tag:www.campaignbrief.com,2010-01-11://1 2010-03-15T03:14:40Z Movable Type Pro 4.25 tag:www.campaignbrief.com,2010://1.8033 2010-03-15T03:10:38Z 2010-03-15T03:14:40Z

Nando's has been declared a 'Bingle Free Zone' via this radio spot created by The Sphere Agency, Melbourne....

CB Nando's has been declared a 'Bingle Free Zone' via this radio spot created by The Sphere Agency, Melbourne. ]]> Comments (13)]]> tag:www.campaignbrief.com,2010://1.8030 2010-03-15T02:33:35Z 2010-03-15T06:20:03Z

CB SBS, supported by a campaign from US Sydney, has relaunched Australia's number one football website, The World Game, which promises a raft of new and exciting content.
 
From today, The World Game site has evolved and will feature live match scores, results, fixtures and tables; the most comprehensive stats centre of any football site in Australia; match previews, reports and team line-ups; plus more video highlights and exclusive content than ever before.

View The World Game promo:
The World Game promo.mpg]]>  
SBS manager digital media, Marshall Heald added: "This is a great step forward for our online football coverage, and The World Game website has been developed not just to provide a much improved online experience of the game, but also to appeal heavily to SBS partners and sponsors to advertise on the site." 
 
A campaign to promote The World Game using the tag "Evolved", demonstrates the changing look of footballs and football gloves to highlight the evolution of the game over the years, has been created by Razor/US. Promos have run on SBS TV since March 1, and animated online ads will roll out from today.
 
Further developments around The World Game website, enabling fans to share their passion and add their voice to the global community of football fans, will be announced soon.
 
A special FIFA World Cup edition of The World Game complete with live streaming, video on demand highlights and replays, live stats, in-depth analysis and opinion from its 2010 FIFA World Cup commentary team will launch on 1 June.
 
Razor/US creative credits: 
Art Director: Danny Wehbe
Copywriter: Dave Roberts
Digital Creative Director:James Stanton
Executive Creative Director: Josh Moore 
]]> Comments (0)]]> tag:www.campaignbrief.com,2010://1.8029 2010-03-15T02:09:10Z 2010-03-15T04:53:57Z

Due to rapid agency growth Tongue has appointed BMF art director Luke Hawkins (far left) as creative director, who will report directly into Jonathan Pease (left), executive ideas director and Lyndon Hale (centre), executive creative director. Hawkins joins the 44...

CB Due to rapid agency growth Tongue has appointed BMF art director Luke Hawkins (far left) as creative director, who will report directly into Jonathan Pease (left), executive ideas director and Lyndon Hale (centre), executive creative director. Hawkins joins the 44 strong team in the Sydney office and will begin working on new integrated ideas assignments immediately.

Says Pease: "Luke is exactly the type of creative person we're hiring at Tongue - he  focusses on ideas rather than going straight to executions, is expert in multiple disciplines, and understands how to build campaigns that get people talking. We're not looking for your traditional writers and art directors... they'd struggle with the kind of work we're doing. Matching the unique qualities of Tongue's culture and staff, Luke's background and expertise works perfectly.
]]> During his eight years with BMF, he launched and ran BMF Design before moving into an art director role working across multiple disciplines.  He was also instrumental in the fashion label
Tight Knickers and has had illustration work published globally. 
 
Says Pease: "He's a true all-round Integrated Ideas guy, with an impressive awards haul including AWARD, Cannes, Caples, ADMA, Echo, The Globes and most recently a Silver Pencil at The One Show for 6 Beers of Separation for Tooheys Extra Dry." ]]> Comments (18)]]> tag:www.campaignbrief.com,2010://1.8027 2010-03-14T23:50:00Z 2010-03-15T00:19:35Z

Sydney's advertising industry has once again been asked to put its best creative foot forward and collaborate with the city's most creative minds for this year's Creative Sydney, a week-long mix of discussions, presentations and performances held in June as...

CB Sydney's advertising industry has once again been asked to put its best creative foot forward and collaborate with the city's most creative minds for this year's Creative Sydney, a week-long mix of discussions, presentations and performances held in June as part of Vivid Sydney (27 May-21 June).

