Campaign Brief

Tom Dodd joins UM strategy expansion

2012-05-17T00:19:11Z

UM is continuing the expansion of its strategy capabilities with the hiring of Tom Dodd as associate strategy director in the Sydney office.

Dodd will report to UM's national chief strategy officer Stefan Burford and starts work on May 21st.

Formerly communications director at MEC London, Dodd led media thinking for top clients including Lionsgate Films, Colgate, Sony Ericsson and whiskey brand The Famous Grouse.

Prior to MEC he was a communications planner at the UK's Goodstuff Communications.

At UM Dodd will work across major accounts including MasterCard and Brown Forman.]]> "The UM strategy product has gone from strength to strength over the past 18 months and we are very excited to have someone of Tom's talent onboard to be part of the team," said Burford. "Tom has a track record of delivering standout creative communication ideas that makes him a great fit for our vision at UM "

Burford added that Dodd's previous experience and track record in creative media thinking was ideal for the agency's "big boutique" positioning in the Australian market.

He added: "We are highly selective about our new talent and very focused on staff development at the national level. We are committed to bringing in and nurturing the best in the market"

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Curious to screen 3 films at Sydney Film Festival

2012-05-16T23:34:18Z

Curious Film has announce it has another three films screening at the Sydney Film Festival.

The films include the Australian premier of Policeman, an Israeli film by director Nadav Lapid, French film Polisse by writer/director Maiwenn, along with the world premiere of Miro Bilborough's debut feature Being Venice.

]]> Centered on police officer Yaron, Policeman tells the story of his unit and their encounter with a radical and violent group that confronts them to the Israeli class war. Yaron has just been given the exciting news that he is to become a father, which sees him struggle with his own internal battle. Director Lapid participated in the Festival de Cannes Residence program, where he wrote the script for Policeman. The project won the pitching price of the Jerusalem Film Festival and of the Thessaloniki Film Festival.

In Polisse, the daily grind for the police officers of a Child Protection Unit -- taking in child molesters, busting underage pickpockets and chewing over relationship issues at lunch -- is all explored. Knowing the worst exists and living with it, is what writer/director Maiwenn's film comes to grips with by observing how a group of police officers balance their private lives and the reality they confront every working day. With production by Les Productions Du Tresor, Emmanuelle Bercot co-wrote the film.

A film about family, sex and relationships, the premier of Australian film Being Venice tells the story of Venice, who is having trouble with the men in her life. She breaks up with her lover and has a brief affair with her best friend, all while her ex-hippy father camps on her sofa and ignores her life like a stranger.

Says Curious Film executive producer Peter Grasse: "We are extremely excited to have three unique and decidedly curious films screening at the festival this year. We will be sending out complimentary tickets to friends & family as usual and look forward to sharing the aisle with you.".

This news follows a string of film focused achievements for Curious including: the selection of director Zia Mandviwalla's short film Night Shift at Cannes, in the Palme d'or short film category; Tammy Davis named winner of 2012 Best Film at Bondi Flicker Fest; Stephen Kang listed as winner of Seamaine Grand Prix at Cannes Film Festival 2011; the People's Choice Award at the Melbourne Film Festival in 2010, and the inclusion of Ash Bolland's branded content piece in the St Kilda Film Festival Top 100.

Last year's Curious films at the festival were Norwegian Wood, Toomelah and Jiro Dreams of Sushi.

Sydney Film Festival
Screening Times:
Polisse: June 12 @ 8.45pm and June 13 @ 6.30pm
Policeman: June 7 @ 6.30pm and June 13 @ 2.15pm
Being Venice: June 15 @ 7.15pm and June 16 @ 2.30pm

Venue Details:
Art Gallery of NSW
Gallery Road, The Domain,
Sydney NSW 2000

Visit the site here

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Billboard lets the boys from Brazil create their own mpee3 with AlmapBBDO's Guitar Pee idea

2012-05-16T23:34:14Z

The Guitar Pee is a mix between men's urinal and an electric guitar, allowing guys to create unique solos while emptying their bladder. After they are done, each guitarist can listen and download his recent-released "mpee3" by accessing the Guitar Pee Gallery via mobile.

The Guitar Pee, created for Billboard Brazil by AlmapBBDO Sao Paulo, has toured several bars in São Paulo, registering over 1,500 unique guitar solos (and counting). But more than this, it has proved that music does come from everywhere.

VIEW THE IDEA ]]> Comments (1)

Budweiser Brazil and Africa Sao Paulo produce magazine print ad that doubles as a vinyl record

2012-05-16T23:22:01Z

Budweiser Brazil hired The Black Eyed Peas' Will.i.am to record a single called Great Times, and then produced it as a print ad that doubles as a vinyl record.

The ad, which runs in magazines and can be taken out and played on a record turntable, was created by Africa, Sao Paulo.

VIEW THE CONCEPT
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Steven Thomson departs own agency Bondi Advertising for Associate CD role at BWM Sydney

2012-05-16T21:52:13Z

Bondi Advertising founder and creative director Steven Thomson has left the agency he started in April 2010 to join BWM Sydney as associate creative director.

"Working with the big, iconic Australian brands BWM has was too good an opportunity to pass up," says Thomson, who will be working with creative director Rocky Ranallo.

"Steven's experience with innovative creative, social media and integration make him an invaluable asset to BWM," says executive creative director, Rob Belgiovane. "He's worked with BWM before and we're delighted to have him back," he said.

Thomson's advertising career spans 15 years and four continents, having previously worked with TBWA\Chiat\Day Los Angeles, BMF, The Monkeys and M&C Saatchi.

His work has been awarded at Cannes, London International, Axis and the Effes.

Thomson is also passionate about nurturing talent in the Australian industry and tutors at AWARD and AdSchool.
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The Keystone Group announces winners of the Australian Wine Design Competition

2012-05-16T07:00:28Z

Last night, The Keystone Group hosted the Australian Wine Design Competition Awards 2012 at The Winery in Crown Street, Surry Hills.

Hosted in conjunction with the Association of Australian Boutique Winemakers, the event played host to a number of Australia's top wine makers, graphic designers, media and industry alike, including Keystone Group Director Paul Schulte, Lisa McGuigan, and CEO of the Association of Australian Boutique Winemakers, Judith Kennedy.

VIEW THE WINNING DESIGNS HERE
]]> "Judith Kennedy's vision in establishing a strong profile for design within the wine industry is exceptional and in line with the support we at Keystone like to give to emerging talent" said Keystone group director Paul Schulte.

Schulte continued: "We congratulate Judith and each of the ten category winners - in particular Taylor's Wines for winning Australia's Best Wine Bottle category with its Winemakers Project Clare Valley GSW 2010, and the bottle's designer, The Collective Design Consultants."

Lisa McGuigan, who chaired the national judging panel, presented the winners in the eclectic surrounds of The Winery's upstairs space.

"It is a great way for our customers to engage with our brands" said Group Sommelier Sarah Limacher. "For me it has been a fascinating to see the depth of creativity and vision across labels and packaging and how design brings a bottle to life in wine bars, restaurants and at wine cellars. We look forward to offering some of these wines across our venue to further showcase excellence."
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Bestads Top 6 of the Week reviewed by Steve O'Connell, Red Tettemer+Partners, Philadelphia

2012-05-16T06:40:56Z

BEST TV
FAVORITE: Polo: Father and Daughter. This spot had me from beginning to end. Great story. Perfect music. Excellent directing. Fantastic little moments. OK, so I'm I new father. But I would've loved it even if I wasn't. Although, would I have gotten all choked up and pretended not to be teary-eyed when someone walked into the room as I was watching the spot? We'll never know.
RUNNER UP: Flying Horse: Cat Toast. Normally, I'm not a fan of weird for weird sake. But I'm also not a fan of cats. So those forces seemed to have cancelled out here and left me chuckling. And it's for an energy drink. So I think they kind of get a pass on having to make a whole lot of sense.
]]> BEST PRINT
FAVORITE: Land Rover: Edible Desert Survival Guide. Um, they made a desert survival guide out of edible paper so you can eat it as a last resort. I'm just going to let that brilliance sink in rather than write anything else.
RUNNER UP: Faber Castell: Terrace Cafe at Night. While we often like to proclaim that our industry is all about art, let's be honest, it's really all about sales. Although, it's nice when those rare instances come along and it really is all about art.

BEST OUTDOOR
FAVORITE: IKEA: Toilet. Not only is this idea unforgettable to everyone who experienced it, but it will have people wishing they could be so lucky as to discover this themselves the next time they're out and about and in need of toilet. Pretty smart, IKEA.
RUNNER UP: EVOC: Indestructible Billboard. Great interaction. And it must've pulled in a crowd, even for those who took on pass on trying to punch the hell out of the thing. And a smart connection to social media. And best of all, it drove home the product benefit.

BEST INTERACTIVE
FAVORITE: AMAROK: Facebook Flipbook. It's the simplest of all the ideas on here. But that's what makes it so fun. It's extremely easy for people to play and interact with it. No big log ins, downloads, or mind melds. And given that every brand is trying to think of a new way to use Facebook, it's impressive when someone find a new novel way to play with the platform.
RUNNER UP: Pedigree Adoption Drive. It's a stretch to call this "interactive" in the way the word is used by most of us, but it takes to heart the real meaning of the word and does it beautifully. I didn't even know the technology existed to do this. And I bet most people didn't either. But it wasn't about just using new tech for the sake of it. It was put to use perfectly to make their point. Well done.

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Curious Film to hold Melbourne pop up cinema Sailor Jerry party - Thursday 31st May at 7pm

2012-05-16T04:36:40Z

On Thursday May 31st, Curious Film takes its Pop Up Cinema Rockabilly Rumarma to Melbourne in further celebration of its Australasian release of Hori Smoku, a documentary on the life and times of world-renowned tattooist Norman Collins, aka Sailor Jerry.

To know what you're in for (including the screening, arm wrestling, roller girls, tattooing, clipper cuts, massive wieners, popcorn, copious amounts of spiced rum and more) check out the sheer spectacle of last month's unbridled bash in Sydney.
]]> Says Peter Grasse, from Curious Film: "I'm so friggin excited to bring this event to Melbourne. You asked for it and we listened at Curious Film. I have a lot of friends in Melbourne and from my experience, Victorians kick ass in general. This is going to be one hell of a rockin party."

Norman Collins built his reputation in the crucible of tattoo arts, Hotel Street, Honolulu. It was a place crowded with sailors, soldiers and roughnecks. Every man here was one step away from an adventure that would define the rest of his life and tattoos were a rite of passage. Through archived footage and interviews with the men that lived it, Hori Smoku brings you to the centre of the mayhem.

Screening starts at 7pm. Party pops into full gear at 8 o'clock. After Party location TBA.

Curious Cinema & Rumarama
Address: 673 Bourke Street, Melbourne
Time: Thursday 31st of May at 7PM

To RSVP to the Hori Smoku Sailor Jerry Melbourne Pop Up Cinema please email Curious Film.

Hori Smoku Sailor Jerry DVDs can be purchased here

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Hell stuns punters with a bit on the side in new spot via Barnes Catmur & Friends, Auckland

2012-05-16T04:07:13Z

As part of its campaign to promote Hell Pizza, Barnes, Catmur & Friends Auckland has put to air a new TVC focusing on the range of delicious sides available.

