January 2018 Archives

AQUAFINA.jpgPepsiCo and BBDO Guerrero Philippines have partnered up to launch the beverage company's global brand of purified water: Aquafina.

PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others.

Aquafina is the world's best-selling water and having gone through the best technology available to purify water, the brand guarantees purity in every bottle. In launching this product in a fast-growing Philippine market, PepsiCo introduces the brand's new spokesperson Pia Wurtzbach, who knows what it takes to be the best.
Washable Book key visual.jpgOn January 15, 'Hand Washing Day' in Japan, McCann Health announced that together with ANGFA they have developed the world's first* picture book, "Washable Book" that provides children an experience to enjoy a story by washing the hands of the character in the storybook with a germicidal soap, which prevents infectious diseases. Children will thereby learn that germicidal soap can dramatically change their future.

In developing countries, 6,000 children die every day from infectious diseases.
Matt Cullen.jpgArcade Singapore has has secured the social media communications for Kinder Joy and Bueno across South East Asia. The brief includes content strategy and creation, creative planning and execution, and digital production. Markets are Indonesia, Thailand, Philippines, Malaysia and Singapore.

Matt Cullen, Arcade Founder and CCO (pictured) said, "We are excited to kick off 2018 with some major new business wins. At the end of the day, what clients value is quality of strategic thinking, a clear vision for their brand and work that delivers commercially."

Arcade has also won regional social media duties for Comfort, the world's leading fabric conditioner, owned by Unilever. And a Singapore based brief to rejuvenate Transitions photochromic lenses for a younger audience.
Honda City 1.jpgDentsu One has launched a new campaign to mark Honda City's 20 years in the Indian market.
Honda City has been at the forefront in its category since inception. However, it is a lesser known fact that the brand has battled multiple competitive threats over a period of 20 extensive years and has remained at the top as a true category-leader. The landmark of successfully leading for 2 decades is a reason to celebrate and initiate a conversation with the loyalists and intenders alike, and continue the legacy of being at the top.

Timberland_AdParlor.jpgAdParlor Asia Pacific has been appointed by Timberland as their regional social media agency for Malaysia and Singapore. AdParlor's Malaysia team will develop and execute the social strategy, creative content and community management, for both markets.
"Timberland has a rich heritage and brand story. Whether physically in the outdoors or digitally on mobile, they have always been about innovating and exploring new frontiers. Social is both a great way to tell their story and enable consumers to be part of it, and I look forward to working with the team to engage and build the buzziest brand on social," said Matt Sutton, CEO, AdParlor Asia Pacific.
Lars Bjorge.jpgTBWA has appointed digital specialist, Lars Bjørge, to the role of executive vice president and head of customer acquisition, TBWA\Asia, effective April 2018. Bjørge (pictured) joins from PHD where he held the role of chief digital officer, Greater China from 2011 - 2018.

Ian Pearman, president, TBWA\Asia said, "I'm thrilled Lars is joining the TBWA collective, and his depth of expertise remains within the Omnicom network. TBWA's ambition is to disrupt existing agency practices for the benefit of our clients, and to achieve this we must attract best-in-class talent who will elevate our overall digital IQ, deepen our capabilities, and keep us in the top spot when it comes to developing the next generation of communications.

"Lars is tasked with building a centre of excellence in data-centric performance marketing, integrating this with TBWA\Asia's creative practice, and rolling these capabilities out across our entire network in Asia."
Screen Shot 2018-01-19 at 6.38.49 am.jpg56,400 consumers worldwide have been asked by research company System1 which ads made them feel something. The global survey by System1, reveals of the 56,400 consumers questioned, what commercials had the most emotional impact. The 705 ads were chosen from a base of industry award-winning or virally successful TV ads and digital films.

ADK Japan has produced the world's second most emotional spot for 2017 for YKK's 'Zipper & Bears' spot.
One Club 2018.jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design, has announced that Melvin Mangada, chief creative officer, TBWA\Santiago Mangada Puno Philippines (pictured top right) and Guan Hin Tay, global executive creative director, J. Walter Thompson Singapore (top left) will sit on the Advertising jury at the prestigious ADC 97th Annual Awards.

Lili Jiang, creative director, Cheil Worldwide Hong Kong (bottom left) and Yasu Sasaki, head of digital creative, executive creative director, Dentsu Inc. Japan (bottom right) will sit on the Interactive jury.

The club also announced juries for Advertising and Motion/Film Craft. 32 creative leaders representing 12 countries will judge work from around the world based on the show's historic focus of honoring excellence in craft, design and innovation. 

Entries can be submitted via http://www.adcawards.org, deadline is January 31, 2018.
SAHARATH SAWADATIKOM.jpgSaharath Sawadatikom of CJ WORX in Bangkok will lead the Direct Lotus and Promo Lotus categories as Jury President at AdFest 2018.

Sawadatikom is Managing Director, Creative and Partner at CJ WORX, which won Independent Agency of the Year at AdFest in 2017. CJ WORX is behind award-winning works like 'The Unusual Football Field', which won Thailand its first Design Grand Prix at the Cannes Lions last year, along with two Grande Lotus Awards at AdFest.

"It is a wonderful honor to be leading the Direct and Promo jury panel - two categories that have fascinated me since I was young. Direct is a small category in the big world of advertising involving specific targeting with an idea. Promo is all about spending a limited period of time with an idea. These two categories are different from any others, so I'm looking forward to seeing which agencies are leading the way in these fields today," said Sawadatikom.
Mahesh Reddy Voncha.jpgIPG Mediabrands Malaysia has appointed Mahesh Reddy Voncha as Head of Performance for Reprise.
In this role, Voncha (pictured) will spearhead digital initiatives within IPG Mediabrands's full-service Paid Search, Performance and SEO arm, working across all clients to lead adaptive digital solutions that tackle business bottlenecks and deliver measurable results.
Chief Executive Officer, Bala Pomaleh said, "Mahesh has a deep understanding of the digital marketing ecosystem, and is able to implement this knowledge with a pinch of creativity to get desired digital results for clients. This is a positive step forward for Reprise, as we see him lead the team to drive digital performance strategies across our portfolio of clients."
FAMOUS FAMOUS SONAL DABRAL.jpgSonal Dabral, who is group chief creative officer and vice chairman at Ogilvy India, is also serving as a judge on this year's One Show Film jury continues the support for the call for entries with "The One Show 2018: "Famous Famous" with Sonal Dabral" campaign.

