Campaign Brief

VB gets 'Real' in new campaign via Droga5

2010-09-02T14:00:09Z

This Sunday night Australia's most popular beer, VB, will premiere the first television commercial from its latest marketing campaign entitled 'Real', via agency Droga5 Sydney.

The campaign will feature a number of executions including two television commercials.

'Cry', directed by Revolver's Steve Rogers, is the first TVC to hit television screens, airing nationally on Sunday evening. This will be accompanied by outdoor, print and digital advertising across the country. The second TVC, 'Slide', will follow later in the year, launching during the cricket.

VIEW THE SPOT
]]> The new campaign was developed from insights pointing to an increasingly superficial society, and asks men to take an honest look at themselves and pose the question, have I gone too far? From photo-shopping Facebook profile photos to skinny jeans and plastic surgery, the campaign showcases that, while superficiality will always exist, men have a real desire to be authentic.

'Cry' (90/60/30/15 second executions) features a number of vignettes telling the story of blokes rescuing their mates from superficiality. Neil Diamond's song 'Hello again' provides the soundtrack to moments of self-realisation as the characters, with the help of their mates, finally grasp the extent of their superficial behaviour.

"Few brands can lay claim to such authentic credentials as VB," said Duncan Marshall, executive creative director at Droga5, Sydney. "So who better to be leading the cultural charge back to reality than Australia's favourite beer? It's refreshing to work on an iconic brand that's been around for so long, yet is still a pioneer in its thinking."

Read Julian Lee's review of the spot

Agency: Droga5 Sydney
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Team: Cam Blackley and Matty Burton
Creatives: Guybrush Taylor, Chris Berents, Andy Ferguson, Marcus Johnson, Omid Amidi
Senior TV Producer: Paul Johnston
Business Director: Jamie Clift
Account Director: Esther Knox
Account Manager: Lucy McBurney
Planning Director: Sudeep Gohil
Senior Planner: Chris D'Sylva

Director: Steve Rogers
Executive Producer: Michael Ritchie
Production Company: Revolver
DoP/Cinematographer: Russell Boyd
Editor: Jack Hutchings at The Butchery
Music Production Company: Nylon
Sound Designer: Simon Lister & Tone Aston
Casting: Peta Einberg

Client: Carlton and United Breweries
Marketing Director: Peter Sinclair
Group Marketing Manager: Paul Donaldson
Senior Brand Manager: Craig Maclean
Trade Marketing Manager: Michael Ismailoglu
Assistant Brand Manager: Ashley Barton]]> Comments (3)

Jack Black goes Orange

2010-09-02T13:56:22Z

The latest Orange Gold Spot cinema commercial via Fallon London features Hollywood actor Jack Black in a spoof trailer of the soon-to-be released Gulliver's Travels. Recreating the iconic scene of Gulliver waking up after a shipwreck in Lilliput, he finds himself pinned down by an army of tiny 'Orange' Lilliputians.

VIEW THE SPOT ]]> Comments (0)

BMF staff grow goatees to buy 148 goats for African orphans to become more self sufficient

2010-09-02T10:19:05Z

During the month of August, the men of BMF grew goatees in an effort to raise money to buy goats for African orphans. The goats give the orphans an opportunity to generate income and become more self sufficient.

The charity is backed by Oxfam who will ensure the orphans get their goats along with a new start in life. There was great support across the agency, $4,858 was raised, enabling BMF to buy 148 goats.
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"Next August we hope to include more like minded companies who like the idea and are happy to grow some bristles and support a good cause."

More information on the initiative
Warren's supporter page ]]> Comments (2)

JAM Adelaide lures Bryce Coombe from Clemenger BBDO for general manager role

2010-09-02T06:31:58Z

Adelaide agency, JAM, has appointed Clemenger BBDO Adelaide account director Bryce Coombe as its new general manager.

Coombe will become a core member of the management team responsible for overseeing the account service team and working closely with the creative directors on new and existing business.

Agency principal, Peter Joy, says the agency is at the next growth stage where it's time to forge a new direction: "For an agency that's about 7 years old, we've achieved a lot and now is the time for people like Bryce to join the team in helping us achieve new growth.
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Coombe has numerous awards under his belt and this year was one of three national finalists for the IAA International Scholarship.]]> Comments (1)

Top TVC casting directors i4 Casting and Kari Harris join forces - new website launched

2010-09-02T04:52:55Z

TVC casting directors i4 Casting and Kari Harris Casting have finally joined forces. Joseph, Leon, John and Kari first worked together at Prototype Casting back in the early noughties and have since brushed professional shoulders (about once a week...) for the last 6 years.

In 2004, Kari created Kari Harris Casting, and Joseph, Leon and Johnny went off and started i4 Casting. Since then, not only have they worked on some great projects separately, but if either needed a hand, they had each other to call on.
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The new team will operate under the i4 Casting banner, and please visit the brand new website launched this week to view their profiles and showreel.]]> Comments (0)

Punters ask 'What's for dinner?' in new integrated campaign for Lenards via IdeaWorks, Sydney

2010-09-02T03:18:12Z

After a six month comprehensive brand review, Australian chicken retailer, Lenard's, is set to launch a new multi-channel, quirky marketing campaign via IdeaWorks, Sydney that provides an easy answer to the perennial question asked by every Australian family - 'What's for dinner?'

Including the first TVC that Lenard's has produced since 2006, the campaign is part of a brand "revolution" to reflect the changing retail and customer landscape post the GFC.

The $2 million campaign features a series of 'What's for dinner?' TVCs, as part of a multi-channel, integrated roll-out in print, online and in-store advertising campaign.

VIEW THE WHAT'S FOR DINNER SPOT
VIEW THE BEAUTY PAGEANT 15 SEC SPOT
VIEW THE WEDDING 15 SEC SPOT
VIEW THE YOGA 15 SEC SPOT
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"We believe this new work will really strengthen Lenard's position as the leader in ready-to-cook fresh chicken and sell plate-loads of product. After all, that's the bottom line in any communications campaign!"

A key part of the integrated campaign featuring the creative, "Lenard's - it's what's for dinner", will be executed across a variety of media within the influential Better Homes and Gardens franchise including the TV show, magazine and website.

The TVC, directed by Robin Walters via production company Curious Films, will screen during Channel Seven's Better Homes and Gardens. It will be launched in Queensland and Victoria tomorrow night, September 3, and in all other states on September 10.

In association with the new campaign, Lenard's has launched another initiative to involve its customers, who have been invited to submit their favourite chicken recipes online for their chance to become a published cook and to win a dream kitchen valued at $20,000 or one of four Apple iPads.

The winning customers' recipes will be printed in a Lenard's branded cookbook, which will be published in the March 2011 issue of the Better Homes and Gardens magazine. Customers will also be invited to participate in the promotion by voting online for their favourite recipe and voters will have the chance to win one of three Apple iPads. lenards.com.au

Agency: IdeaWorks, Sydney
Creative Director: Paul Knights
Associate Creative Director: James Gali
Writer: Tom Russell
Strategy Partner: Matt Newell
Senior Account Director: Linda Siboni
Producer: Norma Johns

Production Company: Curious Film
Director: Robin Walters
General Manager: Peter Grasse
Producer: Tara Riddell ]]> Comments (13)

Guy Grossi and his mum give Mil Lel their stamp of approval in new campaign via BMF Melbourne

2010-09-02T01:39:53Z

BMF Melbourne and National Foods have teamed up with leading Australian chef Guy Grossi and his Mum Marissa to launch a new campaign for Mil Lel highlighting the quality and authenticity of their award winning Parmesan range.

The campaign centres around the idea that the real experts in Italian cooking aren't just master chefs or celebrity chefs; they're authentic Italian Nonna's like Marissa Grossi. Nonna's are the true masters of Italian cooking and they know that only the best handcrafted ingredients and fresh produce will do when preparing an authentic meal. That's why Guy and his Mum are excited to endorse the Mil Lel range.
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The national campaign coincides with the announcement of the Good Food Guide Awards and will include press, magazine and event sponsorship. It is the first time National Foods have supported the Mil Lel brand with a major Above the Line campaign.

VIEW PDFs OF THE ADS:
MIL-LEL-1.pdf
MIL-LEL-2.pdf

Agency: BMF, Melbourne
Executive Creative Director: Warren Brown
Associate Creative Director: David Klein
Copywriter: Jol Temple
Account Management: Alita McMenamin, Georgie Bugelly, Lindelle Smith
Media Planning and Buying: Starcom
Client: Alistair Simpson, Elise Ross, Melissa Milani

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Five creative teams in running for 2010 Outdoor Awards Best of Show in Sydney on September 9

2010-09-02T01:20:26Z

Five creative teams from four agencies are in contention for the major $10,000 prize for Best of Show in this year's Outdoor Awards. The winner will have a choice of attending one of the International Art Shows in either Berlin, Miami or Switzerland and of course win the coveted gold pigeon statuette. Out of the 209 entries received this year there will be 22 winners all of whom will take away a gorgeous pigeon statuette.

The winners will be announced at a special awards ceremony in Sydney next Thursday 9 September 2010.
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The winning entries were chosen from 12 categories for their impact and effectiveness by an international panel of renowned creative directors.

The voting jury (assembled by non-voting chairman Jonathan Kneebone of The Glue Society) included Sebastian Wilhelm (Santo, Buenos Aires), Matt Keon (18 Feet & Rising, London), Mark Waites (Mother, London) - left, Joaquin Molla, (La Comunidad, Buenos Aires), Dave Bell (Kessels Kramer, Amsterdam/London), Carlos Bayala (Madre, Buenos Aires) and Sarah Barclay (JWT, New York).

Charmaine Moldrich, Chief Executive of OMA, said they had been delighted by the calibre of this year's entries: "We've seen some excellent examples of Out-of-Home advertising this year which demonstrate how well the medium can be used.

"We are really excited about revealing the winners and the Best of Show next Thursday at what promises to be an informal and fun Awards night," Ms Moldrich said.]]> Comments (2)

Panasonic beats the blur with new 3D VIERA consumer campaign via The Campaign Palace

2010-09-02T01:10:48Z

Panasonic is set to launch its first Full HD 3D VIERA advertising campaign, encouraging consumers to take advantage of Panasonic Neo Plasma technology to enjoy sharp, crisp and clean 3D, without the blur. The campaign was created by The Campaign Palace Sydney, with media planning and buying by communications agency UM Sydney.

