Campaign Brief Asia

Anomaly expands global reach to Shanghai

2013-05-24T16:00:51Z

Anomaly has announced today it will open an office in Shanghai to further extend the brand's global footprint.

Says Carl Johnson, founding partner at Anomaly: "We are thrilled to create a presence in Shanghai. As an agency, the market is a key engine for growth across virtually all of our clients. And as citizens of the world, when it is so significant a global factor on cultural and economic fronts, we must be a part of this change."

]]> Anomaly is working closely with current global clients to help them drive success in this critical market - with Budweiser and Diageo at the forefront - while also continuing to leverage its own IP portfolio with Avec Eric and EOS.

Known for attracting pioneering, high-level talent and the best creative thinkers in the industry, the Anomaly Shanghai office will be led by Eric Lee (Managing Director) and Elvis Chau (Executive Creative Director) as Partners in the business. Both Lee and Chau have extensive experience in multiple Asia-Pacific markets and come to Anomaly from JWT Shanghai where they performed the same leadership roles.

Says Lee: "Marketers in China are no longer satisfied with what an advertising or digital agency can provide. They need an idea partner to solve their problems using a full spectrum of tools including product innovation, experiential enhancement, customer journey optimization, and creative communication. This is the new generation of agency model - and Anomaly's DNA."

Chau has been awarded nearly every creative award in the marketing communications industry including China's first-ever Cannes Grand Prix, as well as being named one of Fast Company's Most Creative People in Business.

Says Chau: "Anomaly is not just a creative company. It is a creative community. Great talent matters immensely to us, and we aim to partner with the very best to deliver ground breaking solutions."

The Shanghai office is a refurbished building in the French Concession on Wulumuqi Lu. Anomaly will occupy the 2nd and 3rd floors, with a total of over 950 sq. meters (10,000 sq. feet.) Opening in July, the office will start with a staff of 20 people.

Says Miles Nadal, chairman and CEO of MDC Partners, of which Anomaly is a partner agency: "Anomaly's rapid global growth over the last three years has enabled it to offer progressive clients a new type of solution for an ever-evolving global business environment. As MDC Partners expands its Chinese presence, we look forward to continuing to fuel the ambition of Anomaly and its clients."

]]> Comments (0)

Automotive design students in China compete and build the People's Car for Volkswagen

2013-05-24T04:48:34Z

The People's Car Project online platform gave the Chinese people tools to create car ideas, vote for their favorite designs, and share content to their social networks. After a two-year dialog with the People's Car Project community, 30 million people submitted over 260,000 car ideas.

As an epic conclusion to the project, Goodstein/Partners China had to take all these ideas and create one car.

In 2013, Volkswagen created an online series where they invited the top automotive design students in China to compete and build the People's Car. Over 10 episodes, the student teams took 104 of the best ideas from the people and created concept sketches, clay models, and 3D renderings.
]]>
This was truly a collaboration between Volkswagen and the entire nation of China. Finally, one design was chosen to be the People's Car and the winning students were granted internships at Volkswagen.

VIEW THE CONCEPT

At the 2013 Shanghai Auto, Volkswagen unveiled the People's Car, accompanied with its very own commercial. Online audiences and the press alike saw how the people's ideas integrated into the features of the People's Car. The People's Car - the first car created by the people, for the people - became a call to the automotive industry to revolutionize how cars should be made in the future.]]> Comments (0)

Cannes Contenders: BBDO Thailand

2013-05-24T04:39:37Z

In the lead up to next month's Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia's top agencies that we hope will impress the judges...

Coca Suki: The Bonding Pot
BBDO Thailand
Coca Suki created "The Bonding Pot" , the first device invented for bringing back the warm moment of diners. With The Bonding Pot, the sukiyaki pot only activates and begins cooking when all mobile phones are inserted. The Bonding Pot does not allow any mobile phone to ruin any moment at the dining table because the meal will stop and the pot will stop cooking if someone takes a mobile phone out.
]]> Homepro: The Other Side Project
BBDO Thailand
HomePro is one of the largest household hardware stores in Thailand. Recently, it came up with a heart-touching campaign to help those living in underprivileged neighborhoods. "The Other Side project" involves creating outdoor signboards that don't just deliver an ad message, but they also double as a housing wall.

Homepro: Chase
BBDO Thailand
The biggest sale of the year comes with the biggest chase. An action film, a story of a security guard chasing after a thief. This epic chase was directed by Thanonchai Sornsriwichai.

Café Amazon: Drive Awake
BBDO Thailand
"Drive Awake", The World's First Mobile Application that helps wake up drowsy drivers by using eye and face tracking technology to analyze driver sleepiness while they are behind the wheel. When activated, the application wakes up drowsy drivers with a unique alarm whenever they start to doze off, and it then offers them the route to the nearest Café Amazon to take a coffee break.

Want to feature your agency's top chances at Cannes? Email kim@campaignbrief.com for details.]]> Comments (0)

O&MMumbai create music video for Vodafone

2013-05-24T04:13:20Z

The Vodafone Zoozoo IPL campaign closes with a finale video - The Zoozoo Celebration - created by Ogilvy & Mather Mumbai. This is the Zoozoo's first ever music video.

