WRC has created an animated spot for the Sunday Star Times...

Creative Director: Nigel Corbett
Writer: Phil Parsonage
Art Director: Badger
Director: Linds Redding
Producer: Kiri Hay
Production Company: The Department Of Motion Graphics

Four agencies headed an exclusive clutch of just 10 shops on both sides of the Tasman to score gongs at the 32nd Annual Caxton Awards and Seminar, the first time the awards were open to agencies from New Zealand - and the first time it was held there. The event was staged at the magnificent Millbrook Resort, Queenstown over the weekend.
Four agencies won four Caxtons apiece - DDB Auckland, Saatchi & Saatchi Sydney, Saatchi & Saatchi Auckland and Leo Burnett Melbourne.
However, the Quinlivan Black Chairman’s Award eluded them all, instead going to George Patterson Y&R, Melbourne’s ‘Nativity Scene’ ad for the Melbourne Cricket Club.
Five others won Caxtons: Perth shops Marketforce and The Brand Agency won two each, while one Caxton apiece went to another Perth shop, 303, CHE Melbourne and McCann-Erickson, Brisbane.
Says Chairman of Judges, Paul Catmur, ECD of DDB Auckland: "Out of all the Caxton winners the Boxing Day ad was much appreciated by the jury and also the one that I personally felt was the best, true ‘newspaper ad’. It therefore wins the Quinlivan Black Award.
"It’s impactful, topical, humorous and clearly understanding of the target market. It was the ad that members of the jury felt most like showing to other members of the jury and I suspect it would be the same for consumers.
"The WA water shortage ad showed great understanding of the attributes of newsprint, though curiously its strength let it down. The jury was so impressed by the thought of a printing technique that only revealed itself when wet, we were disappointed to learn it was only the colour from the reverse side showing through. Bloody juries, eh…
"Whilst there were some good ads I think the standard of newspaper ads is being held back by agencies not producing newspaper ads that were designed for newspapers. Too many are magazine ads stuck into a newspaper because that’s what the media schedule says. Juniors coming through seem unaware of the printing vagaries of newsprint and also the way that people interact with the medium.
"Intricate art direction dies a death when passed through the newsprint rollers, so work to the medium’s strengths of intimacy, immediacy and impact. (Coincidental alliteration but it works for me.)

"I also suspect that the criteria that juries lay down for handing out awards often do not take into account the particular nature of newspaper advertising. Judging newspaper and magazine ads on the same criteria is akin to judging radio against TV.
I would like to thank the organisers of the Caxton’s for letting us Kiwis play with their ball and I hope by the time you read this we will all have had a jolly time in Queenstown. It’s a great setting for a great tradition, I only hope my liver is up to the challenge."

NZCC hears highly awarded Saatchi & Saatchi Auckland head of art, Steve Back, is heading back to Australia to join DDB Sydney as deputy CD and head of art. The move will bring Back full circle, once again reporting to his former Perth AWARD School mentor, Matt Eastwood (himself a former Perth AWARD School graduate), now ECD and deputy chairman of DDB Australia.
As a result of Back's appointment, NZCC hears former DDB Sydney head of art Murray Bransgrove will be leaving the agency and current deputy CD, Richard Sellbourne is taken a senior writer title.
Back was originally lured to NZ from London by Mike O'Sullivan, then ECD at Colenso BBDO Auckland, and followed him when he took up the ECD gig at Saatchi NZ. In London, Back had several high profile senior gigs including deputy CD of Grey, head of art and CD of Walsh Trott Chick Smith and group CD at Partners BDDH. Before London, he was head of art at Leo Burnett Sydney (part of the 2000 CB Agency of the Year team, teamed with Mark Collis, now national ECD of Burnetts).
Back started his career in 1991 in Perth, first at Mojo, followed by three years at Marketforce. In 1996 he headed east, securing a senior art director gig at George Patterson Bates in Sydney, where he first teamed up with Collis.
Awards include a Silver and Bronze Lion at Cannes; one Silver and two Bronze Pencils at The One Show; five Acceptances at D&AD; four Bronze at Clio; one Silver and 17 Bronze Pencils at AWARD; two ADMA Gold; plus one Silver and three Bronze Bullets at Young Guns.
An announcement from DDB of Back's appointment is expected soon, while Saatchi NZ are expected to announce a whole raft of changes within the agency early next week.