VIEW THE SPOT ]]> Comments (3)

Expedia promotes Las Vegas and South Pacific with 90 second 3D cinema spots via BMF Sydney

2012-05-16T01:56:17Z

BMF Sydney has created a 90 second 3D cinema commercial for Expedia, the world's largest online travel company, showcasing the glitz and glamour of Las Vegas and the South Pacific.

The spot is airing directly before the screening of The Avengers in cinemas across Australia and New Zealand.

VIEW THE SOUTH PACIFIC SPOT
VIEW THE LAS VEGAS SPOT

]]> The 3D execution is part of the latest phase of Expedia's successful brand campaign, which demonstrates the savings travellers can make by booking flights and hotels together with Expedia Holidays.

The campaign features Expedia's travel host, Shura, demonstrating some of the off-the-beaten-track destinations that visitors to Las Vegas can experience, as suggested by Expedia's Facebook community.

The Las Vegas campaign is also complemented by a second TVC showcasing the South Pacific.

This time around Shura is accompanied by Expedia competition winners who won the opportunity to travel with Shura and feature in the campaign via a Facebook competition.

Both destinations see Shura scratch beneath the surface to capture the essence of the holiday experience, from the NeonBoneyard in Las Vegas, a museum dedicated to preserving the relics of Neon signs of the Vegas past, to stunning bays on the Isle of Pines.

The latest executions build on the success of Expedia's 'Thailand on $222' and 'New York on $50' campaigns and highlight the savings that can be made by booking your holiday with Expedia.

The 3D execution is accompanied by a 30-second TVC and 90-second online documentary film promoting Las Vegas. With a 30-second South Pacific TVC running in parallel. The TVCs and online films will be supported by print, outdoor and online advertising, which launches across Australia and New Zealand this week.

Agency: BMF
Directors: Craig Melville & Al Morrow
Production Company: Jungle Boys
Post Production: Jungle Boys
Photographer: Ant Ong
Producer: Chloe Rikard
Music & Sound Production: Silencio
DoP: Lachlan Milne & Alex Dufficy

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Over one million players join in viral sensation Magnum Pleasure Hunt 2, via Lowe Brindfors

2012-05-16T00:40:32Z

Since its launch just over a month ago, Magnum Pleasure Hunt 2 Across the Globe has reached over one million players worldwide, who each spend an average of more than three minutes trying to achieve their highest score in the best possible time.

Consumers can play the game here to try and reach the highest score in the best possible time.

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A sequel to the award-winning Magnum Pleasure Hunt Across the Internet, this high-paced, interactive game follows a young pleasure seeker's adventure as she explores some of the world's hot spots from the bustling streets of New York to the romantic skyline of Paris, all within Bing maps Streetside view interface.

The main character goes through the levels in a bid to seek out the ultimate pleasure - the new Magnum Infinity, which was launched in March this year.

Magnum Pleasure Hunt 2 Across the Globe has captured the imagination of people around the world having generated more than 15 million impressions via Twitter, Facebook shares and blogs.

Andrea Martens, marketing director, ice cream and hot tea, Unilever, said: "We're absolutely delighted with the success of Magnum Pleasure Hunt 2 Across the Globe. We knew how popular the game would be following last year's success of Magnum Pleasure Hunt Across the Internet, but are still overwhelmed by the response to its sequel."

Lowe Brindfors Stockholm credits:

Creative Directors: Patrik Westerdahl and Petter Lublin
Copywriter: Henrik Haeger
Web Designer: Ellinor Bjarnolf and Rasmus Sjöborg
Strategy Director: Oscar Erlandsson
Account Director: Tina Jarlerud
Digital Producer: Lisa Flacké and Sofia Jönsson
Account Manager: Jessica Nordlund and Emma Branting
Technical Producer: Tobias Löfgren
Production: B-Reel/B-Reel Films
Sound: Plan8

Magnum credits:

Mick van Ettinger: Global Senior Vice President, Magnum
Sophie Galvani: Global Brand Development Director, Magnum
Alper Eroglu: Global Senior Brand Development Manager, Magnum Digital and Social Media
Camilla Scognamiglio: Global Assistant Brand Development Manager, Magnum Digital & Social Media

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Influential graphic designer Frank Chimero to give talks in Sydney, Brisbane and Melbourne

2012-05-16T00:22:21Z

Frank Chimero is one of the most influential graphic designers, illustrators and thinkers in the design industry. He has worked with some of the world's leading companies as a designer and strategiser including Facebook, Nike, WIRED, New York Times and Y&R as well as dedicating time to work on personal projects and writing.

Visiting Brisbane, Melbourne and Sydney, Chimero will present a series of intimate talks consisting of a keynote presentation, Q&A and networking drinks after the event.

BOOK TICKETS HERE

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In his own words, Chimero isn't coming to Australia to talk about his work, he will be coming to talk about our work and how we can change the process to create better and more engaging design.

This event is a must see for creative professions working within a wide variety of design related industries including graphic design, art direction, web design, fashion, technology and industrial design.

Chimero's book, Shape of Design was released last month to rave reviews. It is now available for purchase via the events page, for collection at the venues on the day of the talk.

To purchase the book for collection at the Sydney event, contact Madeleine

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Melbourne Central introduces new technology set to enhance consumer shopping experience

2012-05-15T23:40:25Z

Melbourne Central is set to introduce Quick Response Codes (QR Codes).

The new technology, which will be implemented this month and embraced by retailers located in the CBD's newest shopping precinct The Corner, is set to enhance the traditional shopping experience and provide Melbourne Central consumers with increased content delivery by providing an instantaneous solution to consumer needs and social media connections.

]]> Melbourne Central retailers including Nike, Converse and Glue will be the first to adopt the technology. The QR Codes will be promoted throughout the centre, with the hero creative, a 28 metre hoarding, positioned at the Knox Lane entrance to the complex.

QR Codes is technology relatively new in Australia and aims to engage consumers in an immediate and interactive way using 2D barcodes that can be scanned by a camera-enabled smartphone. QR Codes at Melbourne Central provide consumers with immediate information on products, promotions and discounts, offering instant rewards that they can redeem in bricks and mortar stores at Melbourne Central.

Says Justin Shannon, general manager, Melbourne Central: "QR Codes will enhance our consumers shopping experience, ensuring they have immediate access to information which is relevant and meets their needs. The technology will enable information on shopping centre activity such as discounts and specials to be in the palm of the consumers hand immediately. It will change the way consumers travel through the centre, raising the bar of the shopping experience at Melbourne Central."

David Dullens from Melbourne Central retailer Converse, said: "QR Codes are a savvy way of communicating immediately with our consumers who are in the Melbourne Central complex however not necessarily in a physical store. This technology has proven to be successful overseas and we're looking forward to embracing this in the Converse Melbourne Central store."

Melbourne Central is a front runner with first-to-the-market consumer friendly initiatives which encourage interactive experiences, with the QR Codes program positioned as part of the centre's broader marketing campaign which focuses on enhancing Melbourne Central's digital platform. ]]> Comments (6)

Three final year RMIT students win Best of the Year Award at D&AD Student Awards

2012-05-15T23:04:20Z

Three final year RMIT students, Jackson Harper, Millicent Malcolm and Luke Falkland-Brown, (pictured left to right), have won the "Best of Year" award at the recent D&AD Student Awards in London for their digital campaign for Aviva.

Their entry, "Spend2Save" utilises a web scanner to encourage 18-25 year olds to save for their future. They are the only Australian students to be placed in the international industry competition in London.

VIEW THEIR ENTRIES HERE

]]> Says Aussie expat Bob Isherwood, former worldwide creative director of Saatchi & Saatchi: "D&AD is probably the most prestigious ad student award in the World and the track record RMIT students are building there is just incredible. There are so many ad schools around the world who took this brief very seriously! There is no underestimating this achievement."

The trio also took out bronze in round two of "Young Glory" international creative comp.

They are currently interning at CumminsRoss in Melbourne.

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Mark Ringer's remedies for Cannes Fatigue

2012-05-15T15:26:19Z

Aussie expat Mark Ringer, executive creative director at TBWA\Hong Kong, is a serial Cannes delegate and former juror. He will be popping in to the Festival for a couple of days this year but before everyone heads there he offers a few remedies for "Cannes Fatigue".

Cannes Lions; eight days, about 200 speakers, 15 separate awards presentations, production companies' parties, your network's stuff, the holding companies' stuff, your agency obligations, your clients needs, and old friends and acquaintances. And it is wonderful. Until it isn't.

In fact Cannes is a little bit like having an orgasm while sitting on a durian. Overall it's pleasurable, but there will be painful moments.

It is 'Cannes Lions Fatigue' and I prescribe the following diversions to get you through the week.
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The Mobile Circus to debut at Cannes

2012-05-15T04:51:13Z

The International Festival of Creativity - Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together announce today that the Mobile Circus is coming to town.

A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity - the premier international advertising event - the week of June 17th-23rd.

]]> For the first time this year, Cannes Lions will include Mobile Marketing as a distinct and separate category. In keeping with the "Festival" theme, MMA created "The Mobile Circus Comes to Town" to help bring the power of mobile to the forefront of a week that is all about the best-of-the-best in creativity and innovation. The MMA program will balance entertainment with education, while showcasing the diversity, growth and potential of Mobile Marketing.

Says Philip Thomas, CEO of Cannes Lions: "We are delighted to count on the support of the Mobile Marketing Association. Their activities in Cannes reinforce the exciting launch of Mobile Lions this year."

Greg Stuart CEO of the MMA added: "Marketers can no longer ignore the power of mobile. Cannes organizers realize this, and have made mobile integral to the Festival for the first time this year. We are thrilled to be working with them to lead the Festival's debut of the mobile channel; it's up to us to support the industry, help it grow, and make mobile an indispensible part of the marketing mix."

Says Alex Moukas, CEO, Velti: "How brands are approaching marketing today will be drastically different in as little as 6 months. Mobile marketing makes the promise of reaching the right person, in the right place at the right time, a real possibility for the first time. As an industry, we need to be leading the way in evangelizing and teaching marketers the best way to reach, engage and inspire the mobile audience. Cannes is the perfect place to further those conversations."

The Mobile Circus Comes to Town will feature compelling events and programs that will be interwoven within the Cannes Lions Festival's schedule, resulting in the highest level of visibility and exposure for the mobile channel. The Mobile Circus will feature:

- The Mobile Smart Big Top: Events will be centered in and around the Mobile Smart Big Top, a circus tent that serves as the meeting hub that will give marketers and agencies from around the world the opportunity to connect with MMA staff and network with brands, agencies and media professionals. In addition, the Mobile Smart Big Top provides a break from the day where delegates can recharge themselves and their mobile devices. Circus performers will be featured throughout the day, adding to the Festival fun.

- Cannes Mobile Day Speaking Panel: Deconstructing Mobile - Tuesday, June 19: 3:30pm - 4:30pm: As the consumer communications landscape continues to be dominated by mobile devices, mobile marketing is predicted to be one of the highest growth media platforms to ever exist. Hear from mobile marketing leaders on their vision for how the mobile channel will evolve in the next 3-5 years and what this means for marketers. Also discover ways to navigate this complicated and diverse ecosystem to best leverage the power of the channel. Panelists include Alex Moukas, CEO, Velti; David Kenny, Chairman and CEO, The Weather Channel Companies; Margaret Glover-Campbell, SVP of Marketing and External Communications, Poynt; and moderator MMA Global CEO Greg Stuart.