Creative Sydney celebrates Sydney's diverse talents in an inspiring series of events, bringing together local and global leaders to explore the potential of our creative industries.
]]>
Creative Sydney is developing cross-discipline events, discussion panels and performances from key creative industries - advertising, architecture, broadcasting and publishing, design, events, fashion, film, gaming, music, performance, photography, technology, and visual communications.

The program is part of Vivid Sydney the city's annual festival of light, music and ideas and the largest festival of its kind in Australia and Southern Hemisphere.  Last year was the first year Vivid Sydney was held, and the Creative Sydney program attracted around 9,000 people.

"This year is a concentrated program of just one week and we will have an incredible pop-up venue at Circular Quay which will be a destination in itself. The program will include a combination of professional development events and large-scale entertainment for the public," said Scully.
 
Anyone in the advertising industry interested in participating should visit www.creativesydney.com.au.
]]> Comments (0)]]> tag:www.campaignbrief.com,2010://1.8026 2010-03-14T23:22:22Z 2010-03-15T03:27:37Z

CB Iconic Australian poultry brand Steggles this week revealed its first major advertising campaign in more than a decade, launching a national TV campaign via M&C Saatchi, Sydney, starring its own staff and based around the theme "Steggler for Quality".

View the TVC:
steggles-2.mpg

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The campaign - which is supported by a national print campaign - features Steggles staff from regional New South Wales and gives an insight into the people behind the brand.
 
"The Steggles brand enjoys 94% consumer recognition and our new campaign and brand refresh is designed to communicate the passion our staff has for quality and delivering the very best to consumers," said Baiada managing director John Camilleri.
 
The brand's marketing push is given further weight by a range of initiatives, including the recently signed three-year deal as the major sponsor of NRL team Sydney Roosters which is a first for the company.
 
The sponsorship is unique in that it is largely driven by charity contributions. The contributions to the Charity Nest by both the Roosters and Steggles has a number of components, with the most interesting feature being Steggles contribution of $1,000 for each winning margin point in every Roosters victory.
 
Steggles has also launched a new logo, new packaging and a new website.
 
"This is an exciting time for our company. We play in a dynamic and competitive market and we are committed to growing the poultry category. We look forward to the opportunities that a renowned brand like Steggles brings to our business." added Camilleri. 
 
Agency: M&C Saatchi
Creative directors: Tom McFarlane/Michael Andrews
Copywriter: Tom McFarlane
Art director: Michael Andrews
Director: Graeme Burfoot
Agency producer: Emma Cowan
Production company: Film Graphics
Post production: FSM
]]> Comments (16)]]> tag:www.campaignbrief.com,2010://1.8024 2010-03-14T20:16:55Z 2010-03-14T20:22:38Z

CB News Magazines has picked Colman Rasic, Sydney as creative agency for the upcoming $5m launch of MasterChef Magazine after short-listing four top creative agencies.
 
"Colman Rasic's creative was both outstanding and compelling," said News Magazines' marketing director for food titles, Scott Williams. "They have a great track record for delivering innovative solutions for food, lifestyle and media brands and we are looking forward to a productive relationship that will result in an exciting and successful launch campaign."
 
Says Dejan Rasic (pictured), executive creative director, Colman Rasic: "MasterChef Magazine has a unique and exciting offering in the world of food magazines. We're thrilled to be working on it and look forward to a brilliant launch."
]]>
News Magazines is investing in excess of $5 million to undertake a launch marketing campaign to engage with the target audience across multi-media platforms - TV, print, online and strong retail presence. MasterChef Magazine will launch as a monthly glossy publication to coincide with series 2.
]]> Comments (2)]]> tag:www.campaignbrief.com,2010://1.8019 2010-03-12T02:17:51Z 2010-03-12T03:57:31Z

The Work 09 is currently at the printers and will be available very soon. The 400+ page hardback book features the best 395 ads and campaigns from 2009 from Australia, New Zealand and Asia. Included with The Work 09 are...

CB The Work 09 is currently at the printers and will be available very soon. The 400+ page hardback book features the best 395 ads and campaigns from 2009 from Australia, New Zealand and Asia. Included with The Work 09 are two high quality DVDs containing all TV, TV Craft, Integrated and Radio acceptances.