VIEW THE VIDEO

Credits - National Creative Director: Rajiv Rao. Head of Advertising, Ogilvy India: Hepzibah Pathak. Head of Team Vodafone: Sarang Wahal. Sr. Creative Directors: Kiran Anthony & Shahrukh Irani. Account Planning: Prem Narayan & Anoop Menon. Account Management: Paghna Bhatia, Chatak Vakharia, Vishal Kaul, Himangi Kanodia, Tejas Sawant & Richa Jaggi. Creative team: Jigi Dalal, Jigar Fernandes, Makarand Berde, Sameer Wagh, Rakesh Jha, Shashank Jha, Paarth Gadia, Aishik Sengupta & Harshad Salian. Production House: Nirvana Films. Director: Prakash Varma. Producer: Sneha Iype.
]]> Comments (0)

Susana Tsui joins PHD in Regional CEO role

2013-05-24T03:22:03Z

Media and communications agency PHD has appointed Susana Tsui as Chief Executive for its Asia Pacific operations. Tsui will replace Cheuk Chiang, who will assume the post of CEO, Omnicom Media Group, APAC from June 3rd.

In her new role, Tsui (left) will lead all PHD markets in the Asia Pacific region, drive growth and enhance PHD‟s value-proposition.

Tsui joins PHD from OgilvyOne, where she was the Regional VP, focusing on mergers & acquisitions, partnerships, new business models, digital and emerging markets. Before moving to OgilvyOne, Tsui was the Regional President of Neo@Ogilvy and is credited with building Neo@Ogilvy from a startup to a 300+ strong network of digital media / search specialists across Asia. Prior to Ogilvy, Tsui has held senior management positions at XM, Modem Media and Engage Asia.
]]>
Commenting on her appointment, Tsui said, "The philosophy, culture and unique positioning of PHD are distinct and these are qualities most clients look for in an agency to help them successfully build their brands in Asia. I am extremely excited to be joining the amazing team at PHD and the opportunity to lead an agency that houses some of the most talented individuals in the region. I look forward to fueling the infectious energy that PHD exudes into the industry."

Tsui will commence her role at PHD on August 5th 2013, reporting to Cheuk Chiang, the newly appointed CEO of Omnicom Media Group, Asia Pacific. She will be based at PHD‟s regional headquarters in Singapore. Former OMG APAC CEO, Barry Cupples will be relocating to the United Kingdom to take up the newly created Global CEO position, focusing on Omnicom Media Group‟s trading investment and accountability function.]]> Comments (0)

Brazilian web film for the Investigação Discovery channel fools over 3 million via Salles Chemistri

2013-05-24T00:23:50Z

The video of a couple arguing on the balcony of an apartment and the wife's lover escaping from a window in downtown São Paulo, Brazil, had over 3 million views in the last four days. What no one knew is that it is actually a campaign created by Salles Chemistri - a Publicis Brazil agency - to introduce the new series from the Investigação Discovery channel, "Paixões Perigosas" (Dangerous Passions).

WATCH THE FILM
]]>
The video could very well be an episode of the series that tell the stories of real crimes of passion.

Client: Investigação Discovery
Product: Paixões Perigosas (Dangerous Passions)
Agency: Salles Chemistri (Brazil)
Title: Prédio (Building)
Creative Directors: Hugo Rodrigues and Alessandro Cassulino
Creation: Alessandro Cassulino, Alexandre Abrantes, Rodrigo Panucci and Sérgio Matsunaga
Account team: Marcos Vinício Pizzetti, Paula Schubach, Elis Adami and Anabelly Cardoso
Media: Silvia Tajiki e Marilia Rosati
RTVC: Tato Bono and Mayane Milinavicius
Producer: Trator Filmes
Directing (film): Alex Miranda and Daniel Baccaro
Photography: Ricardo "Toddy" Miranda
Executive Producers: Gabriela Lemos and Igor Ferreira
Editing: Renan Adukas
Post-Production: Trator Filmes
Final Artwork: Danilo Koshimizu
Audio Producer: Jamute
Approval: Astrid Vasconcellos
]]> Comments (0)

Y&R celebrates 90th anniversary with social media installation in New York's Times Square from 2pm - 3:30pm NY time - Thursday, May 23rd

2013-05-23T06:37:00Z

Ninety years after John Orr Young and Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world's largest, iconic and most dynamic advertising agencies.

To commemorate this milestone and an industry Y&R has continually helped transform, the agency is inviting people around the world to post what advertising means to them in a social conversation that will culminate on a interactive digital billboard in one of the world's busiest crossroads, New York's Times Square, from 2 to 3:30 PM on May 23rd (NYC Time).

On Thursday, from 2 to 3:30 PM, the event will be live streamed here on yr.com.
]]>
To celebrate the anniversary, Y&R is partnering with one of the agency's Spark Plug startups, Hyperactivate, which has proprietary technology that captures the avatars from Twitter and Facebook and algorithmically creates a mosaic as people Tweet and post. Users can find their posts and others, as well as uncover hidden content as they interact with the mosaic. On May 23rd, between the hours of 2 and 3:30 PM, the mosaic will populate on a major Clear Channel Spectacolor Billboard at NY's Times Square. People tweeting on the street will see their posts live on the billboard and the mosaic's image will be revealed.

Says Sable: "Everything in the world is digital, but digital is not everything. The idea of taking this social conversation onto an amazing digital billboard is emblematic of the digital exponential world we live in, where we continually are bridging the digital and physical worlds. Where better to celebrate this convergence than in one of the world's most iconic locations?"]]> Comments (0)

TBWA micro-network BEING launches in China

2013-05-23T04:31:16Z

BEING has extended the fully integrated brand communications consultancy to China.

BEING is the newest offering in a micro-network that exists within TBWA. It is headquartered in Paris, with additional offices New York, Los Angeles, London, Doha, Seoul, Lille, Lyon, and now Shanghai.