- The Petit Mobile Train: The Cannes Petit Train will be transformed into MMA's Mobile Train for the Festival. Hop on and off to get to where you need to go. The official mode of transportation, the train will take delegates to the key stops throughout the festival including Mobile Day, the Mobile Lions Awards, the parties, the Old Town, and the beaches, and will be stationed right next to the Mobile Smart Big Top.

- Cannes Creative Academy for Young Marketers: As the exclusive sponsor of Cannes' renowned Marketer Academy, the MMA, together with Jim Stengel - ex-CMO of P&G, will be participating in curating the curriculum for 70 of the top up-and-coming brand marketers. This is an unmatched opportunity for marketers to be educated on the power of mobile.

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Sydney Film Festival takes top billing in new campaign via Boccalatte

2012-05-15T03:29:18Z

The 2012 Sydney Film Festival launched last week, with an integrated marketing and advertising campaign created by Boccalatte.

The work, encompassing campaign strategy, creative direction, art direction and design, is centred around the concept of 'Infinite stories. One film festival'.

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The creative execution uses portrait photographs of a broad range of 25 archetypal film 'characters', shot by Helen White with vibrant coloured gels, to create a stylised cinematic feel.

The suite of images is used in a filmic and kaleidoscopic montage style, to convey the seemingly endless range of films, stories, characters and genres, you can experience through this year's Sydney Film Festival program.

The creative is rolling out across outdoor advertising including taxi backs and city flags, posters, social media, print and online advertisements and aims to reach a new and existing audience of film lovers, aged 14 to 80.

This is the third consecutive year that brand and visual communications agency, Boccalatte, have handled the Sydney Film Festival account.

The festival's marketing manager, Craig Donarski, says the latest collaboration with Boccalatte has delivered a highly impactful result.

Says Donarski: "This kaleidoscopic cornucopia of colour and movement is impossible to ignore and puts smiles on faces immediately. It's fun, it's filmic and it will help us be noticed and stay noticed."

Suzanne Boccalatte, founder and creative director of Boccalatte said: "Our ongoing relationship with the Sydney Film Festival is an incredibly important one for the studio. The festival has seen year on year increases to audience numbers and it's heartening to produce work that proves itself as not only creatively exciting, but highly effective as well."

A TVC to promote this year's event has been directed by Scott Otto Anderson for Photoplay.

The Sydney Film Festival began in 1954, making it one of the longest running events of its kind in the world. The festival runs for two weeks each year in June and showcases Australian, international and alternative films. This year, the event runs from 6 - 17 June.

CREDITS
Creative Director: Suzanne Boccalatte
Designers: Martin Ford | Louise Helliwell | Georgia Perry | Pat Armstrong
Stills Photographer: Helen White
Photography Assistant: Grace Johns
Photography Assistant: Anna Turner
Makeup and Hair Artist, Stills Shoot: Karen Hopwood
Hair Assistant, Stills Shoot: Katya
Makeup Assistant, Stills Shoot: Ella

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Living Social aims to make life more laaaaaaaa! and waaahoooo! in Mark's debut campaign

2012-05-15T02:56:49Z

Mark, Sydney has launched its first campaign for group buying site Living Social since winning the business back in early March this year.

VIEW THE LAAAAAAAAA! SPOT
VIEW THE WAAAAHOOOO! SPOT
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Y&R NZ snares trans-Tasman Quikflix account

2012-05-15T00:22:01Z

Y&R New Zealand has been appointed creative agency for Quickflix Australia and New Zealand and will start immediately on developing separate campaigns for both markets.

ASX listed Quickflix has aggressive growth plans for its online movie and TV streaming service for both countries.

Says Jon Ramage, CEO Y&R NZ: "This is the future of entertainment, what you want to watch, when you want to watch it on pretty much any device you want. We're excited to be part of this new era in entertainment."
]]> Says Chris Taylor, CEO, Quickflix: "We're looking forward to working with Y&R NZ on our campaign. They've shown us some great creative ways to build our brand and drive subscriptions in both markets. There are lots of opportunities ahead and we're delighted to be working with Y&R to realise them. New Zealand delivers well above its weight creatively, the new team at Y&R will certainly prove this."
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M&C Saatchi Melbourne wins car brand Opel

2012-05-14T23:53:57Z

M&C Saatchi Melbourne has continued its new business run with appointment as lead creative agency to Opel, General Motors' esteemed German car brand that is about to launch in Australia.

From 1 September cars bearing the Opel badge, with its distinctive lightning logo, will be on sale in Australia for the first time.

The business was appointed following a competitive pitch.

Says M&C Saatchi Melbourne managing director Jo Rozario: "It feels great to bring a car account back into the agency.

"Opel is a World Class brand across the globe so it is a real privilege to be involved with the Opel team here to launch and build the brand in Australia."
]]> Opel managing director Bill Mott said: "It was crucial to get the best possible agency partner.You only get one shot at launching a new brand into a country. M&C Saatchi Melbourne were extremely thorough in their approach and brought well-considered strategy and a number of creative concepts with real cut through to the table. Overall, their thinking was top class."

Opel continues a streak of new account wins for M&C Saatchi Melbourne that includes Slater & Gordon in February and CPA Australia in October.

It follows M&C Saatchi Australia Group's appointment as lead creative agency to Australia's largest bank, Commonwealth Bank and Etihad worldwide, one of the globe's most progressive airlines, both in February. On 30 March M&C Saatchi was retained as lead creative agency to the giant Optus account.]]> Comments (1)

Boost launches 'Moreing', part one of 'Boosted Inspiration Series' of web films via Droga5

2012-05-14T21:56:24Z

CB Exclusive - In part 1 of the Boosted Inspiration Series, we meet the inventor of the next big thing: "Moreing".

In the quest to add more, the lines are blurred between art, design, fashion and garden gnomes.

This is the first of a series of films for Kraft brand Boost created by Droga5 Australia around the idea of Boosted inspiration.

VIEW THE SPOT ]]> The series was directed by Matt Devine from The Glue Society via production company Revolver.

Agency: Droga5 Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Director: Cam Blackley
Copywriter and Art Director: Cam Blackley
Director: Matt Devine @ The Glue Society
Production Company: Revolver
Executive Producer: Michael Ritchie
Producer: Alex Kember
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President Clinton to speak at Cannes Lions on how advertising can build a better world

2012-05-14T21:36:28Z

To celebrate the 10th anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity.

Taking to the stage in the Palais des Festivals in Cannes on Thursday evening 21 June, President Clinton will deliver a keynote speech at the event titled How Advertising Can Help Build a Better World.

President Clinton established the William J. Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organisations (NGOs), and private citizens to turn good intentions into measurable results.
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Says Nizan Guanaes (left), chairman of Grupo ABC: "President Clinton and his Foundation show how we can all act in a thorough and efficient way to improve our lives on the planet. He has a very clear view on how new communication tools are essential to provide well-being and fight the greatest deficiencies in the world today. I'm sure that his address at such a fundamental forum as the Cannes Lions International Festival of Creativity will help provide numerous new ideas and social actions."

Says Terry Savage, chairman of Cannes Lions:, "As has been proven by the superb response to the Cannes Chimera partnership with the Bill and Melinda Gates Foundation, our industry is passionate about uniting together and using its unique skills to make the world a better place. President Clinton's presence at Cannes Lions reinforces the enormous power this industry has to do good. We are honoured to welcome him to the event."

President Clinton's speech will take place on Thursday 21 June at 18:45 to 19:45 in the Grand Auditorium of the Palais des Festivals, Cannes, France.

Ridley Scott (pictured left) will also be a guest speaker at the festival. He will give a talk on Monday 18th June between 10.30 and 11.15 in the Seminar Theatre.

To register to attend the 59th Cannes Lions International Festival of Creativity, visit canneslions.com

]]> Comments (1)

Animated 'Peaman' fronts new Woolworth's Everyday Rewards spot via Droga5, Sydney

2012-05-14T11:10:08Z

An animated 'Peaman' fronts Woolworth's Everyday Rewards campaign via Droga5, Sydney.

From today, customers are asked to look out for the "extra special" ticket in-store and save.

Everyday Rewards card holders can save 20 percent or more on 100s of specially marked products in Woolworths supermarkets (excluding Tasmania), in direct competition with the My5 offer from Coles, launched in mid April via Big Red, Melbourne.

VIEW THE SPOT
]]> Comments (40)

Government's carbon tax so unpopular new 'household assistance package' commercials outlining compensation do not even mention it

2012-05-14T09:35:46Z

The Government's carbon tax is so unpopular new 'household assistance package' commercials outlining compensation for households do not even mention it.

The new spots target singles, families and seniors on what to expect in extra payments from this month. The carbon tax begins on July 1.

VIEW THE FAMILIES SPOT
VIEW THE SINGLES SPOT
VIEW THE SENIORS SPOT

]]> Comments (3)

New World launches 'Every Day a New World' campaign via Colenso BBDO and sister shop .99

2012-05-14T07:00:22Z

New World in New Zealand has launched its 'Every Day a New World' campaign, with creative out of Colenso BBDO Auckland, and account service from sister shop .99

In the 'I'm Big Day' spot, a little boy gets the birthday party of his dreams. From pirates to a skull topped birthday cake, his imagination runs wild - and so do his friends. In the 'Next Day' spot, a young couple find what might be the beginning of new love. A great night out is followed by a somewhat awkward morning - but then it develops into something special. And in the 'Luck Day' spot, a dad and his son take a special fishing trip, but just miss out on their big catch. Luckily, they're creative fishermen and manage to save face for their special family meal.

VIEW THE I'M BIG DAY SPOT
VIEW THE NEXT DAY SPOT
VIEW THE LUCKY DAY SPOT
]]> Agency: Colenso BBDO
Executive Creative Director: Steve Cochran
Executive Creative Director: Nick Worthington
Creative: Victoria Daltrey
Head of Broadcast: Jen Storey

Production Company: Finch
Director: Patrick Hughes
Producer: Nikki Walker
Executive Producer: Rob Galluzzo
Executive Producer: Cath Anderson
Executive Producer: Karen Bryson
DoP: Jeremy Rouse
Gaffer: Gordon Smith
Key Grip: Pablo Stevenson
Casting: Zara Martin
Art Director: Kirsty Clayton
Wardrobe: Pauline Bowkett
Hair / Make-Up: Margaret Petchell

Editor: Adam Wills
Online / Grade: Digital Post
Online / Grader: Pete Richie
Post Production - Digital Post
Flame - Richard Betts
Colourist - Dave Gibson
]]> Comments (7)

Republic of Everyone launches 'Fairtrade Karma' campaign urging us to buy Fairtrade products

2012-05-14T06:30:38Z

Fairtrade Australia and New Zealand, via Republic of Everyone, Sydney has launched 'Fairtrade Karma', a new campaign urging consumers to buy Fairtrade products.

The campaign includes an interactive web film, directed by Dan Jamieson, where users can create their own alternate ending for the day starting with their choice of coffee. Depending on the choice users make either good or bad things happen to them.
]]> The idea is if you do something nice for the world (buy Fairtrade) the world will do something nice for you in return (Fairtrade Karma).

