Cannes Contenders: Clemenger BBDO Wellington
How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Clemenger BBDO, Wellington
The NZ Transport Agency can’t be in people’s cars every time they reach for their phone. But.. their passengers can. So Clemenger BBDO found a way to use passengers as a channel. ‘Phone Palming’ was launched with an online film, set to Lionel Richie’s ‘Hello’. It struck a chord with the audience, with 52,000,000 views in its first week, and 1,000,000 shares, getting to young drivers all around the world before they even got into their cars.
Clemenger BBDO, Wellington
For their latest drink driving campaign, Clemenger BBDO and Eastern Bays Road Safety Programme decided to partner with a convicted drink driver, bad boy Facebook star Jimi Jackson. They collaborated on a series of online videos that got a cynical audience to use their imaginations when trying to stop someone from driving drunk. From mates to mothers, coaches to cougars, Jimi showed his 500,000 fans anyone can do it. Lo-fi, no paid media and shot on an iPhone, hard to reach young Kiwis used the videos as tools by tagging their mates, and even tagging TV3 to put them on TV.
Clemenger BBDO, Wellington
For most countries, a close encounter with local wildlife could lead to rather dire consequences. But not in NZ. So to launch Wellington Zoo’s new walk-through precinct, Clemenger BBDO created a series of whimsical tales. Each tells the story of people enjoying the outdoors in exotic locations, before things take a sinister turn when they encounter alligators, bears and fire ants. Just as the scenes reach their grisly climax, the mood lightens and transports us to the calmer, friendlier outdoors of New Zealand.