Campaign Brieftag:www.campaignbrief.com,2007-10-08://12008-08-20T00:10:23ZMovable Type Publishing Platform 4.01NEW BIRDS EYE CAMPAIGN GIVES BWM MELBOURNE WINGStag:www.campaignbrief.com,2008://1.37092008-08-19T23:56:12Z2008-08-20T00:10:23ZSimplot Australia is building its Birds Eye nest, propelled by the launch last week of a new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne.The new Birds Eye creative platform, 'An Eye for Good Food', represents a marked change...CBSimplot Australia is building its Birds Eye nest, propelled by the launch last week of a new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne. The new Birds Eye creative platform, 'An Eye for Good Food', represents a marked change in the brand's positioning. An animated bird is the focal point in the new campaign. It is the first work to emerge from BWM Melbourne since the agency won the $12 million Simplot marketing account in April, which includes the Birds Eye, I&J and Edgell brands. BWM's appointment by Simplot provided the impetus for the agency's expansion in Melbourne, with a permanent team now based in Photon Group’s South Yarra offices. Three Birds Eye product launches will support the new campaign - Stir Fry Flavour Infusions, Golden Crunch Monster Chips and Oven Bake Lightly Seasoned Fish. These products will be launched during August and September. Jamie Mackay, Partner at BWM, said the agency's Melbourne team was energised by the enthusiasm and ambition of their new client: "We are really excited about helping Simplot in their pursuit of buyers of frozen foods, particularly families, and strengthening their brand loyalty," says Mackay. "Our campaign will connect with consumers visually, particularly through the animated Birds Eye Bird, which communicates understanding and empathy with the wink of an eye." The campaign uses a range of media, incorporating TV, magazines, outdoor and digital components, plus in-store demonstrations. BWM's Melbourne-based creative director Rocky Ranallo, with executive creative director Rob Belgiovane, oversaw the creative development of this campaign.
CREDITS Simplot Marketing: Tara Lordsmith, Sam Laycock and Suzanne Harman Agency: BWM, Melbourne Executive Creative Director: Rob Belgiovane Creative Director: Rocky Ranallo Creative Group Head: Jenny Barnett Strategic Planning: Jamie Mackay Account Management: Katie Molloy TV Department: Whitney Hawthorne Director: Barton Landsman Producer: Marge McInnes Production Company: @radical.media
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NEVILLE BRODY DESIGNED D&AD ANNUAL OUT SEPTEMBER 18 - WITH BONUS ONLINE EDITIONtag:www.campaignbrief.com,2008://1.37072008-08-19T11:50:02Z2008-08-19T12:00:13ZCBDigital v Anti Digital: Annual launches 18 September The best design & advertising in the world will be immortalised with the publication of the D&AD Annual 2008 on 18 September. Designed by Neville Brody from Research Studios exclusively for D&AD membership, the book is themed ‘Digital vs Anti Digital’. For the first time this year, all of the work will be published online, as well as in the iconic book. The book includes hyperlinks to videos with judges from the D&AD Awards 2008, interviews with creatives on the future of the industry, and most importantly, links directly to the work. The online Annual is created by Kent Lyons and inspired in look and feel by the book design. D&AD members will be able to browse the online Annual by category, using predictive search, or by simply flicking through the pages from beginning to end. Says D&AD President Simon Waterfall: “The theme of 'Digital vs Anti Digital' represents the evolution of the digital industry. Clients and creatives are moving away from ‘Can we do this technically?’ to ‘Should we do this for the brand?’. Digital design today is more joined up, more integrated and more about brand behavior than bits and bytes - what a great time to be a part of this industry." D&AD membership can pick up their copy of The Annual at the launch on 18 September at the Royal College of Art in London. The launch coincides with the opening of D&AD’s first exhibition of all 45 of its Annuals. Part of the London Design Festival, "Pencil – 45 Years of Creativity from the D&AD Annuals" will be open from 19-23 September.
The D&AD Annual is available to D&AD members. The only way to receive a free copy of the 2008 book is to join D&AD before 31 December 2008. Contact emily@dandad.co.uk for further information on the different ways to become a member.