Shel Liu (pictured on right) joins the agency as General Manager and Colin Lee (pictured on left) is appointed Group Creative Director, both based in Shanghai. BEING China launches as an integral part of the TBWA\Greater China Group, initially staffed with 35 people and an impressive list of both global and domestic clients including AIA, Bosch, Vivo and Tsingtao.

BEING leverages the power of multidisciplinary thinking, focusing on innovative and integrated solutions for brands. By developing big creative ideas that guide brand behavior across all media channels, the agency leads brands to a better way of being.

"I am thrilled to announce that we're officially opening BEING in Shanghai," said Nicolas Bordas, President of BEING Worldwide. "As a world-class agency network, a strong presence in China is a priority for us."
]]>
"BEING is committed to developing long-term relationships with all our clients. We're definitely off to a strong start and will continue this momentum going forward," said Liu, who previously worked with key global brands such as Standard Chartered Bank and VISA as Business Director at TBWA\Shanghai.

Liu added, "As brand behavior experts, BEING has a unique approach in bringing creative solutions to a highly challenging market such as China. It all starts with 'Disruption' and the 'Brand Belief', which leads to the 'Big Idea'. Our Media Arts strategy is critical to the success of the brands we work with. We think integrated from the outset."

Ian Thubron, President of TBWA\Greater China, commented, "BEING is a fantastic offer and particularly suited to the unique Chinese market. Increasingly, clients are frustrated with having to work with a plethora of agencies. BEING, which already employs talented specialists across account servicing, design, creative and planning, offers an entire range of integrated Media Arts solutions for clients. Shel, Colin and the rest of the team in China are very much a new breed of agency leadership."

Pictured from left to right
Bruno Tallent - President, BEING France
Colin Lee - Group Creative Director, BEING China
Shel Liu - General Manager, BEING China
Nicolas Bordas - President, BEING Worldwide
Ian Thubron - President, TBWA\ Greater China Group
]]> Comments (0)

UM Singapore takes fun seriously

2013-05-23T04:12:42Z

UM Singapore is hosting Music Matters' Green Room in their offices and partnering with the music festival in a completely different way. Pat Lim, MD of IPG Mediabrands, Singapore explains:

This wasn't just any Wednesday event celebrating getting over the hump party; it was the day when UM Singapore let their hair down put some music on and gave Music Matters a cheery start to their 3-day music festival that ran from 22-24 May. As the official "Green Room" at Clarke Quay, UM offices played the nerve centre from where the music festival will be live streamed to international audiences on You Tube as well as play host to the up and coming bands to conduct interviews and prep themselves before doing their gig on the stage.

From the very first day, the offices were abuzz with activity with artists milling around, lights and camera equipment, control panels for sound, light and vision, intermixed with fun and laughter. The team got into the swing of things dressing up as rock stars with make-up, hairdos, accessories and all that jazz. Yes, we do take fun seriously and have fun in whatever we do. We are after all such a very diverse bunch with so many nationalities, backgrounds, languages and cultures that fun is the only thing what binds us together. It is an integral part of our 'happiness culture', a value we hold dear across our various agency brands.
]]>

]]> Comments (0)

Grey highlights on the job safety issues in new tvc for Workplace Safety Council Singapore

2013-05-23T03:58:57Z

Grey Singapore has collaborated with the Workplace Safety Council Singapore (WSH) to develop a new public education campaign. This campaign aims to change mindsets about safety issues at the workplace, to help employees and employers realise the importance of workplace safety. A 30-second TVC drives home the message "This Could Be You" and will run on local free-to-air channels, cable TV and in cinemas from May to July.

The campaign drives home the fact that work accidents can happen to anyone, especially if they take safety for granted and neglect safety practices. The TVC reinforces this with statistics: Every day, 30 people are injured at work and every week, one dies.

VIEW THE SPOT

]]>
The television commercial shows a construction worker slipping on a rod while working on the top floor of a building under construction. It depicts the dangers of poor housekeeping and poorly erected barricades at work sites. The worker fell from height to his death - underscoring the importance of preventing fatal falls which is the top killer in workplaces.

As he falls in slow motion down several storeys of an almost-completed building, the voiceover states how this victim could be anyone - a father of two, a newly-wed, or someone's son. More importantly, the victim could be the viewer themselves; if they choose to ignore workplace safety practices. The grim ending is a stark reminder for viewers, and the end of the TVC puts forth simply, "Stop the assumptions. Stop work accidents."

Credits
CCO: Ali Shabaz
Senior Art Director: Deng Ying Zhi
Copywriter: Mok Wen Kai
Broadcast Producer: Sandra Ong
Account Service: Penelope Wetherill/Michelle Tan
Production House: KTV
Director: Desmond Tan
Post Production: VHQ Singapore
Audio Production: Songzu Singapore ]]> Comments (0)

Bates CHI&Partners Philippines head Mitos Borromeo leaves the agency to join Solar as COO

2013-05-23T03:01:07Z

After almost two years with the company, Mitos Borromeo (left), current head of the Bates CHI&Partners Philippines office, is leaving the company to pursue a new career outside the advertising industry.

"We would like to thank Mitos who, with her senior team, has built Bates CHI&Partners in the Philippines into one of the most recognized offices for the Network", said network CEO David Mayo.

Under Borromeo, the agency has produced famous work for clients such as Wyeth, HSBC and Avon, and has developed a reputation for creativity that drives results across all media disciplines.

Borromeo says that leaving Bates CHI&Partners is bitter-sweet: "I loved working at Bates CHI&Partners - it is one of the most respected agency brands in Asia. It has a progressive philosophy, and the staff are the best group of people I know."