So, if you choose a Fairtrade coffee for your morning pick me up, you'll get into work on time, or you'll get that pay rise when you get in. It also happens when you choose Fairtrade chocolate, tea, even T-shirts, shoes or undergarments. It's the way the world works. ]]> Comments (1)

Pedigree Donation Glasses: Colenso and Finch adapt the way 3D glasses work to let cinema goers to see the difference a donation can make

2012-05-14T05:09:17Z

The Pedigree Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn't dropped, public interest had.

Colenso BBDO, Auckland needed to find a new way to connect.

By adapting the way 3D glasses work they were able to simultaneously project two entirely different films on the same cinema screen.

The groundbreaking project was created in partnership between FINCH and Colenso BBDO.

VIEW THE DONATION GLASSES - UNRESCUED CONCEPT
VIEW THE DONATION GLASSES - RESCUED CONCEPT ]]> Utilising the technology, director Nic Finlayson shot two beautiful parallel stories - one of a mistreated dog who gets rescued, the other of the same dog who tragically never gets found.

Before the movie cinemagoers were faced with a choice: Donate and receive a yellow pair of glasses, or pay nothing and receive a red pair.

That choice decided the fate of the dog on screen.

Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Digital Creative Director: Aaron Turk
Art Director: Jae Morrison
Copywriter: Levi Slavin
Group Account Director: Scott Coldham
Senior Account Manager: Dave Munn
Account Executive: Courtney Herbert
Planner: Hayley Pardoe
Designer: Kate Slavin
Agency Producer: Jen Storey
Digital Agency Producer: Serena Fountain-Jones
Production Company: FINCH
Producer: Phil Liefting
Director: Nic Finlayson
Executive Producer: Rob Galluzzo
Sound Design: Franklin Road
DOP/Cinematographer: Crighton Bone
Creative Technology: Emad Tahtouh
Production Company Art Director: Ross McGarva
Editor: David Coulson
Online Editor: Puck Murphy
Post Production: Digital Sparks
Grade: Peter Richie
Music: Lullable (Donnelly) courtesy of Mushroom Records, performed by SJD, courtesy of Round Trip Mars

]]> Comments (17)

Mission Australia tight-lipped over ACT anti-gambling campaign via Cabana Boys

2012-05-14T03:49:33Z

Mission Australia, via Sydney shop Cabana Boys, has launched a new anti-gambling campaign with the line 'Gambling. If you have to lie, we need to talk'.

The campaign, which promotes Mission Australia's specialist counseling and financial advice for gamblers and their loved ones in the ACT, also ties in with Responsible Gambling Awareness Week, which is on from 14 to 20 May. ]]> Comments (8)

Lexus brings passion to the luxury car market with new campaign via Saatchi & Saatchi, Sydney

2012-05-14T01:42:29Z

Until now the quiet achiever in the luxury car market, Lexus has abandoned its function over form approach and emerged with a stylish new range of vehicles, and a bold new advertising campaign determined to take on the Germans.

The aspirational new brand campaign from Saatchi & Saatchi Sydney, injects bold new feelings of passion and desire into Lexus' image.

VIEW THE BOLD NEW FEELING SPOT
VIEW THE LEXUS GS SPOT
]]>
"People are already talking about the re-invention of the brand," says Lexus Australia Corporate Manager of Marketing and After Sales, Peter Evans.

"This new Lexus range gives drivers a complete experience; pride, passion and performance, in one very elegant package."

Saatchi & Saatchi ECD Damon Stapleton says that reaching the trend-setting, technology-savvy, fast-moving, 35+ audience that Lexus seeks to impress, requires a very genuine approach: "Let's face it, we drive luxury cars because of how it makes us feel, so we thought it was important to find a way to share what driving a Lexus actually feels like," he says.

The Lexus 2012 campaign begins with the launch of the flagship all-new GS followed by campaigns for the entire range incorporating TV, print, point of sale and digital media.

The campaign is a bold move for a brand that has run under the radar in the luxury vehicle space in recent years.

"We felt that it was time to cement the Lexus brand to the luxury status the vehicles command," says Evans.

With the W-factor at the core of the new range Lexus plans to bring a bit of swagger to the brand, and capture the hearts and minds of drivers looking for new, exhilarating challenges and opportunities.

Agency: Saatchi & Saatchi, Sydney
Executive Creative Director: Damon Stapleton
Creative Director: Steve Carlin
Creative: Nils Eberhardt
Executive Planning Director: Jason Lonsdale
Planning team: Jonathan Daly/Bonnie MacTavish
Group Account Director: Jasmin Barnes
Account Director: Lizzy Bourke

Production Company: @radical.media
Director: Christian Aeby
Executive Producers: Ian Fowler & Holly Alexander
Producer: Melissa Weinman
DoP: Robert Humphreys
Editor: Simon Njoo - Method Studios
VFX: Heckler

Digital: The White Agency
Photography: John Higginson

Lexus Australia:
Peter Evans
Yolande Waldock]]> Comments (61)

Group buying site LivingSocial delivers a $2 slice of Pizza Hut in an Australian first for daily deals

2012-05-14T01:26:56Z

In an Australian first for group buying sites, LivingSocial has partnered with Pizza Hut, the largest pizza chain in the world, to bring Aussies their favourite pizza at a slice of the price.

For just $2.00, pizza lovers can enjoy a full-sized nine-inch Pizza Mia with seven of the mouth-watering flavour combinations available.
]]> The heavily discounted offer commenced at 12 am midnight EST, on Sunday and is available until sold out.

Adam Rigby, General Manager of LivingSocial Australia and New Zealand said, "We are thrilled Pizza Hut has chosen to exclusively partner with LivingSocial for this phenomenal deal, which is sure to delight pizza lovers Australia-wide."

"An increasing number of globally recognised brands such as Pizza Hut are vying to be part of the booming daily deals market and LivingSocial is the perfect platform to reach consumers on mass," continued Adam.

With a rich history of innovation, Pizza Hut has more than 12,500 restaurants and delivery units operating worldwide.

Says Anup Jain, Pizza Hut Australia's head of food innovation and marketing: "LivingSocial is a great vehicle to attract new customers to experience value with Pizza Hut's range called Pizza Mia. Having witnessed the growth in group buying sites and knowing that our mutual consumer is looking keenly at value, we know LivingSocial is a fantastic match for our brand."

The $2.00 LivingSocial Pizza Hut voucher is redeemable when ordering online for orders picked up from any of Pizza Hut's 270 stores across Australia. ]]> Comments (1)

Patrick Felgueras and Jeff Jaffers opens Sydney- based post production company Mirage VFX

2012-05-14T01:24:50Z

Visual effects specialist Patrick Felgueras (far left) and executive producer Jeff Jaffers (near left) have teamed up to open Mirage VFX, a new Sydney-based post production company housing a collection of skilled artists to produce cinema-quality visual effects and animation for advertising and film in the Asia Pacific region.
]]> Mirage VFX employs a highly specialised team of feature film VFX artists and offers their services for TVC production projects. VFX veteran Felguerus, whose work can be seen on features including Happy Feet and King Kong, leads the team. Globally recognised, he's worked out of 20 cities, managed 60-plus crew production teams in Europe and has overseen large-scale jobs out of Asia and Australia.

"Our company is unique in that we offer a creative service that looks at the whole picture and can accommodate for all visual effects at our studio, plus we have access to TVC directors," says co-founder Jaffers. "We don't rely solely on 3D as a cure for all visual effects but we offer an integrated approach, combining the traditional craft with current tech solutions," he adds.

Mirage VFX is also backed by international expertise with its recent alliance with award-winning Spanish studio Vando. A 3D animation company based in Barcelona, Vando is comprised of three of the country's top visual graphic talents with a combined experience of over 40 years in the industry, working across film, advertising and gaming.

Mirage VFX comes complete with an in-house Pride built 11 axis motion control rig, shooting studio, access to model makers, Red One/Epic camera, stereoscopic colour grading suite, 300 core render farm and 3D facilities.

The post house has recently produced work on numerous feature and television projects, including Bank Mandiri and Birds Eye TVC. Information on other projects will be available upon official release.

Contact Jaffers at: jeff@mirage-vfx.com or: +61 (02) 9698 5444. ]]> Comments (0)

Ash Bolland's 'Burn - Never Extinguish' branded content film for Coca-Cola to feature in Australia's 'Top 100 Short Films' at St Kilda Film Festival

2012-05-14T00:59:01Z

Curious director Ash Bolland's 'Burn - Never Extinguish' branded content film for Coca-Cola has been selected to screen at this year's St Kilda Film Festival as part of its showcase of Australia's top short films.

The film also won a Clio for direction.

The inclusion of Burn in the festival line up indicates how the film landscape has changed in recent years to now accept branded content.

]]> Bolland directed Burn for Coca-Cola Europe and Publicis Milan last year in a global campaign for Burn energy drink. Shot in Buenos Aires, the film was written and directed by Bolland and features professional European skateboarders Rune Glifberg, Jonas Skroder, Hugo Maillard and Dany Hamard.  

"Having a film like Burn recognised by St Kilda Film Festival proves you can produce creative campaigns for a major brand like Coca-Cola without losing any credibility amongst film audiences," says Curious executive producer Pete Grasse. "We worked hard to depict the story in an authentic way, so being selected as one of Australia's Top 100 Short Films feels pretty good."

In Burn, all the tricks are achieved in-camera - in fact, the only thing created in CGI is the tornado that sweeps into the film's finale. Expertly produced by Tara Riddell at Curious Film in Sydney, Burn launched in October 2011.

As a commercial production company that has only started entering its directors' work into film festivals over the past few years, Curious Film is making headway in this competitive field. This success, says Grasse, is evidently measured by its directors' branded content being selected into categories normally reserved for traditional filmmaking.

The inclusion of Burn indicates a part of this trend towards the acceptance of branded content, says St Kilda Film Festival director Paul Harris. "The viral campaigns which are now a part of our visual culture can't pass muster to savvier audiences who are rightly suspicious about blatant product plugging but are open to new forms of visual storytelling," he explains.

"Burn is a self-contained high-energy short film, which tells an exhilarating narrative conceived in a visually arresting, highly creative style," he adds. "I liked its global reach with a New Zealand-born director, a trans-Tasman production company, an Italian co-partner and a group of professional European skateboarders gliding through the streets of Buenos Aires."

It's not only Curious' branded content that is getting noticed; with director Zia Mandviwalla's short film Night Shift recently selected at Cannes, in the Palme d'or short film category. Funded through the New Zealand Film Commission (NZFC), selection for Cannes in an incredible achievement for any filmmaker. "Zia's film is utterly compelling and will be a strong contender for the main short film award," says NZFC Short Film manager Lisa Chatfield.

"As a company, we have learnt something about the art of film making due to our involvement as film distributors," says Grasse. Other achievements include: Tammy Davis named winner of 2012 Best Film at Bondi Flicker Fest; Stephen Kang listed as winner of Seamaine Grand Prix at Cannes Film Festival 2011; along with three films in the official selection at the Sydney Film Festival as Distributors and the Peoples Choice Award at the Melbourne Film Festival in 2010.