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CATMUR TO CHAIR CAXTON AWARDStag:www.campaignbrief.com,2008://1.37052008-08-19T05:08:49Z2008-08-19T23:55:45ZOver 400 entries have been received for the 2008 Caxton Award Program, an increase of 5% on 2007 entry numbers. Entries will be judged on 26 August with winners announced at the Caxton Awards Weekend Seminar to be held 24-26...CBOver 400 entries have been received for the 2008 Caxton Award Program, an increase of 5% on 2007 entry numbers. Entries will be judged on 26 August with winners announced at the Caxton Awards Weekend Seminar to be held 24-26 October at Sea Temple Resort, Port Douglas. Once again a prestigious judging panel has been selected to review entries and select category Caxton winners. The 2008 judging panel to be chaired by Paul Catmur of Barnes, Catmur and Friends, Auckland is outlined below:
Chairman of Judges Paul Catmur, Barnes, Catmur and Friends, Auckland
Judges Pete Baker, The Glue Society, Sydney Rowan Dean, Euro RSCG, Sydney Jay Benjamin, Leo Burnett, Sydney Julian Watt, 303, Sydney Dejan Rasic, Colman Rasic Carrasco, Sydney Rocky Ranallo, BWM, Sydney Michelle Galluzzo, M&C Saatchi, Melbourne Christy Peacock, Publicis Mojo, Melbourne
Bookings for the Weekend Seminar and Awards presentation are now open. Numbers are strictly limited so be sure to guarantee your place soon.
Delegate booking forms can downloaded at www.thecaxtonawards.com.au ]]>
OIL AINT OIL ANYMOREtag:www.campaignbrief.com,2008://1.37012008-08-18T05:50:42Z2008-08-18T05:58:46ZCB
To be finalised by September 1, 2008, the combined business - yet to be officially named - will have a staff of 50 people and will service clients in the automotive, beverage, telecommunications, retail, financial and public services sectors. According to Peter Hosking, Director of The Glasshouse, the strategic fit of the two companies is ‘ideal’: “We have both built our businesses around having well credentialed, senior people making a personal commitment to working closely on their clients’ marketing programs. Culturally, the two businesses are already very similar," he said. Matt Vandermark, the creative director of Oil, who will join the management team of the merged agency, agreed: “Both agencies are nimble, no red tape, hard working creative problem solvers – that’s the space we both have been operating in and will continue to do so," he said. The strategic and creative work that will be managed by the combined entity will include digital marketing, direct marketing, design, advertising, store merchandising and internal communications. The new agency will operate from the CBD premises of The Glasshouse. ]]>
CURIOUS FILM ADDS KEIR MCFARLANEtag:www.campaignbrief.com,2008://1.37002008-08-18T04:25:09Z2008-08-18T05:38:12ZCBHe’s worked with pop stars like Kylie Mingoue and Janet Jackson, with brands such as Nike, LG and Toyota, and with agencies including Wieden + Kennedy and Ogilvy & Mather. Curious Film Australia has lured Keir McFarlane back from the United States to join its roster of directors. “When Keir decided to base himself back in Australia, we were keen to get him on board. He’s an accomplished director who has an ability to tap into the latest cultural trends to create work that is stylish, original and compelling," says Pete Grasse, executive producer at Curious Film Australia. McFarlane began his career as a director for Australian music videos, when his work was selected for the Cannes New Directors Showcase. Shortly afterwards, he made his debut in the United States, winning Best Male Video at the MTV Music Video Awards for Tom Petty’s ‘Mary Jane’s Last Dance’. Today, his reel includes spots for Nike (Wieden + Kennedy), Chrysler (FCB) and Panasonic (Leo Burnett). More recently, he has shot spots internationally for Toyota, Visa, Nike and Lexus. Says Grasse: "Today, Keir brings an intuitive approach to the craft of filmmaking and keeps firmly abreast of visual trends. He is a versatile director who brings the glamour, excitement and pulse of Hollywood studios into a commercial context, creating work that’s consistently flawlessly crafted." In 2007, McFarlane turned his talents to feature films, directing the London car chase sequence in Jerry Bruckheimer’s ‘National Treasure Book of Secrets’. When he’s not shooting films or TV commercials, he remains passionate about music. He continues to collaborate with agencies in the United States and Asia Pacific from his new base at Curious in Sydney. ]]>
BEST ADS ON THE TODAY SHOW AT 8:40AMtag:www.campaignbrief.com,2008://1.35812008-08-17T21:51:41Z2008-08-17T22:06:28ZMake sure you catch Rob Belgiovane's regular 'Bestadsontv.com' segment on Channel 9's TODAY Show, this morning at 8:40am. (The segment is on every second Monday.)Then check out the bestads site to catch up on the latest work from around the...CBMake sure you catch Rob Belgiovane's regular 'Bestadsontv.com' segment on Channel 9's TODAY Show, this morning at 8:40am. (The segment is on every second Monday.) Then check out the bestads site to catch up on the latest work from around the world.