Borromeo is joining Solar as its COO. Prior to Bates CHI&Partners, she was the CEO of GroupM Philippines. An announcement on her replacement will be made shortly. ]]> Comments (0)

Lowe hires Allan Fraser-Rush in global planning director role based out of the Singapore office

2013-05-23T02:42:27Z

Lowe has appointed Allan Fraser-Rush as Global Planning Director, based out of Singapore. He will take responsibility for the agency's Unilever brand partner Clear and a yet to be announced new brand, working in both a Global and a Regional Strategic capacity.

Fraser-Rush (left) joins the agency from his role as Global Planning Director at Lowe Brindfors, Sweden. Educated in USA and his native Australia, he began his career in banking and finance, before switching to agency roles at EuroRSCG and McCann Ericsson in Australia. Prior to joining the Lowe network, Fraser-Rush spent eight years with TBWA\, TBWA\GGT & TEQUILA\London, which he headed up as Managing Director. He has been recognized at multiple industry awards including D&AD and Cannes.
]]>
Rupen Desai, Regional President, Lowe Asia Pacific comments: "Asia is an increasingly important region for our global clients, and having a leader with Allan's experience adds to our ability in developing global brands from Asia. We're most delighted to have him on board."

Allan Fraser-Rush adds: "It is an exciting prospect to be working for Lowe in a Global role based in Asia. This region is the most dynamic and exciting in the world, as it changes from emerging to leading; further evidenced by the fact that international multi nationals are now being run from this part of the world. There is something new to learn every day with the escalating maturity of consumers, the changing face of media consumption and points of interaction, which will make this role both rewarding and challenging for me."

Lowe leads several global brands from its Asia Pacific headquarters in Singapore. These include Clear, Lifebuoy, Dirt is Good and Close-up. ]]> Comments (0)

Nine projects selected in second Cannes Lions & Gates Foundation competition for social good, including "Global 360" by Media Trust London

2013-05-23T00:33:38Z

The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation are pleased to announce nine projects that have been selected as part of the second Grand Challenges Explorations initiative. Each project will develop an innovative communication approach to changing the global conversation about the impact of development aid.

The creators of the nine projects will each be awarded up to US$100,000 to work on their communications idea and will be mentored by a Cannes Chimera panel made up of representatives of each of the 2012 Cannes Lions Grand Prix winners. The Cannes Chimera will work with the grantees to help develop and hone their initiatives. Grantees are then invited to apply for up to US$ 1 million of additional funding from the Gates Foundation to implement their ideas.

]]> The nine projects from agency and non-profit organisations from around the world are:

BeHere-BeThere Project by Serviceplan, Hamburg, Germany: Using location-based network applications in collaboration with local retail partners, Serviceplan will connect consumers to charity projects in the developing world to raise awareness of development issues and trigger donations from retail locations to specific projects.

Cause Generation: a Platform to Define a Generation's Cause by OgilvyEarth, San Francisco, USA: OgilvyEarth will develop and launch an online platform for university student teams to use to campaign for a single global development cause for their generation, convince their peers to support that cause, and execute an awareness raising project around the winning cause.

Hactivating Development Aid by Coxswain Social Investment Plus, Tunis, Tunisia:The organization will develop an online crowdsourcing program that engages young people around the world and enables them to learn about global development challenges through first-person narratives as well as provide solutions to real-life challenges identified by their peers.

HMKD by Leo Burnett, Chicago, USA: Leo Burnett will develop a plan to create a working stock ticker on the New York Stock Exchange that will track the daily return on investment from development aid to raise awareness that investments in humankind are working.

House Parties: Experiential Marketing for Global Aid by Plan International, Washington, USA: Plan International USA will test a proven marketing model - the House Party - as an engagement tool to build support among the public for international development programs.

Global 360 by Media Trust, London, UK: Building on its existing programming, Media Trust will produce the first television, online and mobile channel run by young people, which will create and distribute stories about global development.

Mobile-izing the United Voices of Aid Recipients by Environics Trust, Ghaziabad, India: Environics Trust will use an Interactive Voice Response system to collect 10,000 personal narratives about the impact of aid programs in rural India, will disseminate them online and through social media, and then measure how the information changes perceptions among a youth audience.

RADIO8 by Digital Kitchen, Seattle, USA: Digital Kitchen will create a worldwide radio channel for eight-year-old children to provide knowledge, insights and perspectives on the impact of aid through first-person stories, music, and cultural exchanges, with a goal of promoting connections between the developing and the developed world.

Smart Cities: An Interactive Multi-Media and Mapping Platform by Spatial Collective, Nairobi, Kenya: Spatial Collective will create an interactive community platform, accessible via SMS, for citizens to present local development challenges and suggest possible solutions, with a goal of promoting better communication between citizens, service providers, local governments, and members of the international community and improving living conditions for people in developing countries.

Says Philip Thomas, CEO of Lions Festivals: "Once again we are seeing some truly inspirational and creative ideas being brought to the table for the better good of the world. I'm particularly proud to see that the global communications industry is rising to the challenge and increasingly engaging with this unique and fantastic initiative. Having had the privilege to see the first Cannes Chimera in action during the mentorship workshop in Seattle last year, I have no doubt that when these nine grantees convene in Seattle in October, they will be blown away by the experience of working first hand with the most skilled and passionate creative communicators in the business."

