Bestads Six of the Best reviewed by Todd Mackie, co-chief creative officer, BBDO Toronto

| | No Comments

161025-BBDO-Portraits-3466 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s judge is Todd Mackie, co-chief creative officer at BBDO Toronto.

Winner: The New York Times: Resolve. A lot of the incredible work in marketing today that sends vibrations through to your soul, resonates because of its ability to tap into what’s happening in society at that moment. I would argue that the NY Times has been searching for the truth since the beginning, and that maybe this message wouldn’t have played as profoundly as it does today at just any time in history. But it is the prefect message for these times and it’s executed perfectly. It’s both riveting and sadly depressing that the truth is so hard to find. I love this ad and this campaign. READ ON…