Kyoko Yonezawa’s One Show Pick of the Day is The Academic’s ‘The Live Looper’ via BBDO NY

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Screen Shot 2018-03-29 at 8.55.47 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief “Pick of the Day” video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

Kyoko Yonezawa, creative technologist at Dentsu Tokyo and One Show 2018 Interactive jury member, was more than impressed when BBDO New York exploited a Facebook Live glitch for Downtown Records’ band The Academic.  The result was an infinitely looping and perfectly timed backdrop to the group’s “Bear Claws” performance, and a Pick of the Day vote from Kyoko.

“I’ve seen several musicians and artists hacking around technology to use it in a creative way, but I think this was my first time to see a person using a bug in a creative way…”