October 2005 Archives
We were pretty happy really. Sure, we liked a bit of gossip (this is
advertising after all.) We enjoyed Fastline every Thursday, even if
Gapsey did get it all a bit wrong. Bit of harmless fun.
But now, it's different. The gloves are off. We've got 'death by
blog', as Neil French so eloquently put it. It's just great, isn't
it. All the low achievers amongst us now have the perfect vehicle to
vent their bitterness 24/7. What fun. And better still, no one need
ever know who the authors really are - obviously some cowardly second
rate hack working in a dead end agency with no talent, just a
festering sack of potatoes on their shoulder - because, and this is
the genius part, they get to sign off their nasty little diatribes
with the word 'anonymous'! Or, just to stoop that little bit lower,
they use some well-known creative's name. Genius!
Don't agree? Well, imagine then that you're someone who's never
worked in the industry, but you were keen to and you stumbled across
this site thinking you might actually learn something about the noble
craft of advertising (it is called 'NZ Creative Circle, after all).
What, do you suppose, might your first impressions of New Zealand
creatives be?
Sad cunts?
For fear of some horribly bigoted backlash,
anonymous.
Jeneal Rohrback serves it back to Neil French in a lengthy Campaign Brief
blog post today. NZcreative circle is negotiating the rights to serialise
her response over the Xmas holiday period.
Sorry to any of you who tried to visit our site after reading about it in
Fastline. We did have a lunch meeting in the small boardroom last week to
discuss the contents of the second post, and we were really quite excited
about it, but when we to post someone hit the wrong button and deleted the
blog completely. So, ah, yeah. We're going to have another meeting about a
new blog with a new name, because we can't have the old one any more. We'll
keep you in the loop. (If you want to be in on our fax updates, leave your
number in the comments.)
The suits
Today is the day (31st October) to salute those advertising
businesses that have gone out of business. These range from
Walkers (which had a mad person running the business) to
McCarthy Moon (which spend all their money on client
lunches). God bless 'em.
Hmmmmm. Did this leave anyone else with a dry mouth?
I'm interested to know if I'm up to par with my current salary. Can you guys
please (anonymously or not) post your level of experience and your current
income?
For example, I'm a junior with roughly three years in an agency earning
$60k.
I anticipate countless sarcastic and cynical responses but the occasional
serious one would be useful.
Cheers
_________________________________________________________________
Need more speed? Get Xtra Broadband @
http://jetstream.xtra.co.nz/chm/0,,202853-1000,00.html
Congratulations to Colenso.99 for their Effies Best of Show winning
campaign, The Famers Even Bigger Red Dot Sale, the most effective advertising
campaign of 2004.
Faced with ever-increasing competition and clutter in the retail environment, and the temptation to go with orange or yellow, Farmers stuck to their guns and made those dots bigger and redder. Proof to the naysayers that nothing beats red, and there's still plenty of mileage in dots. Look
out for a rash of copyists.
A casual get together for former Walkers staffers tonight at Coco Bar in
Fort Lane from 6pm. Entrance is free but restricted to first 1000.
Well done to Ben Pegler, Saatchis.
They are recovering from a huge night at the Effies. Historically, this is
regarded as a great chance to get a nice big free lunch at Prego.
anon.
Nominations are being taken now!!!
Scott McMillan
CLEMENGER BBDO
Production Director / Creative Services
Clemenger House, 8 Kent Terrace,
Wellington, New Zealand.
Phone: 0064 4 802 3333
Mobile: 0064 21 481 901
scott.mcmillan@clemengerbbdo.co.nz
__________________________________
Everyone seems to be getting the hang of the creative circle blog now, it's averaging over 300 visitors a day and the number of posts and comments have picked up hugely recently. However a lot of really good stuff has got buried deep in comments threads. If you've got something really juicy or worthy or fresh, it's easiest to put it on the front page as a new post - follow the instructions above.
The Publishers
James Mok has been officially anointed CD of FCB. He is probably cringing about the fawning press release, but then that's PR, eh. ( Full release posted in comments under original Maisey/Baylis story below)
Can anyone thinks of examples of NZ ads featuring full or partial or implied
nudity?
Some of you will have your invite to AWARD in the post. The theme is...
wait for it... "Award-wide world of Wrestling". Wacky stuff. New Zealand
will be officially represented as usual by the Herald dancers.
