Déjà vu? Versatile Hong Kong Ballet branding campaign can also sell washing machines

Hong Kong Ballet_LittleSwan.jpgThey say "Imitation is the sincerest form of flattery". If this is true then the manufacturers of Little Swan Washing Machines in China are huge fans of the Hong Kong Ballet.

When the Hong Kong Ballet turned to the Washington-based and globally acclaimed, Design Army for their new branding campaign early last year they were looking for wildly creative and unexpected bold, rich colours and mind-blowing midair contortions.

Well, it seems that Little Swan also had this same vision... to sell their Washing Machines.
Remarkably, Little Swan Washing Machines, late last month, released their own online social media campaign on Weibo and WeChat and many commentators are suggesting it maybe drew it's inspiration from Design Army's great work for the Hong Kong Ballet.

There are 3 executions for Little Swan Washing Machines and here we compare them to the Hong Kong Ballet campaign.

If any reader knows which ad or design agency "created" the Little Swan campaign could they let CB Asia know, as we're sure Hong Kong Ballet would love to chat about a creative fee!

Hong Kong Ballet_1.jpg
Little Swan_1.jpg
Hong Kong Ballet_2.jpg
Little Swan_2.jpg


Hilarious said:

What were they thinking!

Not surprised said:

Welcome to China creativity if it originally exists at all. Someone once went on stage to say that copying is good, empowering this despicable behaviour even more. Just shameless and a scorn to the industry.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs