FCB Ulka appointed for creative duties of SBI Mutual Fund India to be handled from Mumbai

Nitin Karkare, FCB Ulka.jpgSBI Mutual Fund, the fifth largest (by AUMs) asset management company in the India, has appointed FCB Ulka for their creative duties. The account will be serviced from FCB Ulka Mumbai.
 
SBI Mutual Fund has completed 30 years of successful operations in India. With a widespread network spreading over 165 branches across India, SBI MF has a strong and proud lineage that traces back to the State Bank of India (SBI) - India's largest bank. SBI MF is a Joint Venture between SBI and AMUNDI (France), one of the world's leading fund management companies.
 
Commenting on the win, Nitin Karkare, CEO, FCB Ulka (pictured), said, "We are thrilled to have the iconic and trusted brand- SBI MF on board! SBI MF is a magnanimous brand, however the category it operates in is challenging. We are delighted to bring alive the new chapter in story telling for the brand, marrying it with the trust the brand has garnered over the years. We look forward to a memorable journey and join hands in the endeavour- 'a partner for life' with the 'never finished' algorithm!"

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.