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SAATCHI & SAATCHI NEW ZEALAND'S KATE CATALINAC IS YOUNG GUN OF THE MONTHtag:www.campaignbrief.com,2008://1.36952008-08-15T23:10:48Z2008-08-15T23:27:33ZCBKate Catalinac from Saatchi & Saatchi NZ has been selected the International Young Guns Award's YoungGun of the Month for July, her NZ Army 'Toy Soldiers' Campaign, while the Student YoungGun of the Month was won by Todd Grinham and Zac Sax from Miami Adschool for their SmokingLung.com idea. CLICK HERE to see their work showcased. Thanks to hot Aussie expat Leo Premutico from Johannes Leonardo, New York for taking the time and encouraging young talent through Younggun of the Month. Premutico also provided some overall feedback on the last three months of submissions: "In 2 out of the 3 months the student winner was, in my mind, better than the professional winner. A reminder for any young creative that the only thing stopping you creating something great is the belief that you don't have the experience to. Book Council, Colgate Smile and Smoking Lung are all proof of the impact young talent can have if you create work inspired by the ultimate judge of your message, the recipient." Josh Lancaster from Colenso BBDO, Auckland has taken up the gauntlet from Leo for the next 3 months. Make sure you welcome him by inundating him with your work. Don't forget to enter your work into the August YoungGun of the Month competition and be affirmed as upcoming young talent. ]]>
HOT YOUNG TEAM JOIN CLEMS SYDNEYtag:www.campaignbrief.com,2008://1.36942008-08-15T02:44:05Z2008-08-15T02:53:09ZHot young creative team Michaela Brown and Allie Buckle have been lure to Clemenger BBDO, Sydney. The pair met at AWARD school in 2006 and, realising it was love at first sight, they joined DDB Sydney through the Launchpad program....CBHot young creative team Michaela Brown and Allie Buckle have been lure to Clemenger BBDO, Sydney. The pair met at AWARD school in 2006 and, realising it was love at first sight, they joined DDB Sydney through the Launchpad program. Working with ECD Matt Eastwood and CD Steve Back they worked on developing their book and gaining experience with clients such as Continental, Hasbro, Johnson & Johnson and Wrigley’s. It was here they scored 2nd place in the News Ltd Young Lion creative competition. From DDB, they moved to the ‘long white table’ at JWT Sydney to work with joint ECD's Jay Benjamin and Andy DiLallo on clients Kellogg’s, Sheridan, Thrifty, Olympus, and HSBC to name a few. During this time they won a 'Could be a Caxton' award for 'Sophie's Memories' and a trip to the Caxtons in Port Douglas in October. At Clemenger BBDO Sydney they will be working for ECD Richard Maddocks and deputy CD Guy Rooke and say they are looking forward to getting stuck in and creating some new and exciting work.