The extensive campaign will kick off this Sunday September 5 and features a 30-second television commercial, 3D cinema advertising, eye-catching point-of-sale, sponsorships including the 2010 Toyota AFL Final Series, as well as an online campaign with partner YouTube.
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The campaign will feature the "Happy Dude" character previously seen in Panasonic's "Blacker Blacks" campaign and demonstrates the key advantage of VIERA Neo Plasma for 3D viewing.

Says Cameron Hoelter, CD of The Campaign Palace, Sydney: "3D technology is now well-established in the market, all major brands have a version. However the quality of the 3D technology varies considerably across these brands.

"So in this execution we've taken the distinctive animation style established in our Neo Plasma campaign and used it to communicate that unless you have a Panasonic 3D TV, you may have a lot of trouble recognising the 3D images you're watching."

Agency: The Campaign Palace, Sydney
Creative Director: Cameron Hoelter
Art Directors: Nic Buckingham, Hywel James
Copywriters: Hywel James, Nic Buckingham
Agency Producer: Katrina Maw
Account Lead: Melissa Gill
Production Company: Nexus
Director: Smith and Foulkes ]]> Comments (9)

Bray: Let's stop the anonymous slagging

2010-09-02T00:32:22Z

Peter Bray, GM and director of digital at The Brand Shop, Sydney believes every agency does some great and some average work to various degrees; "But we all try to do work that we are proud of. That's why we sometimes put work out there to be scrutinized. However, this doesn't then give people a green light to savage it."

There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Campaign Brief and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a "watch out". I'm open to learning as much as I can from others, and encourage those around me to do the same.
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So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people's comments in both this blog and others. I don't know whether it is something that is peculiar to advertising, but certainly there is a far higher level of support for other people's work in the purely digital agency world than there is in the "integrated" environment.

For some reason, the ad industry seems to have a disproportionate number of people that seem to enjoy putting down other people's work. However, I am hoping that it isn't that there are more negative people, it may just be that there are more negative people that feel the need to be heard.

Many commenters are not simply critiquing work, but often attacking individuals, agencies and agency groups. Shallow, anonymous comments, like schoolboys in the yard trying to outdo each other. Critique serves a purpose, but most of what is served up is just plain tripe.

Whether it is instigated by envy or personal issues I don't know, but so much work gets savaged like the fate of the earth depends on it. Advertising as a profession is an indulgence. There are far more important things in life. Sometimes we come across an idea that can change society, but this is the exception not the rule. That's not to say we should be passionate. I would love to see far more passion, but misdirected passion ends only in disappointment and angst.

The net effect of vehemently negative comments isn't that the agency in question looks bad, as we all know how much gravitas anonymous comments have. It just makes the industry in general look like a joke, and discourages many people from entering such an at times snarky profession.

Judging from the comments on various blog sites, there are a lot of people who verge on obsessive when it comes to following industry news. I just don't get why people would feel the need to attack any work that is hitting the industry press, let alone the agency. To say that there are good and bad agency brands is to trivialize what makes up an agency. Every agency does some great and some average work to various degrees. But we all try to do work that we are proud of. That's why we sometimes put work out there to be scrutinized. However, this doesn't then give people a green light to savage it. But some people's real characters tend to shine through.

To think that we are able to judge the end work on the basis of a press release or the creative seems plain crazy to me. As outsiders, what do commenters know about the process that was involved in creating the work? Did they see the brief? No. Did they see the business strategy? No. Did they know the personalities involved? No.

In this climate, actually producing work that is aired publicly in any channel and has been approved by clients should be applauded. Many people want to do award winning work, but at the end of the day all that matter is whether the work works, and whether the client happy.

Our opinions on production values, creativity etc are just that, and everyone knows the saying about opinions.

If I was a client and I knew that people in my agency were even capable of writing some of the comments we see, I would run a mile. And as someone heading up an agency, those same commenters would be welcome to leave by the nearest exit. At the end of the day, everyone is trying to do his or her best. And even if you may think someone's best isn't good enough, what does slamming them or their work really achieve?

I am a firm believer that at the end of the day, nice guys win. Critique work fervently, but do it in a way that challenges your own method of analysis, which in turn hopefully improves your work as well as theirs.

Build, don't destroy.
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Six big brands engage MediaTag's unique 3D-like in-store designs for their product launches

2010-09-02T00:16:20Z

Advertising campaigns come to life this week as six big brands engage MediaTag to help add impact to their product launches.

This week the Woolworths/Torch Media network is leading the take-up of 3D-like advertising designs with the launch of a new premium maple syrup by Manassen Foods, Grain Waves' new flavoured chip and the launch of Dairy Farmers "New" milk.

Dettol is also on board with an in-store MediaTag campaign throughout Priceline stores to launch their new 'no touch' hand wash system and Garmin is adding impact to their promotional campaign across JB HiFi's high profile shop windows.
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MediaTag Director, Grant Samuel says these six new campaigns demonstrate MediaTag's unique 3D-like designs are building momentum within the retail and consumer markets.

"Brands are realising the sales potential of integrating MediaTag's 3D-like designs for outdoor, retail and ambient advertising with traditional advertising mediums," he said.

"It's great to see so many brands and their agencies engaging with us to add value to their campaigns. We have a point of difference in the market which is widely received in the retail environment.

"Currently, Australian brands are focusing on our in-store designs while 80 per cent of our overseas business is in large format, out-of-home creative. We think Australian brands will move towards this format and that's where we see our growth in the next 12 months.

"3D has become widely popular with leading television manufacturers introducing the format and recent films released in 3D. It's great to see advertisers partnering with MediaTag to bring this effect to the wider consumer market." ]]> Comments (0)

Spiller lures former BMW Films co-creator Bruce Bildsten back to Fallon USA for Cadillac task

2010-09-01T21:13:29Z

After running his own agency for the past five years, Bruce Bildsten (left) is rejoining Fallon USA at the beginning of next month to assume creative leadership of the newly acquired Cadillac account.

Bildsten, who left Fallon to start Brew with former Fallon connection planner, Michelle Fitzgerald, is best known for his co-creative leadership of the groundbreaking BMW Films which won the Cyber Grand Prix and the first ever Titanium Lion for innovation at Cannes in 2002. He has also won two Emmy Awards for work he created for PBS, and countless other awards including the top awards at The Clios and The One Show.

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Having had great success in strengthening Fallon's creative ranks over the past 12 months, the agency's expat Australian chief creative officer, Darren Spiller (left), believes adding a creative of Bildsten's caliber will give the department significant depth: "Bruce is a true craftsman with impeccable creative standards and a body of work that anyone would be proud to own. Additionally, his auto experience and passion for cars is obviously going to be a huge asset to both Fallon and Cadillac going forward. I'm anxious to begin working with him."

"The last five years with Brew have been an extraordinary experience for me," said Bildsten. "But this was an opportunity to lead an iconic brand in a category I love. I look forward to working with Darren and the entire staff at Fallon to do brilliant work for Cadillac and continue the strong momentum at this great creative agency."

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Ziera: Leaving their Kumfs zone

2010-09-01T05:25:19Z

New Zealand footwear company Kumfs Shoes unveils a new identity this September, changing its name to Ziera, launching a new product range and remodelling all its 43 company stores across Australia and New Zealand. Total investment in the rebrand has been around $NZ5 million.

Over two and a half years in the making, Kumfs worked with various agencies to realise this vision including Auckland-based brand strategy company Brian R. Richards, to develop 'Ziera', while Saatchi Design Worldwide developed the new logo and brand look, while the advertising creative was developed by Auckland agency .99, the retail arm of Clemenger BBDO.

VIEW THE COMMERCIAL:
ZIERA-512x288.mov

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"We undertook extensive research into the development of the Ziera brand. The name better reflects the personality and essence of the brand and holds much greater appeal for the women who wear our shoes," Mr Robertson said. "The existing Kumfs brand has built tremendous equity and a strong customer base. But we're also the first to admit the name had some negative connotations. Our aim with Ziera is to demonstrate the evolution of our brand.

"Our styles have been more fashion-forward and on trend for a while now, but the Kumfs name has been a barrier for many women."

The company believes that the Ziera name is more feminine, contemporary and will widen its appeal.]]> Comments (3)

"Yaaaaaaaaay" - Sixty40 turns 10 and celebrate with unbranded TVC during Dr Phil this Friday

2010-09-01T01:25:54Z

At exactly 17 minutes and 20 seconds past midday on Friday 3 September, animation and design specialists Sixty40 will celebrate their 10th birthday by self funding some free to air media art and shouting-out one, big infinite "Yaay", through an unbranded TVC during Channel Ten's Dr Phil, designed purely to send out some celebratory vibes to the 27,000 watchers on the day.

The fun, proudly self-indulgent TVC is set in Sixty40's own lounge room where they have watched Dr. Phil during lunch over the years. It features some of their most loved characters created over the last decade all watching each other on TV in a series of nested pull outs from a TV in one room, to the TV in the next.
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The Sixty40 guys will simultaneously film themselves watching the TVC in their lounge room, shouting one, big celebratory 'Yaaaay', creating the ultimate 'Droste' scene, where images are nested inside each other. Why? For the love of it! Plus turning 'double figures' is a big deal.

Join in the celebrations by tuning into Channel 10's Dr Phil just before 12:17:40 this Friday 3 September.]]> Comments (4)

Gruen tonight: Fnuky Adelaide vs. Play Sydney on The Pitch: who deserves the Parent Licence?

2010-09-01T00:55:12Z

THE GRUEN TRANFER
WED 1 SEPT AT 9PM ON ABC1, THURS 2 SEPT AT 8.30PM ON ABC2

In Episode 8, Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Carolyn Miller.

The Pitch: Fnuky (Adelaide)
vs Play (Sydney)
The Parent Licence. A campaign to convince Australians that would-be mums and dads should be forced to pass a competency test before being allowed to breed.

VIEW THE FNUKY ADELAIDE PITCH
VIEW THE PLAY SYDNEY PITCH
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"The TVC we created for The Gruen Transfer highlights the breadth of PLAY's capabilities and demonstrates what happens when you place the consumer experience at the heart of things, apply experiential thinking, and build creative and media solutions around that."

The initial feedback from the judges and producers was been extremely positive with Wil Anderson tweeting last Friday: "Next week's pitch on Gruen is a compulsory parent licence. Both great, but one described by Todd as "possibly the best we have ever had."

How Do You Sell? - Razors
Men have been doing it since the Stone Age. 1.7 billion do it almost every day. Each bloke will do it about 20,000 times in his lifetime, spending more than four months hard at it. It's called shaving. In one of the funniest segments ever filmed on GRUEN, the panel discusses everything from sportsmen and the number of blades to the difference in women's razors and the marketing push towards the manscaper. Todd has one of the best lines of the night: "There is huge growth in giving your groin a go!"

