Indigo Consulting picks up Garnier India's digital portfolio including social media duties

Rajesh Ghatge.jpgPublicis Communications' specialised digital agency, Indigo Consulting, has won the digital duties for L'Oreal Paris' personal care brand, Garnier India. The agency will look after the digital and social media mandate for the French brand. The account will be handled out of the agency's Mumbai office, and was won after a multi-agency pitch.
 
The Garnier customer is discovering new categories, learning new regimens and even comparing and shopping online. For the personal care category, digital is no longer a fringe medium and is a strategic tool used to complement the efforts on mass media. The team at Indigo Consulting will design content and acts that will drive this behaviour change.

In India, Garnier comprises brands across hair care, hair colour and skin care for men and women. Apart from managing digital and social media, Indigo Consulting will also offer e-commerce solutions, and create and execute 360-degree digital-led brand campaigns.
Rajesh Ghatge, CEO, Indigo Consulting (pictured above) said, "We are glad to be working with Garnier to lead this digital evolution through meaningful content and deep engagement. Today, the burden of behaviour change is almost entirely on the traditional TV commercial. But at Indigo Consulting, we will make an impact by leveraging our 'Play' platform. Play uses data across social and other channels to create result-oriented experiences for the brand on digital. I look forward to our team creating some fantastic digital acts for this exciting brand."

Pankaj Sharma, General Manager, Garnier India said, "The team at Indigo displayed an in-depth understanding of how to make our brands relevant on social media. This, coupled with their consumer-centric approach and their data-driven insights made us believe that they are the right partner for us. I am sure they will help us become the most loved beauty brand in India." 

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.