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THREE FIGHT IT OUT FOR MEDIBANK PRIVATEtag:www.campaignbrief.com,2008://1.36882008-08-13T05:59:58Z2008-08-13T06:01:08ZCB55O,OOO + VIEWS ON YOU TUBE FOR LENA’S SHORT FILM ‘CAPOEIRA GIRL’tag:www.campaignbrief.com,2008://1.36872008-08-13T05:18:20Z2008-08-13T06:28:22ZUtopia Films director Lena’s short film ‘Capoeira Girl’, has been viewed by over 550,000 people on You Tube. When Utopia posted the film on YouTube they didn’t tell anyone about it, not even the cast or crew. They were just...CBUtopia Films director Lena’s short film ‘Capoeira Girl’, has been viewed by over 550,000 people on You Tube. When Utopia posted the film on YouTube they didn’t tell anyone about it, not even the cast or crew. They were just curious to find out if the film would find an audience. Without any marketing or seeding the film has been embraced by a huge global audience, that just keeps growing. 100,000 + new viewers are now tuning in each month to check out ‘Capoeira Girl’. 'Capoeira Girl’ is now the YouTube Australian #15 Top Favourite (of All Time) film & animation. It is still moving up the YouTube charts. People from all around the world are passing the film on, adding it to their favourites, rating it and making great comments about it. ‘Capoeira Girl’ was commissioned for the Diet Coca-Cola Films online, month long, Film Festival. Where it took out the best film honours by being voted by the audience the #1 Diet Coca-Cola Film. The brief given to Lena (left) from Singleton Ogilvy Mather, Sydney was to write and direct a film under three minutes that demonstrated how Diet Coca-Cola gives you Vitality to Bounce Back into your day. (A Diet Coca-Cola Bottle, lid, or cap etc had to be seen somewhere in the film) Having a love of martial arts and action flicks, she decided to test her skills by creating an action flick of her own. Lena approached the project with her trademark passion and energy to create her beautiful, dark & moody action film, ‘Capoeira Girl’. Check out Capoeira Girl on You Tube.
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JWT NAMES SEAN BOYLE AS NEW GLOBAL PLANNING DIRECTORtag:www.campaignbrief.com,2008://1.36822008-08-12T21:43:56Z2008-08-12T21:50:21ZTy Montague and Rosemarie Ryan, Co-Presidents of JWT New York, have announced Sean Boyle, 40, as the agency's new Global Planning Director overseeing all of the JWT global networks’ planning. “We are really excited that Sean will be joining us,"...CBTy Montague and Rosemarie Ryan, Co-Presidents of JWT New York, have announced Sean Boyle, 40, as the agency's new Global Planning Director overseeing all of the JWT global networks’ planning. “We are really excited that Sean will be joining us," said Montague. “He has a top drawer pedigree with a vast bank of client and brand experience. Plus, he’s a great Irish story teller." Boyle joins JWT from Saatchi & Saatchi, Asia where he was Regional Director of Creative Strategy and Planning for the last five years based in China and Thailand. He previously worked as Planning Director of both SRVT-BAM and Principals in Sydney and in Singapore as Planning Director at BateyAds. With a career that spans 22 years and two sides of the globe, Boyle has worked with key accounts such as Ford, Guinness, Unilever, Nestle, Procter & Gamble, Singapore Airlines, Sony and Mercedes Benz. He began his career in 1987 at O&M, Dublin and was a Board Director of CDP & Associates from 1990-1996. Boyle is a regular columnist with many trade publications around the world, has lectured and trained advertising students through Award School in Australia and has won creative advertising awards as a writer. He has also produced a feature film - The Long Lunch - which was released in 2003. In an email to CB, Boyle pulls no punches explaining his move to New York: "I'd kinda hit a wall with Saatchi & Saatchi and my perspectives on where planning needed to go, differed wildly from the senior management of that company. This is a shame cos Saatchis is a great brand and I was sad to leave it. I'll particularly miss the special partnership (and friendship) I had struck up with Creative Director, Andy Greenaway. I then had a kinda aborted couple of months back in Sydney where I found the industry had regressed spectacularly over the five years I was overseas. Sydney agencies continue to be