Emily Kousah and Intan Mokhnar.jpgJones Knowles Ritchie (JKR) has appointed Intan Mokhnar as managing director of its Singapore office.
Mokhnar (pictured right) joins JKR after 15 successful years with the BBDO network, most recently as managing director of BBDO Proximity Indonesia. Beginning her career as an account director with BBDO Malaysia, Mokhnar later joined BBDO Singapore in 2006 and soon rose to the role of general manager. In 2013, Mokhnar's energy, passion and credentials saw her named in Campaign's '40 Faces to Watch'.
In her new role, Mokhnar will continue to spearhead JKR Singapore's collaborations and growth in the Asian region. Recent work by JKR includes the award-winning Disappearing Tiger campaign for Tiger Beer's collaboration with the World Wildlife Fund (WWF).
Dealskyfall-gamescreen.jpgBig Bazaar, one of the leading hypermarket chain from Future Group, for the first time creates a mobile game to promote its mega property, 'Big Bazaar Sabse Saste 5 Din'. Designed and executed by L & K Saatchi & Saatchi India, Big Bazaar's 'Deal Skyfall - Sabse Saste 5 Din' game is set to transform the shopping experience in India. Consumers and gamers can play the game and win shopping vouchers worth up to Rs. 1 crore.
Revolutionising the shopping experience in India, Big Bazaar started the first ever Republic Day Sale in 2006, which has over the years come to be known as Sabse Saste Din. Celebrating the 12th successful year of Sabse Saste 5 Din, Big Bazaar has owned the period around Republic Day and has been a trendsetter. Big Bazaar is the only brand to offer the BIGGEST shopping days, with a presence of around 250 stores PAN India. Additionally, it is the only brand to offer largest range of offers across all categories.
Pawan Sarda, ‎Group Head- Digital - ‎Future Group said, "With Deal Skyfall - Sabse Saste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in virtual world get you a chance shop in the real world for free."
MikeMcKay.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mike McKay, partner and chief creative officer, Eleven Inc. in San Francisco.

Favourite: MLA "Lamb Side Story". In advertising, we often try to tap into politics, but clients rarely allow us to do so. So I admire this agency for pulling this one off. Not only does this video poke fun at our deep, political divide, but it also makes fun of itself. Which, I believe, is a good way to make consumers like your brand. Using a musical to highlight the clash between the two groups is a tongue-in-cheek way to set-up the problem, before revealing the one thing both sides can agree on: Australian lamb. While it's a very entertaining video, I would cut it down in length. It feels a bit too long for consumers who tend to "skip" whenever possible. READ MORE...
Sameer & Silas.jpgThe 2018 APAC Effie Awards has appointed Sameer Desai and Silas Lewis-Meilus as the next two heads of Jury.

Desai (pictured left) is the Global Head of Consusmer Healthcare for Mundipharma. With over 22 years of experience in FMCG, Consumer Healthcare and Pharma, while being based in Mumbai, Dubai, London and Singapore, Desai has a proven track record for growing brands into dominant market positions across different categories and geographies.
iris Creative Team.jpgIris Singapore has made four appointments in its creative department and two senior promotions.
Iris welcomes Diego Barboza, Zi Wei Tan, Jenson Lee and Dominic Ho into the creative family as the agency gloves up for 2018. Barboza and Tan, both appointed as senior creatives will be reporting to Cheng Shu Yau, Deputy Creative Director to continue to raise the creative bar of Starbucks, Shell and other accounts .
Lee and Ho, Senior Visual Designer and Creative respectively will be reporting to Shawn Foo, Deputy Creative Director and will be responsible for pushing high standards of creative excellence on MBS, Chang and other accounts.
Giao Phan and Andrew Chu.jpgBBDO Asia has appointed Andrew Chu as Executive Creative Director of BBDO Vietnam.

Chu (pictured right) joins BBDO from GREYnJ United in Bangkok where he was instrumental in growing the agency's business and reputation locally and globally. He is the first and only creative in the agency's history to bring in three Cannes Lions in under three years, and is passionate about delivering campaigns that are highly creative and effective.

With a career spanning over 12 years at some of Australia's and Thailand's best agencies, Chu's work has been recognised in major industry award shows such as Cannes, CLIOs, One Show, LIAs, the New York Festival, Spikes Asia, Adfest and Ad Stars.
Sa'ad Hussein.jpgSa'ad Hussein is leaving TBWA\Malaysia to return to Singapore after spending close to 20 years in Malaysia.

Hussein co-founded and managed the creative shop Sil Malaysia in 1996 and in 2006 TBWA\Group acquired the agency naming it Creative Juice. Hussein was the executive creative director and managing director of the unit, before assuming the TBWA Group CCO position in 2013, which saw Hussein oversee both TBWA and Creative Juice's portfolio of clients.
Yale-NUS College logo.jpgYale-NUS College - a leading liberal arts and science college in Asia - has selected Hakuhodo Singapore as its collaborative partner for its College Admissions campaign this year in a competitive multi-agency pitch. Hakuhodo was appointed the agency to develop a fresh Admissions and Financial Aid campaign for Yale-NUS, through an open tender called by the College in August 2017.

Stink Films signs director Joachim Back globally

Joachim Back.jpgStink Films has announced the global signing of Academy Award-winning director Joachim Back (pictured). He will be represented out of Shanghai, Beijing for China, southeast Asia and Australasia

The signing comes at an exciting time for Stink, with investment in music, film and TV, agency and brand relationships, and growing its global network all planned for 2018.  "Our vision for the future of Stink is based on great talent, moving freely between advertising and entertainment, across geographic and cultural borders, making the most compelling work in the world. Joachim is one of those rare talents," said James Morris Stink Global CEO.   

A leading visual storyteller with a unique sense of humour, Back's work has been recognised at the highest level internationally. Winning an Oscar in 2010 for the darkly satiric short 'The New Tenants', he is just as noted for his commercial work, having worked with many of the world's biggest brands and agencies.  Named in the Gunn Report several times, his famous work includes the charming 'Smallest Bar in the World' for Amstel, Citroen's brilliant 'Dog Stretching', the ugly duckling to 'Swan' tale for Audi, the smart Land Rover '7th Wheel', D&AD winning short films 'Big Bear' and 'Here's to Twinkle' for Chivas Regal, and not forgetting his legendary 'Beep' campaign for Viagra, the most awarded ad globally that year, which hilariously got round regulations by using the little blue pill to beep out characters talking about its effects. His most recent work for Publicis Italia and Renault Scenic, 'Great News', is characteristic of Joachim's style, amusingly delivering a safety message as the driver receives unwanted news.
Fred_Dahlberg.jpgIndependent digital agency AnalogFolk, has appointed Fredrik Dahlberg as creative director. Dahlberg (pictured) will be responsible for the development of the agency's copy arm as well as bolstering the agency's creative and conceptual capabilities.
Dahlberg's ideas and copywriting have rendered him more than 20 International Awards. Most recently his work on The Humanium Metal Initiative, was awarded an Innovation Grand Prix at the Cannes Lions Festival, a Grand Prix at Eurobest and a Yellow Pencil at D&AD. A statement by the Cannes jury president regarding the win said, "Everything that won an award did something extraordinary, but what made Humanium so special was the holistic thinking about an entire new business - from the brand creation to the business model, supply chain and execution."

