Results matching “commonwealth bank” from Campaign Brief

For 93 years Commonwealth Bank Staff have given grants -- now up to $10,000 each -- to groups helping children in need. Children need simple things to help them feel happy; food, books, music, everything to stay healthy... or feel better.

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Cricket Australia has today announced that it has appointed GPY&R as its preferred advertising and digital agency partner. The agreement marks a return of the partnership between Cricket Australia and GPY&R, who previously held the business until 2007.

GPY&R will be working across the whole Cricket Australia business, including campaigns for this season's Commonwealth Bank Series, KFC Twenty 20 Internationals and KFC Twenty20 Big Bash. The first campaign being developed is for the coming Commonwealth Bank Series against England.

Y&R Brands CEO Russel Howcroft (left) said he was delighted CA had returned to the fold: "We have had a very long association with Cricket Australia, dating back to the days when Hamish McLennan ran the Patts Melbourne office. CA is an iconic sporting brand and their decision to appoint Patts is a great endorsement of the effort the team has done in restructuring the business, and in the thinking and work that went into the pitch."

The top prize at the second Australian Effie Awards has been won by JWT for its 'How Allen's regained its category crown by using fresh insight to put the smiles back into Jellies' campaign on behalf of Nestlé. The 17 gold, 15 silvers and 18 bronze Effies were announced at a gala dinner in Sydney last night attended by 500 guests.

The judges said the Grand Effie winner JWT faced a daunting challenge. It was a strong case, from beginning to end, with outstanding quantified results in a tough environment which created long term sustainability for an iconic brand.  Clemenger BBDO Proximity Melbourne picked up the inaugural "Effective Agency of the Year" award, winning six Effies.

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Click here for the full list of winners:  

The Aust Effies 2010 winners.pdf

The latest Commonwealth Bank spot, via Goodby Silverstein & Partners, San Francisco, is more determined to be different than ever...

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The Media Federation Awards have completed category and Grand Prix judging of the 2010 annual Awards programme, which has resulted in 59 finalists from a record number of 337 entries received.

Over 120 judges took part in the judging process held in Sydney and Melbourne. Judges included senior media directors, planners, clients, consultants, industry body heads, APG members and sponsors.

Says Media Federation Awards chairman, Henry Tajer: "This years awards again demonstrated the quality of Australian media agencies and the innovative and forward thinking solutions that have been developed and executed for Australian clients."

The Commonwealth Bank's Property Guide iPhone application is now available free from the Apple iTunes store.  The Property Guide app helps anyone looking to keep on top of the property market make smarter property decisions with 'augmented reality' insights in to almost any Australian home, anytime, anywhere.

CommBank Property Guide, created by The White Agency with production by Vivant, uses 'augmented reality' technology where rich data, which may include past sales history, current property listings and recent sales, is mapped on to a real world view through the iPhone's camera on more than 95 per cent of residential properties in Australia.

The Commonwealth Bank, via agency Goodby Silverstein & Partners, San Francisco, is launching a series of spots this Sunday, the first featuring Janet Hoon, a personal relationship manager at their Chatswood branch.

The Bank also wanted to thank their customers for helping to make them Money Magazine's Bank of the Year.

View the Janet Hoon commercial
View the Smile commercial

Ikon, Australia's most awarded agency for media effectiveness, is to open an office in Perth. In a move intended to shake up the Perth media market, The Brand Agency media team, trading under  the Maxus banner, will relaunch as Ikon Perth on 30 August. The news was broken by Campaign Brief's WA website yesterday.

Ikon Perth's Managing Director, Glenn Hodgkin (pictured),  said the Ikon launch in Perth is a perfect fit for their clients.

"Trading under the Maxus brand has achieved great results for the past four years", Hodgkin said. "However, looking ahead, we believe the Ikon offer and approach is the right fit for this market and also for our clients evolving needs."

Back in the 70s and 80s it was the Brits taking over Australian advertising - now it looks like it is the Americans, with an influx of U.S. executive creative directors in the past few years.

Four of Australia's leading ad agencies now have Americans at the creative helm and The Commonwealth Bank has been the subject of much controversy since it appointed US-based agency, Goodby Silverstein & Partners to its account.

1. Ogilvy & Mather Sydney has hired Goodby, Silverstein & Partners, San Francisco creative director Chris Ford (above left), who will relocate mid-July as ECD.

2. Franklin Tipton (above right) became the creative director of Publicis Mojo Melbourne earlier this year from Goodby Silverstein & Partners where he was ECD on Sprint and Zynga.

A woman dramatically collapsing to the ground in shock when her bank actually calls her back, is the theme of the second Commonwealth Bank spot, "Call You Back'. The new series of black and white brand commercials being released this winter were created by Goodby Silverstein + Partners, San Francisco and directed by Amelie director, Jean-Pierre Jeunet.