Who is going back to Australia after a few great years in NZ?..... we'll get back to you once it's official....

Saatchi & Saatchi New York recently put to air a new spot for Folgers, the largest coffee brand in the US, which was created by Aussie expat Leo Premutico and his South African born creative partner Jan Jacobs and directed by New Zealand's Steve Ayson from The Sweet Shop). The spot, with post also done in New Zealand, has become the buzz at P&G headquarters. This unchartered territory for the Cincinnati client is bound for awards glory and has been featured on CNN, CNBC, FOX news and VH1, whilst also generating hundreds of thousands of downloads online.

Executive Creative Director: Tony Granger
Creative Directors: Jan Jacobs/Leo Premutico
Copywriter: Jan Jacobs
Art Director: Leo Premutico
Executive Producer: Sheldon J. Levy
Production Company: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
DOP: Jac Fitzgerald
Editor: Jack Hutchings @ TVNZ, Auckland
Colourist: Dave Gibson @ Digital Post, Auckland
Post Production/Visual Effects: Puck Murphy @ Perceptual
Engineering, Auckland
Music and Music Publisher (Composer or Original soundtrack): Michael Weiner
and Allan Zachary based ex Los Angeles
Audio Post Company: Sound Lounge: New York, NY
Mix engineer: Phillip Loeb

The unique internship program operated by DDB Sydney and FBI Recruitment for students and young creatives is set to be expanded to DDB’s offices in both Melbourne and Auckland with a series of recruitment evenings scheduled to take place in the coming month.
The expansion will see DDB Auckland and DDB Melbourne now also offering three-month placements to promising creative talent for the first time in the scheme’s five year history. In addition the search for Australia and New Zealand’s brightest talent will now be expanded beyond the traditional pool of AWARD School graduates to actively welcome promising applicants from advertising, design, creative and other relevant courses run by colleges and universities.
The LaunchPad program, which is operated in conjunction with FBI Recruitment, offers those selected the chance to work for one of the top creative agencies in Australia and New Zealand. The lucky candidates will be tackling live client briefs over the 12 week period with a real opportunity to stock their portfolios with a broad range of real work. This may mean they find themselves working on a wide mix of internationally-recognised clients ranging from McDonalds to Volkswagen to Cadbury to Durex.
As recently as August this year, DDB Sydney offered two full time positions to new creatives, Alexander Stainton and Iggy Rodriguez, who had both recently completed LaunchPad internships.
Matt Eastwood, national creative director of DDB Australia is driving the expansion: “Around ninety per cent of the creatives who complete our LaunchPad program find full-time employment at an agency within weeks of graduating. Many of them have gone on to make real names for themselves both here and overseas. The huge advantage is that if you’ve got talent and you’re prepared to put the work in, you’ll end up with a really strong portfolio and some real agency experience.�
Interested candidates are invited to attend a series of introductory briefing evenings at DDB Sydney, DDB Melbourne and DDB New Zealand, hosted by Matt Eastwood in Australia (below pic) and DDB executive creative director Paul Catmur (top pic) in New Zealand.
The evenings will give hopeful LaunchPad interns the chance to drop-off their portfolios, meet some of the current DDB creatives and receive a live brief to be taken away for consideration. Decisions will then be made based on the strength of the original portfolio and the response to the brief.
Recruitment evenings take place in Sydney on Friday, September 29th, Melbourne on Wednesday, October 4th and Auckland on Friday, October 6th.

Interested candidates should register with FBI Recruitment on-line at www.fbirecruitment.com or contact Virginia Adler – FBI candidate manager on: +61 (0)2 9247 4755, email virginia@fbirecruitment.com

Testimonials from former LaunchPad creatives now working in both Australia and New Zealand are available on request.