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he mulls over his New Year's resolution: catch up with old friends

New Year's resolution: catch up with old friends
Okay, first off belated Happy New Year to you if you happen to be reading this. It being the New Year of course I was mulling over a few ideas for my New Year resolutions, of which the shortlist was:
1.    Stop trying to copy Kim Shaw's happy hour photo moments every time I go for a drink.
2.    Go to the gym more often. (Not to do any exercise..just pop in, have a look around and admire the equipment.)
3.    Eat less wasabi sandwiches. I'm sure it can't be good for you.
4.    Stop imagining Arsenal are the same team they were 15 years ago and move on.
Organ Donation Heart.jpgWith more than 5,00,000 people dying every year due to non-availability of organs, ORGAN India wanted to make people aware about organ donation being an important and a necessary practice. Though the problem was big, but it had a very simple solution and that was to make every person aware about organ donation. If every person starts donating organs, each donor can save up to nine lives and if the donor donates tissues, he can save many more. Thus the idea from DDB Mudra for the creative was born "Life is a gift". This simple idea was a perfect fit for achieving the brand's objectives as donating organs, saves lives and hence it is the greatest gift for the one who is in need for it.

Credits - Director: Sonal Dabral. Executive Creative Director: Subhashish Datta. Art Director: Manoranjan Kumar. Copywriter: Manoranjan Kumar. Account Manager: Vinshul Upadhyay.
Vespa (RED).jpgIn mid 2017 Dentsu Webchutney India was entrusted with the digital, social, creative and media buying duties for Piaggio's Vespa and Aprilia Brands in India. The agency has launched digital campaigns for these brands.

Piaggio India's trendsetting Vespa launched the (RED) edition in India as an extension of its existing global collaboration with RED, organization that partners with global brands to create awareness and support the fight against HIV/AIDS. The sale of each Vespa (RED), which was presented by Actor and UN Women Goodwill Ambassador, Farhan Akhtar, at the launch event, contributes to financing the Global Fund to fight AIDS in India.

The digital campaign for Vespa (RED) kicked off with a series of teasers, creating excitement about the collaboration and introducing RED while educating audiences on the significance of this charity and the partnership.
From L to R; Ian Choe (Group Account Director),  Wendy Chiu (Head of Design), Kenny Loh (CEO), Leong Siew Yee (GM- Shopper Marketing), Jason Wong (Group Managing Director).jpgGeometry Global Malaysia has added Below-The-Line (BTL) services for Digi Telecommunications to its roster of services that currently includes digital and PR.

The BTL scope of work for Digi encompasses total retail communication - prepaid, postpaid, broadband and corporate, inclusive of any B2B communications work. The BTL work will take effect immediately from 1st January, 2018 through to 2020, with an option to renew for another year.

"The win for BTL was very much like receiving a piece of a puzzle that completes the whole picture. Our work in BTL will complement and leverage on any opportunities that we find in Digital and PR and vice-versa. This in turn will allow us to better serve, design and oversee the Digi consumer purchase journey. We want consumers to not just buy, but inspire them to make the right choice and help them feel good about the decisions they made. Simply put, we want them to buy well and confirm that we understand how important those decisions are to them. With that said, we look forward to inspiring more of Digi's customers and realizing Digi's vision as it seeks to continue its consumer digitization efforts," said Kenny Loh, Chief Executive Officer of Geometry Global Malaysia.
Screen Shot 2018-01-16 at 6.50.09 am.jpgThe One Club for Creativity has today announced the 40 creatives who will judge work on the four Design categories of the prestigious ADC 97th Annual Awards.

In accordance with the Let's Make The Industry 50/50 Initiative, launched by ADC in 2013 to promote equal participation for women and men on award show juries, boards of directors and event speaking opportunities, this year's Design juries consist 23 woman and 18 men representing nine countries who will judge work from around the world based on the show's historic focus of honoring the best in craft, design and innovation.  Entries can be submitted via http://www.adcawards.org, deadline is January 31, 2018.
Lufthansa German Airlines_Swiss International Air Lines_Austrian Airlines.jpgLufthansa Group has appointed MullenLowe Group China as its social agency for Lufthansa German Airlines, Swiss International Air Lines and Austrian Airlines in China.

Under the new hypersocial offering, which leverages the agency's creativity, social capabilities and technological expertise, MullenLowe Group China will provide a holistic social media solution that includes social content, owned and third party platform management, influencer marketing and social CRM services.

"We're delighted to be working with Lufthansa Group in China. Our social offering, made specifically for forward-thinking brands in China, will ensure these best-in-class airlines stand out in this highly competitive industry," said Richard Tan, Chief Executive Officer of MullenLowe Group China.

Jonathan Tse joins dentsu X China as president

Jonathan Tse.jpgBeijing Dentsu has appointed Jonathan Tse as the new President of dentsu X China, the media business arm of Beijing Dentsu. Based in Beijing, Tse will report to Akimasa Baba, CEO of Beijing Dentsu.

Tse (pictured) will be responsible for strengthening Dentsu's media planning capability in China. In pursuit of delivering greater value to clients, he will take lead in enhancing the company's comprehensive media planning capabilities geared up with the Data-driven IMC that Beijing Dentsu is proposing, through fully utilizing data analytics as well as Dentsu's unique assets in sports, entertainment and IP. Before joining dentsu X, Tse worked in MindShare, MAXUS China, and served in MediaCom China for 12 years, successively holding the positions of general manager, managing director, vice president, etc.

R/GA Singapore creates the 2017 year with Uber

Uber.jpgR/GA Singapore gathers a base of 5,000 story and song combinations to create a 'Year with Uber' which allows each user to generate content that are location-specific and unique. That is why users in Thailand will see tuk-tuks, encounter tai-tais (wealthy aunties) in Singapore, the iconic Melbourne Cup and Sydney's New Year's Eve fireworks in Australia, the national sport of cricket in India. Festivals and holidays like Ramadan, Christmas, and Deepavali, is also featured. Each user has a different experience up to Two and a Half minutes of video totally customized depending on the personal history of rides of 2017.

ChangeTheClap.jpgOn International Human Rights Day, BBDO and Proximity Pakistan collaborated with Asia Pacific Transgender Network to bring a crucial issue to the forefront with the launch of a campaign called #ChangeTheClap - to raise awareness about the hardships faced by transgender people in Pakistan, help fight transphobia and advocate equal opportunities for them.
MELVIN MANGADAlr.jpgAdFest will welcome one of the most influential figures in Philippine advertising, Melvin Mangada, as jury president of Design Lotus and Print Craft Lotus at AdFest 2018, which runs from 21st - 24th March.

Mangada is chief creative officer at TBWA\Santiago Mangada Puno. He is the first Hall of Fame member inducted by 4A's Creative Guild of the Philippines.

Recently, he steered TBWA\Santiago Mangada Puno to win the 4As (Association of Accredited Advertising Agencies of the Philippines) Agency of the Year Award six times.
Komal Lath- Co-founder, Tute Consult.jpgTute Consult, a PR agency headquartered out of Mumbai has won the public relations business for nutraceutical brand, Setu part of OmniActive group. The account was won following a multi-agency pitch.
As part of the mandate, the agency will manage the consumer and business led public relations as well as advocacy management for the brand. From a consumer and business outreach programme perspective, Tute Consult will work to position Setu as a new-age natural solution for the modern lifestyle that promotes overall good health by following a strategic and customized communications approach. While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets. Tute Consult will work closely with the team at Setu to ensure seamless integration and delivery to create business impact.
Talking about the win Komal Lath- Founder, Tute Consult (pictured) said, "We are excited to join hands with Setu to manage their strategic communications for the brand. Having worked with both start-ups and established companies, we bring learnings from both sectors to the table enabling Setu to leverage the same. With committed teams, our strength in evidence-based, ideas-driven and result-oriented communications, we are certain that this partnership will help build and enhance Setu's reputation in India."
Flipkart.jpgAs a step-up from the brand's 'Be Trendy. Always.' campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion.