Ad Crunch - Omo Challenge
Last month in Brazil, Omo achieved global PR when, as part of a competition, it inserted GPS devices into unmarked detergent boxes. SWAT teams of Omo trackers in 35 different cities followed the boxes home, then knocked on the door offering prizes. Was it smart advertising or stalking?
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Bestads Top 6 of the Week - reviewed by Richard Gorodecky, ECD of Amsterdam Worldwide

2010-09-01T00:25:43Z

The Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Richard Gorodecky (pictured), executive creative director of Amsterdam Worldwide. Richard's favourite in TV this week is Morning Fresh 'Dirty Fireman' via DDB Group, Melbourne.

Upgrade to BestadsPRO to view all archives back to 2003 and download any video for less than $3 per month. Join the world's best creative ad site with 85,770+ members worldwide which you can contact directly within the site. Access the very best TV, Print, Outdoor, Ambient, Radio, Integrated and Interactive in the world each week. Access the Bestads Rankings. And as a member you receive your own YourSpace page (with 500meg of space) to upload your CV and best work.
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Have New Yorkers got a beef with Australians?

2010-08-31T20:05:27Z

'The world loves Australian beef', and to prove it, M&C Saatchi, Sydney went to New York to shoot its latest spot for Woolworths, which has just gone to air.

VIEW THE SPOT

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Comm Bank staff Determined to help kids

2010-08-31T19:03:24Z

For 93 years Commonwealth Bank Staff have given grants -- now up to $10,000 each -- to groups helping children in need. Children need simple things to help them feel happy; food, books, music, everything to stay healthy... or feel better.

VIEW THE COMMERCIAL
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Bashful creates new sub brand for Van Heusen

2010-08-31T04:03:04Z

Sydney agency, Bashful will this week launch a new TVC and print campaign for business apparel company Van Heusen following their development of a new men's travel suit product.

The agency decided to develop a whole new sub brand, 'Performa', strategically ensuring a strong foundation for a new fashion suit that is especially resistant to the elements of daily life. The idea behind Performa is that no matter what the day throws at you the suit will deal with it.
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"Van Heusen has strong brand equity and a loyal clientele who respect our tailoring expertise in fits and fabric. Bashful's slick, contemporary campaign cements our positioning as an aspirational, innovative brand in this category," said Dianne Taylor, Gazal group brand marketing manager.

"We wanted to energise our existing client base and attract an up-and-coming group of young, professional men aged between18 and 34 to the brand through a multi-media based strategy, and be visible within the media channels that they engage in."

Bashful believed a product demonstration was necessary to highlight the properties of the travel suit. They took an artistic, stylised approach to the creative through playing with the elements of air, liquid and crushing which reinforces the Performa suit's crease resistant stain resistant and breathable wool properties.

Bashful worked with director Tim Richardson to shoot the TVC and photography for the campaign, helping bring the concept to life and creating a dramatic and highly contemporary piece.

Richard Cilli, a principal dancer for the Sydney Dance Company, was cast as the talent for the campaign. He brought the concept to life beautifully through his understanding of motion and movement of the human form and his own body.

The campaign will feature on pay and free to air TV, and in print, online and through social media channels for the next 12 months. The campaign will go live September 5, 2010.]]> Comments (21)

Ask not what you can do for your smart phone, ask what your smart phone can do for you

2010-08-31T03:34:35Z

Every stop, every speech from JFK's campaign from 50 years ago is being rebroadcast as it happened 50 years ago in this print campaign for the JFK Presidential Library via The Martin Agency, Richmond.

Readers can access the campaign via their smart phone and QR reader or follow on Twitter.com/kennedy1960

VIEW THE JFK 1 AD
VIEW THE JFK 2 AD
VIEW THE JFK 3 AD
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AJF Partnership wins round 2 of 2011 Sirens

2010-08-31T02:55:57Z

Melbourne ad agency, AJF Partnership has won the overall, campaign and single categories for round two of the 2011 Siren Awards. The winner of the overall and campaign category was a campaign of three ads - "The Fist', 'The Date' and 'The Reunion' - for National Foods' Dare brand. The campaign was written by Michael Skarbek (pictured).

LISTEN TO THE WINNING CAMPAIGN
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Winning writer, Michael Skarbek said: "It's not that these ads are unique, they just use a style that doesn't really get used all that often anymore on radio - the simple art of storytelling. Just a voice, no sound effects or music, drawing you in with a story you haven't heard before, which hopefully makes you smile."

There was one highly commended ad in the campaign category. It was an ad for sports.bet.com.au called "People who like to bet on the net", written by Brendan Greaney and Andrew Woodhead from Leo Burnett Melbourne.

Winner of the craft category was an ad for the South Australian government initiative, Be Active called "Be Active the Musical". The initiative, which aims to make South Australians more physically active, was produced by Eddie Bye from Adelaide's Nova 919.

Judge, Vaughan Jones from Prime Radio Network said about the winning ad: "These commercials demonstrate a range of technical craft. The engineer needed to create an instantly recognisable theatre ambiance and transition to a musical parody in a way that made sense to the listener, without the luxury of explanatory dialogue. Overall, a risky concept that relied heavily on the ability of the recording engineer to deliver a real, believable environment. A very vivid result was achieved. A perfect mental image."

Judge and previous round winner of the craft category, Martyn Zub from production studio, Oasis Post in Adelaide, said:"The pace and timing of the sound edit worked really well for me, adding to the humour of the track. Great, funny stuff, makes me want to start singing!"

There was one highly commended ad in the craft category. It was an ad for Adelaide Now called "World Cup Soccer" and was produced by sound engineer, Justin Astbury from production studio, Oasis Post in Adelaide.

The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country. Entries for round three of the 2011 Siren Awards are now open and close on September 17. For more information visit the dedicated website www.sirenawards.com.au.]]> Comments (8)

Glistening legs, juicy racks and tender loins: BMF launches Spring Lamb Fashion season

2010-08-31T01:16:56Z

Lamb, 'what everyone's eating this season?' is the smouldering new star of the show with the launch of Meat & Livestock Australia's latest campaign via BMF Sydney, designed to get people in the mood for Lamb this spring.

Spearheaded by a cheeky television commercial, the campaign is a parody on fashion advertising - and is a visually alluring way of reminding consumers that spring is the season to enjoy juicy, tender, tasty lamb.

VIEW THE SPOT
]]> "Fashion and lamb are a perfect fit as they are both associated with spring -- the fashion theme helps showcase lamb's ownership of the season," says Glen Feist, general manager - Marketing at MLA.

"Spring is a great time of the year for lamb as we all know, it?s also a great time for fashion. Bringing the two together has given us the opportunity to have fun, be irreverent and celebrate a couple of things that we love about spring", says Warren Brown, executive creative director at BMF.

Opening with a highly-stylised Spring inspired catwalk, the commercial begins with a model wearing a 'Yummi Lambaguchi' rosemary and garlic-bulb inspired dress, sashaying her way towards the camera as designer and fashion commentator, Henry Roth, announces "so let's get a taste of Spring Glamb".

This sets the scene for the rest of the commercial which showcases 'leggy' models on the catwalk garnished with dresses from designers such as 'Carva Lambpattie', 'Cutlet Dinneragain' and 'Valambtino'.

In addition to the TV commercial, advertising for the new campaign will be featured in high readership food and lifestyle magazines as well as in selected shopping centres and online. Point-of-sale material for retailers and extensive public-relations activities also form part of this campaign.

Advertising Agency: Production Company: Post Production Company: Music Sound Client: Media Agency: PR Agency:
Agency: BMF, Sydney
Production Company: Gods and Monsters
Post Production Company: The Lab
Music: Electric Dreams
Sound: Sound Reservoir
Client: Meat & Livestock Australia
Media: Universal McCann
PR: Hausmann Communications]]> Comments (24)

Ian continues getting ready for AWARD. Are you? This week Ian gets help from a personal trainer and gets his ears pierced

2010-08-31T00:25:48Z

Ian's journey takes an interesting turn this week as he continues to ready himself for AWARD.

Following on from last week's episode, 'Dance Class', this week Ian's physical form is tweaked with the help of a personal trainer as well as a visit to a Bondi pharmacy.

Is your work ready for AWARD? Entries close September 29. iansgettingready.com ]]> Comments (14)

Ad agencies asked to give an art's

2010-08-31T00:16:02Z

Lighthouse Foundation is asking advertising and design types to submit works of art to its 7th Annual Art Auction. There's no brief - you can create whatever you like, in any medium you like. You just need to submit your masterpiece by November 1st.

The auction will be held at the Australian Centre for Contemporary Art in Melbourne, which means submitted work will hang alongside some of the country's most accomplished artists. The proceeds will help Lighthouse Foundation continue to give homeless kids the family home they have never had.

Take a look at the invitation: Lighthouse invite.pdf or visit www.lighthouseartauction.com.au for details. Make this year's auction the best yet by creating something that will make a real difference.
]]> Comments (2)

BBDO named YoungGuns Network of the Decade

2010-08-30T23:48:04Z

CB Exclusive - BBDO has topped the YoungGuns Top 10 rankings of the most Awarded Networks of the past decade, making it the number one network in the world for emerging and young creatives.
The Top 10 Networks ranking identifies the global marketing groups that have produced the most awarded creative talent in the 10 years since the YoungGuns were founded.

BBDO has been consistently awarded over the nine years of YoungGuns, with 148 Bullets or finalist positions won. BBDO has been awarded Network of the Year and Agency of the Year multiple times since the YoungGuns were founded, with BBDO agencies from 14 countries awarded to date.
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The Top 10 Awarded Networks

1   BBDO
2   Saatchi & Saatchi
3   Leo Burnett
4   DDB
5   TBWA
6   Ogilvy & Mather
7   Young & Rubicam
8   JWT
9   Publicis
10   Lowe

Entries are now open for the world's best young professionals and students to enter this year's awards, which recognize emerging creative talent in a number of fields and are the premier global platform for defining creative talent.

Over the next month, YoungGuns will release more Top 10 rankings on a specially designed, and extremely hot, website - http://www.ygaward.com/10years - that celebrates the young talent and incubator organizations that have nurtured those creative aspirations across YoungGuns last 10 years.

Some of the rankings are just straightforward, one to ten and others will be decided by public vote.