ruled by rank conservatism... fear... disturbing politics, idiot accountants and a wanky creative clique that needs to be broken up quickly. I have no idea where the concept that an unchallenged client is a happy client actually came from but it seems to be the mantra preached by most CEOs and Senior Account Directors in the majority of ad agencies in the country. There is too much research...particularly pretesting...and not enough intuitive bravery. The agencies that we used to look to for forward thinking and subversion have all been bought up and sold out. The only glimmer of hope to me is that Droga 5 do something...tough, but not impossible. They are certainly the first Sydney agency I'd talk to if I suddenly turned into a client in the morning! Still, as an underdog Irishman, it's fantastic to see the Kiwis kicking Aussie ass when it comes to great thinking and great creativity! "And so to New York. I'd been putting off working in London and New York for a long time. Probably cos I was scared. Unsure as to whether I was capable of doing the job. JWT have, in Worldwide Planning Director, Guy Murphy, one of the most inspiring and respected planners in the world at the helm. I had also worked with Craig Davis in my time at Saatchi and between the two of them they convinced me that JWT really was changing. Of course one only has to enter the building here in New York to see that this is the case. Rosemarie Ryan and Ty Montague are equally charismatic leaders who have totally turned this office around. It looks, feels and acts like an ad agency that knows...really knows...that this business is all about producing great work. I am very excited at this new opportunity...especially as I just turned 40 and the only other realistic option was to get my belly-button pierced and buy a Lamborghini!" ]]>
PALACE SYDNEY MD LINDSEY EVANS TO LEAVE NEXT YEAR FOR A NEW CHALLENGEtag:www.campaignbrief.com,2008://1.36802008-08-11T22:12:51Z2008-08-12T01:10:48ZThe Campaign Palace Sydney Managing Director Lindsey Evans has announced she will leave the agency early next year. Evans, who has led the revival of the Sydney Palace office over the past three years, says she will take time out...CBThe Campaign Palace Sydney Managing Director Lindsey Evans has announced she will leave the agency early next year. Evans, who has led the revival of the Sydney Palace office over the past three years, says she will take time out to consider her next move, which is expected to be her own business. A worldwide search is already under way for her replacement. Y&R Brands Group CEO Nigel Marsh said that while disappointed at Evans’ decision, he appreciated her desire for a change: “I did everything I could to persuade her to stay; and while I am truly sorry that she will be going, I am delighted she is leaving an agency in such great shape and also that she has agreed to stay and work with us to find a successor to build on her legacy." It is widely recognised that in her time at the agency, Lindsey has transformed The Palace with an impressive new business performance and a vastly improved and diversified creative offering. Says Paul Fishlock, Palace ECD and Chairman: “Lindsey is one of the most inspiring and passionate leaders I have ever worked with and when she leaves it will be the end of another great chapter in the Campaign Palace history... But great people leaving is the price you pay for having great people. More than most I can understand that when you get the fire in the belly to do your own thing, you’d never forgive yourself if you didn’t go for it. “Given it’s one of the best jobs in the country, it’s no surprise several top calibre candidates have already been identified. And Lindsey will be on board until next year, which will give us the time to find the very best person for the job – professionally and culturally." Says Evans: “it was a very, very difficult decision for me. The Palace is such an iconic brand with wonderful clients and some of the most beautiful minds and stunning personalities I have ever had the pleasure of working with. But with the business in good health it is the perfect time for me to pursue other aspirations. “I know that Nigel shares my vision and ambition for the Palace and I am confident that he and the Palace team will put the right person in place to build on our success and achieve it."
