Campaign Brief Asia http://www.campaignbriefasia.com/ en Copyright 2013 Wed, 22 May 2013 11:11:59 +0700 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification PawfectPets, via Yolk Singapore, reveals the true cost of buying puppies from pet shops Pawfect_1.jpgPawfest_2.jpgIntegrated digital and social media agency, Yolk, a Grey Group company, working in partnership with local animal welfare groups has launched PawfectPets.sg, an interactive website that aims to create public awareness about puppy mill cruelty. The campaign seeks to change public mindsets from purchasing animals at pet stores to adopting them from animal shelters.

At the core of the campaign is an innovative website that takes on the appearance of an online pet store called PawfectPets. The recently launched campaign specifically targets people looking to buy a dog as a pet. Ads placed online and in local newspapers promoting 'puppies for sale' direct prospective dog owners to the website. Visitors to the online site are not only able to see the profiles of the puppies, but are also engaged to play with the puppies through an interactive video that turns into a series of pop-up windows that gives a peek into the puppy's life journey from puppy mill to pet store front. The campaign strategy is to intercept the shoppers' journey to make them pause for a moment to consider where these cute pet shop puppies are coming from. By getting their attention where it matters most, the campaign seeks to have potential dog owners leave with a message they will not forget and to help put an end to the cruelty and inhumane practices in puppy mills.
]]> http://www.campaignbriefasia.com/2013/05/integrated-digital-and-social.html http://www.campaignbriefasia.com/2013/05/integrated-digital-and-social.html Wed, 22 May 2013 11:11:59 +0700 BBDO Proximity Thailand keeps drivers awake with new Café Amazon 'Drive Awake' app DriveAwake_03.jpgIn Thailand Café Amazon is known as the traveler's buddy with 650 coffee stops at gas stations nationwide, helping to keep travelers and drivers fresh and awake during their journeys.

Café Amazon wanted to find a way to help their traveler buddies to arrive at their destinations safely - with no dozing off and no accidents.

Café Amazon decided to be the traveler's buddy on the road. Turning the drivers' Smartphone into sleepiness trackers and alarms!

VIEW THE IDEA
]]> http://www.campaignbriefasia.com/2013/05/bbdo-proximity-thailand-keeps.html http://www.campaignbriefasia.com/2013/05/bbdo-proximity-thailand-keeps.html Wed, 22 May 2013 10:37:08 +0700 JWT Singapore and Givaudan create 'Smell a Memory' kits to help Alzheimer's patients smellmemory2.jpgJWT Singapore has teamed with global fragrance house Givaudan to create a first of a kind bespoke "Smell a Memory" kit - a unique innovation that harnesses the power of scent to evoke emotional memories among Alzheimer's and dementia patients.

Alzheimer's and memory loss caused by dementia affect 35.6 million people worldwide.

"Our sense of smell is one of our most visceral instincts. It has an instant and powerful connection to memories, especially emotional ones," said Juhi Kali, JWT Singapore ECD. "We thought, 'What if we can use smell to bring evoke memories and emotions in these patients?"
]]> http://www.campaignbriefasia.com/2013/05/jwt-singapore-and-givaudan-cre.html http://www.campaignbriefasia.com/2013/05/jwt-singapore-and-givaudan-cre.html Wed, 22 May 2013 10:35:00 +0700 Sergovich joins Song Zu as newest composer Adrian.jpgAdrian Sergovich has joined Song Zu Sydney as their newest composer. Sergovich originally hails from Melbourne where he studied jazz guitar at Monash University. Soon after his studies, a desire to compose began to overtake the aspiration to become a performing guitarist. So he assembled a studio and began establishing himself around Melbourne as a talented tune-smith, cutting his teeth on short films, documentaries, theatre works and commercials.

Sergovich (left) has been working as a regular freelance composer for Song Zu over the last two years and just recently made the move to Sydney to become a permanent member of the team there.

Song Zu Partner Ramesh Sathiah said: "Song Zu already has a formidable team and for a freelancer to cut through and make a real impression is no mean feat - Adrian has done this and he's a perfect addition to our Sydney Team".

