TBWA\Singapore creates an animated video to celebrate Singapore Airlines' 70th anniversary

SIA_Magic_Pen_1.jpgSingapore Airlines has launched its first-ever animated short film, 'The Magic Pen', to celebrate 70 years of bringing people closer to their loved ones.

The film via TBWA\Singapore tells the heart warming story of a little boy who believes he has found a magic pen, but when it fails to bring his father back from a long business trip, the boy is heartbroken. In the end, the true magic happens when the father returns home earlier than planned on Singapore Airlines to surprise his son.

SIA_Magic_Pen_2.jpgSIA_Magic_Pen_3.jpg"This year marks Singapore Airlines' 70th anniversary and we want to thank our customers for being part of our journey over the last seven decades. 'The Magic Pen' reflects our commitment to place our customers at the heart of everything we do and we are delighted to play a role in bringing people closer together", said Campbell Wilson, Singapore Airlines Senior Vice President Sales and Marketing.

Credits - Executive Creative Directors: Gary Steele, Hagan de Villiers. Global Creative Director: Perry Essig. Art Director: Weicong Chong. Senior Copywriter: Claudia Ribeiro. Group Head, Brand Team Management: Dawn Lee. Group Account Director: Harish Nambiar. Account Director: Fiona Ong. Account Manager: Calgary Ying. Project Manager: Candice Chong. Planning Director: Adrian Adshade. Production: Haydn Evans, Joelle Goh (Six Toes). Animation House: Astatica Sdn Bhd. Sound Studio: Song Zu.


Tosh said:

At least 1.500 SIA employees have liked this on Facebook.

Shareholder said:

Yes! This exactly what SIA needs to pull it out of the red.

Come back Ian....

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