Leading Agency Networks for 2009 were BBDO and Ogilvy & Mather both sharing top spot with 55 acceptances each. They were followed by DDB and Saatchi & Saatchi in equal third with 33 acceptances, then Leo Burnett and JWT with 31 and 26 respectively.

The top agency overall was Colenso BBDO Auckland with 19 acceptances followed jointly by DDB Auckland, Ogilvy & Mather Bangkok and Saatchi & Saatchi Sydney with 11 each. Ogilvy & Mather Bangkok was the top ranking agency from Asia and Saatchi & Saatchi Sydney, Australia's top agency.

You can order copies of The Work 09 via the PDF below:
THE-WORK-09_Order Form.pdf

]]> The top agencies in The Work 09

1     Colenso BBDO Auckland 19
2     DDB Auckland 11
2     Ogilvy & Mather Bangkok 11
2     Saatchi & Saatchi Sydney 11
5     Clemenger BBDO Melbourne 10
5     Ogilvy & Mather Mumbai 10
7     Leo Burnett Sydney 9
8     DraftFCB New Zealand 8
8     JWT Shanghai 8
8     Ogilvy & Mather Shanghai 8
8     Publicis Ambience Mumbai 8
8     Saatchi & Saatchi New Zealand 8
13   BBDO Guerrero/Proximity Manila 7
14   DDB DM9JaymeSyfu Manila 6
14   DDB Sydney 6
14   Droga5 Sydney 6
14   Leo Burnett & Arc Worldwide Thailand 6
14   TBWA/Santiago Mangada Puno Manila 6]]> Comments (2)]]> tag:www.campaignbrief.com,2010://1.8016 2010-03-11T23:28:17Z 2010-03-12T07:50:40Z

Marking the culmination of the five month integrated marketing campaign 'The Lab', Lion Nathan will unveil its latest TV campaign for Tooheys Extra Dry (TED), created by BMF, this Sunday March 14. The TVC extends TED's core proposition of the...

CB Marking the culmination of the five month integrated marketing campaign 'The Lab', Lion Nathan will unveil its latest TV campaign for Tooheys Extra Dry (TED), created by BMF, this Sunday March 14.

The TVC extends TED's core proposition of the 'clean, crisp taste' and continues the brand's reputation for exciting, mould-breaking creative and innovative use of music.

Part TV commercial, part video clip, the creative was designed to come at its audience from different angles and is explored via several unique executions that will be drip-fed throughout the campaign -  each revealing a different set of characters on individual versions of a night out, and unique journeys to the 'clean, crisp taste'.
]]>
Uniquely, as opposed to the music being chosen to meet the needs of the TVC, the track was created separately in The Lab to allow the collaborators complete artistic freedom - an experimental approach to the way music and pictures come together.

Lion Nathan Marketing Director, Matt Tapper, said the campaign extends the brand's solid music platform: "TED has more than six years experience working with the music industry with festival sponsorships and brand initiatives such as uncharTED and uncharTED LIVE. In fact the relatively unknown Benny Bennassi track 'Satisfaction' became a radio and dance floor hit in its own right following its exposure in our well-known 'Tongue' ad.

"The Lab is our next evolution. We recognise consumers want to engage with authentic brands that share the same values they do - and TED has put its money where its mouth is to become a true part of a world our consumers are engaged with."

Says Warren Brown, executive creative director, BMF: "TED has always been about originality and collaboration. This campaign was a unique opportunity to work with the music industry and our agency partners from all sides of the creative process. Every piece of the campaign feels like its part of a much bigger world - which it is."

Testament to Lion Nathan's view that brands are built at every stage of the selling environment, the fully integrated campaign, includes TV, music video, radio, digital, PR, print, documentary and on- and off-premise activity.

"This campaign is a great example of the way we approach marketing at Lion Nathan - we recognise consumers interact with our brand at multiple touchpoints, and we see the best results when our creative is integrated across a variety of disciplines," said Matt.

"Tooheys Extra Dry is currently the 5th largest beer in the country  and continues to experience double digit growth  - we're confident this latest direction will only serve to strengthen the brand's resonance with consumers."