The 2012 St Kilda Film Festival runs from 22nd - 27th May 2012, opening at the Palais Theatre with screenings at The Astor Theatre. You can check out the program here.]]> Comments (5)

CRA launches 'Radio Connects' website to provide source of successful case studies

2012-05-14T00:32:03Z

'Radio Connects', an online case study website, developed as a must-have resource for advertisers and media agencies on the best use of commercial radio advertising, has been launched by the industry.

Says chief executive officer of Commercial Radio Australia, Joan Warner: "The 'Radio Connects' website provides a great source of successful case studies, showing optimum use of radio in actual advertising campaigns.
]]> "This website will become a useful information resource for advertisers and media buyers alike as it showcases real Australian solutions and success stories," Ms Warner said.

The case studies include a range of advertising campaigns across the automotive, banking and finance, charity, entertainment, food and beverage and retail sectors. They provide detailed information on target markets, campaign objectives and results, and also provide insights about how the campaign worked.

Case studies across both metropolitan and regional markets are included with companies across various sectors like McDonalds, Harvey Norman and Carlton Draught.

"Advertiser and media agencies have been asking for this information and the industry has delivered what I believe is a great initiative for all those thinking about advertising on radio," Ms Warner said.

"In this highly competitive market, radio must fight hard for every advertising dollar. This case study website, coupled with the power of radio to cut through, and its cost effectiveness, will all assist in delivering the message that radio should be an integral part of any advertising mix.

"It also highlights the diversity of radio advertising - and demonstrates how it can be used in a variety of ways including across platforms, in integrated campaigns with other media, through the use of on-air competitions, traditional spots, and prize giveaways."

Ms Warner said the industry would add to the website regularly building up a comprehensive bank of Australian case studies to highlight the influence and impact of radio alone and in partnership with digital and other media.

To visit the website go to radioconnects.com.au and register to access the case studies. ]]> Comments (0)

Bing targets 'Generation Do' in new Australian 'Bing is for doing' brand campaign via BMF

2012-05-14T00:16:25Z

Bing is targeting "generation do" in a new Australian brand campaign via BMF Sydney.

BMF conducted a nationwide search for the campaign talent and the country's best young film makers, to direct and produce the videos. Gen Y researchers were enlisted to find stories to appeal to the core audience. The stories were then put in to the hands of some of the country's best Gen Y film makers, recruited from various production academies such as AFTRS. Working alongside BMF's content division and reporting directly to the agency's ECD, these young directors produced, directed and edited the films.

The centrepiece of the campaign is a series of mini documentaries and TVCs which tell stories of inspirational young Australians who get thing done.

VIEW THE MADISON SPOT
VIEW THE DESERT PEA SPOT
VIEW THE ANDY SPOT
VIEW THE BETHANY SPOT
]]>
Bing has also partnered with ninemsn to launch a media first, the new IAB Rising Star award-winning ad unit, the Slider. The dynamic format provides a rich story-telling solution, showcasing the Bing video content in a rich media execution that 'slides' the browser across, revealing a full-page video microsite.

All creative directs consumers to the campaign site bingisfordoing.com.au, encouraging the target audience to find out more about the campaign talent by watching the documentaries, and searching on Bing.

In November last year, after more than two years of testing, product feature rollouts, investment and partnership integrations - Bing Australia removed its beta tag. Engineers continue their in-depth job to localise the Bing global experience for Australian users. A local product team is working with local partners to enhance the search results with relevant information to address Australians' passions and search needs.

"We've spent the past two years localising and refining the Bing product for Australia, and it's now ready for prime time. With the launch of this campaign, Bing is creating a brand identity in this market, because Australians deserve more than one search engine," said Alex Parsons managing director of Bing Australia.

"Bing has renamed Gen Y; 'Gen do'. They think differently about life and what they can achieve. They're inquisitive, curious, open minded and lead a lifestyle which is about being different.

"We've found people from across Australia who are doing cool things, whether it be for the good of others or following their own passion and ambitions, and documented their stories," said Parsons.

Says Shane Bradnick, executive creative director at BMF Sydney: "It was a great opportunity for both the film makers and BMF to bring this new brand promise of 'doing' to life for Bing. By producing the work in this unique way, we proved everything that 'doing' stands for," says Bradnick.

"Bing is for doing" documents the stories of four inspirational generation y-ers from across Australia. Introducing:

Madison Stewart, an 18 year old shark diver, filmmaker and conservationist from Byron Bay. In her quest to save the dwindling shark numbers in our oceans, she bought an underwater camera at 14, dived into the deep blue and has been filming sharks ever since. Her films have already been used by conservation groups worldwide and sent to the Australian Parliament to help lobby for the protection of sharks on our Great Barrier Reef.

Desert Pea Media, a community arts organisation set up to inspire social change and empower young indigenous communities in the remote areas of northern NSW. Toby Finlayson and Matthew Priestly are giving a voice to those who have previously struggled to be heard. Desert Pea Media teaches them about story-telling, language, video production and opens their eyes to the fact they they're capable of anything.

Bethany Simons, a 27 year old Green Room Award nominated writer and performer, based in Melbourne. Her original one act play "The Weather and Your Health" has not only toured nationally, it's also now studied by future generations as part of the Victorian (VCE) drama syllabus.

Andy Milenkovic, this 26 year old from Melbourne's determination to be a world-class mountain boarder was not motivated by fame or sponsorship deals. In this cross between skateboarding and surfing there are none. Andy entered legend status, by landing the world's first double back flip. He's not stopping there either. He's going for the triple.
]]> Comments (2)

How 2degrees made Kiwi mums feel special with Mother's Day Menu Facebook concept via Whybin

2012-05-13T21:23:26Z

Breakfast in bed is a Mother's Day staple, but let's face it, cold toast with a swipe of marmalade just doesn't cut it.

So this Mother's Day the kind folk at 2degrees, via Whybin\TBWA Auckland, decided to do something special to make Mother's Day 2degrees better for Kiwi mums.

Mums simply filled out what they'd love to eat for brekkie using a checklist, then hung it on their bedroom door for the kids.

It was on Facebook on Friday, meaning children had the whole of Saturday to prepare their mum a perfect breakfast in bed, with the help of 2degrees. Choice.

VIEW THE IDEA

]]> Comments (2)

Colenso BBDO scores Gold Pencil at One Show Interactive Awards for Levi's 'Rear View Girls'; IdeaWorks, Sydney wins Bronze Pencil for Asics

2012-05-12T00:00:00Z

Colenso BBDO, Auckland scored a Gold Pencil for the Levi's 'Rear View Girls' web film at the One Show Interactive Awards, held tonight in New York.

Australia only managed to win a Bronze Pencil, awarded to IdeaWorks, Sydney for Asics 'Run with me', in the Social Media - Location Aware Services category

This year a total of 91 Pencil winners representing 17 different countries were announced, with momentous "Best of Show" honors going to two projects for the first time in the history of the competition: DDB Paris' "A New Warrior," created for the global nonprofit Greenpeace and 72andSunny for "MFCEO," created for client K-Swiss and featuring lead character Kenny Powers from HBO's "Eastbound and Down."
]]>
One Show Interactive honors also went to 33 Silver Pencil and 36 Bronze Pencil winners.

By country, top Pencil winners include:

35 - United States (13 Gold, 15 Silver, 7 Bronze)
9 - Sweden (3 Gold, 1 Silver, 5 Bronze)
8 - Canada (2 Gold, 3 Silver, 3 Bronze)
8 - Germany (1 Gold, 3 Silver, 4 Bronze)
8 - United Kingdom (1 Gold, 4 Silver)
5 - Japan (1 Gold, 4 Bronze)
4 - France (2 Gold, 2 Silver)

This year's One Show Interactive competition featured eight categories including Websites & Microsites; Mobile Applications/Sites; Interactive Advertising; Online Films and Video; Integrated Branding; Craft; Social Media and Brand Transformation.

Produced annually by The One Club, the 2012 One Show Interactive awards competition received a total of 3,074 entry pieces from 52 countries. A complete list of Pencil winners and "Best of" honors can be found at oneclub.org. In addition, Pencil winners will be featured in the commemorative One Show Annual, to be released later this year. ]]> Comments (1)

Damien Toogood takes out Best Direction in a Television Commercial for Sydney Dogs and Cats Home 'Getting to Zero' at ADG Awards in Sydney

2012-05-11T12:45:02Z

Come to Mama director Damien Toogood took out Best Direction in a Television Commercial for Sydney Dogs and Cats Home 'Getting to Zero' at the 30th Anniversary Australian Directors' Guild Awards, held tonight at the Australian Maritime Museum in Sydney.

Nominations in the category were Sean Meehan for Sleep Walker, Bruce Hunt for Subaru XV 'Carwash' and Sean Meehan for Volkswagen 'Cross Country'.

Revolver's Steve Rogers won Best Direction in a Music Video for Jack Ladder & The Dreamlanders 'Cold Feet'.
]]> Comments (7)

Droga5 launches 'Meet Phill Pace' for Unilever

2012-05-11T04:49:59Z

Droga5 Sydney has created a film featuring Phill Pace, a contender for the Mr Australia
bodybuilder title, to launch Domestos' new toilet cleaner.

The film follows a typical day in the life for Phill as he eats his way to the title.

VIEW THE SPOT
]]> Caroline Gregory, brand manager explains: "Domestos is known for being a hospital grade
disinfectant, so for the launch of Domestos toilet cleaner we wanted to start the campaign with
something that would disrupt and truly engage consumers, with something a bit different for the category."

The campaign, comprising a 90 second TVC and a 2 minute web film, launched on Wednesday night on Australia's Got Talent.

Mindshare Australia who worked on the media placement were able to secure first break, first position on the national programme, driving social media content which prompted over 175,000 hits on YouTube in just 48 hours.

David Nobay, Droga5 creative chairman said: "The Domestos team wanted to approach this
category differently, and that's what we've done. It's our first real content work for Unilever, and
I'm impressed with the courage the client has shown us."

The spot debuted on Bestads on Monday and was picked as Bestads Top 6 of the Week.

Credits:
Writer/Art Director: David Nobay
Production Company: Goodoil Films
Director: Fiona McGee
Producer: Claire Richards
Agency producer: Paul Johnston
Business Director: Liz Ainslie
Editor: Dave Whittaker, The Editors
Sound: Nylon
Client: Anthony Toovey, Caroline Gregory, Unilever
Media Agency: Mindshare Australia]]> Comments (50)

KOJO and The People's Republic of Animation join forces to target growth opportunities

2012-05-11T03:11:19Z

Multimedia communications company KOJO and animation specialists The People's
Republic of Animation (PRA) have joined forces to target growth in national and global
markets.

The two companies have signed a memorandum of understanding to partner in the creation of animation and live action content for the corporate, film and advertising industries.

]]> KOJO managing director Dale Roberts said while KOJO and PRA remained two separate
entities, the partnership would provide competitive advantage when pitching for national and
global work.

Says Roberts: "We are often involved in projects that require leading edge live and animated content. This can be for online platforms such as websites right through to television and film.
The partnership between KOJO and the PRA brings together industry leading expertise,
creativity and experience. The PRA is an amazingly talented business and I am excited to
add their skills to new projects."

PRA CEO Sam White said the agreement created an alliance between two well-respected
firms who shared a similar culture of excellence.

