Clemenger BBDO, Melbourne named Campaign Brief Agency of the Year for second year running
After finding that elusive formula that combines award-winning creative with being voted the most effective agency across the most clients in the country, Clemenger BBDO Melbourne truly had all angles covered in 2009. The agency delivered a record year at the award shows, posted a record profit, adding $52m in billings and released campaigns that delivered enviable sales results. For the second year running, Clemenger BBDO, Melbourne is Campaign Brief’s Agency of the Year.
No one can deny the awards haul in 2009 was impressive: the most CannesLions in the agency’s history with eight Lions, including two Gold; themost finalists in the entire history of the MADC Awards – going on towin Best of Show and creative leader of the year for the agency’sexecutive creative director James McGrath; five Silver Pencils and twoBronze at AWARD; the Grand Prix at ADMA and five awards at the 2009Australian Effies. Work was also awarded across international showsincluding D&AD, The One Show, Clios, New York Festivals and Adfest.
“Winning Campaign Brief’s Agency of the Year for the second yearrunning is a real career highlight, it’s just absolutely brilliant,”says McGrath.
To read all about it and to check out the annual 2010 CB AgencyCreativity/Billings Index 2009, look out for the print edition outsoon. To subscribe go to Campaign Brief Online or contact CB in Sydney: +612 9247 4933.
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26 Comments
How you like them apples, Sydney?
Congrats Clems
micah
Awesome cover. Who painted/drew it??
Judge 1: Soooooo…….. just to make it clear, we aren’t giving CB AOTY to the only Australian agency to EVER win Best of Show at the One Show and 3 Cannes Grand Prix’s in a single year?”
Awkward silence
Judge 4: Lucky there isn’t a presentation ceremony.
(No I don’t work for Clems or Cummins, but I have worked with most of the creatives in both agencies. Not a complaint, just an observation).
Put it this way 11:19 – would you give the Brownlow to the guy who kicked 18 goals in one game and did nothing much else for the rest of the season? (sorry if the AFL analogy is lost on you)
11:19 For the same piece of work for the same client?? Dream on, mate. When Sapient Nitro Brisbane start producing great work year in, year out for a multitude of clients and different brands, and winning awards for it, rather than the flash in the pan fluke that was Best Job in the World, maybe then they could even start thinking to be considered a worthy candidate. At the moment, it looks like Best Job is Sapient Nitro’s Earth Hour. Or should I call it 15 minutes???
11:19 – I hear what you’re saying, but you can’t award AOTY on the basis of one job. Ok, it may have been the best job in the world, but have you seen anything to back it up?
I thought the dove spot was pretty ordinary
11:19, your answer is possibly in the copy above. One highly awarded piece of work Vs multiple pieces of highly awarded work.
Edited for accuracy:
Judge 1: Soooooo…….. just to make it clear, we aren’t giving CB AOTY to the only Australian agency to EVER win Best of Show at the One Show and 3 Cannes Grand Prix’s in a single year?”
(0.03 seconds of silence)
Judge 4: Of course not. We’re here to award Agency of the Year, not Campaign of the Year. I’d think an agency would need more than a single outstanding campaign to win AOTY, wouldn’t you?
Judge 3: Hang on, that’s not Judge 1. That’s….
(Judge 3 reaches across and tears the clever latex mask off Judge 1’s face)
Judge 3: …. Sean!!!
body of work wins over single piece collecting a lot of medal
John, 12:58 pm
You win my Campaign Brief Post of the Year award for that one 🙂
11.19, you thought you were sooooooooo cool, didn’tcha?
Sorry to disappoint but SapientNitro have won heaps of international awards (even an international Best of Show) this year that don’t have “Best job” written on the trophy. Check your facts before commenting please.
I think 11:19 is suggesting AOTY should go to an agency whose only known awarded work was a campaign to get someone to apply for a job where they get paid $150K to live on a tropical island in a multi-million dollar house – and yes, they can bring their partner to live there for free as well. Oh, I forgot, we’ll also fly them there [and home] free of charge and make them a global media star at the same time. Tough brief!
List them please 3:28. Enlighten us. And we’re talking about SapientNitro Brisbane here, not SapientNitro the whole network.
Yes, please 3:28, do enlighten us. As for the whole network, Sydney runs out of an apartment somewhere and Melbourne hasn’t done anything on note in last 12 months. Or most accurately, since Carolyn and Matt left.
I’ve seen a lot of silly comments on this blog.
(In fact, most of them are!)
But the way 11.19’s was systematically (and correctly) destroyed, discredited and shoved back up his arse was quite amusing. Well done everyone.
Oh, and by the way, did ‘Best Job’ even work?
What were the objectives?
Well done, Clems Melb too.
5.16 it worked – if you count losing the business 3 months after Best Job launched….
Why would Cummins Brisbane win? The one good campaign they’ve ever done was admittedly great, but the poor buggers have nothing else up their sleeve.
From what I understand they came up with the campaign TWO years ago. Since then they haven’t shown a single good idea.
If they’re on a roll, it’s the lamest roll I’ve ever seen.
11.19, think they lost points though for hosting all the content themselves (rather than exploring free avenues such as youtube), resulting in a bill for hundreds of thousands of dollars that neither client or agency wanted to touch.
booooring – get a VB stubbie up ya and GO PIES!
From all accounts, Best Job in the World was the client’s idea.
Let it be noted that the folk from Clems Melbourne don’t get on the blog and bang on about themselves. No DDBoooms in sight.
Good to see an agency who doesn’t do scam winning.
The CB Agency of the Year is the only one worth winning – they always seem to get it right. B&T wasn’t too bad but the others are a joke, especially AdNews (Ikon?) but the turkey goes to the ‘people’s choice’ debacle from Mumbrella (only one credible Melb/Syd agency – Mojo – bothered to enter, but even then they were beaten by SapientNitro, Brisbane! Oh dear).