La Luna, the new 3D Animation studio at Kelly Park Film Village in Silverdale, Auckland has lured Jeneal Rohrback, former creative director of Y&R, to act as their consultant and creative representative.
One of the many projects and productions Rohrback will be involved in is the ‘The Magic Shoes,’ which has attracted Academy Award winner Robert Duvall, best known for his roles in The Godfather, Apocalypse Now and the Untouchables.
Rohrback says, “This is a fantastic and hugely exciting opportunity for me. It not only gives me a chance to use my skills in different ways and travel extensively, but learn new things as well. It gives me freedom to expand on the other ventures I’m planning and keep a finger in the ad world too. It’s a dream job that will only get bigger�.
Cris Casares is the director of La Luna and the brains behind The Magic Shoes, a comedy and adventure set in Buenos Aires in the colourful Latin district of La Boca. The story revolves around the hardships of the Toscanelli family and Carlitos, the son, who is inspired by the Tango and Elena, his wealthy and beautiful dance partner.
Duvall will be executive producer advisor on the film as well as the voice for the main character Troesma.
“It’s a huge honour to have Duvall involved. Not only did he love the story, but he’s an avid Tango dancer as well. It’s a perfect fit�, says Casares.
“Jeneal is also a perfect fit for this project, and the whole business. She’s a people person with great management and creative skills and she knows the film production and advertising industry really well. That’s key to our success. She’s going to have a very busy time with us. �
The Magic Shoes will be the first major theatrical 3D feature film done in New Zealand and will premiere in New Zealand and worldwide cinemas in 2008.
Rohrback will start her new role in October 2006 and you can contact her on
+64 (0) 21 657821 or Jeneal@lalunastudios.com

Y&R Auckland has put to air a new spot for Burger King, all about the great combination of flavours that make up the new Cheesy Bacon Tendercrisp. The spot is aimed at hungry young males with a big appetite.

Creative Director: Steve McCabe
Art Director: Joe Craig
Copywriter: Matt Webster
Agency Producer: Kay Airey
Agency Executive Producer: Zoe Yendell
Director: Dennis Hitchcock
Producer: Scott Donaldson
Production Company: Film Construction

28 year old Aussie expat creative wunderkind, Leo Premutico (left), has been appointed to joint executive creative director of Saatchi & Saatchi, New York, together with his equally talented creative partner, Jan Jacobs (right). The pair are second only to Saatchi & Saatchi NY creative chief, Tony Granger.
Granger hooked the duo up at Saatchi London (having lured Premutico from Colenso BBDO, Auckland, where he was their star creative, eventually ranked number two in the region in Campaign Brief Creative Rankings. Before that, Premutico was a young star at APL, Sydney). Their work in London included the NSPCC "Ventriloquist" spot, which was voted the best piece of work by the Saatchi network and became the 7th most awarded TV commercial worldwide in 2005. That year Campaign Magazine voted Premutico the UK's best young talent.
Prior to London Jacobs' work helped get Bozell New York to 3rd in the world at Cannes in 2002, as well as AdAge's Agency of the Year‚ kudos for Ogilvy Johannesburg and TBWA Hunt Lascaris, Johannesburg. Premutico was part of the Colenso BBDO Auckland creative department, winning Young Guns Agency of the Year‚ and successive Campaign Brief and BRW Agency of the Year titles.
Since arriving at Saatchi New York last May their work took the agency to 3rd in the world at Cannes 2006 - becoming the most awarded US agency at the festival. Two of the winning spots they directed themselves.
Recently their work for Folgers, the largest coffee brand in the US (directed by New Zealand's Steve Ayson) has become the buzz at P&G headquarters. This unchartered territory for the Cincinnati client has been featured on CNN, CNBC, FOX news and VH1, whilst also generating hundreds of thousands of downloads online.
Together the pair has won 26 Cannes lions, silver nominations at D&AD and numerous One Show Pencils, as well as effectiveness awards in four different continents.

Which young Aussie creative, with a stack on Cannes Lions on his shelf, is set to be appointed to the joint ECD gig at a top New York agency?.... He made his creative rep in New Zealand and was always destined to be the next Droga... watch this space over the next few days.....