An extensive music and PR campaign, developed by Peer Group, has been supporting The Lab since its inception in November - raising awareness of the brand initiative, directing the development of the documentary, and engaging influential music industry commentators and radio stations to launch the single Fox.

"The Lab has provided people with the chance to see a very raw and truthful representation of the creative process," said Adam Zammit of Peer Group. "A fly-on-the-wall documentary, to be released in April, will take people on the journey we have all been through over the last five months - from the very first planning meeting right through to the TV campaign."

Meanwhile a digital campaign, developed by Holler, will see a suite of unique content and behind-the-scenes footage from The Lab available via a dedicated website and mobile site (www.tedthelab.com) and pushed out via branded social media channels.

Advertising - BMF
ECD/CD: Warren Brown, Simon Langley
Creative Team: Paul Bruce, Dean Barry Frederick Hunt
Director: The Glue Society
Production Company: Revolver

Music and PR Agency - Peer Group
CEO:  Adam Zammit
Group Account Director: Sarah Crane     
Creative Director:  James Hodgson
Documentary Producer: Alistair Ferrier
Documentary Director: Morgan Jones
Documentary Editor:  The Editors
PR and Publicity Manager: Hannah Cooper

Digital Agency - Holler
Creative Director:  Tim Buessing
Designer:  Kerry Edwards
Copywriter: Tony Wild
Senior Project Manager:  Mic Wernej
Senior Account Director: Suzette Mackenzie
Account Manager: Rich Dredge
Technical Lead:  Carlos Arroyo
Flash Developers: Lukasz Karluk, Shaun O'Connor

Media Buying Agency - Zenith Optimedia

BTL Agency - Momentum Worldwide ]]> Comments (41)]]> tag:www.campaignbrief.com,2010://1.8022 2010-03-11T23:21:32Z 2010-03-14T06:03:50Z

AWARD School Sponsor Google, AWARD Committee members, students, tutors and lecturers all came together last night at the Garvan Institute, Darlinghurst to celebrate the opening of the 27th year of the ideas-based training program for aspiring Creatives. Speakers included AWARD...

CB AWARD School Sponsor Google, AWARD Committee members, students, tutors and lecturers all came together last night at the Garvan Institute, Darlinghurst to celebrate the opening of the 27th year of the ideas-based training program for aspiring Creatives. Speakers included AWARD Chairman, Richard Maddocks (left); Google Innovationist, Justin Baird; and AWARD School Heads, Rebecca Carrasco and Dustin Lane (below left), who all inspired and terrified the new recruits with a run-down of what lies ahead over the next 16 weeks.
]]> During the evening the 2010 lecturer line-up was announced, with big name CDs on the list such as Nick Worthington, Mike O'Sullivan, Warren Brown, Jonathan Kneebone, Matty Burton, Cam Blackley, Luke Chess, Ashley Ringrose, Peter Buckley, Tim Brown, Justin Drape, Scott Nowell and Ralph Van Dijk.

After the lecture, the crowd continued on to the after-party at The Beauchamp where students met the tutors and lecturers who'll be teaching them over the next four months. And in keeping with last year's initiative to lower intake and tutorial numbers, there will be 20 tutorial groups of five students again this year, ensuring that the teaching experience is more comprehensive and enjoyable for everyone.

School Heads, Dustin Lane and Rebecca Carrasco said, "We'd like to say a personal thank you to all of the lecturers, tutors and agencies for their involvement. We couldn't keep the tutorial numbers so low without the full support of the industry; it is much appreciated. We're also thrilled to be able to offer the students such quality lecturers, so a big thank you to all who have agreed to give up their time and get onboard. Thanks also to Hannah from AWARD for all her hard work in helping to run the School over the past few years, and to Ray Black for his ongoing support."
]]> Comments (15)]]> tag:www.campaignbrief.com,2010://1.7650 2010-03-11T23:20:06Z 2010-03-14T06:01:38Z

UPDATE - The deadline to enter the international Chip Shop Awards 2010, which is co-sponsored by Campaign Brief and Bestadsontv.com, has been extended to Friday March 26. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You...

CB UPDATE - The deadline to enter the international Chip Shop Awards 2010, which is co-sponsored by Campaign Brief and Bestadsontv.com, has been extended to Friday March 26. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com
]]>
  Best Use of Plagiarism and Chairman's Awards 2009 by The Black Hole:
The Sun posters - 'taking the piss' out of the Economist campaign - were Dave Trott's favourite 2009 Chip winner. 