In Sergovich's first week as a permanent composer he completed the soundtrack to Leo Burnett's Coke 'Small World Machines' campaign.
]]> http://www.campaignbriefasia.com/2013/05/sergovich-joins-song-zu-as-new.html http://www.campaignbriefasia.com/2013/05/sergovich-joins-song-zu-as-new.html Wed, 22 May 2013 10:13:40 +0700 Less than two weeks left to enter AdStars International Festival: Entry is FREE and two $10,000 grand prix cash prizes will be awarded Ad Stars.pngAd Stars Busan International Advertising Festival 2013 call for entries has been extended until May 31. Entry is free and two grand prix winners will be awarded with a US $10,000 cash prize.

Ad Stars 2013, the biggest advertising festival in Asia which had entries of 10,431 works from 57 countries last year, is now calling for entries through the website and the deadline is now May 31. This year Ad Stars has altered categories for entries in order to meet the changing advertising industry.

Twenty-seven judges are named for final judging and nearly 160 judges are selected for the preliminary judging. Five executive judges will lead the judging including Jacques Seguela, Founder of RSCG Worldwide.

]]> http://www.campaignbriefasia.com/2013/05/less-than-two-weeks-left-to-en.html http://www.campaignbriefasia.com/2013/05/less-than-two-weeks-left-to-en.html top Wed, 22 May 2013 09:54:28 +0700 Lowe Malaysia opens world's longest virtual relay race with new Rexona Women campaign Rexona move -Map.jpgLowe Malaysia has created the countrywide activation for Unilever deodorant  Rexona's regional campaign theme Do: More. The campaign will support underprivileged children in Malaysia.
 
The campaign launches this month under the banner "Rexona Move. Sweat to Change Lives". The aim is for Malaysian women to collectively complete a journey of 10,695km - the length of West and East Malaysia, in what could be the world's longest virtual relay race.
 
Lowe's task was to localise the regional campaign message of "Do More" and make it relevant to what Malaysian women want. Their solution offers consumers the chance to sweat for social good. Using a mobile app, social media and microsite, smart- and non-smart-phone users can register and Sweat to Change Lives. Every movement spent walking, running, dancing, cycling will be converted into kilometres by the app or can be logged online. For each Malaysian state completed, Rexona will partner with a local children's home.
]]> http://www.campaignbriefasia.com/2013/05/lowe-malaysia-opens-worlds-lon.html http://www.campaignbriefasia.com/2013/05/lowe-malaysia-opens-worlds-lon.html Wed, 22 May 2013 09:43:10 +0700 BMF Sydney lures VCCP London group managing director Dominic Stinton for CEO role Dominic Stinton.jpgAustralia: BMF has announced that top UK adman Dominic Stinton will be the agency's new CEO, taking over from Jeremy Nicholas, who departed earlier this month.
 
Stinton joins BMF from international creative agency VCCP, where he served as group managing director and a joint founder of VCCP Share, a specialist social media agency with clients including Oasis, MoreThan Insurance, JellyBelly and Unilever Food Solutions.
 
Stinton brings a wealth of experience from a career spanning some of the industry's most renowned agencies including nine years at BBH, where he was a board director and head of account management in London and he also helped establish the Singapore operation. Stinton also spent four years at HHCL & Partners after beginning his career at Still PriceLintas.
]]> http://www.campaignbriefasia.com/2013/05/bmf-sydney-lures-vccp-london-g.html http://www.campaignbriefasia.com/2013/05/bmf-sydney-lures-vccp-london-g.html Wed, 22 May 2013 08:55:28 +0700 Cannes Lions set to launch training courses for young professionals taking place during festival academy.jpgCannes Lions' programme of academies offers the opportunity for young professionals across every communications discipline to hone their craft in a unique environment. Taking place during the Festival, each course is curated and led by an expert in their field and features a handpicked speaker line-up drawn from the industry's highest ranks.

Click here to find out more information.
]]> http://www.campaignbriefasia.com/2013/05/cannes-lions-set-to-launch-tra.html http://www.campaignbriefasia.com/2013/05/cannes-lions-set-to-launch-tra.html Wed, 22 May 2013 06:29:24 +0700 Isobar boosts creative line-up adding Liberty Hsu as executive creative director of Taiwan agency Liberty_Hsu_Isobar_Taiwan_ECD.jpgIsobar has hired Liberty Hsu as Executive Creative Director of their Taiwan office, effective immediately. Isobar's latest creative hire follows the recent appointments of Graham Kelly, Regional Executive Creative Director of Isobar APAC and Nick Bailey, Executive Creative Director of Isobar in the UK.

