UNIQLO Jeans rock around the clock in a spot via TBWA\Hakuhodo Tokyo directed by Eiji Tanigawa

UNIQLO.jpgIn this collaboration between Tokyo based director Eiji Tanigawa, UNIQLO and TBWA\Hakuhodo, UNIQLO Jeans become hands on a clock face, perfectly illustrating the round-the-clock comfort and resilience offered by UNIQLO's denim wear.

Tanigawa said, "From when I first got the brief I loved the simple visual impact of the clock hands. I carefully chose the choreography and situation to represent UNIQLO's 'Life Wear' philosophy. We added a little narrative to tie it all together."

UNIQLO2.jpgThe beauty of the project was further enhanced by cinematographer Paul Laufer of The Cell, with top-notch steadicam work from Ari Robbins of La La Land fame.

The film was shot over three days on the Warner Bros. backlots and in the suburbs of Los Angeles.


KISS said:

love the simplicity....but please don't give it a fucking lion.

michael said:

Uniqlock was doing similar ten years ago. And way better.

This is too literal. Maybe the worse creative I have seen from Uniqlo. The original clock dance idea from Projector had a subtlety and cuteness that fit the brand. This one is dull.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.