The rankings to be released, in order are: Top 10 Awarded Countries, Top Awarded Networks, Top 10 Awarded Schools, Top 10 Innovative Ideas (Public Vote), 10 Years of Call for Entries (Public Vote), Top 10 Awarded Agencies and Top 10 Awarded Young Creatives.

YoungGuns will re-release select virals from its last 10 years of Call For Entry Campaigns to coincide with each new ranking being revealed. These were created across the years by the following agencies: 2001 - DÁrcy Sydney; 2002 - Mother, London; 2003 - Fallon, London; 2004 - Leo Burnett, Chicago; 2005 - CP+B, USA; 2006 - Saatchi & Saatchi, New Zealand; 2007 - TAXI, Canada; 2008 - Droga5, Global; 2009 - YoungGuns.

YoungGuns has opened 2 NEW DIVISIONS in 2010 - YoungGuns PR and YoungGuns Design.

The 2010 YoungGuns Jury will consist of all the previous jury members since 2001. The talent and experience in this jury is outstanding and truly global in its representation and we are delighted for our entrants in this 10th year.

New Zealand has been the biggest contributor to BBDO's success at YoungGuns. View BBDO's YoungGuns record by Country:
BBDO Network.pdf
]]> Comments (0)

Rapp Melbourne hires Young ADMA VIC Creative Slam Down winners Digianvincenzo and Grech

2010-08-30T23:18:32Z

Stefanie Digianvincenzo and Daniel Grech, winners of the [young]ADMA VIC Creative Slam Down last week with their campaign to make Bud Naked cask wine 'cool', have left Cubed Communications to join Rapp Melbourne.

Says Tess Doughty, managing director of Rapp Melbourne: "Stefanie and Daniel are bright young talents, evident by their recent yADMA award win, which really demonstrated their creativity and potential.
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Says Digianvincenzo and Grech: "We're really excited to join Rapp Melbourne given their reputation in the industry. It's a great opportunity for us to learn from some of the best, as well as work on interesting campaigns for quality brands."]]> Comments (9)

DDB Group Melbourne develops range of magic dishes for Morning Fresh which transforms from super dirty to super clean in seconds

2010-08-30T07:56:37Z

CB Exclusive - To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds.

To help launch this new promotion, a series of cheeky web films were produced that showcase the dishes' filthy and clean sides.

This multi-media campaign also uses web, point of sale and interactive executions (including a Facebook quiz and a 'Dirty Message' the user can design themselves) to bring the Dirty Dish range to life.

VIEW THE DIRTY COWBOY WEB FILM
VIEW THE DIRTY FIREMAN WEB FILM
VIEW THE PRODUCT
VIEW THE WEB SITE
]]> Comments (30)

AWARD School celebrates Adelaide graduation

2010-08-30T07:39:02Z

AWARD School Adelaide's course was a smaller but no less grander affair than in the other state capitals - with 6 students graduating last Wednesday night at the Bunka Room in Rundle Street.
]]> The top student was Jordan Hillier (centre of above right pic), who was closely followed by Oliver Prenton (left of above left pic). Third place was Christopher Ott and other top students were Jose Nevares, Robert Tompkins and Ryan O'Connor.

The night was hosted by Jim Robinson (right), creative partner of Jamshop.
]]> Comments (4)

Auckland City Mission and Mojo choose outdoor to show how living in poverty can be degrading

2010-08-30T02:08:01Z

Publicis Mojo, Auckland was tasked to dramatise the effect winter weather has on those living in poverty. Symbols of basic needs (heat, food, power and simple comforts) were printed on degradeable paper in order to break down in the rain and wind. Within one month of winter the family was left with nothing.

VIEW OUTDOOR ]]> Comments (4)

Accidental pirates: watch what you watch

2010-08-30T01:12:50Z

The Furnace Sydney today launches the first part of their campaign for IPAF (Intellectual Property Awareness Foundation), following their appointment to the account in March this year. IPAF represents the Australian Film and TV industry in their promotion and education of screen content and copyright, and are responsible for the anti-piracy ads that run on the front of DVDs, as well as on TV and in Cinema.

VIEW THE COMMERCIAL:
iPAF_30.mp4
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This first part of the campaign is aimed at a group identified by research as 'Blind Actives'. These are the 34% of Australians who don't think they're pirates and morally don't agree with it, but when you really check, you find out that they're active pirates. And because of this, they don't understand that they're actually part of the problem.

When Blind Actives are told that they are in fact pirates, they feel really confronted. Not wanting to put the target offside, the agency coined the term 'Accidental Pirate'. It gives these people a get out clause for their actions to date, but still leverages the negative power of the term 'pirate'.

To diffuse the preaching further, the agency created a communication that delivered the serious message almost surreptitiously. The campaign uses humour by using likeable caricatures of everyday Australians to disarm the automatic barriers to the message, before hitting them with the actual message which challenged them to become more informed in the future.

"Piracy has no boarders. It's not specific to a demographic, race or creed. Everyone is capable of doing it, or knows someone who has. The characters in our TV campaign - all played by the one and only actor Dan Wyllie - are meant to be a broad representation of modern day Australia. It was important to feel like you knew the individuals or that you've bumped into them at the supermarket, on the bus or down the beach," said Paul Fenton, national creative director, The Furnace.

"The Furnace illustrated a clear understanding of the complexity of the whole piracy issue and all the nuances we face. We were really impressed with their ability to approach the problem as a whole, delivering innovative answers covering all channels that could really impact on the problem," said Gail Grant, CEO of IPAF.

"Previous anti-piracy campaigns have mainly told consumers off. But if you're basically appealing to people's better nature to do the right thing, then wagging fingers at them really doesn't get you too far," said Tony Singleton, managing director of The Furnace. "We needed to take a completely different approach, stop talking down to people and start engaging them in a conversation on their level."

TITLE: 'Honestly Unawares'
CLIENT: Intellectual Property Awareness Foundation (IPAF)
AGENCY: The Furnace Sydney
CREATIVE DIRECTOR: Paul Fenton
ACCOUNT MANAGEMENT: Siobhan Petri/Angie Laxton
PRODUCTION COMPANY: Flying Fish
DIRECTOR: Adam Blaiklock
PRODUCER Paul S Friedmann
DOP: Damien Wyvill

The Australian's media editor Geoff Elliott talks to Paul Fenton, national CD of The Furnace, Sydney and director Adam Blaiklock from production company Flying Fish, the creators of a new ad campaign that asks you to watch what you watch.
]]> Comments (30)

Australian Planning Group calls for entries to APG Awards - deadline: Monday September 27

2010-08-30T00:32:12Z

The APG Creative Strategy Awards are one month out from the deadline of entry. Monday 27th of September is the last day to enter your great creative thinking and get your name in front of the best strategic brains in the industry.

GPY&R chief strategy officer and planning expert Jon Steel (left) is chairman of judges and he heads a team of more than 15 judges.

Entry deadline: 12pm, Monday 27 Sept.
Award night: 6.30pm, Thursday 25 Nov.
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In addition special prizes will be awarded for best insight, best approach to research, best use of data, best creative brief and briefing, best non-advertising idea and best under 50k budget.

The awards are open for anyone interested in showing off their talent for creative ideas, insights and storytelling. Entries are accepted for work created in the past two years.

If you've never written an APG paper, it is worth reading previous papers in the APG Awards books - 2004, 2006 and 2008 are all available. We've also put a selection of the '08 winning case studies online.

Ensure you know check the rules and get sign-off from clients before submitting your papers.

More information on the Awards can be found here.

Follow APG on www.facebook.com/apgaustralia or on Twitter: https://twitter.com/apgaustralia ]]> Comments (0)

Iggy Pop and Special are the stars of the night and big cash winners at the Ad Stars Festival

2010-08-29T23:31:09Z

Special Group, Auckland picked up US$10,000 cash on Saturday night for their Orcon Broadband "Orcon + Iggy Pop" campaign, which won one of two Grand Prix awarded at the AdStars gala awards ceremony, held in Busan, Korea.

Despite offering faster broadband and superior customer service, Orcon was relatively unknown in a New Zealand market dominated by the huge corporates. Orcon actually used its broadband to enable a world-first technical feat - connecting nine Kiwis from their homes across New Zealand to Iggy's studio in Miami, and re-recording the classic track 'The Passenger'.
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This award follows the campaigns stunning success at Cannes, where it took home both a Gold Lion and the Direct Grand Prix, and at the New Zealand Axis award where it won Best in Show and took home the most Gold Axis in the competitions 30 history.

Special couldn't be there on the night so their award was collected for them by Craft judge Stephen Douglas (pictured above right) from DigiPost, Auckland.]]> Comments (1)

Trifecta of Wins for The Works, Sydney

2010-08-29T22:34:41Z

A trifecta of client wins for The Works have followed the agency's boost in its strategy offering, spearheaded earlier this year by the appointment of Tom Donald, who joined partner Douglas Nicol who handles digital and direct strategy. Carsguide in print and online, consumer advocacy organisation Choice, and Daikin air conditioning have all appointed The Works, with strategy projects for all three currently underway.

Damian Pincus (pictured), partner at The Works, said the agency's approach to strategy with creative outcomes - not just fat strategy documents that sit around gathering dust - was the winning factor for the new clients.
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"Our creatives have accompanied Tom to interview each client, so they inherently understand the brand before they get the brief."

At Carsguide, Sue Klose said: ""Smart business strategy requires creative thinking throughout our organisation, from how we approach editorial, to how we innovate, to how we advertise. Having seen the way The Works involves creatives at key stages of strategy development, we knew we'd end up in a productive place for both the business and the brand". ]]> Comments (6)

All the pics from Friday night's MADC Awards - from Anonymous to Famous in one night

2010-08-29T19:39:01Z

In line with the 'Silence Anonymous' theme, there was a live Twitter feed for attendees at the MADC Awards on Friday night. The theme, based on the silent and scathing comments people post on industry blogs such as this, urged people to silence them with great work.

The comments were projected live onto a screen, so the audience were encouraged to bring their phones on the night and tweet adding #madc. Read the raw Twitter feed:
MADCtweets2.docx. At the top are the most recent tweets, some from the next day, so scroll down for the live ones. There was more snow than Thredbo in the toilets...

The theme also reflected in the fact that the night was a masquerade party - everyone arrived anonymous and left famous. ]]>

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Biggs: After Effies and MADC success last week, Clemenger BBDO Melbourne is the most effective and the most creative agency in the country

2010-08-29T18:31:32Z

After Clemenger BBDO Melbourne, took out the inaugural 'Effective Agency of the Year' award at the Effies on Thursday and the Best of Show at the MADC Awards, managing director Peter Biggs (pictured at the Masquerade themed MADC Awards on Friday night) can be forgiven for believing the agency's work is both the most effective and the most creative work in the country.

