After two years away Cyril Bedat rejoins TBWA\Singapore from TBWA\Chiat Day LA as director; regional client partner and innovation

Cyril Bendat TBWA.jpgCyril Bedat is returning to TBWA\Singapore as director; regional client partner and innovation. He takes up this role following Tuomas Peltoniemi's resignation announced today, to join R/GA in a regional managing director role.

Bedat (pictured left) returns to TBWA\Singapore after a two-year stint at TBWA\Chiat Day, Los Angeles, where he managed the global QuickBooks portfolio. Cyril was global business director.

With immediate effect, Bedat joins the team and will work closely with Ara Hampartsoumian, managing director of TBWA\Singapore, Leigh Arbon, head of digital and Toby Thurston, head of technology, to continue to drive growth and innovation.

Hampartsoumian, managing director TBWA\Singapore said: "TBWA\Singapore is going through a mini revolution, reshaping the way we work and operate to remain ahead of the external market pressures that are challenging our industry. As we remain committed to securing a greater share of the future for our clients and ourselves, we also remain committed to bringing on board talent who enable us to meet this ambition.
"Having had the opportunity to work across markets, deepen his knowledge and experience out of LA, we're delighted to welcome Cyril back to the Collective."

Ian-Pearman TBWA.jpgIan Pearman (pictured right) , president TBWA\Asia paid tribute to Peltoniemi's contribution to the agency: "It is with thanks and our best wishes to Tuomas as he leaves the Collective. Tuomas joined TBWA\Asia with the responsibility to deepen our digital and innovative capabilities, and now leaves having helped establish one of the leading agencies in the region. We know he'll be a success in his new role."

"As the industry continues to evolve at speed, driven by external market forces, 2018 was a year TBWA reshaped its operating model. We have strengthened and deepened existing capabilities and competencies, placing the Collective in a stronger position to lead clients through the next evolution of change. All while remaining committed to hiring the very best talent to continue to meet our growth targets and those of our clients," said Pearman.

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Stalin said:

Mini revolution? The Collective? Reshaping the way we all code for "we're losing revenue and maybe losing SIA too". We wait with bated breath.

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