More creative heavyweights join the judges
Anyone who enters the Chip Shop Awards will know that their work is being judged by the best in the business. The heavyweight panel joining Dave Trott reflects the esteem in which the Chip Shop Awards - now in its seventh year - is held: 

•    Dave Trott, CST
•    Andrew Brown, Swamp
•    Dan Griffiths, Glue London
•    Dave Smith, Wieden + Kennedy
•    Nicola Hawes, RKCR
•    Dave Waters, Watermill
•    David Airey, David Airey
•    Fabian Frese, Jung von Matt/Alster Werbeagentur GmbH
•    Michael Lynch, Campaign Brief / Bestads
•    Greg Quinton, The Partners
•    John Jessup, Leo Burnett
•    Michael Wolff, Michael Wolff & Co.
•    Mike McKenna, JWT
•    Patrick Baglee, Navyblue
•    Steve Vranakis, VCCP
•    Rob Ball, The Partners
•    Nadja Hatzy, DraftFCB
•    Ian Schwey, doug & serge
•    Brett Howlett, AIS, New York

'If the Chip Shops, standing as it does for creative quality alone, expands its influence, then it can help us to draw back from what seems like a headlong plunge into plagiarism and mediocrity.' says Michael Wolff.

'I've never regarded the Chip Shop Awards as an "instead of". I think it's a fantastic "as well as", explains Patrick Baglee. 'It's now as tough to win as any other shelf-wobbler. Long may it continue.'

John Jessop agrees: 'The Chip Shops are about raw talent. The other award schemes reward craft, and finished thinking, but the Chip Shops is the only showcase for the original concept. It's a chance for creatives to truly express themselves without the usual encumbrances.'

Chairman's Awards 2009 and Best Use of Bad Taste 2009 by Workhouse Marketing - 'No More Nails'











Best Use of Bad Taste 2009 by The Allotment Agency Ltd


How do you win a Chip?
At the Chip Shops they celebrate the idea, not its context. Good ideas win. Bad ideas don't. That's it.
If an idea doesn't fit into one of the many categories available, then it's okay to invent your own, such as 'Best Use of Spandex'. The ad doesn't need to have run. And the client doesn't need to be yours. Or even exist. In fact, there is no moral, social, religious, political or existential line over which creatives cannot step in the search for the ultimate ad.
 
There's only one rule: To have a chance of winning a 2010 Chip, entries must be in by Friday 26th March.  The winners will be announced at In June in London.

Follow the Chip Shop Awards on Twitter
]]> Comments (3)]]> tag:www.campaignbrief.com,2010://1.7839 2010-03-11T23:19:23Z 2010-03-14T06:05:54Z

We hope you, like more than 60,000 other ad professionals throughout the world, enjoy visiting Bestadsontv.com regularly to check out the very best and latest advertising in all mediums being produced worldwide.Whether you are currently a Bestads member or not,...

CB We hope you, like more than 60,000 other ad professionals throughout the world, enjoy visiting Bestadsontv.com regularly to check out the very best and latest advertising in all mediums being produced worldwide.

Whether you are currently a Bestads member or not, we are inviting you to upgrade to BestadsPRO, which offers fantastic extra benefits that should prove to be indispensable to your everyday job.

BestadsPRO Membership is only US$30 per year
(special introductory price until March 31, 2010)

* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to any pay2see content as well.
]]> More reasons to become a BestAdsPRO member:

* Full access to all of the bestads Archives - going back to 2003.
* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded YOUR SPACE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Facebook and Twitter pages.
* Full access to the bestads Members Directory - you can now view the YOUR SPACE pages of over 60,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* Be a part of the global creative advertising community.

Become a BestAdsPRO member NOW]]> Comments (0)]]> tag:www.campaignbrief.com,2010://1.8023 2010-03-11T21:52:50Z 2010-03-12T07:58:05Z

The Communications Council today announced the departure of Hannah Morden of AWARD School. Her last day in the job will be 19 March, 2010 as she prepares for an extended period of travel overseas."Hannah has done an exceptional job managing...

