IPG Mediabrands appoints Isobar China’s Dr Grace Liu to the role of CEO of Reprise Australia

IPG Mediabrands, the global media arm of Interpublic Group, has announced the appointment of Dr Grace Liu as the incoming CEO of Reprise, Mediabrands’ digital experience agency.

A highly respected international business leader, Dr Liu is most recently CEO of Isobar China and will be joining Reprise Australia at a date to be fixed in the near term.

Dr Liu has led Isobar China’s development of highly-advanced, full-service digital marketing programs that encompass digital and social media, content, e-commerce, customer experience and digital creativity. Her more recent focus has been on helping clients achieve higher standards of optimisation in data and technology that drive high-performance campaigns.

Says Danny Bass, CEO, IPG Mediabrand: “Grace’s acceptance of our offer to be CEO of Reprise Australia represents a step-change in our digital leadership and vision for the Reprise business, its clients and the broader Mediabrands group. She has some of the strongest credentials I have seen as a driver of engagement across digital channels and her skills will further energise our very successful Reprise business.”

Prior to Isobar, Dr Liu was chief executive officer of Kantar TNS China where her focus was across cultural integration, implementation of new communications practises, corporate repositioning and business transformation focused on technology, social, mobile and big data programs.

Says Dr Liu: “Mediabrands Australia has been through a massive transition in 2017. In meeting with the group’s senior management, I have been so impressed by the focus on how client success is implemented and measured. It’s an impressive operation and I am so keen to get started with the Reprise team. Watch this space.”

Dr Liu has a Doctor of Philosophy (Economics) from the Imperial College of London that focused on corporate entrepreneurship, innovation and new technology.