"It's frustrating when someone makes a promise and then doesn't follow through, particularly when it comes to something as important as your finances. That's why we're committed to keeping this promise to you: we will call you back when we say we will," says the spiel from the bank.

The first in the series, 'Grants'  promoting the Commonwealth Bank Staff Community Fund was released June 20. A making of-video showing behind-the-scenes shot from the filming of the brand campaign in Melbourne is now available on the Commonwealth Bank's YouTube site.

VIEW THE 'CALL YOU BACK' SPOT HERE

Mark Mackay has been named executive chairman of The Campaign Palace Sydney and Melbourne, returning to the agency after a two year break.

Hamish McLennan, global CEO of Y&R, who's in Cannes week, told Campaign Brief that Mackay will reinforce management and help drive new business. Says McLennan: "It's great to have Mark back in the family. The Campaign Palace is a world famous, iconic agency and Mark embodies all that it stands for".

In September 2008 Mackay was replaced by South African Jacques Burger, who remains as national CEO and Sydney managing director.

Between gigs at The Palace, where he had been for 17 years, in 2006 Mackay had a short stint as CEO of George Patterson Y&R as well as the role of managing director of the agency's Sydney office.

The Commonwealth Bank will launch its latest TVC this Sunday night from US agency Goodby Silverstein & Partners. Directed by Jean-Pierre Jeunet, famous for directing the feature film, Amelie, the black and white spot promotes the Commonwealth Bank Staff Community Fund. A second TVC, focusing on customer service, will launch in a few weeks. 

IAB Australia has announced the 21 agencies selected as finalists at the 2010 IAB Australia Awards with Mediacom and Publicis Mojo, Melbourne securing the lion's share, taking six and four nominations respectively. In total, 182 entries were submitted and reviewed by a panel of more than 60 judges looking for the most innovative and effective online advertising and marketing campaigns.

In these :15 spots conceived by Goodby, Silverstein & Partners, San Francisco, and directed by animation studio Nathan Love in New York, simple animated worlds showcasing Commonwealth Bank of Australia's signature colors and its "Determined to be different" theme are presented, featuring iconic structures made of paper, representing personal and business investments, goals and resolutions, which transform from one to the other, origami style.

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VIEW THE RESOLUTION SPOT

Droga5 today launches a 60-second TVC for Reconciliation Australia calling on all Australians to register their support for reconciliation at www.unfinishedoz.com.au. It's been 10 years since more than 300,000 people crossed the Sydney Harbour Bridge in support of reconciliation between Indigenous and non-Indigenous Australians. There's been a lot of talk, and an official apology. Now it's time to turn words into actions.

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The 2010 Australian Effie Awards have attracted 154 entries from agencies and clients, representing an 18% increase from 131 entries in 2009.

The Awards are a joint presentation by The Communications Council and the Australian Association of National Advertisers (AANA) in association with Telstra. The gala dinner to announce and celebrate the winners is confirmed for Thursday, 26th August.

According to Lara Sinclair in today's Media section of The Australian, the masthead is believed to be the first newspaper in Australia to sign-up lucrative advertising packages for the iPad, which is expected to garner $1 million in the next few weeks. The Commonwealth Bank and at least two others are close to signing up for the $250,000 packages. 

Building on the Commonwealth Bank's commitment to improve the financial literacy of one million Australian children by 2015; the Bank today launched 'Coinland', a fun and engaging online game for children, parents and teachers to further develop the financial literacy of young Australians.

Created by The White Agency, Coinland is an animated virtual world that is a free and exciting way for primary school children to learn about money management through practical scenarios, while giving parents the confidence their children are developing savings skills and playing within a safe online environment.

WATCH COINLAND VIDEOS

Graham Ford, the former marketing director of the Commonwealth Bank has written a stinging attack on the bank's marketing in the Media section of today's Australian, calling for US agency Goodby Silverstein & Partners to be fired.

Says Ford: "I feel the work is shallow; the thinking and execution of it is lazy and most damningly, it is not based on, or executed to, a campaignable idea. When I was discussing this with a fellow marketer recently, she said her problem with the ads was that she was just waiting for the senior fictional CBA marketer portrayed in the ads to wise up and fire the US agency for serial incompetency. I had to admit I had the same idea for the non-fictional one."

B&T DM Agency of the Year MercerBell continues to grow at a rapid pace in 2010 with the appointment of seven new hires, due to start in the next two weeks. Recruited to address the increased workload in 2010 from new and existing clients including NRMA, MasterCard and Toyota, the roles are a combination of creative and account management.