NZ Creative Circle's Foreign Correspondent Lynchy surveys the state of female creativity in this country, under the comments section in French story below. A useful read.
Campaign Brief's Michael Lynch says the move does not affect the role of Rob Jack, who continue as Auckland CD, and will report to Maisey. The latter will be working with Baylis to expand the business in both Auckland and Wellington (where M&C has a small office).
This was the press release, in part, from FCB:
"FCB New Zealand today announced that CEO Nick Baylis has resigned. According to Brian van den Hurk, General Manager of FCB New Zealand, ³Nick feels that he has accomplished what he set out to do and he is ready to move on. We have already commenced a search for a replacement...
Other changes at FCB include the departure of Creative Director Oliver
Maisey, though the strong creative capability at the agency remains
unchanged as FCB boasts eight creative teams which include three of New
Zealand¹s more experienced creatives, James Mok, Murray Watt and Matt
Simpkins."
Fastline's Ed says they've gone to M&C Saatchi.
Apparently the next big thing in research is scanning to see how the brain
lights up when exposed to a certain idea or brand or person or whatever.
This was tested during the last US Presidential election when Bush and Kerry
supporters were scanned to see how their brains reacted to ads. There should
be a joke at this point, but unfortunately it's true.
Everyone must be hard at work on client Christmas cards.
Gavin and Maggie have got their one tonne bronze Paul Dibble sculpture back
after a clandestine meeting with enterprising/blackmailing middlemen at a
cemetery on the Kapiti coast. Gav, Saatchi Wellington to the grave, said
they were elated, it felt like winning Lotto. And they would know.
From the Campaign Brief blog:
"The Caxtons could be in Queenstown, New Zealand next year with the Kiwis
allowed to enter the awards for the first time in its 31 year history, if
Caxton chairman Tom Moult has his way. Moult says there are a few hurdles to
go with the newspaper sponsors, but hopefully that should be sorted out at
their next meeting in November. Almost every creative director in NZ
contacted by CB is looking forward to competing in the Caxtons - especially
if the awards gets points in the CB Creative Rankings, as will be the case.
And, according to Saatchi NZ ECD, Mike O'Sullivan, there's no better place
to host the Caxtons than Queenstown."
We're sorry to report that DDB's Darran Wong Kam has got the turd flu. You know, bum wees. It's not pretty, and he's resting at home. Wellwishers may call him on 021443365. We hope he has a speedy recovery and is soon as full of shit as ever.
------ End of Forwarded Message
Attached for all concerned as a post should be all (most) of
the London ad agencies with contact details. Just a help to
anyone who's going to go over and make the bigtime in the
future..
Yes it's a tiny industry. Controlled by a powerful few. Staffed by people
who are obliged to toe the party line. Informed by tightly controlled PR.
All the more need for a forum where people can say what they think without
being fucked up the arse for thinking it.
A. Nonymous.
Careful, all you anonymous ones. Without the trade press, who would know or
care about any of you sods, or your ads, or your awards, or who you were
seen with at lunch? No one would care, except the likes of Gapes and Lynchy.
Without AdMedia, your industry would be much poorer, and like you,
anonymous. You'd be totally lost without it. As CB is also getting slagged,
I have to point out a few things in our defence: Without CB, for example,
there would be no Kiwis invited to judge international awards like D&AD,
Cannes and Clio. And even your jury quota at AWARD was increased
considerably because of CB. (Although I suspect most of the anonymous ones
are even more pissed off, as their sort are never invited to judge overseas
shows. Or to the next CB Legendary Lunch for that matter, on December 8 at
Rocco's). Anyway, apologies for being grumpy, it's a wet day in Hardy's
Bay...
Lynchy
And preferably with pictures.
So when was the last great headline pun in advertising? One that may
even have won...an award?
Starters for ten;
"Out of the flying plane and into the foyer"
"Now is the winter of our discount tents"
"Flys pray"
Any advance on those?
The views and opinions expressed on this blog are not necessarily those of
the people expressing them.
(Or if they are, then Jesus there are some bitchy fuckers out there)
580 odd visitors yesterday though, so what works for the tabloids works for
us.
Please keep it above the belt ( or at least outside the pants) and let's
have a new topic.