Reporting to Freda Shao, Managing Director of the agency, Hsu (left) will lead the creative teams and take responsibility for the quality of the creative product across various client brands. She will also work closely with Peter Shen, Chief Creative Officer of wwwins Isobar China/Taiwan. Having previously worked as Creative Director for DDB and McCann Erickson and also held senior creative roles at Saatchi & Saatchi and JWT in Taiwan, Hsu has over 20 years' experience in the advertising industry, working across renowned clients such as Coca-Cola, HSBC, Unilever, Taiwan Tourism Bureau, Johnson & Johnson and KLIM (Nestlé).
]]> http://www.campaignbriefasia.com/2013/05/isobar-boosts-creative-line-up.html http://www.campaignbriefasia.com/2013/05/isobar-boosts-creative-line-up.html top Tue, 21 May 2013 11:30:08 +0700 OMD's Elisa Chua promoted to Business Director Elisa Chua _OMD Singapore.jpgOMD Singapore has promoted Elisa Chua to Business Director with immediate effect. Chua is now a part of the senior management team at OMD Singapore and her expanded remit in the senior leadership role includes growing OMD Singapore's business, team and enhancing its culture.

Formerly, a media director, working on the accounts of Health Promotion Board, Base Entertainment, Carlsberg (to name a few), Chua is credited with facilitating recent new business wins like Workforce Development Agency, and SilkAir and shortlists at industry award platforms like the SMAs. Prior to OMD, she was working with MEC as Media Director. Chua started her career with Omnicom Media Group, having worked with OMD in 2000 and PHD in 2003 and rejoining OMD in 2011.
]]> http://www.campaignbriefasia.com/2013/05/omds-elisa-chua-promoted-to-bu.html http://www.campaignbriefasia.com/2013/05/omds-elisa-chua-promoted-to-bu.html Tue, 21 May 2013 10:55:01 +0700 Bestads Top 6 of the Week reviewed by Jeremy Craigen, global executive CD VW, DDB London JeremyCraigen.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeremy Craigen, global executive creative director VW, DDB London.

READ HIS REVIEW
]]> http://www.campaignbriefasia.com/2013/05/bestads-top-6-of-the-week-revi-66.html http://www.campaignbriefasia.com/2013/05/bestads-top-6-of-the-week-revi-66.html top Tue, 21 May 2013 08:46:47 +0700 Starcom MediaVest Group elevates Rayan Karaky Rayan.jpgRayan Karaky (left) has been appointed Chief Digital Officer at Starcom MediaVest Group MENA and Emerging Markets, based in Dubai.

"As in other parts of the world, digital strategy and innovation is driving growth across the Emerging Markets," said Matt Blackborn, President, Emerging Markets. "Rayan brings with him tremendous knowledge and a proven track record of brand building and aggressive growth in the digital space. He is a true innovator, and I'm looking forward to working closely with him." 

"Digital convergence is reshaping our industry on a daily basis.  I'm tremendously grateful to Matt for the opportunity to use my expertise in adopting new capabilities and driving integration across a wider geography," said Karaky.
]]> http://www.campaignbriefasia.com/2013/05/starcom-mediavest-group-elevat.html http://www.campaignbriefasia.com/2013/05/starcom-mediavest-group-elevat.html Mon, 20 May 2013 22:08:15 +0700 Salar Kamangar to be awarded Cannes Lions Media Person of the Year at this year's festival Salar Kamangar.jpgThis year, Cannes Lions is to honour YouTube CEO Salar Kamangar with the Media Person of the Year Award.

Kamangar (left) leads the video community that 1 billion people across the globe use to access information, share video, and shape culture.

Founded in 2005, YouTube was acquired by Google the following year. Since taking the role in 2009, Salar has overseen the expansion of YouTube into a global broadcast platform.  Under his leadership, YouTube's site design and its investments have been reshaped to focus on channels and the emerging content creators behind them. YouTube's usage has been increasing at tremendous rates, to six billion hours of video watched each month, a 50% increase over the past year. YouTube has also launched TrueView, the advertising format whereby advertisers only pay for ads watched, and has doubled the number of advertisers using it in the last year.
]]> http://www.campaignbriefasia.com/2013/05/salar-kamangar-to-be-awarded-c.html http://www.campaignbriefasia.com/2013/05/salar-kamangar-to-be-awarded-c.html Mon, 20 May 2013 21:34:57 +0700 Coca-Cola connects Indians and Pakistanis together through 'Small Worlds Machine' live communications portal via Leo Burnett Chicago SWM - 2.jpgCoke, Leo Burnett Chicago and Leo Burnett Sydney has unveiled a new initiative aimed at breaking down barriers and creating a simple moment of happiness between two nations at odds - India and Pakistan.

