Five Asian entries out of 35 worldwide make the cut at shortlist stage of Innovation Lions: BBH and O&M Singapore amongst those shortlisted

Hero Shot Avatars.jpgRoadsthathonk.jpgOnly 35 campaigns have made the cut at the shortlist stage of the 2017 Innovation Lions, including two from Singapore and one from China, India and Japan.

From Singapore both BBH and Ogilvy & Mather are shortlisted. BBH made the cut with "Unlimited Stadium" for Nike and Ogilvy & Mather for "The Cognitive Collection Designed by Jason Grech" for IBM Watson.

F5 Shanghai is shortlisted for "Know You Again" for A1 Glasses, Leo Burnett Mumbai for HP Lubricants "Roads that Honk" and TBWA\Hakuhodo Japan for Cogy Wheelchair.

The teams behind each campaign will be asked to present their concept to the jury live over three days, on 17-18 June in Palais II and then 19 June on the showcase stage at the Lions Innovation Festival.



Phil K said:

I love the Nike Unlimited Stadium!
It's groovy.

But, isn't it the same as what ASICS did with Run With Ryan?

E said:

Ogilvy Singapore doing a video of Australian fashion designer Jason Grech working with IBMs Watson to design a fashion range for Melbourne fashion week. This you have to see. Well you can't because it has been removed from all the sites, including Ogilvy's own site. Hmmm, I smell another scam from those wonderful folks that brought you ads for Death, God, Tourism East Timor, Schizophrenia and , well, you get the idea. And yes, the Nike spot is the same as ASICs Run With Ryan, but the video is so much better. :) Perhaps there should be a category for most improved case study?

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