A study done by The Boston Consulting Group (BCG) and Facebook says India's fashion e-commerce market is expected to grow four-fold to as much as Rs 2 lakh crores by 2020. Currently, online fashion portals account for four to five percent of the total fashion market, compared to sales from department stores put together. The research also suggests that consumers are increasingly going online to discover latest trends, designs and brands. In the light of this study, Flipkart's objective to be the preferred destination for Fashion in the country seems to be very prudent.

GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.  Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.

After 5 years Andrea Hayes to depart Spikes Asia

Andrea Hayes2.jpgSpikes Asia has announced that Andrea Hayes will stand down as Festival Director after five years in the role.

Hayes (pictured) assumed the role of Festival Director in 2013, having already spent five years at Haymarket Media Asia. During her leadership, the Festival hit record-high attendance and awards entry figures and successfully integrated new sectors such as health, innovation and entertainment into the event. She was also instrumental in the evolution of the Digital Asia Festival awards and the Asia Marketing Effectiveness & Strategy awards into the Tangrams Effectiveness @ Spikes awards. The Tangrams are now the premier awards honouring outstanding marketing strategies that deliver real business results.

"The current status of Spikes Asia as the region's premier creativity festival is down to Andrea's tireless passion for the event. As a Festival Director Andrea leaves a powerful and lasting legacy and her successor has some very big shoes to fill. I'd like to thank her personally for all her hard work and energy she has poured into the event over the last five years," said Terry Savage, Co-Chairman, Spikes Asia and Chairman, Cannes Lions.
Chong & Marcus.jpgAs Serviceplan International continue to expand their unique House of Communication model across the globe, making strategic creative and management hires to reflect their increasingly global outlook, Serviceplan China has appointed Chong Kin as Chief Creative Officer Greater China (pictured left), Marcus Ma as Managing Director Beijing (pictured right), and Lili Pang as General Manager Shanghai (below). Kin and Ma have joined Serviceplan China from Ogilvy & Mather Beijing, where they were responsible for the AUDI China account.

Together with the new Management, a strong team of creative, as well as strategic and client servicing talents bring their expertise to the office in Beijing and Shanghai. The spirit is good, the team ready to conquer the big competition in the market, and the first new clients are already in the pipeline.
(L-R) Zhengda Z, Frank Zhang, Phil Kono, Phil Teeman.jpgDentsu Aegis Network has announced that &c will become strategically aligned with Merkle in China. The combination of Merkle China and &c will create a fully integrated offering across digital and performance media, data, analytics, CRM, marketing  technology, and loyalty programs. &c's footprint and scale in China will accelerate Merkle's global growth in China, while Merkle's data and technology capabilities will greatly enhance &c's offerings to its client base. The strategic alignment sets the stage for both agencies' next phase of growth. The new brand will be named as Merkle &c.
Tiger Beer 1.jpgTiger Beer has recently launched its Chinese New Year campaign titled 'The Reunion Project', with the aim to uncage the significance of this festive tradition to inspire Singaporeans to make their reunions meaningful by reuniting with loved ones.

Building on the theme of reunions introduced during Chinese New Year last year, The Reunion Project (2018) kicks off with the launch of a film, featuring the story of 65-year-old David Lee, who has three kids who are currently living and working abroad - Donna Lee in Oakland, California, Lee Wai Min in Amsterdam, and Daniel Lee in Toronto. You may watch the video on Tiger's microsite and FB page.

RR Kabel_Bani J.jpgPropelled by the successful launch of its previous campaign, RR Kabel is creating a buzz again with its new campaign. Being the pioneer to introduce the patented Unilay Core Technology (UCT) to cables in India, RR Kabel created a digital awareness activation about choosing wires with UCT.

IdeateLabs made a series of videos by personifying Electricity and UCT, and illustrating their friendship. The series starts with Electricity's search for his best friend, UCT; finally finding him at the RR Kabel factory. The videos that follow highlight the features of RR Kabel's UCT, and how it helps provide safety, even as it saves on the power bills.

Yuli Setiadi.jpgOgilvy Indonesia will become fully OneOgilvy this year to offer full a services approach to clients.
To this end Ogilvy Indonesia has made several changes in their structure and promoted long time Ogilvy social and digital lead, Yuliani Setiadi to lead Consumer Experience domain,  which comprises of former Social@Ogilvy and OgilvyOne capabilities, and welcomes Insani Karunia as General Manager for its boutique brand agency SoHo Square. Both women are recognized by the industry as the best in their field.
Setiadi (pictured left), was General Manager of Social@Ogilvy and her rise to lead Customer Experience or affectionately called CX domain is well forecasted. Previously based in the Netherland, Setiadi returned to Indonesia in 2012 and immediately applied her planning skills into the then fledging Social@Ogilvy. Since then, she has managed to grow the business tenfold as well as won awards for Ogilvy during her leadership. She combines her tech-savvy nature with a business instinct that zooms in on commercial results for clients. Setiadii brings the perspective of millennials to her role by being the youngest member of the Ogilvy Indonesia's Executive Committee. Her 'learn fast, fail fast' principle has been key in bringing Ogilvy's digital transformation to life.
increase-arrow-clipart-1.jpgDentsu Aegis Network's latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.

Asia Pacific ad spend growth is forecast to accelerate to +4.2% in 2018, up from +3.5% in 2017.

The region is forecast to be the leading contributor to global ad spend growth in 2018, contributing 39.7%, US$8.1 billion of the total US$20.3 billion incremental global increase, led by markets China, Japan, India and the Philippines (see table below).
57931751.jpgx3nwq2uk5b5ybskuypd2.jpegThe One Club for Creativity, the world's foremost non-profit organisation celebrating creative excellence in advertising and design, has today announced the jury for its new Health, Wellness & Pharmaceutical discipline for The One Show 2018.

Amit Akali (above left), chief creative officer, Medula Communications / 'What's Your Problem' Brand Solutions, Mumbai, India and Masaya Shimizu (above, right), planning director, Dentsu, Tokyo, Japan have both been selected as jury members.

Entries can be submitted via http://www.oneshow.org, deadline for entry is January 31, 2018.
Anil S Nair.jpgThe Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi Mumbai for their creative duties. The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy, among others.

The account will be handled by the agency's Mumbai office. The agency will be responsible for the Above The Line as well as Below The Line creative duties.

Anil S. Nair, CEO & Managing Partner at Law & Kenneth Saatchi & Saatchi India (pictured left) said, "It is particularly exciting to be chosen as Muthoot Pappachan Group's consolidated AoR. It is rare to see a group who adds so much value to the customers' lives and creates life enhancing impact."