Says White: "We've worked together on several successful projects over the years where I've seen firsthand KOJO's great work and supreme client service in action. Formalising this alliance
made sense to both of us as it allows us to provide a better integrated service to our
respective customers."

KOJO is a communications company specialising in content, digital, events and postproduction
with offices in Adelaide and Melbourne as well as a growing presence in Sydney and Perth. Celebrating its 21st year, KOJO is working across industry sectors with high profile corporate clients including Mitsubishi, BHP, Westpac, Motorola and L'Oreal, as well as leading advertising agencies and Hollywood producers.

Based in Adelaide, PRA specialises in providing character animation to the world's leading
console game developers, publishers and advertising agencies. It has written, directed and
produced international award-winning short films and worked on television commercials with
Bridgestone, Mitsubishi, Sony, Rundle Mall and Coopers among its clients.

]]> Comments (1)

Specsavers promotes benefits of digital retinal photography in latest spot via Airbag Productions

2012-05-11T01:39:05Z

The latest spot promoting the benefits of Specsavers' digital retinal photography, directed by Nick&Travis @ Airbag Productions.

VIEW THE SPOT ]]> Comments (1)

Ensemble hires former UM strategist Lauren Joyce to newly created national strategy role

2012-05-11T01:30:57Z

Branded-entertainment specialist Ensemble has hired Lauren Joyce as national strategy director, a new position.

Joyce will be based in Melbourne and joins Jamie Gilbert-Smith who joined as general manager of Ensemble Melbourne in March this year.

Joyce is a former strategist with UM in Sydney and Melbourne and most recently was group director at UM Melbourne. She is a former winner of the Cannes Young Lions competition and has worked on campaigns that have won awards at prestigious forums including Spikes Asia and the Cannes International Advertising Festival.

Justin Ricketts, managing director of Ensemble Australia, said Joyce's strong background in strategy and client leadership was ideal for Ensemble's growing Melbourne operation and also at the national level.

Says Ricketts: "Lauren's talents will help strengthen our capabilities and it is also ideal that she has such detailed knowledge of the broader Mediabrands operations."

]]> Comments (4)

Subway takes Italy Downunder to promote latest Italiana offering via Publicis Mojo Auckland

2012-05-11T01:29:45Z

New Zealand is a bubbling crock-pot of cultures. Not only is the food you find there a fusion of many far away places, but so are many other elements of their lifestyle.

To promote the new Subway Italian range Publicis Mojo, Auckland took a lighthearted look at a few traits kiwis have adopted from their Italian cuzzies.

VIEW THE SPOT ]]> Comments (0)

The Spiderbots are coming - Orcon launches the world's first Twitter robot art via M&C Saatchi

2012-05-11T01:21:32Z

Robots, social media, spray cans and three of the world's leading design creatives come together in Auckland this month to create what's believed to be the world's first art painted by Twitter-controlled bots devised by M&C Saatchi Auckland.

Taking place at design conference Semi Permanent, Orcon Spider Art sees the live creation of three artworks by specially designed robots controlled remotely by the Twitter community.

]]> Barcelona graphic designer and illustrator Alex Trochut, Melbourne design studio SouthSouthWest and New York artist, designer and printmaker Kelli Anderson - all speaking at Semi-Permanent - are lending their support by gifting bespoke stencils that will be affixed over three giant canvases.

During the two days of the conference the artworks will be completed by 'spiderbots' - robots armed with spray cans that are controlled by Semi-Permanent attendees via Twitter.

Guests tweet the coordinates of a square on the grid of their chosen artwork, the colour they'd like it painted and the Orcon Spider Art Twitter hashtag - then watch as the spiderbots spray paint as commanded.

At the end of the conference, once all squares have been painted, the stencils will be removed from the three canvases to reveal the final artworks. Two of the finished artworks will be won by participants, while the third will be gifted to CanTeen.

Says Orcon brand and communications manager Quentin Reade: "Spiders, Twitter and artwork are unusual bedfellows, but we're really excited about seeing this whole thing unfold and bringing another world-first to New Zealanders. We've always said the internet is everything, and now it's changing the way we create art."

The twitter-controlled bots were devised for Orcon by M&C Saatchi and created by the London arm of New Zealand creative agency We Love Inc.

M&C Saatchi digital producer Matt Ravenhall says the project is a great example of how technology can lead innovation in both design and art.

Says Ravenhall: "Using technology and creativity to connect international artists with the social sphere is an exciting project for any company to undertake. This collaboration is a perfect example of what can be achieved when you combine high-speed internet and developing technology - we can't wait to see the finished art."

The spiderbots took 12 weeks to create and Nick Redwood, technical director of We Love Inc's creative technology department We Love I.T., says a lot of trial, error and paint fumes were involved in the development process.

Says Redwood: "Innovative projects such as this one are not for the faint-hearted and require some serious bravery from everyone involved, but the chance to do something new and world-first makes it all worth it. Twelve weeks and thousands of hours prototyping, testing, making, breaking and remaking are all part of it - from our studio in Hoxton, East London to the studio on K'Rd in Auckland."

Orcon Spider Art takes place at Semi-Permanent, at Auckland's Aotea Centre, on 18 and 19 May. At the conference Semi-Permanent attendees will receive details on how to tweet their Orcon Spider Art commands. The final artworks will be revealed on the afternoon of 19 May.

Tickets can be purchased here

]]> Comments (0)

Liz Polkinghorne, the Aussie expat writer of the '7th Wheel' for Landrover via Y&R New York, yet another Miami Ad School success story

2012-05-11T00:33:06Z

Liz Polkinghorne, a graduate of Melbourne University, worked as an account executive in Melbourne before discovering Miami Ad School.

She chose Miami Ad School Hamburg, settling for northern German delights like pickled herring and The Reeperbahn. Eight quarters, three internships at international locations, two stolen bikes and countless all nighters later, she graduated in 2009 with a diploma in copywriting and a beautiful handcrafted portfolio book. Tapping into the school's network she landed a job in a few short weeks at Grey in NYC.

Eighteen months later, Y&R NYC came knocking and she jumped at the opportunity to work on global clients like Land Rover, Virgin Atlantic, Waldorf Astoria, Microsoft Advertising and Dell. Polkinghorne is the writer of the "7th Wheel" for Land Rover, which is this week's top pick of the Bestads Top 6 of the Week.
]]> Recently in Australia, Polkinghorne, pictured above with her creative partner Patrick Herold - a graduate of Miami Ad School Hamburg - met with Miami Ad School Sydney founder Helga Diamond discussing the exciting plans for the school's opening this year. They also visited some of Australia's top agencies, including GPY&R Melbourne, where they continued their research into the elusive 'Agency Sponsored 5pm Friday Night Drink' - the Australian concept they'd like to instill on hard working Madison Avenue.

When Miami Ad School Sydney opens in Sydney, it will be the 12th world city to house a Miami Ad School. Other schools are in Berlin, Buenos Aires, Hamburg, Istanbul, Madrid, Mexico City, Miami, Minneapolis, New York, San Francisco and Sao Paulo.

The selective school has been ranked by the Gunn Report as 'the best advertising school in the world' for the past four years. Its students win more awards than graduates at any other top advertising school, the Clios, One Show, Andy's, One Club, One Guns and many more. Its success is due to a cutting edge curriculum that is shaped and taught by leading advertising professionals.

Unlike other colleges, Miami Ad School offers a network of educational options and cultural experiences in most major advertising and design capitals in the world. Students have the chance to study advertising in the 12 different cities, learning the trends and styles in each culture. They also have the opportunity to study with creative directors across continents by Skype. 'Greenhouses', where students work and study at an advertising agency for a quarter, are also part of the curriculum. Agencies serve as a classroom for real-life experience. That experience is integral to a fully formed creative who is ready to work as soon as he or she graduates. The school offers greenhouse locations all over the world, from Amsterdam to Moscow, Chicago to Shanghai.

Miami Ad School Sydney will offer two vocational Diploma courses, Art Direction and Copywriting. The two-year courses are taught by working industry professionals.

Miami Ad School was founded in 1993 by Pippa and Ron Seichrist. The Sydney school is owned by Helga Diamond who was Professional Training Director with the Communications Council in her previous role.
]]> Comments (4)

Sydney agencies Publicis Mojo, DDB and M&C Saatchi score Bronze at The One Show in NYC

2012-05-10T23:47:02Z

Sydney shops Publicis Mojo, DDB and M&C Saatchi scored Bronze Pencils at the One Show in New York this evening.

Publicis Mojo Sydney scored Bronze for the Boags 'Russell Falls' spot in Cinema Advertising; DDB Sydney won Bronze for Volkswagen in Branded Content - Television; M&C Saatchi, Sydney won Bronze for Sydney Cats & Dogs Home in Integrated Branding - Public Service Campaign.
]]>
A total of 115 Gold, Silver and Bronze Pencils were awarded, representing 26 different countries, with "Best of Show" honors going to Mother New York for its innovative "Little Marina" campaign created for Target.

"Not only did fashionista and blogger 'Little Marina' play a key role in the conversation during New York Fashion Week, she became the talk of the town,"" said Kevin Swanepoel, President at The One Club. "It's no surprise that Mother New York's Target campaign remains the talk of our creative industry with its 'Best in Show' honors."

K-Swiss was named Client of the Year for its work featuring the character Kenny Powers from the HBO series, Eastbound and Down. The integrated campaign, created by 72andSunny in Los Angeles, centers around a short film titled "MFCEO" depicting Powers as the new CEO of K-Swiss with appearances by Dallas Maverick's owner Mark Cuban and director Michael Bay.

Other Gold Pencil winners include David and Goliath's "Drive the Dream" for Kia Motors, Old Spice "Smell is Power" by Wieden+Kennedy in Portland, Canal+ "The Bear" by BETC Euro RSCG in Paris and "Dips Desperado" for Doritos by AMV BBDO in London.

Top Pencil winners in this year's One Show by country:

43 - United States     (14 Gold, 11 Silver, 18 Bronze)
10 - Germany     (6 Gold, 2 Silver, 2 Bronze)
9 - United Kingdom    (2 Gold, 4 Silver, 3 Bronze)
8 - Malaysia         (2 Gold, 4 Silver, 2 Bronze)
5 - Canada         (2 Silver, 3 Bronze)
5 - Argentina         (1 Silver, 4 Bronze)
4 - China         (3 Gold, 1 Bronze)

Top Pencil winners in this year's One Show by agency:

6 - Wieden+Kennedy/Portland (3 Gold, 2 Silver, 1 Bronze)
5 - 72and Sunny/Los Angeles (4 Gold, 1 Bronze)
5 - Ogilvy Malaysia/Kuala Lumpur (2 Gold, 3 Silver)
3 - AMV BBDO/London (2 Gold, 1 Silver)
3 - BBDO/New York (2 Gold, 1 Bronze)
3 - JWT/Shanghai (2 Gold, 1 Bronze)

In addition, the Green Pencil, which is awarded to the most environmentally conscious work of the year, went to Droga5 for its "Windmade" logo for Vestas. The icon is the world's first that highlights products manufactured using wind energy

Produced annually by The One Club, the world's foremost nonprofit organization whose mission is to champion excellence in advertising, the 2012 One Show awards competition received nearly 20,000 entry pieces from 64 countries around the world. A complete list of winners can be found at oneclub.org. In addition, Pencil winners will be featured in the commemorative One Show Annual, to be released later this year.]]> Comments (7)

CB Poll: 95% think the music on The Star spot is too close to the Richard Cheese arrangement

2012-05-10T21:39:33Z

CB POLL NOW CLOSED: With our maximum allocation of 522 votes cast in only a few hours it was an overwhelming 95% in favour of Richard Cheese to the question: Do you think the music arrangement on The Star spot is too close to the Richard Cheese arrangement?