Clems Melbourne, which is the reigning CB Agency of the Year, also won the most Effies and the most Gold MADC Awards.

Clemenger BBDO Melbourne's 'Dry Dreams' campaign for Carlton Dry won a Gold Effie on Thursday night and was then named 'Best of Show' at the MADC Awards on Friday night. As well as the Gold for Dry Dreams, the agency won five more Effie awards: three Silver and two Bronze awards.

The next night, the agency took home the two top prizes: Best of Show and The Blackley Award for Creative Leader of the Year, which was awarded to executive creative director Ant Keogh.

Clemenger BBDO Melbourne client CUB took home the Client of the Year title.

The 'Support Scent' campaign for Guide Dogs Australia took home three Gold statues, with the 'Humane Chain' website for WSPA winning a fourth.
]]> Effie Awards

Gold
'Dry Dreams' Carlton Draught

Silver
'Not Taking M&M's For Granted' Mars: M&M's (Food Confectionary and Snacks)
'Not Taking M&M's For Granted' Mars: M&M's (Best original thinking)
'Drop The Bomb' Carlton Draught (Best original thinking)

Bronze
'Drop The Bomb' Carlton Draught
'Businesses Get Their Numbers Up With Yellow Pages' Yellow Pages

MADC Awards

Best of Show
'Dry Dreams' Carlton Draught

The Blackley Award for Creative Leader of the Year
Ant Keogh

Gold
'Support Scent' Guide Dogs Australia (Integrated or Breakthrough Campaign)
'Support Scent' Guide Dogs Australia (Best Ambient/Non-traditional media)
'Support Scent' Guide Dogs Australia (Best Direct Response Advertisement)
'Humane Chain' WSPA (Best Community Service-Interactive)

Silver
'Rocket Car' Carlton Dry (Best 45+ Sec TVC)

Bronze
'Dry Dreams' Carlton Dry (Integrated or Breakthrough Campaign)
'Dry Dreams' Carlton Dry (Best Direct Response Advertisement)
'Holeproof Girl' Holeproof (Best 30 Sec TVC)
'Dove Love' Pure Blonde (Best 45+ Sec TVC)
'Skeet Shooting' Carlton Dry (Best 45+ Sec TVC)
'Clothes' Tena (Best 30 Sec Radio Commercial)
M&Ms Bare All (Best Online Advertisement)
'Urbrihein Family' Fonterra (Best Film Direction)

Clemenger Proximity Melbourne

Silver
'Hidden Pizza Restaurant' Yellow Pages (Integrated or Breakthrough Campaign)
'Hidden Pizza Restaurant' Yellow Pages (Best Ambient/Non-traditional media Campaign)
'Hidden Pizza Restaurant' Yellow Pages (Best Direct Response Advertisement)
'Hidden Pizza Restaurant' Yellow Pages (Best Website)

Bronze
'Pop What You're Not' Smart Car (Best Microsite)
]]> Comments (8)

Best of Show and four Gold Awards to Clemenger BBDO, most gongs to GPY&R at MADC Awards

2010-08-28T23:45:43Z

Clemenger BBDO, Melbourne took out the Best of Show at the 2010 MADC Awards on Friday night with their CUB 'Dry Dreams' campaign and Carlton & United Breweries/Foster's Wines won the Client of the Year Award.

It was a big night for Clems, with the Blackley Award for Creative Leader of the Year awarded to Ant Keogh (below left), executive creative director, Clemenger BBDO Melbourne.

Other special awards of the night included the MADC Mentor Award, which went to Michael McKay; the MADC Award for Honorary Life Membership, which went to Sean Cummins; and the MADC Award for Account Service Person of the Year, which was awarded to Mark Watkin at George Patterson Y&R. The Junior Award for Junior of the Year went to Annie Egan and Ryan Fitzgerald at George Patterson Y&R.
]]> Not including Craft, Clemenger BBDO scored the most Gold Awards, winning four of the five awarded on the night - three for Support Scent and one for WSPA 'Humane Chain'. The agency also won a Silver and six Bronze Awards. George Patterson Y&R won the most awards overall, taking home eight Silvers and 14 Bronze Awards.

Other agencies with something to celebrate included Clemenger Proximity with four Silvers and one Bronze; Grey with one Gold (for TAC 'Everybody Hurts') and a Bronze; DDB with six Bronze; JWT and Visual Jazz with two Silvers and two Bronze apiece; Leo Burnett with one Silver and two Bronze; and Mojo with two Silvers.

Gold Craft Awards went to Lance Kelleher from Curious Film (Best Direction) for TAC 'The Ride' and Rodney Lowe from GASinc (Best Use of Music) for TAC 'Everybody Hurts'.

Other work picking up on the night included Defence Force Recruiting via GPY&R, which won 5 Silvers (including a Craft gong for Art Direction) and six Bronze; Sensis Yellow Pages 'Hidden Pizza Restaurant' via Clemenger Proximity, which picked up four Silvers; Cadbury Picnic 'It's No Picnic' via GPY&R which picked up two Silvers and one Bronze; and VicRoads 'CityGT' via JWT picked up a Silver and one Bronze.

Clemenger BBDO Melbourne managing director Peter Biggs is ecstatic at the result: "The fact that the same campaign won Gold at the Effies the night before and Best of Show at MADC demonstrates that Clemenger BBDO Melbourne's work is both the most effective and the most creative work in the country," he said.

As CB reported on Friday, as well as the Gold for Dry Dreams, the agency won five more Effie awards: three Silver and two Bronze awards.

Click here to see the full list of winners.]]> Comments (31)

Win $1000 in a Gruen Transfer-like pitch at the National Radio Conference in October on selling the commercial radio brand

2010-08-28T20:49:05Z

Agencies and creatives are invited to pitch a concept to position radio as an innovative and must have 21st century medium and counteract the misperception that radio is "old fashioned" and irrelevant.

You can use any form of media, whether it is a radio campaign, TVC, print advertisement, outdoor, ambient or social media or other. The concept should be strategic and reposition radio as a core element in the current and emerging/new media landscape.
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Two agencies/creatives will be invited to pitch their ideas at the National Radio Conference. Each pitch will be for a maximum of 5 minutes.

Each agency/creative agency invited to present their concept at the Conference will receive $1,000 plus the cost of flights to Melbourne for one person (if coming from interstate).

Overview: Commercial radio has a rich history spanning 85 years that has defied generations of critics and continues to flourish. Radio was the first "wireless" medium; the first mobile medium; the first interactive medium via telephone; the first to use sms and email to interact with consumers. Recently radio has also been at the forefront on traditional media being integrated into, and working with, many forms of new media such podcasts, streaming radio broadcasts via the internet, mobile phone applications. The most recent radio innovation has been the launch of digital radio. In spite of this innovative approach radio is not seen as a "sexy" or cutting edge medium - some say it is irrelevant and in decline despite high listener numbers, high levels of time spent listening, and, the high popularity and intense scrutiny of, and interest in, radio personalities.

Objective: The aim of this hypothetical pitch is to position radio as an innovative and must have 21st century medium and counteract the misperception that radio is "old fashioned" and irrelevant.

Details of Brief: Agencies and creatives are invited to pitch a concept to achieve the above objective. You can use any form of media, whether it is a radio campaign, TVC, print advertisement, outdoor, ambient or social media or other. The concept should be strategic and reposition radio as a core element in the current and emerging/new media landscape.

Submissions: Responses would be appreciated by Friday 10 September 2010.

Selection: The Siren Creative Council will select two pitches to be made in front of the Conference audience at the National Radio Conference in Melbourne on Friday 15 October as part of a session on repositioning commercial radio.

Conference Session Pitch: Two agencies/creatives will be invited to pitch their ideas at the National Radio Conference. Each pitch will be for a maximum of 5 minutes.

Prize: Each agency/creative agency invited to present their concept at the Conference will receive $1,000 plus the cost of flights to Melbourne for one person (if coming from interstate).

How to Enter: Please send contact details, a brief overview of the pitch along with a hard copy to: Alice Curnow, Commercial Radio Australia, Lvl 5, 88 Foveaux St, Sydney NSW 2010

For Further information contact: alice.curnow@commercialradio.com.au or phone Alice Curnow on 02 9281 6577.

Download the following PDFs which may be useful:

Australias Listening Presentation 2010_ August (2).pdf
DR Indusry Rpt March2010.pdf
Repositioning Radio Brief.pdf

Terms and Conditions Repositioning Radio2010.pdf

]]> Comments (4)

Aussie expat Eric Quennoy and partner Mark Bernath to the joint executive creative director role at Wieden + Kennedy Amsterdam

2010-08-28T20:46:43Z

Exclusive - Campaign Brief can reveal that Wieden + Kennedy's Amsterdam's Aussie expat creative director Eric Quennoy (far left) and partner Mark Bernath (left) have been elevated to the joint ECD gig following the departure of Jeff Kling, who is leaving to pursue other opportunities.

Quennoy has been at W+K Amsterdam since April 2006 after working in New York for 8 years, his last post working with David Droga at Publicis, where his work was recognized at Cannes, Clio, and D&AD.

As joint CDs on the Nike business, the pair have recently overseen Nike's highly awarded 'Here I Am' women's campaign and are also behind the latest Nike 'Write the Future' commercial which has been a huge hit worldwide.

View the CB Interview with Quennoy in Cannes this year.
]]> Comments (0)

Belgiovane, Condie and Popek head to Brisbane

2010-08-28T09:15:56Z

UPDATED: BWM executive CD Rob Belgiovane, Wonder CD Glen Condie and Wonder MD Adrian Popek are heading to Brisbane only to have to cycle 1138kms back to Sydney in this year's Tour Duchenne.

The Tour Duchenne (organised by Condie) is an annual cycling tour that raises money and awareness for Duchenne Muscular Dystrophy. In 2009 Condie, Rob Martin-Murphy (then Furnace CD) and 23 other riders cycled from Sydney to Melbourne and in the process raised $800K. This year with legs from Melbourne, Brisbane and Adelaide all finishing in Sydney the Tour Duchenne aims to raise more than $1M in partnership with the Muscular Dystrophy Foundation of Australia.
]]> www.tourduchenne.com.

On his new recruits Condie says: "Poey is a pretty good mate and he was always up for it this year after helping me out fundraising last year. Then when Rob Martin Murphy headed off to Europe there was a hole for a bald bloke named Rob so Belg was the obvious target and in actual fact he took very little convincing.