Sanjeev Shukla, Chief Marketing Officer at Muthoot Pappachan Group said, "The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement and commitment. Our Group's credo is Believe in Blue and we look forward to partner with Law & Kenneth Saatchi & Saatchi in our journey to take Blue Muthoot beyond the blue skies."
LambSideStory_Summer Lamb2.jpgLambSideStory_Summer Lamb1.jpgAustralia: The highly anticipated summer campaign for Australian Lamb via The Monkeys Sydney has launched - singing, dancing and celebrating the one thing all Australians can agree on this summer, lamb.

Building on the long established We Love Our Lamb brand position of unity and inclusivity, the integrated campaign inspires people to put aside their differences, big and small, and come together over lamb.

The campaign launches with the new long-form advert directed by Paul Middleditch, which sees a modern day lamb barbeque get a Broadway musical makeover. With the stage set, Australia's diverse opinions go head to head, before ultimately showing that lamb is the one thing that brings everyone together.

Mi Band HRX Edition.jpgWe live in an age of lung-busting endurance epics. Of early mornings and ice baths. Of failed attempts and constant hurt. What unites us is the need to be better. That we don't want to lose. That maybe the next time we will score that goal or smash that PB. This campaign by TBWA\India is about championing the extremes that athletes can go to push themselves the extra mile. Exercise is truly democratic, and for us athletes could be the champion on the track or the man brisk walking down the beach.

Three Little Pigs.jpgAIU Insurance Company in Japan and the Fuji Fire and Marine Insurance company completed their planned merger on January 1, 2018 to begin operations as AIG General Insurance. At the same time they launched a new TV commercial campaign to mark the start of the new company. The series of commercials, featuring well known fairy tale characters The Three Little Pigs and Little Red Riding Hood, are being broadcast throughout Japan.

Manav Ahuja.jpgLeo Burnett Orchard India has made some key senior management changes. The agency has brought on board Manav Rai Ahuja as Vice President & Branch Head - Mumbai. The branch's former Vice President & Head, Sharmine Panthaky, has moved to the Bengaluru branch in the same capacity. Panthaky now heads the branch overseeing the Amazon India business, Leo Burnett Orchard's largest client. The duo will report to Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard. At Leo Burnett Orchard Mumbai, Ahuja will work closely with Executive Creative Director Amod Dani.
Ahuja (pictured left) comes from Leo Burnett India's Gurugram office, where he was the Vice President. He joined the agency in 2009 to launch Telenor in India. His advertising experience spans 14 years, of which he has spent the last eight with Leo Burnett India. He has also had stints with Lowe, McCann Worldgroup and Ogilvy & Mather in the past. He has worked on some of the biggest brands in the country namely Coca Cola India, Maruti Suzuki, General Motors, SBI Card, Uninor, Snapdeal, Perfetti, LG, Motorola and Yahoo! He has also worked in the high-end luxury retail sector during his year long stint with Lladro and Villeroy & Boch.
IPC.jpgDirectors Think Tank director Sling Ng has shot the latest IPC campaign for Bonsey Jaden Malaysia.

After months of renovation, IPC Shopping Centre has finally lifted its shutters with a refreshed interior and a renewed brand belief: a retail space that goes beyond just shopping. In collaboration with Bonsey Jaden Malaysia, So Much More was launched to capture the sentiment.

Samsung A8.jpgSamsung is tapping into Generation Z's craving for authenticity in a new, international ad campaign for Samsung Galaxy A8, created by the Cheil Worldwide Network.

At the heart of the campaign is the young director and social anthropologist Shea Glover, who appears on screen as well as sharing a co-director credit.

Marcus Sigurdsson - McCann Health.jpgMcCann Health has appointed Marcus Sigurdsson to the new position of Global Chief Digital Officer. With this move, McCann Health signals a heightened focus on enhancing its digital innovation and data & analytic capabilities, following a year of significant growth through the addition of new assignments and expanded relationships with existing clients such as GlaxoSmithKline, Bayer, and Janssen among others.

As Regional Chief Digital Officer for McCann Health in Asia Pacific since 2016, Sigurdsson (pictured left) worked closely with pharma, as well as telco and technology companies, to develop innovative new marketing models and platforms and successfully drove business growth, directly contributing to some of McCann Health's largest digital wins across the region.

McCann Health Global CEO, John Cahill, said, "More and more, pharma, and consumer healthcare clients are realizing that marketing solutions must seamlessly integrate digital innovation and data & analytics to be successful in today's rapidly evolving media landscape. In his new position, Marcus will lead the expansion of McCann Health's world-class digital offering across our global network and play a pivotal role in further enhancing our existing digital capabilities for clients."
Fumihito Katamura.jpgThe One Club for Creativity, the world's foremost non-profit organisation celebrating creative excellence in advertising and design, has today announced the full juries for Typography, Illustration and Photography in the prestigious ADC 97th Annual Awards.

The Photography jury chair is Fumihito  Katamura (pictured left), Fumihito Katamura Photograph Office Japan. Tatsuro Kiuchi, illustrator, painter Japan will sit on the Illustration jury and Sabeena Karnik, paper typographer, illustrator India will sit on the Typography jury.

In accordance with the 50/50 Initiative, launched by ADC in 2013 to promote equal participation for women and men on award show juries, boards of directors, event panels and speaker lineups, this year's Typography, Illustration and Photography juries are gender balanced with 16 women and 14 men representing 14 countries.
Bobby_Pearce_DNG0898 copy (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bobby Pearce, chief creative officer at David&Goliath, Los Angeles.

Winner: Centrepoint, Unleash Greed. Michael Douglas' "Greed is Good" speech in Wall Street has held the title for several decades. But this beautifully crafted, poignantly written spot for a shopping center, is giving it a run for its money. The words were as beautiful and compelling as the visuals themselves. It's not easy to talk about a selfish emotion that is usually considered a negative in a way that brings a smile to everyone's face and has them nodding along thinking, "you know what, he's got a point." Besides, the voiceover has an English accent and I believe and instantly love anything with an English accent. Well done guys. I wish I'd thought of it. READ MORE...
Jan Cho.jpgJan Cho has been named managing director TBWA\Hong Kong, from his previous role as general manager TBWA\Hong Kong. Cho will continue to head Digital Arts Network\Hong Kong, in addition to his role as managing director.

Cho (pictured left) leads some of the country's largest integrated accounts and has been instrumental in building and leading one of Hong Kong's most respected integrated digital creative agencies. And despite operating in a challenging marketing environment, the agency met its ambitious growth target for 2017 and further deepened the digital IQ and capabilities of the agency.

Under Cho's leadership TBWA\Hong Kong wrapped up an impressive year and was recognised and rewarded for its performance by the industry when named Hong Kong's Digital Agency of the Year - Gold; Greater China Integrated Agency of the Year - Silver; and Hong Kong's Creative Agency of the Year - Silver.

Joanne Lao, chief executive officer, TBWA\Greater China said, "I have had the privilege of working with Jan since 2003, and watched him develop into an amazing leader. Incredibly smart, curious, passionate, yet someone who cares deeply about people and the greater good. A true TBWA Pirate.
Andrea Conyard.jpgHavas Singapore has been appointed for creative duties for Cycle & Carriage Kia, the authorised distributor of Kia Motors in Singapore.

