J. Walter Thompson Indonesia partners with GetCraft for faster content creation for clients

JWTGETCRAFT.jpgJ. Walter Thompson Indonesia has partnered with GetCraft, Southeast Asia's premium creative service marketplace, under one of its units, Chameleon. The complementary partnership between Chameleon and GetCraft aims to deliver fast strategic content production for all clients.

Marianne Admardatine, Chief Executive Officer of J. Walter Thompson Indonesia, shared, "2018 was a transformation year for JWT Indonesia. This was the year where we expanded our offering and capabilities to meet the changing marketing needs of clients in the market. We have grown our business towards brand consulting and this collaboration is one enabler for us to deliver faster content production. 2019 will be an exciting one for us as we have so many great things ahead."
This alliance will offer clients JWT's brand strategy and thinking with fast delivery coming from GetCraft's 4000+ ready content creators across Southeast Asia. Harry Deje, Managing Director of Chameleon, is highly confident on how this will leverage story-crafting capability in producing various types of content. Such a fresh approach in generating creative content aims to be faster, more flexible, and effective, without compromising on quality.

"The way brands and companies communicate has been changing. We are all evolving. Producing highly relevant fast content that delivers the message and moves the audience towards the designated direction in specific timing is crucial and expected by every stakeholder. They are more impactful, they gain instant attention, they are remembered, and they shift perceptions. This collaboration equipped Chameleon in providing creative, fast and proper content production," said Harry Deje.

Anthony Reza Prasetya, Co-Founder and CEO of GetCraft Indonesia, said, "Both GetCraft and JWT have the same passion towards content that educates and inspires customers, and I am excited to have this collaboration with JWT Indonesia. We surely believe this will bring out the best of the two entities and strengthen our offerings in the market. This partnership will also open up more opportunities for Indonesia's content creators."

Both JWT and GetCraft share the same belief in the result brought by fast-track content, and this partnership completes JWT's holistic solution in 2019. Chameleon also houses J25, a creative production studio that will be involved in audio and visual creative production and distribution that caters to multiple platforms.

Photo caption: The commencement of strategic partnership between Chameleon (JWT Group Indonesia) and GetCraft attended by (left-right) Harry Deje, Managing Director Chameleon Indonesia; Marianne Admardatine, CEO JWT Indonesia ; Pingkan Rarumangkay, Head of J25 Indonesia; Steve Aston, Chief Marketing Officer GetCraft ; Anthony Reza Prasetya, CEO GetCraft.

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In Wonder at Thompson! said:

My reaction, upon reading was, is this telling me that JWT doesn’t have (enough) talent to deliver required creative output….and they have even more difficulty when the materials are needed fast?
Whilst agencies often use freelancers to help out with projects, I don’t think there are many agencies that would openly tell their clients that ‘we use crowd-sourced/freelance creatives’.
If I was one of their clients I’d be asking “why don’t you hire more/better people?” or “why am I paying you all these fees, when I could also go directly to GetCraft, or one of the many other creative freelance platforms?”.

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