LIA announces jury presidents for TV/Cinema/Online Film, Non-Traditional, Integration, Digital + The NEW; Whybins’ Damian Royce on digital jury
This year LIA is proud to announce that five of the most respected global creative executives will be leading the TV/Cinema/Online Film, Non-Traditional and Integration, Digital and The NEW juries as they view, discuss and award the 2014 entries.
Whybin\TBWA Group, Melbourne creative director Damian Royce (left) will represent Australia on the Digital jury.
Says Barbara Levy, president LIA: “We are very pleased to have the top creative people in the world chair the 2014 panels. When great creative minds get together in a room, there will be both animated discussions and, very likely, dissension. But ultimately, everyone will concede when the best work rises to the top, no matter how intense the scrutiny and or critiques.”
TV/Cinema/Online Film jury president
Tham Khai Meng (left), worldwide chief creative officer, Ogilvy & Mather
Says Meng: “We are only limited by our imagination, but imagination knows no boundaries. This show celebrates just that. I’m drawn to LIA, now more than ever, as they wholly give back to the industry. LIA sends our best and brightest young talent to the ‘Creative Conversations’ programme in Las Vegas annually. These conversations are exactly what is needed today. They spark ideas and challenge the imagination of our young talent – who are the building blocks and the future of our industry.”
Non-Traditional jury president
Mark Tutssel (left), global chief creative officer, Leo Burnett Worldwide
Says Tutssel: “Audacious ideas capture people’s attention and demand a response, because they simply cannot be ignored. They force us to rethink tried and tested formulas. And those ideas live in the highly innovative Non-Traditional category. I’m honored to once again chair this game changing category and eager to see the wonders we create this year.”
Integration jury president
Amir Kassaei (left), worldwide chief creative officer, DDB Worldwide.
Says Kassaei: “It is a great honor to lead again the Integration Jury at LIA. I am looking forward to another great experience with some of the most talented people in our industry and also the very inspiring discussions on how we will refine the definition and the standards of what integration should be.”
Digital jury president
Andreas Ullenius (left), Åkestam.Holst, Stockholm
Says Ullenius: “I love judging LIA in the small jury groups of really skilled people. It creates a friendly and fun atmosphere where no one gets lost. There’s also nowhere to hide so you have to step up and really think – which is fair for all the entered work. Lot’s of fun but no sloppiness.”
Other distinguished members of the Digital jury are:
Greg Braun, Executive Creative Director, INNOCEAN, LA
Jim Capp, Creative Director, VCCP, London
Tom Eslinger, Worldwide Director of Digital and Social, Saatchi & Saatchi, New York
Chloe Gottlieb, Executive Creative Director, R/GA, New York
Morihiro Harano, Creative Director/Founder, Mori, Inc., Tokyo
Adam Kerj, Chief Creative Officer, 360i, New York
Damian Royce, Creative Director, Whybin\TBWA Group, Melbourne
Bas van Koll, Creative Director, AKQA, San Francisco
The NEW jury president
Rob Reilly (left), global creative chairman, McCann Worldgroup
Says Reilly: “Create something that’s never been seen, heard or experienced by the human race before and you could win a statue in The NEW category. Who wouldn’t want to be a part of that?”
The NEW was created to reward compelling, breakthrough work that refuses to be categorised in any other way. The spirit of the category is to recognise new kinds of ideas, rather than simply new ideas, that create a new vocabulary for the industry, new avenues of thought and ideation and hint at new roles for agencies.
Judging will take place in early October at Encore Las Vegas.
LIA prides itself on the fact that not only does the jury president in each respective media evaluate all the entries in their disciplines, but that the entire jury also sees every piece of work.