The initiative "Small World Machines", originally born out of Leo Burnett Sydney, provides a live communications portal through a Coca-Cola vending machine for Indians and Pakistanis to interact with and engage across country borders. The "Small World Machines" experience was created to provoke happiness in the world through human connections.

WATCH THE VIDEO
]]> http://www.campaignbriefasia.com/2013/05/coca-cola-connects-indians-and.html http://www.campaignbriefasia.com/2013/05/coca-cola-connects-indians-and.html top Mon, 20 May 2013 15:33:02 +0700 Qantas creates stories for every journey in latest Loyalty experiential campaign via Droga5 Australia Screen Shot 2013-05-20 at 12.56.09 PM.pngScreen Shot 2013-05-20 at 1.33.33 PM.pngScreen Shot 2013-05-20 at 12.48.22 PM.png
Australia: "In this world of Kindles and iPads, it seems that the last bastion of the humble paperback novel is actually at 40,000 feet. You only need to look at the bulging shelves at any airport bookstore. Maybe it's the fact that everything seems so far removed from the real world up there," says David Nobay, creative chairman of Droga5 Sydney.
 
So when Droga5 was briefed to create a campaign that would remind Qantas' most frequent flyers that, as well as improving its service, it has also expanded its routes, they thought why not create a bespoke collection of paperbacks, specifically edited to last just as long as each of Qantas' key routes.
 
Collaborating with Australia's largest publishing house, Hachette - who also boasts many of Australia's freshest young literary voices - 'Stories for Every Journey' was born: a collection of ten bespoke novels - spanning horror, satire, non-fiction, history and romance. The routes range from the shortest (1.5 hours) to the longest (23.5 hours) and the 10 novels were edited over 3 months by Hachette's editorial directors to allow for take-off, landing, and the odd glass of Shiraz.

VIEW THE CONCEPT
]]> http://www.campaignbriefasia.com/2013/05/qantas-creates-stories-for-eve.html http://www.campaignbriefasia.com/2013/05/qantas-creates-stories-for-eve.html Mon, 20 May 2013 11:05:36 +0700 TBWA Hakuhodo Japan serves dirt for dinner SoilRestaurant.jpgSoilRestaurant_2.jpgProtoleaf is a Japanese gardening soil brand. Concerns about nuclear radiation from the Fukushima accident had caused consumers to question soil safety - even in store-bought products.

TBWA Hakuhodo Tokyo wanted to let stakeholders, including consumers and trade, recognize the surprising quality and safety of the product. What if the soil was so safe, you could actually eat it?

To showcase the soil quality and safety, TBWA Hakuhodo opened "The Soil Restaurant" with a Michelin 3-star chef who created a full course meal using Protoleaf Soil as the main ingredient. The restaurant was open to the public and charged $110 per person.

VIEW THE CONCEPT

]]> http://www.campaignbriefasia.com/2013/05/tbwa-hakuhodo-japan-serves-dir.html http://www.campaignbriefasia.com/2013/05/tbwa-hakuhodo-japan-serves-dir.html Mon, 20 May 2013 07:47:02 +0700 Adidas and TBWA\Hakuhodo Japan create interactive projection 200 meters above the ground in Tokyo to support the Japanese national football team Adidas_1.jpgAdidas_2.jpgThe final qualifier for the World Cup was a must-win to earn Japan a World Cup berth.

As an official sponsor and supplier, adidas Japan K.K. wanted to turn the event into an opportunity to make a connection with its audience using the unifying theme of football.

The objective was to create an event that unites and engages football fans throughout Japan in support of their national team and generate dynamic connections among football fans in support of their team.

To achieve the object, TBWA\Hakuhodo Japan created an event that was both impactful live but could also be shared and engaged with via smartphone. The solution was an interactive projection 200 meters above the ground in Tokyo on the day of a crucial game for the national team.

