Bestads Six of the Best reviewed by Ant White, chief creative officer, CHE Proximity, Australia
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Ant White, chief creative officer at CHE Proximity in Australia.
It’s the end of the year, and thankfully the end of big elaborate, expensive Christmas ads, with no substance.
Winner: Sandy Hook: Point of View, was definitely not another Christmas ad. Today, when the films we make compete with everything else we’re watching – every Netflix series, every Instagram story, we need to make films that are relevant, well told and captivating. Sandy Hook ticked those boxes. Great technique, great craft, extremely relevant, and a solid insight. Nothing else in this category stood out for the right reasons. READ ON…