VIEW RESULTS HERE

As CB first reported yesterday, Richard Cheese, the American musician and comedian was less than impressed on his Facebook page to seeing the latest 'There will be Stories' spot for The Star, created by The Monkeys, Sydney.

UPDATE: And now... the inevitable remix video, which overlays the Richard Cheese version on to The Star commercial, which attempts to point out the similarities:

VIEW THE VIDEO

]]> ]]> Comments (77)

FSM adds Halo Pictures to Sydney operation

2012-05-10T00:29:57Z

FSM, one of Australia's leading film and television post production companies, has rolled animation studio Halo Pictures into its operations, rapidly expanding the company's digital animation capacity.

Under the FSM umbrella, Halo will be run by the FSM head of digital animation, Andreas Wanda and creative director Emile Rademeyer.

The Halo brand will gradually transition into the FSM team, who will continue Halo's highly regarded animation work in film, TVCs, music videos and home-grown indie short films.

]]> Says Rick Schweikert, FSM managing director: "We're thrilled about migrating Halo into the FSM business - it's a brand and style known for its creative skill and passion for animation. Our immediate priority is getting to know Halo's clients and ensuring the projects currently in progress are delivered seamlessly."

Halo was established by partners Chris and Lisa Hauge in 2000. After many successful years together, including working with Ridley Scott, Laika and some of the world's largest ad agencies, the pair will leave the business to pursue new artistic ventures.

Lisa Hauge, Halo executive producer said: "FSM is a production house that shares the same level of passion, service and depth of experience as Halo. Our ongoing clients will be extremely happy with what is a seamless integration of services."

Chris Hauge will continue to expand his artistic direction with his first sculpture commission commencing in the coming months.

Chris Hauge, Halo creative director said: "I have worked with some phenomenal talent over the years and know this will continue whether in sculpting, painting or animation. I'm looking forward to a shared and collaborative future with many creatives, including FSM."

Visit the new Halo Pictures website

]]> Comments (0)

Facebook friends tea up for Cancer Council as Australia's biggest morning tea adds virtual event

2012-05-10T00:15:42Z

In a first for Cancer Council, Australia's Biggest Morning Tea is going digital, offering a 'virtual' morning tea on Facebook on May 24 in the lead up to the traditional event.

The digital campaign has been created to generate awareness and attract new people to get involved with the traditional Morning Tea fundraiser. It was developed for Cancer Council by Igloo.

Users register on Facebook and are prompted to invite their friends to a virtual morning tea, with an option to host a real morning tea as well.

Watch the video here
Australia's Biggest Virtual Morning Tea on Facebook

]]> People can choose to share their stories, or donate directly to Cancer Council; while an interactive map displays the virtual teas that will take place.

Says Tori Cella, national marketing manager, Cancer Council Australia: "Cancer Council understands that people connect with their community in different ways. A virtual morning tea is an opportunity to share an online cuppa and show your support for Cancer Council's vital cancer research, prevention and support programs."

Australia's Biggest Virtual Morning Tea is being supported through an online advertising campaign, fronted by celebrity chef, Manu Feildel - running across various sites including Facebook.

Creative director for Igloo, Tony Prysten, says the Facebook campaign design takes advantage of Facebook's new brand page layout to extend the Cancer Council design.

Says prysten: "We wanted to push the brand in new ways and used a paper model aesthetic to represent the virtual component of the event."

Igloo has worked with Cancer Council for two years across a number of their major brands including Australia's Biggest Morning Tea, Daffodil Day, Pink Ribbon Day and Girls Night In.

]]> Comments (1)

BlueArc Group wins two new business accounts - Jenny Craig and Virgin Mobile Australia

2012-05-10T00:04:35Z

BlueArc Group, one of Australia's leading digital agencies, announces two significant new account wins with appointments by Jenny Craig and Virgin Mobile Australia (VMA).

Says Ben Eames, (pictured), BlueArc commercial director: "We are exceptionally pleased to be working with Jenny Craig and Virgin Mobile Australia. The wins are testament to the breadth of our capabilities across all facets of digital and our tireless dedication to providing best-of-breed digital solutions for our clients."
]]> BlueArc has been engaged by Jenny Craig to deliver a major digital project of works, including consolidation of existing websites using Sitecore and incorporating the creative look and feel of the recently updated US site as well as e-commerce functionalities to support their online delivery model.

With incredibly tight timelines, Jenny Craig was highly selective in their review process and it was vital for the company to partner with a digital agency that has a deep level of experience working across a wide range of website projects and an impeccable track record for delivering best practice websites. BlueArc delivered on all of these requirements.

Says Kirsty Shepherdson, brand manager - digital, Jenny Craig Australia/New Zealand: "One of my top priorities was to engage a solid digital agency who all stakeholders could trust to meet the rigorous deadlines and to provide us with an exceptional online presence. BlueArc inspired confidence with their thorough project management and implementation processes and I have been very impressed by their willingness to go above and beyond to get the job done. We look forward to a long relationship with BlueArc."

BlueArc has been appointment by Virgin Mobile Australia to support their ongoing commitment to delivering superior customer service across multiple digital touch-points.

Charles Street, digital experience manager at Virgin Mobile Australia, said: "Providing our customers with an exceptional experience across all channels continues to be important for us. Based on their demonstrated technical abilities in the delivery of digital solutions, their open and honest, innovative approach to project delivery and knowledge sharing, BlueArc was the ideal choice for us."

]]> Comments (1)

OMD business director Katrina Stratton departs for group director role at UM Melbourne

2012-05-09T23:35:40Z

UM has hired Katrina Stratton as group director in its Melbourne office as the agency continues to bolster its numbers to handle new business growth.

Stratton, a media executive with 21 years of experience, will also join UM Melbourne's senior management team.

Stratton has an impressive track record in client leadership, most recently working at OMD Melbourne where she was business director on Mazda Australia's business overseeing billings in excess of $50m.

During her time on the account, Mazda experienced a 200% increase in sales to become the 4th largest selling marque in the automotive category.

]]> Says UM Melbourne managing director Wendy Gower: "Katrina brings outstanding client leadership skills to the agency and she will be a valuable member of our senior team."

Stratton said she was attracted to UM because of the agency's energy and momentum.

She said: "I chose to join UM because of its growing reputation and momentum in the market. I think it has a very inspiring vision, a fantastic culture and most importantly is doing great work for its clients," said Stratton.

Stratton starts at the agency on June 12, 2012.

]]> Comments (2)

Vizeum expands with Melbourne launch

2012-05-09T23:11:45Z

Media agency Vizeum has extended its Australian presence, launching in Melbourne with 30 staff and a diverse client base across premium automotive, packaged consumer goods, property, entertainment and other sectors.

Travis Day (pictured far left, with David Campbell) has been appointed general manager of Vizeum Melbourne. He was previously group account director at Mitchell & Partners and has extensive experience managing integrated media campaigns for consumer brands.

]]> Luke Littlefield, CEO of Aegis Media Pacific, said: "Our goal of growing Vizeum to be one of the leading media agency brands in the region takes an important step with the Melbourne office launch. Vizeum's national footprint is now some $100 million in billings, with around 35 clients and upwards of 55 staff."

"The extension of the Vizeum brand is about being able to provide Aegis Media clients with the agency brand that best complements their individual requirements. The foundation clients in Melbourne align with the values of Vizeum, with a strong focus on strategic planning and a reliance on digital as part of their business strategy."

Travis Day reports to Aegis Media's managing director of media, Paul Davey. Kristian Barnes, the group's chief commercial officer, will continue his oversight role in the commercial strategy and development of Vizeum for Aegis Media Pacific.

David Campbell also joins Vizeum Melbourne as head of strategy, having previously led digital strategy nationally for Aegis Media and headed retail strategy at emitch.

Says Day: "Vizeum Melbourne launches with a very strong local offer for clients backed by the credibility and resources of Vizeum globally. It's an exciting time for our team as we look to develop a unique culture and tailored client base for Vizeum that attracts the best talent to our new premises. We are already recruiting new staff and along with our counterparts at Vizeum Sydney, look forward to making our mark in the Australian media agency landscape."

]]> Comments (3)

Bestads Top 6 of the week reviewed by John Maxham, ECD, Cole & Weber United, Seattle

2012-05-09T22:41:54Z

BEST TV
Winner: Land Rover LR4 - 7th Wheel. In watching the TV entrants, I felt I was watching a series of brilliantly executed film shorts with tenuous connections to whatever product appeared at the end. The one exception was Land Rover LR4 - 7th wheel. It too was brilliantly executed film, yet the humor flowed effortlessly from the product benefit. It was uniquely Land Rover throughout. Some spots are merely funny. Others are merely smart. 7th wheel is funny and smart.
Runner Up: No runner up.]]> BEST PRINT
Winner: Jardim Zoologico de Lisboa, Lisbon Zoo - Zoo Sounds. I've seen a lot of ads for Zoos. And guess what? They all have pictures of animals in them. This ad depicts zoo animals in a totally fresh and unexpected way. But what's even better is now that I'm a parent I realize that, under certain conditions, kids can turn into animals too. Human truth. You win.
Runner Up: Forbes Magazine: Bill Gates. This was a fascinating look at the impact that one man made on the world. Beautiful to look at and to think about.

BEST OUTDOOR
Winner: Ford - Smell new. There's an old saying, "Everybody talks about the weather, but nobody does anything about it". The same could have been said about new car smell. It's one of the most viscerally appealing things about getting a new ride. It works on an almost subconscious level. But, up until now, there was just one way to get it: actually buy a new car. Bottling new car smell and then using it to make slightly used cars more appealing is a stroke of genius.
Runner up: DB Export Dry - The wine that sold beer. Clever, simple, well written, and refreshingly not overproduced. Great placement. It's always nice to find a friend where you least expect it.

BEST INTERACTIVE
Winner: Earphone Bully. I'm not generally a fan of forced empathy. But this is different. Earphone Bully is executed so convincingly, so bluntly, that it gave me a pit in my stomach. Listening to it causes a realization that this type of abuse (and worse) happens every day in schools around the world. To think about it happening to someone you care about, or even a total stranger, is unsettling.
Runner up: Hospital for Sick Children - Pain Squad. Retrieving important medical data is difficult enough. But getting the data from sick kids and making the whole thing fun for them is really an accomplishment.]]> Comments (2)

Destination NSW launches new 'Love every second of Sydney' campaign via Banjo Sydney

2012-05-09T11:37:27Z

Destination NSW, via agency Banjo Sydney, has launched a new campaign promising visitors they'll "Love every second of Sydney".

Tourism and Major Events Minister, George Souris, today unveiled the innovative campaign where Sydneysiders can share their best Sydney experiences in the "Love Every Second in Sydney" winter campaign. ]]>
This campaign will be the first time consumer generated content will be uploaded onto some of the key outdoor sites in Melbourne, Brisbane and Auckland. "Media channels have been chosen to capitalise on high-impact, high-quality visual imagery and will include billboard advertising in prominent CBD locations - particularly in Melbourne, Brisbane and Auckland, as well as magazine advertising and a very strong digital and social media focus.