The Publishers
We have 10 or 11 copies of October's AdMedia, still in their plastic. Any
takers? Or should I put them on Trade Me.
( NB: These are all bundled with a free copy of Grill Magazine)
It's a lovely spring day, the sun's shining, you're young, you're a student team , you've got a placement at a big agency, the birds are chirping and
THEN SOMEONE WHO SHOULD KNOW BETTER STEALS YOUR IDEA AND CLAIMS IT'S THEIRS, and then you get another placement at a bigger agency, the grass is green, the water's warm etc.
Things can turn on you really quickly...
Lynchy
Lynchy
Again, in the finest traditions of muckraking journalism etc etc etc ... we
bring you today's rumour:
Saatchi & Saatchi has retained the TVNZ business. Strictly unofficial (an
official statement is due later today) but that's the word on the streets.
Ed
----------------------------------------------------------------------------
----
This Fastline service sponsored by <http://www.nzherald.co.nz
<http://www.nzherald.co.nz/> >, NZ's #1 news website.
Everyone is loving the Consortium Godmarks campaign at the
moment. I did too until I saw this campaign that won
multiple Gold lions in 2001.
Um, go to this site and scroll down. It's identical in
humour, tone, art direction, everything.
http://www.sostav.ru/columns/gallery/2004/gold2-2001pr/
(with apologies to John Clarke)
They've only got two paying clients left and one of them is the Te Aro
fruit shop.
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nzcreativecircle contributors have heard a few whimpers from colleagues in the account husbandry department wanting to know why it's just a creative circle and why didn't anyone invite them. Especially after that really big lunch at Prego the other week that went on the job.
Well - fair enough. A tailormade blogsite: nzsuitcircle.blogspot.com
The Mobius Advertising Awards was founded in 1971 in Chicago, Illinois, USA,as The U.S. Television Commercials Festival. The festival soon added Radio, Print and Package Design to its competition and took its current name.
The competition provides an international forum through which advertising agencies, producers, art directors and designers, TV and radio stations as well as corporate advertisers can attain recognition for creative endeavors.
The Mobius name and shape is derived from a scientifically puzzling
discovery of a German scientist in the last century. A "Mobius" is like a
strip of paper that when twisted once and joined at the ends presents a
single edge and a single face reversing themselves and continuing
indefinitely. Thus, the Mobius Statuette is a three-dimensional version of a
Mobius strip.
Corporate headquarters are now in Redondo Beach, California, USA.
We invite your participation in our yearly international competition.
Online, Television, Radio, Print, Direct, Outdoor,
Package Design, Cinema/Inflight, Mixed Media
New Student entry opportunity
35th MOBIUS Advertising Awards
Call for Entries
Deadline October 1, 2005
ENTER NOW!
Late entries accepted after October 1st deadline with Late Fee.
There is a lot less cocaine in advertising today compared to
ten years ago.
AWARD TV craft finalists attributed to NZ production outfits*:
Silverscreen 5
Film Construction 1
Liquid 1
In addition there were 2 music finalists entered by Clems and P.Mojo. Please visit awardonline.com and assemble your own definitive list of finalists.
*Note: This may exclude some trans-tasman work done by NZ craftspeople for Australian clients as AWARD's entry detail is pretty sketchy.
This table is intended as a guide only. Actual finalists may differ from those shown. Contents may settle during shipping. We apologise if due to
previous passenger selection your chosen award is not available.
It's a bit of a mind-fuck trying to add this up correctly but, here appears
to be a scorecard :
Clemenger BBDO 6
Colenso BBDO 17
DDB New Zealand 9
MTC 10
Publicis Mojo 11
Saatchi & Saatchi 15
WRC 1
Note: We have not included any external craft categories like photography,
illustration or original music entered by the agency.
Please feel free to count 'em yourself and post corrections.
------ End of Forwarded Message
Thanks for your entries. The anonymous jury looking at collective nouns
liked "a slither of suits" best, closely followed by "an apology of suits".
In third place was "a lie of suits".
Q. Why did the guy go to the trouble of mailing a letter when he could have popped it in the letterbox in the middle of night, as he only lives across the street?
