Emirates appoints Leo Burnett Sydney as its Aussie creative agency after a competitive pitch
International airline Emirates has appointed Leo Burnett Sydney to handle its Australian creative account following a competitive pitch.
With a focus on making the brand even more meaningful and relevant for Australians, the partnership will see Leo Burnett Sydney develop local strategies and deploy lateral creative solutions for the evolving Australian media and digital landscape.
Says Pete Bosilkovski, CEO, Leo Burnett Sydney: “We are both thrilled and honoured to be partnering with Emirates who has built a reputation as one of the world’s best airlines and continues to redefine and lead the travel and aviation market through innovation and customer experience. We love to partner with brands that share an obsession with customer experience and innovation and we look forward to collaborating with Emirates to help build on the tremendous affinity that exists for the brand in Australia. It’s with great pride that we announce this win.”
Says Christopher Galanto, SVP Advertising, Emirates: “Emirates can confirm that we have appointed Leo Burnett as the airline’s creative agency partner for Australia. During the RFP process, the Leo Burnett team demonstrated an excellent grasp of our strategic, brand and tactical communication requirements, and the ability to demonstrate inspiring creative work across channels. We look forward to working with them.”
6 Comments
Poor Y&R.
Defence, AusPost, NRMA and now Emirates.
Do Leo’s actually win anything.. doesn’t ever make sense.
Y&R is over, but from one agency out of touch to another..
I imagine that until clients stop being agencies ‘lovies’ the wheels keep on turning for the dinosaurs.
I suppose they won it because the gave the most compelling reasons
The dinosaurs have all good houses in Yarra, Woolhara , Double Bay and Bondi.
Best of luck.
Defence – old news.
Aus Post – fiction. They never lost it.
NRMA – still very much where it was.
Emirates – great airline………
Well you 2 need a little hug don’t you? Both been sacked by Y&R and Leo’s?
Lighten up.