"Duchenne Muscular Dystrophy is an insidious disease that basically eats little boys muscles away. Most of them are in wheelchairs by the time they hit their teens and many never live to see their twenties. Whilst riding this far hurts like hell its nothing compared to what these little blokes endure everyday.

"If you can't participate in the ride then please, please, please sponsor one of us. You can do this via www.tourduchenne.com and click through to sponsor a rider. I can't tell you how much we, the kids and their families appreciate it." ]]> Comments (7)

Amanda Johnston-Pell resigns from Telstra

2010-08-27T10:14:56Z

As many in the industry suspected would happen, Amanda Johnston-Pell (left), former executive director of brands and marketing communications at Telstra, who is currently on maternity leave, has decided not to return to the telco in December, as originally planned.

In an all-staff memo today, Kate McKenzie, chief marketing officer at Telstra, said: "After eight years of service in a career of significant achievements, Amanda Johnston-Pell has decided not to return to Telstra at the end of her maternity leave in December.
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"On behalf of the team at Telstra I thank Amanda for her leadership, creativity and passion at Telstra and wish her the best of luck with future endeavours."

Speculation on Johnston-Pell's future withe Telstra has been rife since the appointment of Kate McKenzie to chief marketing officer in March, followed by the appointment of top creative director Mark Collis (left) as Telstra's first director, creativity and innovation in May and the expansion of his role in June.

All these changes may have ramifications for Telstra's roster agencies down the track. The current roster includes Ogilvy, BWM, DDB, Droga5 and Three Drunk Monkeys.

Watch Amanda Johnston-Pell review the seminars for CB at Cannes in 2007, when she was director of sales and marketing, Bigpond, Australia.
]]> Comments (8)

Cricket Australia and George Patterson Y&R Melbourne gets the band back together

2010-08-27T09:13:20Z

Cricket Australia has today announced that it has appointed GPY&R as its preferred advertising and digital agency partner. The agreement marks a return of the partnership between Cricket Australia and GPY&R, who previously held the business until 2007.

GPY&R will be working across the whole Cricket Australia business, including campaigns for this season's Commonwealth Bank Series, KFC Twenty 20 Internationals and KFC Twenty20 Big Bash. The first campaign being developed is for the coming Commonwealth Bank Series against England.

Y&R Brands CEO Russel Howcroft (left) said he was delighted CA had returned to the fold: "We have had a very long association with Cricket Australia, dating back to the days when Hamish McLennan ran the Patts Melbourne office. CA is an iconic sporting brand and their decision to appoint Patts is a great endorsement of the effort the team has done in restructuring the business, and in the thinking and work that went into the pitch."
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Cricket Australia General Manager of Cricket Marketing Services Mike McKenna is looking forward to a big season ahead: "Cricket Australia is focused on making the 2010-11 season the biggest in history and using this opportunity to grow the game. The season presents a massive opportunity for us with England returning for the Vodafone Ashes Series in what is set to be a thrilling series, the evolution of the one-day format and the hype that continues around Twenty20 cricket - in particular the enormously successful KFC Twenty20 Big Bash.

"GPY&R presented a very creative and innovative pitch to us, they showed a strong understanding of our brand, the sports and entertainment landscape and they were really excited by the huge potential of cricket in this country."]]> Comments (7)

Hard to place dollar value on ad - SMH

2010-08-27T03:48:02Z

In The Sydney Morning Herald's Media and Marketing section today, Nina Hendy looks at the impact The Gruen Transfer is having on the bottom line of the two ad agencies most closely associated with the programme. The regular panelists Russel Howcroft and Todd Sampson are the heads of George Patterson Y&R and Leo Burnett respectively.

Industry speculation suggests that both agencies have benefited from their chief executives being on the show. To what degree is hard to prove. The pitch consultant Darren Woolley, of TrinityP3, said marketers pitching their advertising accounts were keen to discuss Howcroft and Sampson, and others requested they were added to the pitch list. ''The pair is far more high-profile in marketers' minds because of the television exposure they've had,'' Mr Woolley said. ''I certainly get a lot more clients wanting to talk about Todd and Russel these days.''

Click here to read the full story.]]> Comments (16)

RockYou holds free webinars on social media

2010-08-27T00:40:02Z

RockYou, the leading creator of popular social games and global provider of advertising solutions for social media applications, will be holding a free webinar series on Social Media Marketing, which could provide valuable insights for those working in Australian marketing, media or the digital industries.

The webinars cover:

• Cutting edge techniques of how top brands are connecting to their customers in Facebook

• What brands must do to get the most leverage from their social media marketing efforts, as well as how some of the top brands in the world scored against the criteria

• Case Studies of innovative marketers and brand advertisers using these techniques to achieve a competitive advantage

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There are two webinars:

* Webinar #1: - The Best Practices of Social Media Marketing - featuring an industry expert, Jeremiah Owyang, with the Altimeter Group - is scheduled for September 9, 2010 Owyang will present his research on the 8 Criteria for Facebook Marketing Best Practices.

* Webinar #2 - Social Media Marketing Case Studies - featuring RockYou's non-profit solution's case study on cause marketing along with other innovative case studies - is tentatively scheduled for September 22, 2010.

For session times and to register, go to: www.rockyoumedia.com/webinar

]]> Comments (1)

Robert Ryan joins Cru Digital Brisbane as GM

2010-08-27T00:01:31Z

Brisbane-based Cru Digital, has appointed Robert Ryan as general manager. Ryan has 20 years consulting experience in the tourism, advertising, airlines, digital media, government, mining, financial services and utilities fields, providing strategic advice to boards and CEOs on how to increase customer interaction and engagement through the digital environment.

"The reason I joined Cru is because of their creativity and focus on great customer outcomes. The team is doing best of breed work and has the international awards to back it up," Ryan said. "There is a good match between the creative side of Cru and the strategic side that I can bring in so it should be a powerful combination for clients."

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Ryan has held previous roles with major organisations including Tourism Queensland, Australian Insurance Holdings, Origin Energy, AAMI, Air New Zealand, Powercor Australia, Suncorp and Hastings Deering.

Based in Newstead, Cru Digital is a team of creative individuals who design and create digital solutions that deliver both brand engagement and results for customers. The agency has been named as one of the top 10 international agencies by the International Media Awards (IMA).

Clients include the Queensland Department of Justice, Fortitude Valley mega venue Cloudland and Parmalat brand Ice Break.

]]> Comments (0)

2010 Effie Awards: Clemenger BBDO Proximity Melbourne wins Effective Agency of the Year, Grand Effie to JWT Sydney for Allen's campaign

2010-08-26T22:41:50Z

The top prize at the second Australian Effie Awards has been won by JWT for its 'How Allen's regained its category crown by using fresh insight to put the smiles back into Jellies' campaign on behalf of Nestlé. The 17 gold, 15 silvers and 18 bronze Effies were announced at a gala dinner in Sydney last night attended by 500 guests.

The judges said the Grand Effie winner JWT faced a daunting challenge. It was a strong case, from beginning to end, with outstanding quantified results in a tough environment which created long term sustainability for an iconic brand. Clemenger BBDO Proximity Melbourne picked up the inaugural "Effective Agency of the Year" award, winning six Effies.

VIEW THE ALLENS SPOT

Click here for the full list of winners:

The Aust Effies 2010 winners.pdf ]]> McDonald's 'The burgers aren't better at Hungry Jack's' campaign via DDB Sydney won two gold Effies as did the Qantas 'Time to Choose' by M&C Saatchi and Football Federation Australia's 'The Great Christmas Gift Swindle' by Lowe Sydney. FBI Radio's 'Ask Richard (Branson)' campaign by Naked Communications, Sydney took out two gold awards and one silver.

The Effie Awards, recognising effectiveness in marketing communications, are jointly staged by the Communications Council, and the AANA in association with Telstra.

Chairman of the Australian Effie Awards, Matthew Melhuish, says that this year's record entries and the big turnout for this year's gala evening was a huge vote of confidence: "It is great to see that our industry is so committed to justifying and proving their campaigns‟ worth to clients," he said.

The second Australian EFFIE awards saw 154 entries and 102 finalists, which is impressive, added chairman of judges, Colin Wilson-Brown. "The judges were very pleased with the quality of entries, which shows there are plenty of marketing and advertising communications centring on effective ideas. The winning entries truly reflect the breadth and depth of our current industry," he said.

GOLD EFFIES

Food Confectionary and Snacks

· JWT (Nestle) "How Allen‟s Regained Its Category Crown by Using Fresh

Insight to Put the Smiles Back Into Jellies"

· Naked Communications (George Weston Foods) "How the Ministry of

Muffins revived the fortunes of Little Bites of Cake"

Beverages

· AJF Partnership (National Foods - Farmers Union Iced Coffee 750ml

Stubby) "Fading brand legend gets FUICed and wins 9.5% growth"

· Clemenger BBDO Proximity, Melbourne (CUB) 'Dry Dreams' - "How

liberating Gen Y'ers useless dreams made the fickle commit"

Healthcare

· Ward6 (Valeant Pharmaceuticals), "UV Triplegard's case for avoiding the

sea of sameness"

Consumer Services

· M&C Saatchi / Mark (Qantas Frequent Flyer), "Time to Choose"

· BMF /The White Agency/ IKON Communications (Commonwealth Bank),

"Home Loans Online Marketing Programme"

Government, Corporate and Social Services

· The Campaign Palace (Cancer Institute NSW), "The Dark Side of Tanning"

Return on Investment

· M&C Saatchi / Mark (Qantas Frequent Flyer), "Time to Choose"

Long Term Effects

· Belgiovane Williams Mackay (Telstra BigPond), "The Power of Belonging"

Most Original Thinking

· Lowe Sydney (Football Federation Australia), "The Great Christmas Gift

Wrapping Swindle"

· Naked Communications (FBi Radio) "How to save an iconic Australian

radio station: Ask Richard (Branson)"

New Product or Service

· DDB Sydney (McDonald's), "The burgers aren't better at Hungry Jack's!"

Small Budget under $500K

· Lowe Sydney (Football Federation Australia), "The Great Christmas Gift

Wrapping Swindle"

· Naked Communications (FBi Radio) "How to save an iconic Australian

radio station: Ask Richard (Branson)"

Small Budget Between $500K - $1 Million

· DDB and phdcreative (McDonald's Australia and Ronald McDonald House

Charities (RMHC) Australia) "How a little 'Hope, Love and Courage'

revitalised one of Australia's longest standing charity fundraisers"

Best State Campaign

· The Brand Agency (Curtin University of Technology) "The Box"

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IMD and Dubsat join forces to offer global cross media management and delivery services

2010-08-26T06:25:42Z

Europe's leading media logistics specialist IMD and Australian-based media asset management and distributed advertising company Dubsat today announced that they have joined forces to offer global cross media management and delivery services. This new long-term partnership enables both companies to benefit from each other's internationally recognised cross media management and delivery services. The new global partnership now provides a workflow to book, manage and quality check to ensure accurate and efficient asset delivery to local destination specifications across 90 countries including broadcasters, outdoor display networks and online publishers.