The creative challenge "Aid is Working. Tell the World" solicited communications ideas that can help change the global conversation about the impact of investments in foreign aid. Answering to a competitive creative brief for ideas in four specific submission categories: Mobile, Data, Young Audiences and The Progress of Development, the nine new projects were selected from entries submitted from around the world. They were chosen solely on merit - applicants' details are kept confidential - by a review panel comprised of experts from the first Cannes Chimera, winners of the 2011 Cannes Lions Grand Prix, and representatives from the Bill & Melinda Gates Foundation. These grants are awarded as part of the foundation's Grand Challenges Explorations initiative which fosters innovations that can help overcome the most persistent challenges in global health and development.

Says Tom Scott, director of Global Brand & Innovation at the Bill & Melinda Gates Foundation: "Innovative communications are going to be an important part of solving the world's biggest challenges. We're thrilled to be partnering with Cannes Lions, which enables us to collaborate directly with the global creative community to find ways to build awareness and support for critical global development problems."

Some of the nine grantees will also be honoured on stage during the four awards ceremonies that take place during the Cannes Lions festival week 16-22 June.

A new global creative challenge will be announced on Monday 17 June at the 60th Cannes Lions International Festival of Creativity during the Cannes Chimera Initiative seminar. An all-star cast, including Chimera Members and previous grantees, will take to the stage to discuss the Cannes Chimera Initiative and launch the next challenge.

The Cannes Chimera Initiative, in partnership with the Bill & Melinda Gates Foundation, exists to harness great ideas for the good of the world. It is open to anyone from any discipline, from students to communications executives, and from any organisation. Applications are submitted online to Cannes Lions, and initial grants of $100,000 are awarded for the finalists. Successful projects have the opportunity to apply for a grant of up to US$1 million to implement their idea.

]]> Comments (0)

London International Awards call for entries

2013-05-23T00:31:32Z

London International Awards 2013 is now accepting entries. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2012 and 31st July 2013.

See LIA website for details.

This year's all-star jury will convene at the Encore Hotel in Las Vegas in early October.
]]> Comments (0)

'Contour' by Getty Images launches high-end portrait prize for emerging photographers

2013-05-23T00:21:08Z

Getty Images, a leading creator and distributor of award-winning still imagery, video, music and multimedia products, today announced the launch of its inaugural Contour by Getty Images Portrait Prize, which aims to recognize excellence in portrait photography by an emerging photographer with fewer than five years industry experience.

The winning photographer will receive a $10,000 grant and have their work exhibited at the prestigious Polka Galerie in Paris throughout the month of October.

]]> A distinguished panel of experts led by famed fashion photographer Peter Lindbergh will judge the work:

· Georges Mohammed-Chérif, Founder and President, Buzzman

· Alain Genestar, Founder, Polka Magazine and Gallery

· Jean-Jacques Naudet, Founder and Editor-In-Chief, La Lettre de la Photographie

· Laurence Vecten, Director of Photography, Glamour

Entries will be accepted from June 13 through to August 5, 2013 (at 11:59 p.m. GMT/6:59 p.m. EST.) and can be submitted through Getty Images' grants website.

Getty Images supports photographers, filmmakers and other communications professionals through a comprehensive and diverse range of grants. They include Grants for Editorial Photography ; Getty Images Creative Grants ; Emerging Talent Award ; and the Getty Images and Chris Hondros Fund Award .

Says Jonathan Klein Getty Images co-founder and CEO: "Getty Images has earned a solid reputation around the world for excellence in photography and for recognizing and supporting emerging talent. We are pleased to announce the expansion of our grants program into the unique field of portraiture photography with the first Contour by Getty Images Portrait Prize."

Says Elodie Mailliet Storm, senior director, Contour by Getty Images: "Through the work of the Contour photographers we represent, we are keenly aware of the skill level and attention to detail which portraiture photography requires and we hope that this celebration will raise awareness of this great work. Starting a career in portrait photography can be expensive and requires a lot of focus - we felt it was important to help emerging photographers along this path."

Applicants should submit 10-20 images from their portraiture work along with a biography, brief explanation of their approach to portraiture, and description of what they would like to accomplish in their careers. For detailed information on how to enter, visit www.gettyimages.com/grants. Winners of the Contour by Getty Images Portrait Prize will be announced in October 2013.

]]> Comments (0)

Less than two weeks left to enter AdStars International Festival: Entry is FREE and two $10,000 grand prix cash prizes will be awarded

2013-05-22T23:54:28Z

Ad Stars Busan International Advertising Festival 2013 call for entries has been extended until May 31. Entry is free and two grand prix winners will be awarded with a US $10,000 cash prize.

Ad Stars 2013, the biggest advertising festival in Asia which had entries of 10,431 works from 57 countries last year, is now calling for entries through the website and the deadline is now May 31. This year Ad Stars has altered categories for entries in order to meet the changing advertising industry.

Twenty-seven judges are named for final judging and nearly 160 judges are selected for the preliminary judging. Five executive judges will lead the judging including Jacques Seguela, Founder of RSCG Worldwide.

]]>
In a seminar titled 'Discover Diversity', famous speakers in the global creative communications industries, like Jacques Seguela, and Donald Gunn-Founder of The Gunn Report will lecture on various topics.
]]> Comments (0)

Beacon Leo Burnett Tokyo creates "ribbond birds" to help unite communities in Japan

2013-05-22T13:33:58Z

Beacon kk/Leo Burnett, Tokyo created this concept for the Wada Elementary School to help people in the community bond again with local shops and help people to cope with the natural disasters that have been affecting Japan.

The agency reached out to local artists to create originally crafted birds made of folded ribbons and commissioned a well-known composer to create a song.

VIEW THE CONCEPT
]]> Comments (0)

MEC Asia Pacific hires Head of Trading

2013-05-22T12:46:50Z

Michael Beecroft is to transfer from the London office of MEC to take up the role of Head of Trading for MEC Asia Pacific.

