Cannes Contenders: The Monkeys

| | 1 Comment

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

The Monkeys

Highlighting the plight of Aussies around the world who miss out on celebrating Australia Day at home, ‘Operation Boomerang’ gave some of them a chance to make it back in time for a lamb BBQ. In the campaign, a team of Lamb Operatives, led by cult Australian newsreader Lee Lin Chin, repatriated Aussies from around the world for Australia Day. Along with rugby captain Stephen Moore, retired cricketer Mitchell Johnson and even the princess of Denmark were brought back home. Lambassador Sam Kekovich also made an appearance. The campaign generated 1,270 pieces of coverage. A total view of the content stand at over 5,400,000, and it has been shared over 55,000 times. Operation Boomerang also came out on top as YouTube’s most watched ad for the Q1 2016.

The Monkeys

The Monkeys launched an insightful and timely film for IKEA during the Christmas period titled ‘Best Toy Ever’. Featuring real kids at their homes around Australia, the film delivered a refreshing non-commercial message seeking to remind families about what is truly valuable during the Christmas and holiday period. Clocking up over a million views in the first week, the film captured unscripted responses from real children, using a documentary filmmaking approach. It received widespread media attention with coverage on sites including Mashable, Mamamia, The Guardian, Creativity, Shots, David Reviews and The Inspiration Room. The film was listed amongst Adforum’s Best Holiday Ads of 2015.

The Monkeys

Telstra Air, Australia’s largest Wi-Fi network, has transformed phone booths into Wi-Fi hotspots. But when was the last time you used a phone booth – or even noticed one? They have become as invisible to people as Wi-Fi. To make the invisible…visible, The Monkeys created a unique outdoor experience an entire city could see. Light beams representing Wi-Fi streams, beamed from custom-built housings, created a city-wide light installation. Each light controlled from a central panel, over a purpose-built Wi-Fi network – a technological first. The installation got #telstraair trending, people interacted with phone booths again – many for the first time in their lives, and many people noticed Telstra Wi-Fi for the first time.

The Monkeys

The University of Sydney needed a way to reach potential international applicants abroad and since Australia is tens of thousands of miles away from most key markets, The Monkeys knew they’d have to bring the university to them. ‘Here’ is an interactive short film, filmed entirely using 360 degree cameras, that follows a day in the life of five university students. At any point in the short film, you can pause to explore more content in a particular scene. Using the short film as a vessel, The Monkeys got people’s attention and were able to deliver the facts and information to give potential students the information they need to realise that the University of Sydney has a lot to offer. ‘Here’ has been recognised at The Webby Awards 2016 as a winner under the Mobile Sites and Apps School/University category. On top of this, the interactive film won the Best Education Website of 2015 by CSS Design Awards, both FWA ‘Site of the Day’ and ‘Mobile of the Day’, Awwwards ‘Site of the Day’, Communication Arts ‘Webpick of the Day’ and CSS Design Awards ‘Site of the Day’.

Oak_Snapchat.jpgParlamat: OAK Snapchat

The Monkeys

OAK flavoured milk is Australia’s number one cure for hungrythirsty – a state of sluggish indecision that occurs when you’re neither hungry nor thirsty but a bit of both. With OAK fans spending more time on social media, The Monkeys were tasked with running a social promotion that would remind fans of the benefits of drinking OAK. The agency combined Snapchat’s infamous self-destructing message with users’ notorious behaviour of screenshotting snaps to create the world’s first self-destructing coupon while also testing whether or not our fans were hungrythirsty. Not only did The Monkeys create the world’s fastest coupon, OAK became one of Australia’s most popular brands on Snapchat. The promotion that was set to last a month was over in just three days. It reached an audience of 250k fans across Facebook and Snapchat and 500 coupons were redeemed. Many more tried and failed.