VIEW THE CONCEPT
]]> http://www.campaignbriefasia.com/2013/05/adidas-and-tbwahakuhodo-japan.html http://www.campaignbriefasia.com/2013/05/adidas-and-tbwahakuhodo-japan.html top Mon, 20 May 2013 07:24:57 +0700 BBDO Proximity Thailand shows the love in new television commercial for Dentiste' Toothpaste Toothpaste.jpgFrom 2008 to-date the divorce trend in Thailand shows no sign of slowing, while the marriage rate continues to drop. In 2010, the number of marriages was 285,944, and the number of divorces was 108,842.

The main concept of this BBDO Proximity Thailand campaign is to create and maintain long-lasting relationships, urging lovers to show their love every single morning.

The Dentiste' Toothpaste spot features various ways of expressing love in the morning to start a meaningful day.

VIEW THE SPOT
 
]]> http://www.campaignbriefasia.com/2013/05/bbdo-proximity-thailand-shows.html http://www.campaignbriefasia.com/2013/05/bbdo-proximity-thailand-shows.html top Mon, 20 May 2013 07:04:45 +0700 Vicks reconnects families and brings their voice back in new print work out of Publicis Singapore Vicks_couple.jpgThe internet has everyone trapped in its world wide web. People are so busy trying to connect with our online acquaintances, that we're disconnecting with those who really matter: our family.

As a brand that has always supported bonding between families, Vicks Throat Drops finds an insightful take to the good ol' product benefit of bringing voice back. Agency: Publicis Singapore.

Credits - Worldwide Chief Creative Officer: Erik Vervroegen. Executive Creative Director: Ajay Thrivikraman. Copywriter: Sonal Chhajerh, Nikhil Panjwani. Art Director: Tam Ivy San. Agency Producer: Annie Ang. Photographer: Jeremy Wong. Producer: Jasmine Ho. Account team: Rakesh Hinduja, Ambba Kuthiala.
]]> http://www.campaignbriefasia.com/2013/05/vicks-reconnects-families-and.html http://www.campaignbriefasia.com/2013/05/vicks-reconnects-families-and.html Mon, 20 May 2013 06:53:02 +0700 Andy Grant departs BBH Singapore for associate creative director role at CP+B Los Angeles Andy Grant.jpgCP+B announced today that it has hired Andy Grant as Associate Creative Director, to be based out of the agency's Los Angeles office.
 
Grant joins CP+B from BBH, where he spent the last five years at their offices in both New York and Singapore.

During his 13 years in advertising, Grant has worked across the globe in over five countries at places like TBWA\Hunt\Lascaris, WCRS, Leo Burnett and Ogilvy, where he created campaigns for Google, Axe, Levis, British Airways, Audi and Vaseline.

His work on the "Prescribe The Nation" campaign for Vaseline, which saw the brand conduct a social experiment in a small Alaskan town, was covered extensively by major national press in the US and won the Grand Prix at the Jay Chiat Awards. His work has also been honored at The One Show, Clios, Cannes and The Loerie Awards.
]]> http://www.campaignbriefasia.com/2013/05/andy-grant-departs-bbh-singapo.html http://www.campaignbriefasia.com/2013/05/andy-grant-departs-bbh-singapo.html Mon, 20 May 2013 06:45:38 +0700 Dumb Ways To Die tops charts with new iPhone + iPad app game via McCann + Barrel Of Donkeys INTRO SCREEN.jpgDumb Ways to Die continues to gather pace with an app game for iPhone and iPad, developed by McCann Australia in collaboration with game developer Barrel Of Donkeys, claiming the number one free app spot in Singapore for a full week.
 
The game is charting in 79 countries, and is the number one free app in Australia, New Zealand and Singapore, and the number one game in those three countries as well as The Philippines, Malaysia and Indonesia.

GET THE APP
]]> http://www.campaignbriefasia.com/2013/05/dumb-ways-to-die-tops-charts-w.html http://www.campaignbriefasia.com/2013/05/dumb-ways-to-die-tops-charts-w.html Sat, 18 May 2013 09:19:50 +0700 Cannes Lions and PHD invite 2013 delegates to play 'Win Cannes' with essential new app PHDSplash.jpgUPDATED - Delegates at this year's Cannes Lions festival are set to join an MMOG - a 'massive multiplayer online game' - with the launch of the official Cannes Lions app, announced today.
 