Beecroft (left) will report to Stephen Li, CEO for Asia Pacific and Keith Tiley Global Head of Trading. He'll be based in Hong Kong. Beecroft was previously Global Head of Digital Trading, based in London. He replaces David Primmer who moves into a key regional role on Colgate Palmolive.

Stephen Li, commented on the appointment: "Asia Pacific remains a critical growth region for many of our international clients and trading is a fundamental cornerstone of our business. Michael's appointment enables us to develop a strong, integrated trading competency within Asia Pacific. Michael is an accomplished professional with a unique background. His deep expertise in digital, trading and business development will be invaluable for our teams and we look forward to his innovative solutions for our clients and agency partners."
]]> Comments (0)

Cannes Contenders: Ogilvy & Mather Hong Kong

2013-05-22T09:05:44Z

In the lead up to next month's Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia's top agencies that we hope will impress the judges...

ShopElseWhere
Ogilvy & Mather Hong Kong
ShopElseWhere is a movement where independent brands collaborate and recommend each others items. They work together to mix and match designs. When customers shop they can scan a QR code which gives them access to matching items from other small designers.

KFC
Ogilvy & Mather Hong Kong
Ambient idea that shows that KFC Hot & Spicy really delivers on heat. Hong Kong people love spicy chicken. The agency used 1 empty bucket and 60,000 soda cups to grab people's attention.

]]> Orbis "Old Parts for New"
Ogilvy & Mather Hong Kong
A fundraising project for Orbis to help save their Flying Eye Hospital and keep it in the air for many years to come.

Beijing Sports Radio
Ogilvy & Mather Beijing
When Asian fans hear live sporting events on Beijing Sports Radio, the coverage is so good it feels like they're actually there.

Want to feature your agency's top chances at Cannes? Email kim@campaignbrief.com for details.
]]> Comments (0)

Kia Cerato creates first live stunt in its 'never an uncomfortable moment' campaign via Innocean

2013-05-22T08:39:15Z

Australia - Kia Australia and Innocean have taken their Cerato 'never an uncomfortable moment' theme and created the campaign's first live stunt.

The stunt took place in front of 30,000 footy fans at the recent Essendon vs Greater Western Sydney AFL match. This follows on from the earlier TVC launch on April 29.

VIEW THE STUNT ]]> Comments (1)

PawfectPets, via Yolk Singapore, reveals the true cost of buying puppies from pet shops

2013-05-22T04:11:59Z

Integrated digital and social media agency, Yolk, a Grey Group company, working in partnership with local animal welfare groups has launched PawfectPets.sg, an interactive website that aims to create public awareness about puppy mill cruelty. The campaign seeks to change public mindsets from purchasing animals at pet stores to adopting them from animal shelters.

At the core of the campaign is an innovative website that takes on the appearance of an online pet store called PawfectPets. The recently launched campaign specifically targets people looking to buy a dog as a pet. Ads placed online and in local newspapers promoting 'puppies for sale' direct prospective dog owners to the website. Visitors to the online site are not only able to see the profiles of the puppies, but are also engaged to play with the puppies through an interactive video that turns into a series of pop-up windows that gives a peek into the puppy's life journey from puppy mill to pet store front. The campaign strategy is to intercept the shoppers' journey to make them pause for a moment to consider where these cute pet shop puppies are coming from. By getting their attention where it matters most, the campaign seeks to have potential dog owners leave with a message they will not forget and to help put an end to the cruelty and inhumane practices in puppy mills.
]]>
Recounting his personal experience, Dr. Siew Tuck Wah, President of Save Our Street Dogs
said, "My first two dogs were unfortunately products of puppy mills. I was ignorant of the
unethical and cruel practices which go on behind each adorable puppy we see in a pet shop
display window in Singapore today. Hopefully, PawfectPets will generate increased awareness
and more Singaporeans will make the right choice to adopt rather than support an industry that exploits dogs."

Lee Ken Ming from Lost Paws shared, "It's important for the public to be aware that the cute
puppy at the pet shop could be from a puppy mill, and that they can change things by only
buying from ethical breeders or even better, adopting."

"Dogs may not have a voice, but people do. Dog lovers are a powerful and tight-knit community, thus we want to harness the power of social media to allow them to share and in turn generate greater awareness and dissuade friends from buying a puppy to adopting one," said Jun Jek Low, Creative Director, Yolk.

"The goal of the campaign is thus to educate the public that buying a puppy from the pet store is indirectly fuelling the growth of a cruel industry which allows for animal abuse, and that adopting a pet is the better alternative," he added. ]]> Comments (0)

BBDO Proximity Thailand keeps drivers awake with new Café Amazon 'Drive Awake' app

2013-05-22T03:37:08Z

In Thailand Café Amazon is known as the traveler's buddy with 650 coffee stops at gas stations nationwide, helping to keep travelers and drivers fresh and awake during their journeys.

Café Amazon wanted to find a way to help their traveler buddies to arrive at their destinations safely - with no dozing off and no accidents.

Café Amazon decided to be the traveler's buddy on the road. Turning the drivers' Smartphone into sleepiness trackers and alarms!

VIEW THE IDEA
]]>
"Drive Awake" application re-enforces Café Amazon's commitment since the first cup of coffee was served - awaking each traveler buddy. When activated, the application wakes up drowsy drivers with a unique alarm whenever they start to doze off, and it then offers them the route to the nearest Café Amazon to take a coffee break.

Credits
Chief Creative Officer / Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Anuwat Nitipanont
Art Director: Anuwat Nitipanont, Kantapon Metheekul
Copy Writer: Piyakan Sirichankachorn
Group Account Director: Thitinut Hirunprueck
Account Manager: Tanyawan Wongapichart
Producer: Benjawan Sengtee, Sukontha Jantawong
Editor: Thasorn Boonyanate]]> Comments (0)

JWT Singapore and Givaudan create 'Smell a Memory' kits to help Alzheimer's patients

2013-05-22T03:35:00Z

JWT Singapore has teamed with global fragrance house Givaudan to create a first of a kind bespoke "Smell a Memory" kit - a unique innovation that harnesses the power of scent to evoke emotional memories among Alzheimer's and dementia patients.

Alzheimer's and memory loss caused by dementia affect 35.6 million people worldwide.

"Our sense of smell is one of our most visceral instincts. It has an instant and powerful connection to memories, especially emotional ones," said Juhi Kalia, JWT Singapore ECD. "We thought, 'What if we can use smell to bring evoke memories and emotions in these patients?"
]]>
"We wanted the smells in the kits to have a narrative quality. The idea was to evoke emotional memories not just factual ones. Scents that could open the floodgates to a story or a certain time in their lives and all the feelings associated with that memory," says Kalia.

Working with medical staff at Soo's Nursing Home and another care facility in Singapore, the team tested the power of scent in therapy sessions. The Smell a Memory kits proved to be an incredibly powerful tool, sparking memories in some patients, and stimulating strong emotions in others. While regular aromas have been used to uplift moods, this is perhaps the first time complex fragrance have been created to evoke emotional memories.

"One of the key goals of therapy for Dementia patients is to draw them out and help them re-engage with the world and with loved ones. Over time, these patients become withdrawn and lose interest in food, activities and the people around them. A tool like this, that can awaken their senses and emotions, is critical to their emotional and physical health," said Andrew Soo, Manager from Soo's Nursing home.

A number of the patients, who are often listless, withdrawn and uncommunicative, became excited and lively after smelling the kits, engaging in animated conversations with family members and therapists. That, in turn, created an equally emotional experience for family members.

"I believe it will help in her recovery of a certain part of her memory of us," said Mavis Han, the daughter of 85-year-old Han Yoke Kin ,who took part in the program. "I don't want her to forget us."

The Singapore project was so successful that Givaudan now plans to extend the programme to other regions, as part of their sustainability program. JWT and Givaudan Singapore are also in the process of organizing further trails at two of Singapore's largest hospitals.]]> Comments (5)

Sergovich joins Song Zu as newest composer

2013-05-22T03:13:40Z

Adrian Sergovich has joined Song Zu Sydney as their newest composer. Sergovich originally hails from Melbourne where he studied jazz guitar at Monash University. Soon after his studies, a desire to compose began to overtake the aspiration to become a performing guitarist. So he assembled a studio and began establishing himself around Melbourne as a talented tune-smith, cutting his teeth on short films, documentaries, theatre works and commercials.

Sergovich (left) has been working as a regular freelance composer for Song Zu over the last two years and just recently made the move to Sydney to become a permanent member of the team there.

Song Zu Partner Ramesh Sathiah said: "Song Zu already has a formidable team and for a freelancer to cut through and make a real impression is no mean feat - Adrian has done this and he's a perfect addition to our Sydney Team".

In Sergovich's first week as a permanent composer he completed the soundtrack to Leo Burnett's Coke 'Small World Machines' campaign.
]]> ]]> Comments (0)

Lowe Malaysia opens world's longest virtual relay race with new Rexona Women campaign

2013-05-22T02:43:10Z

Lowe Malaysia has created the countrywide activation for Unilever deodorant Rexona's regional campaign theme Do: More. The campaign will support underprivileged children in Malaysia.

The campaign launches this month under the banner "Rexona Move. Sweat to Change Lives". The aim is for Malaysian women to collectively complete a journey of 10,695km - the length of West and East Malaysia, in what could be the world's longest virtual relay race.

Lowe's task was to localise the regional campaign message of "Do More" and make it relevant to what Malaysian women want. Their solution offers consumers the chance to sweat for social good. Using a mobile app, social media and microsite, smart- and non-smart-phone users can register and Sweat to Change Lives. Every movement spent walking, running, dancing, cycling will be converted into kilometres by the app or can be logged online. For each Malaysian state completed, Rexona will partner with a local children's home.
]]>
Herry Budiazhari, Marketing Director, Unilever Malaysia comments: "Today's customer wants more than just a product. We wanted to ensure she relates to Rexona's superior quality, but is also offered something more: an invitation to contribute to a good cause. This campaign aims simply to engage the discerning customer who values social good alongside the products she buys."

Mazuin Zin, Managing Director, Lowe Malaysia explains: "Our audience is the Malay woman aged 18-30. She is socially astute and brand-aware, and there is more to her purchasing decision than simple vanity. 90% of Malaysians believe brands should address societal issues. With this campaign, female consumers can choose to vote with their wallet, and their active time, to do social good."

Lowe Malaysia's ECD, Brandie Tan adds: "This campaign is a true collaborative effort: both between Lowe Malaysia, Unilever Malaysia, and our media and PR partners; and ultimately between all the women nationally who will sweat to create social currency and make a difference. It's a campaign with good intentions we hope will resonate with the market."

Registration can be made at www.rexonamove.com.my ]]> Comments (0)

BMF Sydney lures VCCP London group managing director Dominic Stinton for CEO role

2013-05-22T01:55:28Z

Australia: BMF has announced that top UK adman Dominic Stinton will be the agency's new CEO, taking over from Jeremy Nicholas, who departed earlier this month.