CB The Communications Council today announced the departure of Hannah Morden of AWARD School. Her last day in the job will be 19 March, 2010 as she prepares for an extended period of travel overseas.

"Hannah has done an exceptional job managing the AWARD School programme over the past three years. We're going to miss her energy and enthusiasm and we wish her all the best", Richard Maddocks, AWARD Chair said today.

With the recent merger of AFA, APG and AWARD the education portfolio of The Communications Council includes AWARD School, AdSchool, AWARD Copy Academy and AWARD Craft Academy - a stronger, unified and more influential offering for the communications industry.

AWARD School runs in Adelaide, Brisbane, Hobart, Melbourne, Perth, Sydney, Wellington, Bangkok, Kuala Lumpur and Singapore. The AWARD school and AdSchool team includes Linda Anderson, Carima Ammar and Mylin Tran.  ]]> Comments (8)]]> tag:www.campaignbrief.com,2010://1.8011 2010-03-10T22:32:30Z 2010-03-10T22:52:15Z

CB CB can reveal that former Saatchi & Saatchi, Auckland ECD Mike O'Sullivan and CEO Andrew 'Rocky' Stone's options continue to widen, including possibly setting up Droga5 New Zealand.
]]>
CB hears the possible deal comes after other options were considered, including setting up a Fallon office with Saatchi & Saatchi's backing and their own O'Sullivan Stone start-up, backed by a smaller publicly listed agency group.

Emails and txts to Dave Droga went unanswered last night. When contacted by CB this morning, Stone categorically denied any deal was done and said he and O'Sullivan were still enjoying their break, catching some good fish and distracted at the moment by the Boat Show opening in Auckland today.

However, CB bets they are indeed opening Droga5 New Zealand, starting within a month.
]]> Comments (43)]]> tag:www.campaignbrief.com,2010://1.8012 2010-03-10T22:18:43Z 2010-03-10T23:27:49Z

CB Digital creative agency Rodeo, part of the Mitchell Communication Group, will today open a Sydney office, expanding for the first time from the agency's Melbourne headquarters.   

General Manager Cameron McPherson said the move to Sydney caps off an outstanding 12 months for Rodeo: "In the past year, we've added more than 11 new clients to our roster including 7-Eleven, Quest Apartments and Mattel, and grown our staff numbers accordingly. We already work with a number of clients in Sydney so opening there is a natural progression for us. It's an exciting time for our business."

Rodeo's Sydney office will initially be headed by existing staff member Matt Henry and based within the premises of sister agency Haystac Public Affairs.
]]> Comments (8)]]> tag:www.campaignbrief.com,2010://1.8013 2010-03-10T21:52:06Z 2010-03-10T23:57:57Z

CB Entries are now open in the IAB Australia 2010 Awards. Creative and media agencies; and marketers Australia wide are being invited to submit entries to the awards, which this year feature the theme of 'Unlock your imagination'.  The awards celebrate the best Australian interactive advertising campaigns conducted during the preceding year. Submissions are now being accepted online at www.iabawards.com.au and close on 5 May 2010.
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Finalists will be announced mid June and the winners will be honoured on Thursday 22 July 2010 at an award ceremony at the Hordern Pavilion.  Tickets for the award ceremony will go on sale in April.
 
Categories in 2010 include Product Launch, Brand Loyalty and Retention, Brand Awareness and Positioning, Direct Response and Lead Generation, Search Marketing, Cross-Platform Integration, Brand Destination site, Social Media Marketing, Rich Media and Digital Video, Not-for-Profit / Public Service and Branded Content.
 
Previous IAB Australia award winners have had considerable success at the MIXX Awards.  In 2009 Sapient Nitro, JWT Australia, ZenithOptimedia and Soap Creative collected eight awards between them including Best in Show, as well as four gold awards, two silver and one bronze awards.  Previous IAB Australia Best of Show winners have also gone on to win Gold and Silver awards at MIXX.
 
The major sponsor for the IAB Australia 2010 Awards is Fairfax Digital, with other category and party sponsors including Ad2One, Adconion, BBC Worldwide, Facebook, Guvera, MCN, MediaMotive, News Digital Media, Red Lever and SBS. ]]> Comments (0)]]>