Tribal Worldwide Hong Kong launches a Facebook Chatbot to introduce Neutrogena's latest Hydro Boost series of products

Neutrogena Chatbot copy.jpgTribal Worldwide Hong Kong has launched a Facebook Chatbot to introduce Neutrogena's latest Hydro Boost series of products, and create an invaluable opportunity to engage with customers prior to making a purchasing decision. The initiative aims to bridge the gap between introducing a brand and customers developing an active interest in a product.

Given the size of Neutrogena's Hydro Boost range, customers stand to benefit from support and guidance during the decision-making process. The Facebook Chatbot acts as a real-time beauty advisor that recommends suitable product combinations based on the nature of each consumer's skin. Neutrogena's savvy new digital assistant guides users through a step-by-step process to help determine their skin's unique needs, and offer personalised skincare advice by recommending the right products. The first 5,000 users can also receive a sample of Hydro Boost Water Gel to try out.

"To truly add value to a customer's experience, you have to be there at the right place at the right time with the most relevant information," said Leo Tsui, Head of Tribal Worldwide Hong Kong. "The chatbot is accessible, easy-to-use and very helpful."

The experience completes the customer journey from online or social to offline or retail by guiding consumers towards their purchasing decision, on their terms.
Neutrogena Chatbot1 copy.jpg"Tribal's intuitive chatbot experience is the perfect solution for mass-market cosmetic brands like Neutrogena looking to offer customers a more personalised experience," said Stephenie Kwok, Senior Brand Activation Manager at Neutrogena. "We are now able to stay connected with our customers from the introduction via a branding campaign, all the way through to the trial and ultimate decision to purchase a product."

The soft launch took place via Neutrogena's Facebook page in October. The platform is earmarked to become a long-term customer engagement channel for one-on-one interactions with consumers. Following its launch, Tribal will roll out a number of major enhancements to the chatbot experience to continue promoting new and existing product ranges.

Credits -
Tribal Worldwide Hong Kong
Head of Tribal: Leo Tsui
Technical & Operations Director: Bocys Lam
Group Creative Director: Marco Lam
Associate Creative Director: Tung Lam
Assistant Art Director: Eve Cheung
Copywriter: Kelvin Wong
Senior Account Director: Koman Ko
Digital Executive: Hester Ma
Account Executive: Coco Tsang
Johnson & Johnson Hong Kong
Commercial Director: Xiqiao Nakano
Head of Marketing: Chloe Kwok
Senior Brand Activation Manager: Stephenie Kwok
Johnson & Johnson Taiwan
Digital Marketing Manager: Michelle Lo

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.