Results tagged “Creative Rankings” from Campaign Brief Asia

Last year Saatchi & Saatchi Singapore held off a resurgent Ogilvy & Mather Singapore to top the Campaign Brief Asia Creative Rankings. This year however O&M Singapore was able to catch and overhaul their traditional rival by the small margin of just 81 points.

O&M Singapore sits top - and as such earn the title of Campaign Brief Asia's Regional Agency of the Year - with 2245 ranking points. Ogilvy Singapore is second with 2164 ranking points.

However O&M Singapore's reign at the top of Creative Rankings may be short lived as Saatchi & Saatchi Singapore actually outpointed O&M Singapore over the past 12 months at 2008's award shows. Saatchi & Saatchi Singapore scored 907 points in 2008 compared to 672 for O&M Singapore. But as Campaign Brief Asia predicted last year, O&M Singapore's amazing 1573 points amassed in 2007 proved decisive in their overall position this year.

187 individual agencies are ranked in the Campaign Brief Asia Creative Rankings. The rankings are based solely on performances over the past two year period. Creative awards won more than two years ago are not counted in the tables.

This year's Top 6 ranked agencies are listed here:

Ogilvy & Mather senior art director Adrian Chan has emerged as Asia's No1 most awarded creative in this year's Campaign Brief Asia Creative Rankings. Chan accumulated 1036 ranking points just 26 points in front of last year's No3 ranked creative - Richard Copping (ECD at Saatchi & Saatchi Singapore - pictured below right). Coming in at No3 this year with 995 points is BBH CD Ashidiq Ghazali (pictured below left), who recently moved from Ogilvy Singapore, where he was teamed with Chan. Creatives (or former creatives) from Leo Burnett Bangkok and Ogilvy & Mather Singapore fill the next 5 positions. Amazingly, 1533 individual creatives from across Asia are ranked in this year's Creative Rankings.

Released annually, the Campaign Brief Asia Creative Rankings tabulate all Asian winners and finalists at the world's most important International and Regional awards shows. Those shows are: Cannes, D&AD, Clio, One Show, AdFest, Media Spikes, AWARD Awards and Campaign Brief's 'The Work'. Like the various sporting rankings, Campaign Brief Asia's rankings are based solely on performances over the past two year period. Creative awards won more than two years ago are not counted in these tables. Points are allocated to the agency, writer and art director only. And it is important to note that no Craft awards from any international or regional show count in these Creative Rankings.

Here's this year's TOP 10.

    1    Adrian Chan    O&M Singapore    1036
    2    Richard Copping    Saatchi & Saatchi Singapore    1010
    3    Ashidiq Ghazali    BBH Singapore     995
    4    Sompat Trisadikun    Leo Burnett Bangkok    965
    5    Troy Lim    O&M Singapore    943
    6    Eric Yeo    O&M Singapore    941
    7    Noranit Yasopa    Lowe Bangkok    861
    8    Pipat Uraporn    Leo Burnett Bangkok    829
    9    Jagdish Ramakrishnan    BBDO Singapore    816
    10  Suthisak Sucharittanonta    BBDO Bangkok    798

Creatives ranked from No11 to No25 are listed here: