http://www.campaignbrief.com/asia/ en Copyright 2010 Wed, 17 Mar 2010 11:37:35 +0700 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification The 2010 HK4As Effie Awards are now open for entry so it's time to nominate your most effective marketing communications campigns produced between 1 January 2009 and 31 March 2010.

The Effie Award is a celebration of creative and effective advertising that reinforces teamwork between agency, client and researchers.

For more information and entry forms go to http://www.aaaa.com.hk/en/awards/effieAwards/index.ph

Deadline for entry is 5pm April 9, 2010 and winning Effie campaigns will be awarded on May 11, 2010 at the JW Marriott Hotel.

]]> http://www.campaignbrief.com/asia/2010/03/call-for-entries---2010-hk4as.html http://www.campaignbrief.com/asia/2010/03/call-for-entries---2010-hk4as.html Wed, 17 Mar 2010 11:37:35 +0700 The CLIO Awards will present Jeff Goodby and Rich Silverstein, co-chairmen and creative directors of Goodby, Silverstein & Partners, with the Lifetime Achievement Award during the 51st annual CLIO Awards in New York City. The CLIO Lifetime Achievement Award, one of the most prestigious honors in the industry, recognizes the outstanding and ongoing contribution of individuals who lead the industry.

Adweek recognized the San Francisco-based Omnicom shop as "Agency of the Decade" in its "Best of the 2000s" feature last December. GS&P's breakthrough work for clients like Nintendo ("Wario Land: Shake It!"), Sprint ("The Now Network") and Doritos ("Hotel 626") has won the agency the highest accolades from the creative industry, including "Digital Agency of the Year" at Cannes, and the first "Interactive Agency of the Year" at The One Show, both in 2009.
]]> http://www.campaignbrief.com/asia/2010/03/ad-legends-jeff-goodby-and-ric.html http://www.campaignbrief.com/asia/2010/03/ad-legends-jeff-goodby-and-ric.html Wed, 17 Mar 2010 10:02:09 +0700 Bloomberg Television, the world's provider of business and financial news underwent rebranding. BBH Asia Pacific Singapore developed this out of home ambient stunt using melting ice sculptures to make people aware of its new positioning as 'The Source'

View the spot


]]> http://www.campaignbrief.com/asia/2010/03/ice-in-the-tropics.html http://www.campaignbrief.com/asia/2010/03/ice-in-the-tropics.html Wed, 17 Mar 2010 09:19:30 +0700 Cannes Lions has announced the members of the Radio, Media and Outdoor Lions juries and the important news for Asia is that JWT's Regional ECD Tay Guan Hin (below) will lead the Outdoor panel.

Commenting on the juries, Australia's Terry Savage, chairman of the Festival said Cannes Lions is a truly global event attracting thousands of entries of the highest creative calibre: "The industry experts that we have picked to deliberate over and award the entries in the Radio, Media and Outdoor juries are a true reflection of this, bringing together respected and acclaimed creatives from all corners of the world. It will be an honour to work with these teams." 

]]> http://www.campaignbrief.com/asia/2010/03/countdown-to-cannes-lions-2010-1.html http://www.campaignbrief.com/asia/2010/03/countdown-to-cannes-lions-2010-1.html Tue, 16 Mar 2010 07:44:34 +0700 Saatchi and Saatchi Indonesia decided to use transit advertising with a local twist, the three wheeler from hell to demonstrate Lumix's optical image stabilzer.

Credits - CD: Juhi Kalia. Art Directgor: Yayan Heryanto. Copywriter: Juhi Kalia. Illustrator: Willy Kusnadie.
]]> http://www.campaignbrief.com/asia/2010/03/the-seriously-shake-proof-came.html http://www.campaignbrief.com/asia/2010/03/the-seriously-shake-proof-came.html Mon, 15 Mar 2010 10:38:10 +0700 The scratches, often found on sticky pans, are a result of intense scrubbing required to clean them properly. Women often spend long torturous hours washing pans in the kitchen. McCann Erickson Mumbai told the story of their predicament through the medium of scratches on sticky pans and suggested using Nirlep non-stick cookware for an easier experience.

Credits - ECD: Prasoon Josh. CD: Akshay Kapnadak. Copywriter: Vilsen Gonsalves. Art Director: Vishal Rajpurkar. Illustrator: Aditya Chari. Photographer: Shekhawat Himmat. Digital Re-toucher: Harshal Pandare. Client Servicing: Mohit Ahuja,
]]> http://www.campaignbrief.com/asia/2010/03/non-stick-makes-less-frustatin.html http://www.campaignbrief.com/asia/2010/03/non-stick-makes-less-frustatin.html Mon, 15 Mar 2010 10:26:52 +0700 People have become so used to seeing children live on the streets that they don't even notice them anymore. Ogilvy & Mather Mumbai wanted to remind people of the glaring difference between their own children and less fortunate ones. Often these kids have only newspapers to sleep on, so newspapers were packaged as bedsheets and placed along side branded sheets, to bring home the message.


]]> http://www.campaignbrief.com/asia/2010/03/how-comfortable-are-your-child.html http://www.campaignbrief.com/asia/2010/03/how-comfortable-are-your-child.html Mon, 15 Mar 2010 10:13:56 +0700 Child Labour is still rampant in India, despite laws to ban it. Publicis Communications Mumbai created this series of print ads to  highlight the fact that many products are actually the result of child labour, even if it isn't visible at first glance.

Credits - ECDs: Ashish Khajanchi, Prasanna Sankhe. CDs: Akash Das, Vivek Rao. Art Directors: Ashish Phatak, Siddesh Khatavkar, Snehai Bhuvad. Copywriter: Denise D'Silva. Photographer: Avadhut Hembade. Illustrator: Sahebrao.
]]> http://www.campaignbrief.com/asia/2010/03/did-a-child-make-this.html http://www.campaignbrief.com/asia/2010/03/did-a-child-make-this.html Mon, 15 Mar 2010 09:53:37 +0700 Veteran recruiter James (Kenneth) Koh has opened the doors to his own boutique headhunting firm having created a business model never seen before in the search space.

With 16 years advertising and recruitment experience behind him, including seven years running the Aquent Singapore office and more recently having also led its advertising and media practice across Asia, Koh is excited to be back in the game after a six month sabbatical.

"In launching James Kenneth Koh, we're putting a totally new spin on headhunting", explains Koh. "We're actually here to help people in their careers, not just in changing jobs".


]]> http://www.campaignbrief.com/asia/2010/03/james-kenneth-koh-finds-talent.html http://www.campaignbrief.com/asia/2010/03/james-kenneth-koh-finds-talent.html Mon, 15 Mar 2010 09:41:30 +0700 McCann Erickson Mumbai created jewellery featuring shiny white teeth instead of jewels and gems in this series of print ads for Happydent.

According to copywriter PK Anil: "We realised that people are particular about teeth and they are precious and when they get bright and shiny teeth it becomes almost like jewellery. And a thought just sparked out of it. So we did just that and created visuals showing jewellery and instead of diamonds or gems, they had something shinier - teeth. The challenge was to have the same scale of execution as the film in print and yet bring out the benefit."


]]> http://www.campaignbrief.com/asia/2010/03/sparkling-white-teeth.html http://www.campaignbrief.com/asia/2010/03/sparkling-white-teeth.html Mon, 15 Mar 2010 06:38:30 +0700 Saatchi & Saatchi Indonesia created an actual carpet for client Panasonic Vacuum Cleaners. This 3D visual effect of a dusty box full of bugs sunken deep into the ground carried the message - you just see a carpet but the carpet cleaner sees all the dust, mites and bugs hiding within. Credits - CD: Juhi Kalia. Art Director: Liliek Adelina. Copywriter: Juhi Kalia. Illustrator: Jermy K Hartono.
]]> http://www.campaignbrief.com/asia/2010/03/it-sees-things-you-cant-see.html http://www.campaignbrief.com/asia/2010/03/it-sees-things-you-cant-see.html Mon, 15 Mar 2010 06:27:35 +0700 The thought behind this ambient stunt is you may be close to your pet but totally blind to flea infestations. Saatchi & Saatchi Indonesia used huge stickers through three shopping malls crawling with people to highlight Frontline's product range.

Credits - CDs: Juhi Kalia, Andy Greenaway, Joel Clement. Art Director: Aryanto Salim. Copywriters: Pancaputera, Juhi kalia. Illustrator: Heret Frasthio.


]]> http://www.campaignbrief.com/asia/2010/03/get-them-off-your-dog.html http://www.campaignbrief.com/asia/2010/03/get-them-off-your-dog.html Mon, 15 Mar 2010 06:20:35 +0700 UPDATE - The deadline to enter the international Chip Shop Awards 2010, which is co-sponsored by Campaign Brief and Bestadsontv.com, has been extended to Friday March 26. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com
]]> http://www.campaignbrief.com/asia/2010/03/nothings-sacred-at-the-interna.html http://www.campaignbrief.com/asia/2010/03/nothings-sacred-at-the-interna.html Sun, 14 Mar 2010 05:10:03 +0700
International judges on the jury are Tay Guan Hin, Regional Executive Creative Director at JWT Asia; Eugene Cheong, President and Regional Executive Creative Director, Ogilvy Asia Pacific, and Marcus Rebeschini, Chief Creative Officer, Y&R Asia.
]]> http://www.campaignbrief.com/asia/2010/03/creative-guild-completes-2010.html http://www.campaignbrief.com/asia/2010/03/creative-guild-completes-2010.html Sat, 13 Mar 2010 09:13:06 +0700 We hope you, like more than 60,000 other ad professionals throughout the world, enjoy visiting Bestadsontv.com regularly to check out the very best and latest advertising in all mediums being produced worldwide.

Whether you are currently a Bestads member or not, we are inviting you to upgrade to BestadsPRO, which offers fantastic extra benefits that should prove to be indispensable to your everyday job.

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* BestadsPRO Membership gives you access to any pay2see content as well.
]]> http://www.campaignbrief.com/asia/2010/03/bestads-introduces-bestadspro.html http://www.campaignbrief.com/asia/2010/03/bestads-introduces-bestadspro.html Fri, 12 Mar 2010 14:48:53 +0700