Stinton joins BMF from international creative agency VCCP, where he served as group managing director and a joint founder of VCCP Share, a specialist social media agency with clients including Oasis, MoreThan Insurance, JellyBelly and Unilever Food Solutions.

Stinton brings a wealth of experience from a career spanning some of the industry's most renowned agencies including nine years at BBH, where he was a board director and head of account management in London and he also helped establish the Singapore operation. Stinton also spent four years at HHCL & Partners after beginning his career at Still PriceLintas.
]]>
Says BMF founding partner and executive chairman, Matthew Melhuish: "Dominic has a terrific pedigree from some world-class agencies, he brings a wealth of experience, an entrepreneurial spirit, and an integrated approach which makes him a great fit for BMF. Warren Brown and myself both met at BBH London and spent six years and five years there respectively, so it is great to have that background in common with Dom. We're looking forward to welcoming him to Australia and the BMF family."

Says Stinton: "In my career I have been fortunate to work at some of the industry's best agencies and I believe BMF ranks as a world class agency. The fact that it happens to be based in Australia is an added bonus."

BBH Group chief executive officer Gwyn Jones praised Stinton's appointment as CEO of BMF: "Dominic is a great guy and a fantastic adman, a real enthusiast for brands and for the business. He worked at BBH for many years both in London and Singapore and was always a positive injection of energy and creativity to his clients, his teams and to the creative process.
He has worked client side too and more recently built a social media business so he comes with a fantastic body of experience. Iknow he will be a great addition to BMF and to the industry in Australia."

Stinton is in the process of relocating his family to Australia and will assume the role in the coming months. Matthew Melhuish will continue to be highly involved at BMF over the interim period.]]> Comments (0)

Cannes Lions set to launch training courses for young professionals taking place during festival

2013-05-21T23:29:24Z

Cannes Lions' programme of academies offers the opportunity for young professionals across every communications discipline to hone their craft in a unique environment. Taking place during the Festival, each course is curated and led by an expert in their field and features a handpicked speaker line-up drawn from the industry's highest ranks.

Click here to find out more information.
]]>
At the same time, the Festival recognises that creative growth is a process that never stops. That's why there is diverse learning on offer to suit every career stage. As well as the huge range of seminars and workshops open to delegates, the Cannes Creative Leaders Programme provides intensive training for those seeking an even more professionally rewarding Cannes Lions experience. The goal is for every delegate to leave Cannes more inspired, more aware and more prepared for new professional challenges.

The first academy launched at Cannes Lions in 2003, aimed at helping students already studying advertising, marketing, communications and design better understand the industry.
Over the ten years that have followed, the number of Academies at Cannes Lions has grown, as the Festival continues to provide platforms for the next generation of industry talent to grow and learn the skills they need to thrive.

Now, the Festival offers a total of six different academy courses, offering training for everyone from students and young creative, to brand marketers, media professionals and account managers. Each bespoke course runs during the Festival week, under the guidance of an experienced tutor. Participants are guided to experience the best and most relevant parts of the learning programme, while also enjoying specialist sessions from industry leaders alongside tailored training and group discussions. ]]> Comments (0)

Isobar boosts creative line-up adding Liberty Hsu as executive creative director of Taiwan agency

2013-05-21T04:30:08Z

Isobar has hired Liberty Hsu as Executive Creative Director of their Taiwan office, effective immediately. Isobar's latest creative hire follows the recent appointments of Graham Kelly, Regional Executive Creative Director of Isobar APAC and Nick Bailey, Executive Creative Director of Isobar in the UK.

Reporting to Freda Shao, Managing Director of the agency, Hsu (left) will lead the creative teams and take responsibility for the quality of the creative product across various client brands. She will also work closely with Peter Shen, Chief Creative Officer of wwwins Isobar China/Taiwan. Having previously worked as Creative Director for DDB and McCann Erickson and also held senior creative roles at Saatchi & Saatchi and JWT in Taiwan, Hsu has over 20 years' experience in the advertising industry, working across renowned clients such as Coca-Cola, HSBC, Unilever, Taiwan Tourism Bureau, Johnson & Johnson and KLIM (Nestlé).
]]>
Liberty Hsu said: "I'm looking forward to working with the multi-talented, passionate team at Isobar. I believe that by leveraging creative content with technology, we can create work that truly resonates with consumers and inspires our clients in today's multi-screen world."]]> Comments (0)

OMD's Elisa Chua promoted to Business Director

2013-05-21T03:55:01Z

OMD Singapore has promoted Elisa Chua to Business Director with immediate effect. Chua is now a part of the senior management team at OMD Singapore and her expanded remit in the senior leadership role includes growing OMD Singapore's business, team and enhancing its culture.

Formerly, a media director, working on the accounts of Health Promotion Board, Base Entertainment, Carlsberg (to name a few), Chua is credited with facilitating recent new business wins like Workforce Development Agency, and SilkAir and shortlists at industry award platforms like the SMAs. Prior to OMD, she was working with MEC as Media Director. Chua started her career with Omnicom Media Group, having worked with OMD in 2000 and PHD in 2003 and rejoining OMD in 2011.
]]>
Chua said: "OMD Singapore has a positive, vibrant and encouraging work culture and I am thankful for the acknowledgement. I am excited to embark on a new challenge and hope to bring in continued success for OMD."]]> Comments (0)

Bestads Top 6 of the Week reviewed by Jeremy Craigen, global executive CD VW, DDB London

2013-05-21T01:46:47Z

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeremy Craigen, global executive creative director VW, DDB London.

READ HIS REVIEW
]]> Comments (0)