Oh yeah, and he must have pretty awesome eyesight to see the bikers looking at him through their window.
yours,
A. Pedant
Come and support Bandana Week
Play it now with your RealPlayer:
http://switchboard.real.com/player/email.html?PV=6.0.12&&title=CanteenBa
ndanana&link=http%3A%2F%2Fwww.canteen.org.nz%2FPersonal%2FCanteenEvents%
2Fdownloads%2FCanteenBandanana.mpg
Note: This content may require the latest RealPlayer, which is not
available on Windows 95, Mac OS9 or Linux systems.
As is always the case with award juries they say finalists
will be released on one date and then keep on dragging it on
before they eventually release them. Such is the case with
AWARD. It's like delaying Christmas until the 29th December
because Santa can't be buggered getting out of bed.
Will be posted on awardonline.com October 5. Oh, right, it's October 7
already. Any day now then.
oops...now it's Saturday October 8 and they're still not posted. Oh well.
Deadlines schmedlines.
Submit your thoroughbred, top class ideas for the New Zealand Direct
Marketing Awards 2005.
If you want to show the punters your form, and better your odds in helping
to bring clients to the door, now's your chance. Make sure you enter the
race.
Entries for the RSVP and NEXUS Awards must be received by 5.00pm, Friday 21
October 2005 (which means there is just over 2 weeks left).
Kind regards
Keith Norris
Chief Executive (keith@marketing.org.nz)
Email from the the cunningly renamed Marketing Association ( they dropped the direct bit, cunning eh? ) and an opportunity to remind you that if you drop Keith an email directly you can ask to have your home address removed from their database so you aren't bothered by cunning unsolicited addressed direct marketing ever again.
------ Forwarded Message
From: "David Gapes" <David@Profile.co.nz>
To: undisclosed-recipients:;
Subject: Fastline update #596
In the finest traditions of irresponsible journalism, we bring you this new rumour ...
... the winner (of the Tourism NZ) pitch seems to be Assignment/JWT.
--Ed
------ End of Forwarded Message
> In part 2 of NBR's superficial look at advertising CDs they concentrate on second-hand imports. We learn Mike O* is Irish and used to work in the UK. As indeed did Toby Talbot*. Richard Maddocks* is apparently from Australia. Jeneal*and Tom Eslinger* are from America. Nick Worthington (42) is still astonished NZ can make popular and award-winning ads for $20,000. Sion Scott-Wilson (41)single-handedly saved the creative rep of Asian advertising. Oliver Maisey (39)likes NZ, as does Paul Catmur (46), who also likes fishing. Andy Blood (38)introduces us to a new word, Kiasu - which is Hokkein for winning at all costs. And last but by no means least, Todd McCracken (19) has over 230 international and national awards to his credit and is the youngest CD ever in the history of the world.
* age not provided in article.
http://www.michaellynch.blogspot.com/
-Pink Grease
yours sincerely nzcreativecircle.blogspot.com newmedia planning dept.
Lynchy replies, on the comments page:
"Lynchy here. Yeah, as we are almost sister blogs, thought it might
be good to keep some consistency (and also, if it works for you, it
must for us). By the way, talking about originality, in CB magazine,
our NZ Creative Circle has been going since 1998. Before NZ came on
board, Creative Circle has been going since 1988. Although Creative
Circle (UK) is the real original"
nzcreativeciurcle says " yeah well, the nz creative circle was a local club of sorts which used to organise functions and do a bit of mentoring from the mid 80's. It had a red square as a logo, which was very creative at the time. This blog is the 2005 version. I think these sorts of things have been called circles for quite a while, I think my Grandma belonging to a knitting circle before WW2, the big one."
Curious Film and ad agency Gyro Worldwide are poised to create sheer havoc at the Raindance Film Festival in London this week when they debuts the trailer for “The Bikini Bandits and the Curse of the Pirates Booty”, The full film, which clocks in at 100 minutes long, is slated for a summer 2006 release and the early buzz says it’s worth the wait.
Half-animated and half live-action, the soon-to-be international cult classic was shot on location in Philadelphia, Hollywood, and New Zealand as a co-production of F-Hollywood Productions, & Curious Film. Curious producers Matt Noonan and Mei-Ling Wong are currently working with F- Hollywood and GYRO Worldwide to complete the film for its 2006 release. Of particular interest:
* A whole slew of rockers have attached themselves to the project, including Maynard James Keenan (Tool), G Love, Pete Shelley and Steve Diggle (The Buzzcocks), Mitch Harris (Napalm Death), Cheetah Chrome (Dead Boys), Captain Sensible (The Damned), Turbonegro, The Donnas, Ivan Meadows (Runninghouse) and Theo Kogan (Lunachicks).