"The print advertising component of the campaign uses iconic images of Sydney in a scenario that follows a couple enjoying 48-hours at locations, attractions, events, restaurants and venues in Sydney.

"Elements of the campaign are sure to literally turn heads in the key markets of Melbourne, Brisbane and Auckland where prominent outdoor media will be used to display spectacular images of Sydney."

Minister Souris said more than 10 high-profile bloggers will also contribute to the campaign by "seeding" content into various elements of the campaign.

"Sydney is a great place to visit all year, but the campaign encourages travel to Sydney over the cooler months, suggesting ways to explore and enjoy the city's many world-class attractions, experiences and events.

"The campaign shows how every second in Sydney during our mild winter here is something exciting happening around the clock."

Destination NSW Chief Executive Officer, Sandra Chipchase, said the campaign theme captures what research has shown people want in short breaks and weekends away: exciting, vibrant experiences packed into every second.

"There is a particularly strong presence in Melbourne featuring inspiring Sydney images streaming onto the Young and Jackson billboard adjacent to Federation Square and Flinders Street Station, as well as highly-visible Sydney-branded tram wraps. In Brisbane, enticing images will be projected onto prominent buildings and Sydney advertising will saturate key CBD locations.

"Love Every Second in Sydney' highlights our unique dining, nightclubs, bars, art exhibitions, fashion and shopping as well as the city's signature events during the winter months.

"Sydney offers an exciting schedule of "only in Sydney" events during the campaign period including Vivid Sydney, the Sydney Film Festival, the world premiere of the musical "An Officer and Gentleman", the 18th Biennale of Sydney and the Bledisloe Cup, to name just a few," Ms Chipchase said.

More than 70 accommodation, attraction and tourism businesses will partner Destination NSW with special offers during the campaign.]]> Comments (9)

Tui warns kiwis there's no time for distractions in new spot via Saatchi & Saatchi, Auckland

2012-05-09T11:13:16Z

Tui and Saatchi & Saatchi Auckland knows that during the rugby season, guys' priorities are the game, their mates and their beer.

So when you've been given the important task of picking up a few more Tui's during half time, there's no time for any distractions.

It's important to keep focus to ensure you deliver the goods for the boys.

VIEW THE SPOT

]]> Comments (4)

Y&R NZ creates new print work for Ajax wipes

2012-05-09T07:10:33Z

Y&R New Zealand has created two new ads for Ajax Wipes.

VIEW THE JUICE AD
VIEW THE CEREAL AD

Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Creative: Tony Haigh
Creative: Lisa Dupre
Designer: Tim O'Neill
Account Manager: Steph Patton
Photographer: Danny Eastwood
Retoucher: Cream Studios
Client Team Director: Kate Symes
Client Team Director: Lisa Li
Planner: Jason Wells
]]> Comments (14)

Coca-Cola collaborates with Mark Ronson to get the world to 'move to the beat' of the Olympics

2012-05-09T02:47:19Z

To share the spirit of the Olympic Games, Coca-Cola partnered with Grammy award winning producer Mark Ronson to create a track that fuses the sounds of sports and the beat of London music.

Ronson travelled the globe gaining inspiration for the track and meeting young Olympic Games hopefuls to record the sounds of their sports, before teaming up with chart-topper Katy B who provided the lyrics and vocals.

Says Ronson: "I've been able to do something really unique, meeting these remarkable athletes and recording their sounds to use in this song. It's exciting to be working with COCA-COLA on the Move to the Beat campaign for London 2012."

Katy B said: "Working with Mark was a great experience and meeting the athletes was so inspiring. It's exciting to get a feel for the atmosphere that's coming to London for the Olympic Games."
]]> Prior to the track's release, and celebrating the '100 days before the Olympic Games' milestone, Coca-Cola presented The London Beat: a special behind the scenes look at the making of Anywhere In The World. The 60-minute documentary premiered on FOX8 alongside a series of webisodes available from the Coca-Cola facebook site.

This 60-minute documentary follows the creation of the new music track, including the creative involvement of young Olympic Games hopefuls. Continuing their support of young athletes around the world, Coca-Cola has signed Aussie BMX London 2012 gold medal contender Sam Willoughby (pictured), as its local ambassador. At just 20 years old, Sam is currently ranked number two in the world and will be a strong medal contender if he qualifies for London 2012 on May 27.

Willoughby is thrilled to be an ambassador for Coca-Cola at London 2012, saying: "I've always been a big believer that if you want to be the best, you need to surround yourself with the best. Having the support of Coca-Cola, undeniably one of the world's most successful and best known companies, is only going to better my chances of winning gold. They're helping me achieve my dreams."

Australians will be able to view The London Beat ahead of the release of Anywhere In The World on May 15 on the Coca-Cola facebook page.
]]> Comments (2)

Nursing organisation reflects on 13 decades with online virtual museum created by LAVA, Sydney

2012-05-09T01:43:07Z

LAVA, Sydney has created a highly customised, entirely online virtual museum called RDNS Reflections for Royal District Nurses Services.

This museum showcases an extensive archive of nurses' stories, interviews, photos and artifacts spanning thirteen decades.

VIEW THE CONCEPT ]]> Comments (1)

Warren Brown thrown in jail

2012-05-09T01:38:25Z

The infamous Warren "Wazza" Brown is being thrown in jail for a night to help raise funds for disadvantaged youth across Australia.

He'd really appreciate it if you bailed him out before he's asked to have a communal shower or pick up the soap.

All funds raised go to Whitelion, a non-profit organisation that helps disadvantaged young Australians make positive choices in their life.

The Whitelion Bailout is their biggest fundraising event of the year, and your support helps keep at-risk youth, and Warren for that matter, out of jail.

To make a donation go to this link then click on "bail me out".

]]> Comments (7)

David Jones appoints Mondo Digital following a competitive pitch, to manage online production

2012-05-09T01:23:38Z

Department store David Jones has appointed Mondo Digital to manage their extensive new online production following a competitive pitch.

David Jones will launch the new webstore in the first quarter of the 2012-13 financial year, with a significant investment to range 90,000 skus, the webstore is a major platform within its omni-channel retail (OCR) strategy. Mondo Digital will undertake the photography, retouching and copywriting of all products David Jones plans to offer customers online.

]]> Says Adriane McDermott, David Jones GM-digital marketing: "A critical part of our omni-channel strategy is providing customers world-class standards to browse and shop our brand portfolio. Mondo Digital's expertise in digital photography will help us raise the bar on our overall digital experience, as well as streamline production for the high volume of products and brands we plan to range as part of the new strategy."

Renowned as industry leaders and pioneers across the spectrum of photography, under the direction of iconic photographer Grant Matthews, Mondo Digital is now also leading the digital frontier of the retail revolution.

Says founder of Mondo Digital, Grant Matthews: "Our web based client facing tools and image delivery methods maximise the efficiencies available when working with digital imagery. We offer a variety of tools and services which you can use in an ad-hoc fashion, or we can weave them together to create customised solutions to precisely fit your requirements. David Jones will take advantage of our expertise across fashion and digital photography to deliver cutting edge solutions that save time and create new revenue streams by capturing online shoppers,"

Four full time photographers will be dedicated to the project on site, accompanied by a team of stylists and a management and production team. The project starts in May 2012 at Mondo's studios in Waterloo and will relocate to Silverwater in June 2012. Mondo Digital plan to recruit through the University of Western Sydney to help promote job opportunities for photographers in that area.

Mondo Digital is committed to fostering young talent across the industry from photographers to stylists and is now actively recruiting.

Interested photographers and stylists should direct enquiries, with a copy of their CV, to this email or phone (02) 93101770.

]]> Comments (0)

Leo Burnett Sydney and The Campaign Palace Sydney score Bronze at ADC 91st Annual Awards

2012-05-09T01:06:10Z

Australian agencies had modest success at the ADC 91st Annual Awards, held tonight in New York.

Leo Burnett Sydney scored Bronze for Australian Bureau of Statistics 'Spotlight' in the Interactive - Websites category; The Campaign Palace, Sydney won Bronze for Panasonic '28 Day Persecution of Rommy Gulla' in Integrated; GPY&R Melbourne scored a Merit for AFL 'Game Signatures' in Poster/Billboard; Leo Burnett Melbourne won a Merit for Giant Bikes 'Everyday Rider Sponsorships' in Integrated.

In Craft, The Monkeys won Silver in the Photography category for Sydney Opera House 'The Ship Song Project'; Leo Burnett Sydney won Bronze in Photography for Diageo Australia 'One Arm' as well as Procter & Gamble 'Transfusions' and a Merit for Surfrider Foundation 'Surfrider'.

ADC Agency of the Year went to BETC Euro RSCG, Paris and ADC Network of the Year was awarded to BBDO.
]]> •   ADC Agency of the Year: BETC Euro RSCG, Paris, France
•   ADC Network of the Year: BBDO
•   ADC Design Team of the Year: The New York Times Magazine, New York, NY USA
•   ADC School of the Year: School of Visual Arts, New York, NY, USA

There were two winners of the second-annual ADC Designism Award, honoring work that drives social or political change:
•   LOWE/SSP3, Bogota, Colombia, for the "Operation Christmas" program bringing humanitarian attention to demobilized guerrilla forces on behalf of the country's Ministry of Defense (also a Gold winner in Advertising)
•   Creative Artists Agency, Los Angeles, for "Back to the Start", the two-minute stop-motion film for Chipotle showcasing the eatery's commitment to sustainable farming. CAA won four Gold Cubes for the Chipotle work, marking the first time in ADC's nine decades of annual awards that the top Gold winner was a non-traditional advertising or design agency.

The club also presented the first ADC Audience Award, recognizing the Gold Cube winner to receive the highest ranking in a public poll of favorite work, to Mirada and SYPartners, Los Angeles, for their work on IBM "Think", which won Gold in Interactive, Physical Installation. Juries did not select an ADC Black Cube winner for best-in-show, the second time that has happened in that award's four-year existence.

Master of ceremonies for the Awards Gala was John Boiler, president, founding partner, 72andSunny, Los Angeles, and chair of this year's Advertising jury. The evening began with cocktails and hors d'oeuvres at espace in New York, followed by the awards presentation using a lively and engaging format consistent with branding created by DDB New York for this year's awards call-for-entries.

This year's winners represented 24 countries, reflecting the program's global stature. All ADC Cube-winning work will be included in the distinguished Art Directors Annual 91, the Annual Awards Exhibition at the ADC Gallery in New York and in the subsequent global traveling exhibition. The work will be permanently highlighted in the ADC online archive, and possibly used in future ADC promotional materials.

The ADC 91st Annual Awards Exhibition opens at the ADC Gallery with a cocktail reception on Wednesday, May 9, 2012, 4:00-7:00 pm, free admission. The exhibition runs May 10-24, 2012, Monday-Friday, 10:00 am-6:00 pm, free and open to the public. The ADC Gallery is located at 106 West 29th St., New York.

VIEW THE COMPLETE LIST of all ADC 91st Annual Awards Gold, Silver, Bronze, Merit, Student and ADC Designism winners.]]> Comments (2)