As part of this remit, Havas Singapore will manage the creative, digital and integrated communications for the brand. The agency will be responsible for developing a brand strategy as well as a strategy for product launch and retail communications.

Dawn Pan. Head of Sales and Marketing, Cycle & Carriage Kia said, "Havas Singapore team impressed us with the quality of creative ideas. It was clear to us that the team has a strong understanding of our brand's challenges and a strong grasp of the brand strategic communications strategy. We are really excited to have them on board."
Annouchka Behrmann.jpgEdelman has appointed Annouchka Behrmann as Head of Brand for Hong Kong, effective immediately. Annouchka will lead the firm's 20-strong brand marketing team with responsibility for strengthening existing relationships as well as building new ones.

Behrmann's arrival follows Edelman Hong Kong's rapid expansion after investing heavily in talent from digital, advertising and media-buying backgrounds to build a truly integrated communications agency. In her new role, Behrmann (pictured left) will accelerate Edelman's communications marketing offer to clients, drawing on planning, creative, digital and production expertise to evolve, promote and protect the relationships brands hold with their audiences. Behrmann reports to Adrian Warr, managing director of Edelman Hong Kong.
itsonyou.jpgIsobar has launched #ItsOnYou a digital campaign for adidas India. The mainstay is a digital film on running for non-runners.
The core objective of the campaign is to expand the brand's community of runners, especially targeting women non-runners. While most brands strive to garner new audiences through strong communications, which is driven by motivation and persuasion, adidas came up with a digital film that had a counter-intuitive concept. Instead of giving women reasons to run, the brand rode on the belief that no one can make you run, unless you yourself want to.

Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group.jpgPizza Hut has brought on board Ventureland Asia to enhance its performance and online marketing strategy in the Indian market, with a digital first approach. Ventureland Asia will collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group.

Ventureland Asia, through the application of its capabilities, finance, technology and comprehensive research will derive customised insights for Pizza Hut which will help drive growth in the Indian market. The recently launched digital and content division of Creativeland Asia Group, Baaash Digital, will be leading the efforts in driving a distinct digital brand identity with cutting-edge content and design for Pizza Hut in India.

Ventureland Asia, Prashant Gaur, Chief Brand Officer, Pizza Hut India said, "We were looking for a partner that could understand our business goals and align the same with our marketing objectives. Going forward we will be keeping a digital-first approach at the centre of our marketing strategy and it was crucial that we find a company that displays the competencies to partner with us. We are excited to have found the right combination of business understanding, digi-tech capabilities, culture and conviction in Ventureland Asia and delighted to appoint them as our performance and digital marketing partner."

Imagination makes leadership changes for China

Lee Wateridge.jpgImagination China has announced their future leadership structure.
Current Operations Director Lee Wateridge has been promoted to General Manager for the Greater China region. Wateridge (pictured left) has been with Imagination for over 20 years in a variety of senior roles including Global Production and Operations Director for Shell, working across Europe, USA and Asia.
Joining Wateridge and to further accelerate the growth of their business in China, Imagination has also kicked off a search for senior local talent to be part of the new leadership team.
Imagination Group CEO, Patrick Reid, said, "As we continue to invest in China, we are seeking the best local talent to serve our growing portfolio of Chinese and global clients."
VF Pug.jpgBacked by the global expertise of the World's largest SuperNet 4G, Vodafone India has consistently offered a data strong and seamless network experience to its customers. Vodafone has been continuously strengthening its network by substantial investments and has now brought back its iconic mascot - Cheeka - India's favourite pug - this time with a full Pug Army to charm customers with this exciting new campaign.

Gigi Lee.jpgThe international Cresta Awards has appointed Gigi Lee, the Chief Creative Officer of TBWA\Group Malaysia, as it's 2018 jury president.

"The Cresta Awards has a 'no politics, no discussion' judging system. The show has a purely mathematical system, and that's why I respect it. Tough selection, no games, and a panel of respected creatives. Their one job: Find the very best work from around the world, and establish the absolute creative standard. We will celebrate ideas that inspire the world beyond the parameters of our industry," said Lee.

"Gigi is a top awarded creative talent who is regionally and globally recognized for the impact she has created within her advertising community. We are thrilled and extremely honored that she accepted our Grand Jury President invitation as we celebrate Cresta's 26th anniversary." said Nancy Ross, President and Co-Founder, Cresta Awards.
Santosh Padhi.jpgSantosh 'Paddy' Padhi is behind some of India's most memorable advertisements - campaigns like the intricate 'Colours of India' print campaign for Conquerer Paper, or 'I'm Mumbai' for Times Of India.
He's joining AdFest 2018 in a few months as Jury President, overseeing Outdoor and Press. Campaign Brief Asia caught up with him to find out more about life at Taproot Dentsu, eight years since launching the agency in 2009.
Conquerer Paper has gone down in history as one of the world's most awarded print campaigns. Can you share the story of how it was made?
The Conqueror Paper campaign is close to my heart. For more reasons than one. It was our (Taproot's) first campaign and it was encouraging to win Golds - whether that was at Cannes, Clio, AdFest, Spikes, etc - in our first year itself.
Neil Holt.jpgMullenLowe Group has created MullenLowe Group Greater Mekong and appointed Neil Holt as CEO of the new operation. MullenLowe Group Greater Mekong has been created to offer a hyperbundled creative, digital and activation agency across Thailand and Vietnam.
Holt (pictured) will be based in Bangkok and report to Vincent Digonnet, CEO APAC MullenLowe Group. Commenting on Holt's appointment, Digonnet said, "Importantly, and unusually, Neil has a truly integrated advertising, digital and activation background, on top of a core understanding of the sub-region. There are numerous cultural similarities in marketing across these two countries and we see an opportunity to further enhance our activation and digital solutions with an integrated approach. Neil is the ideal leader to head up this new MullenLowe Group operation."
Scoot VR.jpgUntitled Project Singapore's team of creative technologists has released a new 360 degree, 3D virtual tour experience of Scoot's Boeing 787 Dreamliner.

The VR experience, which will be activated in pop-up showcases in nine countries across the Asia Pacific, is designed to give prospective customers a very unconventional tour of Scoot's flagship aircraft. A mixture of real footage and animation, combined with a tongue-and-cheek approach, challenges the conventional notion that low-cost means low expectations. The experience has been created to support the airline's new campaign 'Permitted on Board' and the launch of the Scoot brand in new cities across Asia.

Gaurav Soi.jpgDentsu Webchutney has won the digital duties for two of Aditya Birla Capital's businesses, namely Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund. The agency has been entrusted with the task of providing strategic and creative inputs across various platforms within the Digital eco system.
Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital said, "Dentsu Webchutney impressed us with their passion for our Brand. We are launching a new category - Money - and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone. Dentsu Webchutney has a track record of creating new frontiers. We look forward to a great partnership."
Michael Forster_Geometry Global Korea.jpgGeometry Global Korea has appointed Mike Forster as its Managing Director. Forster (pictured left) was most recently Managing Director at Geometry Global Indonesia, and reports to Diana Cawley, CEO of Geometry Global Asia Pacific.

