Lilian Sor departs Grey London to take chief strategy officer role at Clemenger BBDO Sydney
After six years in the UK Lilian Sor has returned to Australia to take the chief strategy officer role at Clemenger BBDO, Sydney.
Her last role was at Grey London where she led the UK’s largest, multi-disciplined strategy team consisting of 40 strategists, whilst also looking forward at how marketing and communications in the future will change in a world dominated by tech giants such as Google, Amazon, Facebook and Apple.
Prior to Grey, Sor was Head of Strategy Innovation at AMV BBDO, and previously held roles in Sydney at Host and Lavender.
Says Nick Garrett, CEO of Clemenger BBDO Melbourne and Sydney: “I couldn’t be happier that Lilian has made the move back home and joined the team in Sydney. She’s undoubtedly one of Australia’s best strategic minds and has come in to not only lead the strategy department, but importantly, to make an important contribution in transforming the Sydney business in to an agency that’s fit for the future.”
Add Sor: “It’s wonderful to be home in both Sydney and at BBDO. The Australian advertising industry has always been characterised as being at the forefront of innovation and creativity, and the hunger, drive and passion that I see at Clemenger with Nick, Emily and the team is standout.”
7 Comments
Impressive credentials
“transforming the Sydney business in to an agency that’s fit for the future.” – Garrett
to go with last week’s, “There’s work to be done in Sydney to get our creative output to where it needs to be” – Garrett
Wonder when the exit door will be opened?
If she’s CLems Sydney, why is this picture taken in clems Melbourne. Is she taking over strategic focus for both offices I wonder?
That’s two questions.
Cos Clems Sydney is dead and Clems Melbourne is going to become Clems Australia.
While I’m sure she’s behind some incredible work and the transformation of all those agencies, why on earth did she move back here?
You can have the best idea in the world but with local agencies double / triple dipping into the already tiny production honeypot, there are slim chances to make that idea great outside of a tricked up case study.
Nothing against her, just how shit, greedy and negligent CFOs / Agency producers are here. No agency charges correctly for creative so all profit comes out of the production pot.
Nothing to be gained at Clems Sydney. It no longer exists.