The festival will see attendees awarded points called Pings. Pings are gathered via the app for a range of activities including attending seminars, networking with other attendees, collecting work to take home and much more.

The Pings collected via the app translate to points on a leaderboard, with only the top ten leaders displayed. And of course, 'points mean prizes'!
 
Each day (Monday to Friday) the individual at the top of the leaderboard at 17.00 hours will receive a prize. The person to get the most Pings on Saturday at 12.00 hours will be named the ultimate 'Win Cannes' victor and will win a delegate pass for Cannes Lions Festival 2014.  

WATCH THE VIDEO
GET THE APP

Visit the Win Cannes website for more information.
]]> http://www.campaignbriefasia.com/2013/05/cannes-lions-and-phd-invite-20.html http://www.campaignbriefasia.com/2013/05/cannes-lions-and-phd-invite-20.html Sat, 18 May 2013 09:05:37 +0700 Six Hyper Island students launch 'The Pop Up Agency' as the alternative way to internship hyper interns.jpg

This week, six young students descended upon TBWA\Chiat\Day New York as part of their three month 'alternative internship'. The Hyper Island students, who are studying Interactive Art Direction, chose to approach the standard three-month internship by launching The Pop Up Agency: an agency that challenges the traditional ways of working.

The idea is that the students work for 48 hours with start-ups, companies and agencies around the world. After working for 48 hours, they deliver a concept or a strategy focused on a clientʼs need. Then the team folds up and moves on to the next challenge. Their goal is to do 15 jobs in 15 countries in 15 weeks. TBWA\Chiat\Day New York is their 11th week in their 11th agency.

]]> http://www.campaignbriefasia.com/2013/05/six-hyper-island-students-laun.html http://www.campaignbriefasia.com/2013/05/six-hyper-island-students-laun.html Sat, 18 May 2013 02:20:50 +0700 Jaguar launches global advertising campaign 'Your Turn' for its F-Type via Spark 44 jaguar.jpg

Jaguar reveals the global advertising campaign for the launch of its definitive sports car - the F-TYPE. As Jaguar's first new true sports car model in 50 years, the new F-TYPE represents a return to the company's heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.  

The campaign with the intriguing invitation: "Your Turn", is spearheaded by a TV/Cinema ad which breaks mid-May, and will run through to July 2013.  Using motion, sound and design queues the campaign invites prospective owners to experience the new Jaguar F-TYPE.

The multi-channel campaign will include integrated activity across TV, Cinema, print, outdoor, digital, mobile and tablet, as well as experiential and social media.  The campaign will roll out across the UK, Mainland Europe, China, North and South America, EMEA and Asia Pacific.

VIEW THE SPOT 

]]> http://www.campaignbriefasia.com/2013/05/jaguar-launches-global-adverti.html http://www.campaignbriefasia.com/2013/05/jaguar-launches-global-adverti.html Sat, 18 May 2013 00:59:21 +0700 Leagas Delaney Shanghai picks up QQ, China's most popular instant messenger QQ.jpgLeagas Delaney Shanghai has been selected to partner with QQ after a four-way pitch. QQ is China's most popular instant messenger with over 780 million active users. Leagas Delaney's mission is strengthen QQ's brand image in the era of mobile Internet and to reinvigorate its leading position in the domestic instant messenger market.

Tencent's Marketing Director, Lisa Yang spoke about the appointment, "QQ's brand proposition is 'Happy Communication' emphasizing the happy experience of each user in the communication process. So we want to work with an agency that can deliver humorous ideas. We found that Leagas Delaney has a very good portfolio in this area. In the pitch, their accurate consumer insights and great creative ideas really impressed us."
]]> http://www.campaignbriefasia.com/2013/05/pitch-process-leagas-delaney-s.html http://www.campaignbriefasia.com/2013/05/pitch-process-leagas-delaney-s.html Fri, 17 May 2013 10:51:30 +0700 GyooYong Oh elevated to CCO at JWT Korea GY Oh.jpgGyooYong Oh has been promoted to Chief Creative Officer of JWT Korea, rounding out the agency's new leadership team. Oh will work in partnership with Junghwan Kim, who was promoted to role of Managing Director of JWT Korea in April.

Oh (left), who joined JWT in 2008 as executive creative director, has created campaigns for a range of blue chip companies, including AIA Insurance, Korea Tobacco, Samsung, Hyundai and Kia Motors. He was won continued recognition for his work in Korea, bringing home dozens of creative accolades over the last three years.