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The partnership further enables IMD and Dubsat clients to access the extensive local traffic knowledge, expertise and advice available within both companies, which is crucial to managing global campaigns efficiently.

Simon Cox CEO of IMD (pictured left) says 'IMD and Dubsat have worked together for a number of years on a variety of projects and there has always been a strikingly similar commitment to innovation combined with the highest quality customer service. As a result both companies saw the opportunity to take the existing relationship to the next level and in the process enable our clients in their own local market to access the full range of IMD and Dubsat services globally."

Grant Schuetrumpf CEO of Dubsat said, "Dubsat's partnership with IMD immediately furthers the global destination reach for all of our clients. Advertising agencies can now conveniently and efficiently manage their international distribution needs using a local point of contact. By integrating our workflows and service capability with IMD we are providing a true global media exchange network that considerably expands our international destination reach. This also reaffirms our commitment to developing innovative solutions that are relevant in any country. It is also very much in keeping with the Dubsat vision of providing advertising and entertainment technologies that are the most convenient and efficient in the market place today."

IMD and Dubsat are both long established market leaders in the distribution of radio, TV commercials and music video's as well as providing many ancillary services such as closed captioning and copy clearance. IMD operates domestic TVC and radio delivery services in the UK, Ireland, Germany, Switzerland, Austria and France while Dubsat provides the same services in Australia, New Zealand, Hong Kong and Singapore.

Christopher Mapp, Managing Director of Dubsat's parent company Omnilab Media said, "Omnilab Media continues to fully support Dubsat's initiatives to extend its capabilities in overseas markets. This kind of partnership fits perfectly within Omnilab Media's global strategy as we continue to expand our international presence."

The partnership of IMD and Dubsat provides a Global Media Network and TVC Delivery Service, which is now able to digitally deliver TVCs and radio advertising to broadcasters across 90 countries. IMD and Dubsat's Global Media Network enables the secure management and speedy movement of cross media advertising assets and other media assets throughout the world.

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Radio discussion on Carlton's 'Slo Mo' with Canning, Howcroft and Moult

2010-08-26T05:33:57Z

Y&R's Russell Howcroft and Euro's Tom Moult joined The Australian's Marketing Writer Simon Canning on boardroom radio this afternoon at 2.45pm to talk about Carlton's latest ad 'Slo Mo' and how the 'Made From Beer' campaign has charted over the past decade. They discuss whether it's run out of puff and just how important is beer advertising as a benchmark of Australian creativity? Listen to it here:

(http://www.brr.com.au/event/68054/partner/theaustralian)

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Nick Law to deliver keynote speech at Caxtons

2010-08-26T01:03:24Z

Nick Law, the New York-based Chief Creative Officer of global digital agency R/GA, is getting set to fire a no-holds-barred round of provocative blows to conventional creative thinking when he addresses delegates at the 2010 Caxton Seminar and Awards as the Keynote Speaker. Law, an Australian who has spent most of his career overseas, working first in London and then the US, will take the stage in Noosa this October, providing a rare opportunity for the Australian advertising community to hear how he has delivered groundbreaking work at one of the world's most admired digital agencies for more than 10 years. He's responsible for the creative vision of R/GA, Adweek's Digital Agency of the Decade, and in his role, he guides creative teams working with global clients such as Nike, HP, Mastercard and Walmart.

]]> These teams number around 300 creatives (consisting of visual designers, copywriters, interaction designers and creative technologists) in seven offices around the world.

His work has won numerous international awards and has been published globally and he has served on every major award show jury. He has twice been included in Creativity magazine's "Creativity 50", a list that celebrates the most influential creative personalities in the world. For a decade he has helped shape Nike's digital marketing and was R/GA's creative director and designer on the breakthrough Nike+, Adweek's Digital Campaign of the Decade.

"I'm really looking forward to attending my first Caxtons this year and meeting some of the great Antipodean advertising talent" Law said. "I've spent the last decade watching the largest advertising market in the world try desperately to reinvent itself in response to a media landscape turned upside down by technology. It will be interesting to see how a smaller, but very talented and nimble market like Australia's is coping," Law said.

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Whybin\TBWA\ Tequila promotes Sydney MD, Paul Bradbury, to CEO of its Sydney office

2010-08-25T23:23:07Z

Whybin\TBWA\ Tequila had promoted Sydney managing director, Paul Bradbury, to chief executive officer of the Sydney office, a role encompassing all divisions of the Sydney operation, including Tequila Digital and Activations.

Scott Whybin, the chairman of Whybin\TBWA\Tequila, said, "I'm very proud of Paul, he is not just a great partner but a great mate The unprecedented growth and new business success of the Sydney office , including leading the recent win of the IAG business, plus two more significant unannounced wins has proven to me in spades that Paul is ready to take responsibility of the entire Sydney operation."

]]> Bradbury added that they've built a great team in Sydney with Dave Bowman, Matty Burton, Hristos Varouhas, Charles Clapshaw, Russ Tucker and Adrian Paul, and the next few years are going to be very exciting to see what we can achieve for our clients.

He joined WTBWA in 2007 as GM, and was promoted to managing director in 2008. The Sydney office of WTBWA has over 150 employees, working with clients including Apple, Visa, Fairfax, Nissan, NRMA Insurance, Sony Playstation, Mars, GSK, Wyeth, Pernod Ricard and RaboDirect.

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M&C Saatchi Melbourne plants sustainable idea in the heads of potential Swinburne engineers

2010-08-25T20:38:06Z

These posters were part of the advertising for Swinburne University of Technology's Engineering Faculty at their Open Day. The university places a particular emphasis on sustainability in the way they train new engineers.

Working from a very tight budget, M&C Saatchi, Melbourne created an advertising piece that used a location one always finds in a university - a wall that's been plastered over with layers of bill posters for various concerts, rallies and events. They also picked plants that are native to Australia and that require minimal watering ideal for the current drought conditions.

Client: Swinburne University of Technology
Agency: M&C Saatchi, Melbourne
Creative Directors: Doogie Chapman and Steve Crawford
Art Director: Murray Bransgrove
Copywriter: Alison Hingle
Producer: Malcolm Anderson
Account Manager: Nirali Shah

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Last chance for 2010 MADC Awards tickets - be part of the (near) live #madc Twitter feed

2010-08-25T10:35:11Z

Tickets are selling thick and fast for the MADC Awards this Friday night, 27th August, which start at 7pm sharp.

For last minute attendees, organisers have extended the cut-off time for ticket purchases to noon on Thursday. You are urged to hurry up and download the form from www.madc.com.au fill it out (it's an unlocked PDF) and email it back in as soon as possible.

With a record number of entries and live twitter feed (#madc) for the first time, this year's awards promise plenty of surprises.

Remember, it's a masquerade party - arrive anonymous and leave famous. No mask, no entry. There are two costume shops listed on the tickets, offering discounted masks to attendees.
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Workshop Sydney appoints Tony Vigna associate creative director - reunites with Jamie Kwong

2010-08-25T07:29:58Z

Sydney agency Workshop Australia has hired Tony Vigna as associate creative director, who will work closely with agency principal and creative director Jamie Kwong in running the creative department, which has expanded significantly since January.

Vigna's arrival at Workshop rekindles his partnership with Kwong, as the pair both worked at McCann Erickson in the mid 90s.

"Tony is incredibly passionate, conceptually brilliant and has a keen eye for art direction," said Kwong. "Above all, he is down to earth and a great person to have around. This is very important when it comes to fitting in at Workshop. I trust Tony implicitly with our culture, our team and our clients."
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As well as McCann Erickson, Vigna has worked at major agencies including Euro RSCG, Singleton Ogilvy & Mather, The Brand Shop and George Patterson on a range of major brands including Holden, Coca-Cola, Volvo, LYNX, MasterCard, Nestle, Johnson & Johnson, Telstra, Jim Beam, GIO, OPSM, Cathay Pacific, NRL and Hungry Jacks.]]> Comments (9)

Bestads Top 6 of the Week - reviewed by Ewan Paterson, chief creative officer, DDB Chicago

2010-08-25T04:31:45Z

The Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Ewan Paterson (pictured), chief creative officer of DDB Chicago. Ewan's favourite in TV this week is Carlton Draught 'Slow Mo' via Clemenger BBDO, Melbourne. His favourite in Outdoor is Levi's 'Stitch' via Saatchi & Saatchi, Colombo.

Upgrade to BestadsPRO to view all archives back to 2003 and download any video @ only $30 per year. Join the world's best creative ad site with 85,470+ members worldwide which you can contact directly within the site. Access the very best TV, Print, Outdoor, Ambient, Radio, Integrated and Interactive in the world each week. Access the Bestads Rankings. And as a member you receive your own YourSpace page (with 500meg of space) to upload your CV and best work.
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Tomorrow Awards deadline: Tuesday August 31

2010-08-25T02:30:11Z

The deadline for the Summer round of the Tomorrow Awards, the quarterly global advertising awards show dedicated to discovering, showcasing and awarding advertising creativity that pushes new boundaries, is this Tuesday August 31.

The award organisers have added Nick Barham, ECD at W+K Shanghai and Gavin Gordon-Rogers, ECD at Agency Republic and one of the Spring 2010 winners to the Monster Judges line-up, which includes Tony Granger (pictured), worldwide CD of Y&R. For entry information and submission details please visit: www.tomorrowawards.com]]>
About the Tomorrow Awards:
The Tomorrow Awards is the first international award show dedicated to discovering, showcasing and awarding advertising creativity that pushes new technological boundaries. Since the very best examples of such work are those that defy standard award show categories, the Tomorrow Awards is category-neutral; all entries are judged together, and only the very best ideas shine brightest.
Beyond the trophies and accolades bestowed upon the winners, the Tomorrow Awards seeks to educate the industry about new technologies and the creative possibilities that come with them. To accomplish this, the entire industry is involved in the Awards' quarterly judging process, creating the shortlist for the final rounds of judging. By choosing which entries move on, not only is the advertising community awarding its peers, it is also actively learning about new directions to take the creative process.
The Tomorrow Awards recognizes that the future of the advertising industry will not rest solely on the efforts of present-day pioneers, but also on the next generation of creative professionals. To this end, 10% of all Tomorrow Awards entry fees are devoted to scholarships to schools and programs that we believe are preparing their students for the complex advertising industry of the future. ]]> Comments (4)

OfficeMax targets SOHO market via Next Digital

2010-08-25T00:39:21Z

Sydney digital agency Next Digital has launched an e-commerce website and digital marketing campaign for OfficeMax Australia designed to make shopping for office supplies fun and simple for time-poor small and home office (SOHO) users.

