Day 3+4 @ Cannes Lions through the CB camera

Day three and four in Cannes is when the whole festival really ramps up a notch. 16 different invitations to lunches, beach parties, villa parties and other gatherings means you are forced to be selective. For Campaign Brief the past 2 days social activities included the lovely McCann Asia Pacific balcony cocktails, Serviceplan’s villa party, the Campaign Brief Aussie lunch at La Colombe d’Or, the amazing Times of India Indian beach party, Massive Music’s party and several other lovely catch up opportunities on the Carlton Terrace and the Gutter Bar.

The celebrity count also is growing with Ed Sheeran and Fatboy Slim playing last night at a private gig for News. Solange Knowle is performing for Spotify on the beach. Earlier in the week, Stevie Nicks sang for AOL-Yahoo and The Weeknd performed for MediaLink.

Then there’s Gwyneth Paltrow and Dame Helen Mirren strolling down the Croisette…