‘If you could have dinner with anyone, dead or alive, who would you choose?’ The parents told Clemenger BBDO Sydney who their heroes were. And so did the kids. Except the kids’ heroes weren’t famous, they were their mums and dads. The online film has had over 90 million views and 1.2 million shares.