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SAMI AND GINA HEAD TO JWT NEW YORKtag:www.campaignbrief.com,2008://1.36792008-08-11T21:57:55Z2008-08-11T22:09:35ZCBAussie expats Samira Ansari (Saatchi & Saatchi Paris) and Georgina Hofmann (Karmarama London) will team up to join JWT New York next month to work closely with sister expat, ECD Sarah Barclay. Barclay works on Johnson & Johnson, Cadbury’s Trident, Bubalicious and Halls, and is global ECD on Schick. Ansari and Hofmann both started their careers at Cummins and Partners in Melbourne followed by a stint at Y&R. They departed four years ago for jobs in Paris and London. Their combined experience includes work on the launch of Virgin Airlines in Australia, Cadbury Schweppes, GM Holden, Toyota, T-Mobile, Pipex, Nestle, Ariel Europe, Amnesty International, IFAW and MTV. "We've been friends for such a long time and have always ended up at the same agencies. So, we figured it was about time we teamed up and made some noise. We're pumped to do some great work by mixing things up a little and figured there was no better place to do it than in NY with Sarah." ]]>
CURRAN BACK TO DIRECT TELSTRA BIGPOND 'AUSTRALIA DAY' COMMERCIALtag:www.campaignbrief.com,2008://1.36782008-08-11T06:39:09Z2008-08-11T06:45:39ZJohn Curran of Cherub Pictures has directed the latest Telstra BigPond commercial, featuring their much loved father and son team, Patrick (played by actor Patrick O’Meara) and Daniel (Brandon Fraser). This ongoing series began in 2005 with Rabbits and has...CBJohn Curran of Cherub Pictures has directed the latest Telstra BigPond commercial, featuring their much loved father and son team, Patrick (played by actor Patrick O’Meara) and Daniel (Brandon Fraser). This ongoing series began in 2005 with Rabbits and has continued through Scotsman, Kombi and Collingwood, up to this latest installment Australia Day. Curran is best known for directing the feature film The Painted Veil starring Naomi Watts and Edward Norton, released in April of this year to rave reviews. Previously his feature film work has included the multi-award winning Praise (1998) starring Sacha Horler and We Don’t Live Here Anymore (2004) starring Naomi Watts and Laura Dern. Curran returned to Australia specifically to direct the Australia Day Telstra BigPond TVC, working in collaboration with Cherub Pictures’ Michele Bennett as producer. The scene is set at a parent / teacher interview discussing Daniel’s performance at school. Classic Australia Day activities are discussed, but it seems that perhaps Daniel can still “learn more with BigPond broadband", the concluding line of the TVC. Working closely with agency BWM Sydney, Curran aimed to retain the integrity of the original style of the first TVC, with understated performances that are comically timed to perfection. Using the same location and actors from the previous ads, Curran has created the perfect 5th installment to this 3 year series that highlights the global trend towards storytelling in advertising. www.cherubpictures.com.au ]]>
AWARD SCHOOL HOBART GRADUATIONtag:www.campaignbrief.com,2008://1.36762008-08-11T04:07:38Z2008-08-11T05:10:40ZNews Limited and AWARD came together last Thursday night to celebrate the 25th anniversary of AWARD School, at Catch Bar in Hobart.Hosted by AWARD Committee representative Jimmy Clough, the evening was an opportunity for the industry’s finest creatives, students, sponsors...CBNews Limited and AWARD came together last Thursday night to celebrate the 25th anniversary of AWARD School, at Catch Bar in Hobart. Hosted by AWARD Committee representative Jimmy Clough, the evening was an opportunity for the industry’s finest creatives, students, sponsors and media to gather and view the best selection of student work. "Who needs a Top 10 when you've got a Top 6? Ok, so we only had 6 Students in total, but regardless, the Graduation night was a great chance for students and lecturers to reflect on the long hours and the hard yards that have been put in over the past months. AWARD School Hobart has again produced a group who have absorbed, learned and created ideas. And that's what AWARD School is all about," says Jimmy Clough, TAS School head. The top student Award went to Calli Crump (left), who will now go forward for National judging against top students from all other states. These winners will be announced in coming weeks. The overall winner will receive a free trip to the Caxton Awards courtesy of News Limited. Second place went to Mat Wearne, and third place to Jessica Croome. The judging panel responsible for selection of the top students and the ‘work on the wall’ was: Adrian Bell - Clemenger Tasmania, Chris Bellears – Clemenger Tasmania, Nathaneal Jenneret – Gray Matters, Jimmy Clough - Red Jelly, Peter Choraziak - Red Jelly, Andrew Timbs - Red Jelly. AWARD wishes to thank the following for their involvement in lecturing and/or tutoring in TAS: Red Jelly, Gray Matters and Clemenger Tasmania. News Limited AWARD School will host its Queensland Graduation party on August 25th, 2008. For further information, including registration for the 2009 program, contact Hannah at AWARD on +61 2 9699 2999 or hannah@awardonline.com
Main pic (L-R): Mat Wearne, Erika Jarvis, Calli Crump, Marcus Saunders, Jessica Croome, Nathan Jones.
Winning work (from top): Calli Crump, Jessica Croome and Mat Wearne.
Simplot Australia is building its Birds Eye nest, propelled by the launch last week of a new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne.
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