Next Digital was tasked with delivering an industry-leading website for OfficeMax offering seamless functionality for shoppers in the SOHO target audience. Next Digital selected Magento, a sophisticated B2C e-commerce platform, as the base technology for the site.
]]> 90SecondOffice.com.au starring 'Emma', who invites visitors to participate in a 90-second game that allows users to create their own office and enter a draw to win a $10,000 office, complete with office stationery, furniture and technology products.

"The microsite will help build a community of sharing via email, social media (Facebook), blogs (mamamia.com.au) and supported by advertising through channels such as BigPond.com.au and theweatherchannel.com.au," says Stephen Lord, Next Digital General Manager Business Development and Marketing.

"90SecondOffice provides consumers with a positive, quick introduction to OfficeMax and its products and creates an engaging first brand experience for the SOHO target audience."

OfficeMax Digital Marketing Manager Australasia, Hayley Young said the company was thrilled by the level of professionalism and dedication to this complex project that Next Digital demonstrated: "It's extremely exciting for us, after 10 months of hard work, to now have a best in class website that makes shopping for office supplies fun and simple for SOHO users."

These digital initiatives herald OfficeMax Australia's expansion into the SOHO market. To date, OfficeMax Australia has been known for their B2B and education supplies operations.

Some of the highlights of the new OfficeMax website include:

•   A handy Ink and Toner Finder
•   Easy to use online buying guides
•   Sophisticated search functionality
•   The ability for shoppers to review, compare and share products with friends
•   The ability for shoppers to view OfficeMax's best sellers, new products and those on promotion
•   The ability for shoppers to create lists of their favourite products
•   An online returns form for quick resolution
•   The ability to add to cart multiple products at once by product code

The Magento B2C e-commerce platform behind the OfficeMax site integrates with 8 systems including;
•   OfficeMax's customer relationship management (CRM) system, content management system, pricing, inventory and warehouse functions.
•   A secure, robust payment and product delivery gateway with the latest inbuilt fraud protection, and
•   Next Digital also developed integration points between solr and software platform Magento for search customisation.
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It's not OK if you're not OK

2010-08-24T23:23:36Z

Perpetrators and victims of family violence are surrounded by people who could help them - friends, family, neighbours, workmates . . . yet so often, no one speaks up.

Two new spots for MSD / Families Commission via DraftFCB, Auckland. Find out more at www.areyouok.org.nz

VIEW THE ANGELA SPOT
VIEW THE JEFF SPOT ]]> Comments (3)

Wieden + Kennedy takes out Emmy for Old Spice

2010-08-24T22:05:55Z

After taking out the Film Grand Prix at Cannes, it should come as no surprise that Wieden+Kennedy, Portland has won the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards for its Old Spice 'The Man Your Man Could Smell Like' spotl.

In fact, the agency earned three of six nominations for Outstanding Commercial at this year's event, with Nike 'Human Chain' and Coca-Cola 'Finals' in contention. And it's the second win in a row for W+K - last year the agency won the Emmy for Coke 'Heist'.

Says Jason Bagley and Eric Baldwin, W+K creative directors for Old Spice: "Winning an Emmy is a surreal experience. It's such a great honor to be recognized by the entertainment industry and encourages our desire to create work that not only sells products, but entertains people. We're very honored to have been one of the three Wieden+Kennedy spots nominated. Owning half of the six nominations is a testament to the amazing creativity happening inside the walls of our office, and the talented people and clients we get to work with."
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Fancy lunch with Jerry Della Femina, George Lois, and Allen Rosenshine at The Four Seasons?

2010-08-24T20:34:34Z

FIRST-EVER AD CLUB ALL ACCESS AUCTION TO FEATURE BIGGEST NAMES IN AMERICAN ADVERTISING AND MARKETING FOR BID
-- Unique, online auction provides up-close, personal access and cool "New York Experiences" to support club foundation --

New York - The ADVERTISING Club is announcing its first-time, online auction open to the industry that provides one-on-one access to some of the biggest names in advertising and marketing. The AD Club All Access Auction will offer 29 exciting "New York experiences" with high profile, star executives from the agency, media and corporate worlds to underscore its mission of making connections, learning from the pros and "giving back." Proceeds of the auction will go to the Club's Foundation, which funds educational initiatives, scholarships and mentoring programs for students looking to enter the business.
]]> www.theadvertisingclub.org on Sept 13th). The highest bidder will have a breakfast, lunch or dinner with their "prize" at a major NYC hot spot (all expenses paid) which, in some cases, will also include time at a ball game, art gallery, karaoke hall or the corridors of the executive's company. The opening bid for each is $500.

The fabulous, diverse array of talent and experiences include:

•   a three martini, retro-inspired lunch at '21" with Mad Man and Mad Woman Bryan Batt of AMC's "Mad Men" and Linda Kaplan Thaler, CEO/Chief Creative Officer, The Kaplan Thaler Group
•   a private meeting with HBO Co-President Richard Plepler and lunch at HBO
•   Lunch with The Legends: a roundtable for multiple winners with industry icons Jerry Della Femina (left), George Lois (top), and Allen Rosenshine at The Four Seasons
•   breakfast with New York restaurateur Danny Meyer at his latest Maialino in The Gramercy Park Hotel, a tour of the kitchen and autographed copy of his latest book
•   lunch and kick-off at a Giants game at the new Meadowlands Stadium with Mike Stevens, CMO of The New York Giants
•   afternoon tea at the private Core Club with Wenda Harris Millard, President & COO, MediaLink llc
•   a West Village evening at Recette and the Village Vanguard with Microsoft researcher and influential designer Bill Buxton
•   dinner with director Bob Giraldi at his Gigino Trattoria in Tribeca and a two- week session of his Social Media & Advertising class at the School of Visual Arts
•   partying in New York with Crispin, Porter + Bogusky partners Andrew Keller, Jeff Benjamin and Rob Reilly at Rosa Mexicano followed by a night of karaoke.

Other executives in the line-up are Tim Armstrong, AOL; David Sable, Wunderman, with illusionist David Blaine; Michael Lebowitz, Big Spaceship; David Droga (left), Droga5; Susan Jurevics, Sony USA; Richard Beaven and Tim Spengler, Initiative Worldwide; Linda Sawyer, Deutsch Inc.; Stuart Elliott, The New York Times; Joe Abruzzese, Discovery Communications; Joanne Davis, Joanne Davis Consulting Inc., with Dick Roth, Roth Associates; Bob Liodice, ANA; Judy Hu, GE, with John Osborn and Don Schneider, BBDO NY; Tom Carroll, TBWA Worldwide; Kim Kadlec, J&J; Mary Baglivo, Saatchi & Saatchi; Steve Stoute, Translation Advertising; Michael Kassan, MediaLink llc; Carol Bartz, Yahoo!; and David Jones, Havas Worldwide/Euro RSCG.

"In the business world, access, connections and 'who you know' is essential when careers are measurably shaped by effective networking. We've done auctions on a smaller scale in the past, but the All Access Auction is the most extensive, ambitious and exciting one we've ever conducted," says Gina Grillo, President & CEO, The ADVERTISING Club. "Time with these executives will be invaluable, memorable and a lot of fun - we've arranged for some absolutely wonderful 'offerings.' We hope that everyone takes advantage of this fundraiser as an opportunity to spend personal time with an industry star and help the next generation of young people who are working hard to enter the business."

The Club thanks the All Access Event Committee for their support in making this program happen: Joanne Davis, Joanne Davis Consulting; Michael Duda, Consigliere.; Valerie Graves; Brad Jakeman, Activision; Jacki Kelley, UM; Alan Krinsky, Alan Krinsky Associates; Mari Kim Novak, Microsoft Advertising; Ian Parmiter, Discovery Networks; Laurel Rossi, Strategy Farm; and Jerry Shereshewsky, grownupmarketing.com

The ADVERTISING Club is the premier organization for all communications professionals in New York. The Club, founded in 1896, offers its members a forum to exchange ideas, make connections and honor excellence. The Club's Foundation provides students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. The Club is the facilitating sponsor of the International ANDY Awards, which acknowledge outstanding creative achievement around the world in the field of advertising. Campaign Brief and Bestads are both global media partners of the ANDY Awards.]]> Comments (0)

FSM launches safe on-set data solutions

2010-08-24T09:11:39Z

With the rapid shift from film to digital, data is now your neg. So how can you be sure you're protecting the most valuable part of your shoot?

Responding to market needs of DoPs, directors and producers, Sydney-based FSM has setup a new division to manage on-set data and image requirements. It's called FSM ON-SET.
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Cameras include - Arri Alexa, Phantom, RED, Canon 5D, Weisscam, SI-2K and more.

FSM ON-SET offers:
-   Secure backup of camera data
-   Archive to LTO tape drive with verification
-   Review and QC footage
-   Colour grading with colourist on set
-   Select takes and edit
-   Preliminary keys and test composites with VFX Supervisor
-   Time saving file preparation for Avid or Final Cut Pro
-   Uncompressed HD, 2K, Stereoscopic 3D recording

FSM ON-SET is available for productions grading or compositing at FSM and launches on 13th September 2010. For more information call Steve Dunn on +612 8966 5000 or email onset@fsm.com.au]]> Comments (16)

Toyota launches next phase of its integrated Hybrid Camry campaign via Oddfellows, Sydney

2010-08-24T05:09:09Z

Toyota is launching the next phase in its campaign for Hybrid Camry, the first Australian built petrol electric hybrid. Produced by Oddfellows, Sydney, the campaign consists of television, print and an extensive online banner campaign.

The campaign focuses on the impressive performance and technological benefits of the Hybrid Camry, whilst dispelling some of the misconceptions that surround hybrid technology.
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TVC Credits: Oddfellows: Executive Creative Director - Wayne Maloney; Creative Director -- Mark Sheridan; Agency Producer - Carolyn Thomas; Account Director -- Nadine Fine. Media agency: TMS. Production: Rotor Studios.]]> Comments (14)