Now people know how internet shopping site ferrit.co.nz works. Plus some other stuff they might not have wanted to know.

Agency: Consortium, Auckland
Creative Team: Douglas Howser and Vincent Del Pino
Director: Steve Saussey
Producer: Claire Richards
Production Company: Film Construction

If this doesn’t play it’s also here: http://www.filmconstruction.com/directors_details.asp?id=7&start=0

Lowe Auckland has launched the first spot in the series for the rebrand of Pacific Blue (Virgin). It just had a glowing write up in the NZ Herald today - do you agree?

Art Director: Nick Clements
Writer: Mike Wilson
Creative Director: Sion Scott-Wilson
Suit: Peter Brown, Louise Chapman, Carolyn Stebbing
Animation: Kaleidoscope

http://www.youtube.com/watch?v=FNuhenEH9rs

Whybin\TBWA has developed an Eco Store tie in with Al Gore's An Inconvenient Truth movie, which opens this week in Auckland.
One of their Eco Store campaigns is: 'Because Moving Planets is such a
hassle'.
First up is a spoof real estate company Mars Realty run by a Martian
called Zippin Nebula and also Buzz Aldrin.
Says Whybin\TBWA creative director, Andy Blood: "We posted it on trade me yesterday and it got pulled after 1500 visits. Apparently we have to be in possession of what we're selling. Next up: eBay."

Creatives: Bob Kerrigan, Scott Kelly, Jessica Neale and Amy Thexton.
Client: Malcolm Rands at Ecostore.

The deadline to deliver your Charity Auction artwork is 5pm today (Wednesday 13 Sept). All deliveries to:
The Conference Company,
44 College Hill,
Ponsonby

The world's most eagerly awaited annual showcase of design and advertising creativity launches on 27 September 2006.
Over 740 pieces of work across 29 categories in design and advertising are included in The D&AD Annual and showreel. However, with more than half from the UK (427 entries), the awards are sure to continue to come in for criticism from creatives around the world. D&AD Global Awards jury members made the selection from over 24,500 pieces of work entered from 61 countries. Gaming, Direct, and Magazine & Newspaper Design will feature as independent categories for the first time in the D&AD Annual.
The D&AD Annual is no longer available to non-members. The only way to receive a free copy of the 2006 book is to join D&AD before 31 December 2006. Contact nikki@dandad.co.uk for further information on the different ways to become a member.
The D&AD Global Awards 2007 will launch its Call for Entries on 2 October. Visit www.dandad.org for further details.

D&AD Annual 2006 Facts & Figures:

745 pieces of work selected for the D&AD Annual
603 In-book
88 Nominations
54 Yellow Pencils awarded
2 Black Pencils awarded

TOP 10 COUNTRIES
1. UK (427 entries)
2. USA (95)
3. Germany (35)
4. Australia (20)
5. South Africa (19)
6. Singapore (16)
7. Malaysia (13)
8. France (12)
9. China (11)
9. Netherlands (11)

Number of Annual Entries by Region and Country:

Africa
South Africa (19)

Asia
China (11)
Hong Kong (2)
India (9)
Japan (10)
Malaysia (13)
Philippines (1)
Singapore (16)
South Korea (5)
Taiwan (1)
Thailand (4)
UAE (1)

Australasia
Australia (20)
New Zealand (5)

Europe
Austria (6)
Belgium (3)
Croatia (3)
Denmark (2)
France (12)
Germany (35)
Ireland (2)
Netherlands (11)
Norway (2)
Portugal (1)
Slovenia (1)
Spain (3)
Sweden (10)
Switzerland (1)
UK (427)

North America
Canada (7)
USA (95)

South America
Argentina (1)
Brazil (5)
Chile (1)

