Anomaly Shanghai partners with Airbnb China to launch a rural empowerment project

Airbnb.jpgAirbnb China has launched a first of its kind, rural empowerment project in China which is dedicated to preserve the local culture and the way of life they once had, working with Anomaly Shanghai as creative partner.

As urbanization continues at a relentless pace across China, many villages have found it hard to maintain the way of life they once had, and as a result, ancient traditions and cultures are dying out.
 
Airbnb, working hand in hand with local government in Southern China, selected two houses in the village of Jiang Bian to be renovated, preserving the local environment while providing modern amenities for guests.
 
The 6 rooms in the two houses are now available for guests to book through Airbnb, allowing people from around the world to experience rural Chinese life. All proceeds go back to the local community, helping to preserve that way of life for future generations.
 
Anomaly brought their deep cultural understanding and sensitivity to the project working together with Airbnb to help take the story to modern consumers. While many consumers live in a society of abundance, those in the village have very little, yet they live full and meaningful lives.
The campaign champions the spirit of feeling more, while having less. As modern urban life becomes increasingly materialistic, the satisfaction that comes from experiencing the essential becomes more important. By contrast, the village people of Jiang Bian, maintain their traditional way of living and enjoy what nature provides. They make the most of the essential.
 
More of Less is a testament to how much you can enjoy with very little, and an inspiration to modern travelers who now have the opportunity to come experience it for themselves.
 
"Connecting brands with cultural development is one of our core beliefs at Anomaly. We believe brands should not only be part of the culture, but also contribute to the betterment of it." said Eric Lee, Anomaly China CEO & Partner, "We are glad to work with Airbnb who share that same belief and passion."

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1 Comments

Yawn Yawn said:

This is just really really boring. They love uninteresting work over there?

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