* Get ready for some fresh faces: the film features all new girls who have been featured in Penthouse, Maxim, Stuff and FHM. Other girls have been featured in the Hip Hop Honeys video, adult film stars Belladonna and Tera Patrick make an appearance and, last but not least Valentina Vaughn (nominated Penthouse Pet of the Year). Yowza!
* Curious director Miki Magasiva directed parts of the film in New Zealand. Principal photography was shot in Philadelphia with additional scenes at Maynard’s house in Hollywood, CA.
* The film is a unique technical collaboration, which uses 2-D flash characters and 3-D rendered backgrounds and effects to create a new look that has never been seen in the world of animation.
* The theme song for the movie was written and recorded by Curious house-band, Runninghouse, whose bassist Ivan Meadows (a.k.a. Peter Grasse) is an associate producer at Curious Film and also appears in the movie as himself.
The Trailer can be viewed at: http://www.curiousfilm.com/user/bbonline.mov
For more information on the entire Bikini Bandits empire, visit www.bikinibandits.com <http://www.bikinibandits.com> and catch up on the madness and mayhem of the ever-growing Bikini Bandits series: “The Bikini Bandits Experience” (with Corey Feldman, Maynard James Keenan, Dee Dee Ramone, Jello Biafra, Schooly D, Gary The Retard and Hank The Angry Dwarf) along with “Bikini Bandits: Briefs, Shorts and Panties”.
For more information on Curious visit: www.curiousfilm.com <http://www.curiousfilm.com/> or contact peterg@curiousfilm.com
No more Cake at Mojo?
From our former friends at Campaign Brief
ALERT - Entries for the 5th YoungGuns International Awards close Friday
October 14th, 2005. They are looking for the youngest, hottest creatives on
the planet who are ripe and eager to please. If you¹re between 18 30 and
think you¹ve got the big, big ideas that every creative director in the
world wants to see or you're over 30 and lucky enough to be working with a
youngster which makes you eligible for this jolly, go to
http://www.ygaward.com to enter your work and become an ad star.
From the Campaign Brief blog:
"A blog for advertising creatives in Australia, New Zealand and Asia. Post
directly via email to cblive.post@blogger.com - and if you want to remain
anonymous, make sure it does not have an auto signature. Anything within the
message area will be auto published with the subject line as a headline. "
Look familiar? Yeah we thought it was a good idea when we thought of it.
Or is this just another example of Aussies lacking originality.
This blog, for better or worse, has now earned 2 US dollars in the 3 weeks that advertisers have been paying to appear on it. A quick look at the ad links at 2.20 showed three for various bird flu related services ; The Vira38 anti-viral Family Bird Flu Protection Plan ; A free and straightforward guide to Bird Flu ; the opportunity to learn more about Bird Flu courtesy of Web MD ; and good old Biosecurity NZ, which requires your help to keep New Zealand pest-free. Clearly the Bird Flu post has tickled the right nerves at Google Ad HQ. Connan's Arse, on the other hand, appears not to have excited any advertisers at all, for which we should probably be grateful. Creative Circle blog visits are averaging 150 per day, which is pretty good.
Due to a bit of niggle, Connan's Arse is now a no-go area for the purposes
of this blog.
New Zealand advertising guru Kevin Roberts has advised the Pentagon how to rebrand its war on terror. "Call our struggle the Fight for a Better World," he says. American marketing magazine Brandweek reports that Roberts, chief executive of global advertising agency Saatchi & Saatchi, inspired Bush Administration officials to replace the phrase "war on terror" with "the global struggle against violent extremism", a phrase widely ridiculed when US Defence Secretary Donald Rumsfeld and others began using it. Not surprisingly, they reverted back to "war on terror" despite its obvious grammatical flaws. "They should change their language," Roberts says."'The Fight for a Better World' is more inclusive, more optimistic and more engaging. The 'war on terror' doesn't have a lot of positive equity going
for it."