Forster's career has mostly centered on building brands and client relationships, with specific focus on brand activation and shopper marketing. Having worked in diverse markets from UK, Netherlands and Russia to Hong Kong and Malaysia, he has helped a number of global and local clients such as Unilever, Diageo, Philips and Coca-Cola, to name but a few.  

Forster commented, "It's an exciting time to be in South Korea and I believe the dynamic online to offline offer Geometry Global Korea has, with our focus on driving behavior change, uniquely positions us for success with international clients here. Whist the strength of the chaebols is a challenge, recent developments are opening new opportunities for foreign companies."
Santosh Padhi.gifAdFest has named Santosh Padhi, chief creative officer and co-founder of Taproot Dentsu in Mumbai, as next year's jury president of the Outdoor Lotus and Press Lotus jury.

Says Padhi: "It's always a privilege to be associated with AdFest, a festival I love more than most other shows. Nothing can get better than this - I'm a passionate print lover and to lead two of my favorite categories is a real pleasure. I'm delighted and looking forward to taking this opportunity forward."

Popularly known as 'Paddy', Padhi started his advertising career as an art graduate with DDB, followed by a 10-year stint at Leo Burnett, where he was an executive creative director and the national head of art. Eight years ago he started his new creative venture, 'Taproot India' - now Taproot Dentsu.
Ngee Ann Polytechnic.jpgIn light of the successful collaboration between Hakuhodo Singapore and the Crowbar Awards - where "Make Your Fairy Tales Come True" was the theme - Ngee Ann Polytechnic (NP) has invited Hakuhodo Singapore to be its agency partner in a mentorship programme for students.

Hakuhodo Singapore's recent efforts to nurture future generations at the Crowbar Awards and Ad Stars in Korea has further inspired the agency to lend its expertise in strategy, planning, digital media, copywriting and art direction in this mentorship programme for students. The Hakuhodo Group's vision of Inventing the Future - through what's referred to in Japanese as sei-katsu-sha (or people) - manifests itself in their commitment to nurturing the talents of tomorrow.

"With like-minded agencies such as Hakuhodo Singapore, our students acquire agency experience even before they graduate. Agency-based learning comes alive through lectures, client briefs, and mentorship sessions. Our students get a grasp of the what the industry is about early on, and they have first-mover advantage when they start work," Christina Jimenez (Deputy Course Chair for the Diploma in Advertising & Public Relations, Ngee Ann Polytechnic) adds.
Dixi Chern.jpgMullenLowe Group China has appointed Dixi Chern to the role of Unilever's Business Director in China.

Chern (pictured left) joins the network with over 10 years of industry experience having been in strategy roles in his past agencies at POSSIBLE and Mirum. Prior to joining MullenLowe Group China, Chern was Media Strategy Director at Starcom MediaVest where he worked on major campaigns for AB InBev across Greater China.

"We have gone through a very comprehensive search in the past few months to find the right candidate to take up this vital role," said Richard Tan, CEO of MullenLowe Group China. "The global MullenLowe Group has a very long tenure with Unilever for more than a century, and have had 25 years of partnership with Unilever China since 1993. Based on this long-lasting partnership, it is vital that our team leader for the account has the vision and relevant experience to deliver cutting-edge solutions, ensuring the Unilever brands stay ahead in a rapidy developing market."
GPB-newhires.jpgWhen newly-founded independent agency GPB (good people, basically) opened for business in September 2017, Creative Chairman Alvin Lim thought he'd have a bit of time to find the perfect office. "We were excited to have an opening party" he confesses. That didn't happen.

Instead, invitations to pitch major new clients immediately poured into the agency. And the small team pounced, winning a stunning five out of five times they stepped up to the plate. GPB now looks after international brands such as Dr Jart+, Haagen Dazs, V-ZUG, Do The Right Thing and Mercedes me.
Dalmia.jpgTo create communication in the already cluttered cement category is a tricky business. With established players hogging mind space and the buyer's entire life savings and dreams at stake, loyalties and preferences are coloured by perception, influencers, and friends. In such a category, to launch a new cement, is a big task.

Air Asia.jpgAirAsia recently commissioned Naga DDB Tribal Malaysia to create a campaign to promote their unique destinations in China and India.

Director Carolyn Chon of Tankers, an affiliate of Malaysia headquartered production company Directors Think Tank, directed the films with two weeks on the road, a crew of four and no shoot board.

vcsPRAsset_3484174_64500_e1c8e8a6-c381-4ca6-a491-fb1bda39bb4b_0.jpgSince 1994, New York Festivals AME Awards has honored international work that demonstrates ground-breaking solutions to challenging marketing problems.

AME's regional grand jury assures that all entries are judged with cultural relevance within their own region: Asia Pacific, Europe, Latin America, Middle East & Africa and North America.
nyfa-opennew3.jpgNew York Festivals International Advertising Awards has added a new competition to its Advertising Awards powerhouse competition roster: Sports. The 2018 Advertising Awards Sports competition will honor all facets of advertising, marketing, sponsorships, and creative communications on all platforms in the sports industry sphere.

Lowe Lintas wins creative duties for Xiaomi India

Raj Gupta.jpgXiaomi India has appointed Lowe Lintas Bangalore to handle their creative duties.
Lowe Lintas won the account on the back of informal evaluations Xiaomi has done of multiple agencies to identify its communications partner.
Raj Gupta, CEO, Lowe Lintas (pictured) commented, "It is a proud privilege for us at Lowe Lintas to be chosen by Xiaomi, a brand that has such a huge fan following. We will strive to reinforce this love and get more consumers to fall in love with Xiaomi"

Hari Krishnan, President, Lowe Lintas - South further added, "Xiaomi is a part of our case study to prospective partners as a perfect example of a challenger brand. A brand that has become the leader by not just talking innovation, but by living it. We are, like millions around the world, fans of Xiaomi. And it is truly a pleasure and privilege when you get to chart the course of a brand that you really look up to. This win, is special!"
Axis.jpgIn an era of dime a dozen social experiments which do the rounds on social media, The Womb, as part of an Investor education initiative for Axis Mutual Funds conducted a scientific experiment to prove how ELSS, unlike other tax saving options, is not just helpful in saving tax but a great way to way to create wealth. The experiment captured on video has been released digitally.

Maruti.jpgMaruti Suzuki India, nation's leading passenger vehicle manufacturer, recently rolled out a nationwide social campaign - #PehniKya? The company aims to create awareness and promote seat belt use among drivers and passengers.
#PehniKya conceived by Happy mcgarrybowen focuses on driving this behavior change among car users in India.

VIEW THE SPOT (in Hindi)
Playitright.jpgDecember is more than just Christmas season in the Philippines. It is also Metro Manila Film Fest (MMFF) season. When Philippine film takes over major cinemas nationwide. Unfortunately, this is also when Philippine films also start prolifrating in illegal torrent and streaming websites.

Globe, a purveyor of the best of local content, wished to tackle this issue. They launched the #PlayItRight campaign which endeavors to convince Filipinos to watch the content they love the right way.

CiP_group (L-R) Kahlon, Wandi, Siti, See and Adamski_1.jpgConsider iProspect Malaysia is starting the year strong with four senior hires throughout the last four months. Siti Raflise joins as Chief Data Officer, Jeetinder Kahlon takes on Head of Media role, Filip Adamski is Head of E-Commerce and Bee-Lee See leads as Head of Content.

Spearheading the agency's ambitious expansion, Kasper Wandi, CEO of Consider iProspect said, "We've recorded some pretty remarkable achievements since we started, but we're not about to rest our laurels. The industry is moving in breakneck speed that if you snooze you lose, and one key component in ensuring we stay ahead is the talent we have."
GLATUS_1.jpgINNOCEAN Worldwide Seoul will present "Smart Driving Sunglasses" at the world's largest electronics exhibition, Consumer Electronics Show (CES) 2018. This will be the first time for INNOCEAN to host an independent booth at CES, which also marks the first time an advertising company has developed an ICT product to showcase it to the global market.
These sunglasses are optimized to support drivers' convenience and safety in different driving conditions with replaceable temples for personal customization. Each set of temples has a different smart function allowing drivers to customize the glasses according to their needs. This replaceable temple system and slim design make them lighter and more comfortable to wear compared to the existing smart eyewear products, and they can be worn even during regular daily activities. The product was developed from the idea that sunglasses are worn frequently while driving, and the aim was to make that experience more convenient for drivers.

Shanghai Dentsu hires Zheng Li and KC as ECDs

KC and Zheng Li.jpgShanghai Dentsu has appointed two new executive creative directors - Zheng Li and KC. They will both report to CCO Kazuki Tsuburaku, the runner-up of Campaign greater china creative person of the year 2017, and manage the creative team of Shanghai Dentsu to enhance its creative capacity in the new digital era to achieve Beijing Dentsu's goal of "Providing clients with Data-driven IMC services".
Prime Video.jpgAfter recently unveiling a campaign to give consumers a sense of its content library's wide and exclusive nature, Amazon Prime Video has carried out a brand new activity. The campaign by Leo Burnett India was designed keeping in mind Prime Video's anytime, anywhere content, by demonstrating its convenience to people on the move. Through this new on-ground activation, Amazon India wants to strengthen the claim that its video-on-demand service provides a wide array of latest and exclusive movies and TV shows. The activity was carried out at Bengaluru airport for 10 days. The brand has also planned to amplify the activity by carrying it out at other airports across India.

Paritosh pic.jpgPublicis Communications has appointed Paritosh Srivastava as COO of Publicis Beehive. Srivastava steps into the role in place of Sanjit Shastri, who passed away in September 2017 after a cardiac arrest. The appointment is effective immediately.

Srivastava (pictured) will take over the reins of the agency apart from continuing to lead Publicis Ambience as its COO. He will report to Srija Chatterjee, Managing Director, Publicis Worldwide India.

Chatterjee said, "Publicis Beehive is what it is because of the relentless drive by Sanjit Shastri, whose untimely demise shocked one and all. Luckily, he has placed the agency on a pedestal that compares it to some of the best in the country. We are excited to have Paritosh Srivastava take over the reins and bring in his dynamism, astute business sense and ability to connect well with clients to drive the next phase of growth for the agency. I wish him all the luck for the role ahead."
PRAN.jpgDuring 1971, Bangladeshis had been tortured and murdered by the Pakistani occupation forces and their local collaborators.
On 14 December, sensing an imminent defeat, they killed the front-line Bengali intellectuals with the intention of crippling a newborn nation intellectually. So, this year PRAN Drinking Water have turned the "Tap" feature of Instagram Stories into a tool that symbolizes the scenario of 14th December 1971. And shows how brutally those front-line Bengali intellectuals and professionals were murdered by the enemy as they tapped on the trigger of their guns.

Budweiser.jpgBudweiser Experiences has launched their first ever TVC in India 'Let Your Sound be Seen'.  Budweiser Experiences believes in unlocking freedom for fans through music and this year the brand took a step further in shaping the electronic music culture in the country.

This TVC marks the third milestone in the brand's larger-than-life music campaign. Budweiser Experiences kick started its 2017 music campaign by activating a completely new occasion- Halloween across India, a one of a kind experiential urging consumer to come forth and "Join the Fearless". This was followed by launching BUDx, India's first electronic music lab in New Delhi where electronic music creators, curators and consumers gathered for 3 days of workshops, masterclasses, panels and events done in collaboration with Boiler Room. 

Heinz Tomato Ketchup_The Taste That Grabs You_Pic 2 copy.jpgHeinz Tomato Ketchup is known for its impeccable quality and great taste and this Heinz Tomato Ketchup campaign is all about the "Taste That Grabs You"! The concept features mouth-watering food and how people are so engrossed in eating the Heinz ketchup that they ignore everything else.

Bentley Kuala Lumpur.jpgBentley Kuala Lumpur has appointed LAB for their communications business in Malaysia.

"Bentley is one of the most influential brands in the world. In Malaysia, we were looking for a partner who showcased in-depth understanding, not only about the brand, but what it truly meant to be a Bentley owner, as well as to engage with the emerging modern luxury segment. LAB was a clear choice as they provided valuable insights and demonstrated a comprehensive understanding of the luxury segment, as well as the behaviour of discerning Bentley owners," said Jerry Lee, Managing Director of Bentley Kuala Lumpur.
PAWS.jpgPurina Philippines, together with NuWorks Interactive and Philippine Animal Welfare Society (PAWS) launched a campaign that featured a different kind of noche buena treat for forgotten rescue cats. The campaign also featured an online donation drive to augment PAWS' food supply for the said cats beyond the holidays, through Pet Warehouse, the biggest Philippine online store for pets. Pet Warehouse allows anyone to donate from the comfort of their own homes and even waives the delivery of donated products to the PAWS headquarters.

Avinash Jain.jpgDentsu Webchutney has appointed Avinash Joshi as VP and Head of Social Advocacy. Avinash joins the agency to set up and lead Dentsu Webchutney's Social Advocacy vertical. He will report to Anil Kumar, EVP and Head-Delhi NCR, Dentsu Webchutney.
In a career spanning 18 years, Joshi (pictured) has worked with Reliance Jio, Cheil, SapientNitro and the United Nations. He worked across businesses into Telecom, Consumer Electronics, Retail, Auto, FMCG, BFSI, Sports, Healthcare, Public Policy and Governance. His last stint was at Reliance Jio where he was AVP and Head of Social.
Joshi said, "Social has fundamentally changed the consumer decision process and purchase path. Today, consumers have access to an exponentially growing number of opinions, tastes, and preferences via social connections. The days of strictly controlled brand messaging are long gone and without a clearly defined purchase path, word of mouth marketing (WOMM) has become more critical than ever. As marketers, we know that it's virtually impossible to duplicate the level of credibility that comes with a personal endorsement from a friend. Personally, I'm on an adventure--uncovering what people are thinking, feeling and doing--with a mission to connect brands with consumers in more meaningful ways and there couldn't be a better breeding ground than Dentsu Webchutney, an agency that always speaks with consumers instead of at them."
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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