"JWT Korea has benefitted hugely from GyooYoong's creative talent, drive and leadership qualities. His confidence and growing passion to do the right thing for brands, coupled with his straight-shooting and down-to-earth nature, make him perfect for his new role. It's a well-deserved promotion," said JWT North Asia Executive Creative Director Yang Yeo.
]]> http://www.campaignbriefasia.com/2013/05/gyooyong-oh-elevated-to-cco-at.html http://www.campaignbriefasia.com/2013/05/gyooyong-oh-elevated-to-cco-at.html Fri, 17 May 2013 10:44:16 +0700 Transitions Opitcal's appoints PHD Singapore transitions.jpgPHD Singapore has been appointed by Transitions Optical to head its regional digital and social media account, following a recent pitch. As per the win, Singapore will serve as a regional hub, managing 4 markets in the region - Singapore, Malaysia, Philippines and Hong Kong - for Transitions Optical.
]]> http://www.campaignbriefasia.com/2013/05/transitions-opitcals-appoints.html http://www.campaignbriefasia.com/2013/05/transitions-opitcals-appoints.html Fri, 17 May 2013 10:01:01 +0700 Australian television stations ban Greenpeace's recycling awareness campaign - Coca-Cola purchases "Greenpeace" Google Adword StopTrashing-thumb-400x216-110446.jpgAustralia: Channel 7 and SBS have followed Channel 9's lead and banned a controversial Greenpeace recycling advert which launched earlier this month.

Despite clearance and classification by Free TV- the industry regulatory body - a Channel 7 representative called the ad 'inappropriate' before issuing the ban order.

WATCH THE SPOT
]]> http://www.campaignbriefasia.com/2013/05/australian-television-stations-ban-greenpeaces-recycling-awareness-campaign---coca-cola-purchases-greenpeace-google-adword.html http://www.campaignbriefasia.com/2013/05/australian-television-stations-ban-greenpeaces-recycling-awareness-campaign---coca-cola-purchases-greenpeace-google-adword.html Fri, 17 May 2013 09:25:53 +0700 Gatsby, Cannes & Draper Don.jpgBy Gawen Rudder
 
There comes a time when it becomes difficult to distinguish between advertising and real life. As Daisy told the besotted Jay Gatsby in F. Scott Fitzgerald's sad and short novel, "You resemble the advertisement of the man ..."
 
That time was the roaring twenties, the jazz age and the golden age of advertising. In that shiny new fast-living world, business boomed, feeding on the excesses of an emerging consumer culture. Life in our industry was good. Champagne flowed. Creatively, long-established J. Walter Thompson and BBDO's DM doyen John Caples put their stamp on American commerce. Claude Hopkins and Albert Lasker of Lord & Thomas (later FCB) made their name. Brands like Ford, Maxwell House, Kotex and Palmolive blossomed and became household names. Never again shall we see such an uncritical consumer, an economy so robust, or a government so approving. It was a buoyant buyer's market and would remain so until boom became bust with the Great Depression.
]]> http://www.campaignbriefasia.com/2013/05/gatsby-cannes-draper.html http://www.campaignbriefasia.com/2013/05/gatsby-cannes-draper.html Fri, 17 May 2013 09:05:56 +0700 Yara fertilizers produce bumper crops in Thailand Yara1.jpgYara2.jpgUsing Yara fertilizers in this rubber farm means all farmers have to be ready for its consequences claims Y&R Thailand in this spot directed by Film Factory's Panusard Tanashindawong.

VIEW THE SPOT

Credits - Chief Creative Officer: Trong Tantivejakul. Executive Creative Director: Jon Chalermwong. Associate CD/Art Director: Vorachai Sooksai. Creative Group Head/Copywriter: Jittra Thiuthipsakul. Agency Producer: Kamonthip Pa-obthong. Director: Panusard Tanashindawong. DoP: Chukiat Narongrit. Editing Company: Matad. Editor: Angkarn Pechsung. Post production: Shots Post-Production. Sound Design: Wild At Heart.
]]> http://www.campaignbriefasia.com/2013/05/yara-fertilizers-produce-bumpe.html http://www.campaignbriefasia.com/2013/05/yara-fertilizers-produce-bumpe.html top Thu, 16 May 2013 21:33:16 +0700