AWARD is now only 8 New Zealand members short of its target, so if you haven't joined, do so now. Membership has its rewards of course, and one of them is an exclusive invitation to two CB/AWARD Legendary Lunches in Auckland each year - the next one being in early December.
The NZ membership drive is part of a goal to reach a record 500 strong membership before Christmas. This comes after the success of the mid-year membership drive conducted while the organisation was becoming independent of its management company.
Nearly 200 members were added during this period, including around 30 Kiwis, doubling the membership, which had dropped to a record low. The goal was to add at least 100 new members (or bring lapsed members back into the fold!) before Christmas to reach the magic 500 mark, which would be an all-time record membership. That has just been reached (on September 14). 500 members throughout Australasia and Asia gives the non-profit organisation the solid base of support it needs to fight its good fight into the future - and the means to give back to members incredible value for their membership.
ONE EXTRA BENEFIT BEING AN INVITATION TO OUR TWO EXCLUSIVE CB/AWARD LEGENDARY LUNCHES IN AUCKLAND EACH YEAR (WORTH $180 ON THEIR OWN!).
We are a compiling a running list of new NZ members right here on the NZCC Blog until the target is reached. (Hopefully we get another 30 Kiwi members, which would make the Lunches even better). So if you want to join the illustrious company below - and join us for lunch in early December - email michael@campaignbrief.com and Lynchy will put your name on the list and pass your details on to AWARD.

NEW AND RENEWED MEMBERS' LIST: NZ (since August 24)
Brigid Alkema, Clemenger BBDO, Wellington
Philip Andrew, Clemenger BBDO, Wellington
David Brady, FCB Auckland
Kim Ellison, DDB Auckland
Tom Eslinger, Saatchi & Saatchi, Auckland
Karl Fleet, Publicis Mojo, Auckland
Jim Francis, Freelance, Wellington
Dave Govier, Colenso BBDO, Auckland
Scott Henderson, Clemenger BBDO, Wellington
Martin Hermans, Clemenger BBDO, Wellington
Jamie Hitchcock, Ogilvy, Auckland
Josh Lancaster, Ogilvy, Auckland
Richard Loseby, BK Advertising, Auckland
Craig Love, freelance, Auckland
Oliver Maisey, M&C Saatchi, Auckland
James Mok, FCB, Auckland
Dan Moth, Clemenger BBDO, Wellington
Josh Moore, Lowe Worldwide, Auckland
Leo Premutico, Saatchi & Saatchi, New York
Levi Slavin, Colenso BBDO, Auckland
Hugh Walsh, Clemenger BBDO, Wellington
Paul Young, Clemenger BBDO, Wellington

GOLD MEMBERS: NZ
Steve Back
David Bell
Jay Benjamin
Dave Bowman
Matty Burton
Paul Catmur
Basil Christensen
Jackie Clark
Steve Cochran
Nigel Corbett
Andy Dilallo
Craig Farndale
Mark Forgan
Regan Grafton
Nic Harman
Mark Harricks
Angus Hennah
Connan James
Douglas Maclean
Richard Maddocks
Steve Mccabe
Lachlan Mcpherson
Paul Nagy
Damon O'leary
Mike O'Sullivan
Guy Pask
Paul Prince
Jeneal Rohrback
Bridget Short
Jamie Standen
Adam Stevens
Toby Talbot
Jacko van Deventer
Nick Worthington

SILVER MEMBERS: NZ
David Gapes
Vernene Medcalf

Gold Members:
To include all of the "full members" of the Association as at 8 July 2003
To also include ANYONE that has appeared in the credits for finalists or winning works in any AWARD Annual
Are entitled to price discounts on all AWARD events and products
Have voting rights at a members meeting
Are entitled to a copy of the AWARD Annual as part of their annual subscription

Silver Members:
Are people not entitled to be a Gold Member or Bronze Member ie have not appeared in the AWARD Annual or are not a student
Are entitled to price discounts on all AWARD events and products
Have no voting rights at a member¹s meeting
Are entitled to a copy of the AWARD Annual as part of their annual subscription.

Bronze Members:
Are Students in advertising, design & communications
Are entitled to price discounts on all AWARD events and products
Have no voting rights at a member¹s meeting
Have no judging rights
Are not entitled to a copy of the AWARD Annual as part of their annual subscription

VIEW THE FULL LIST OF

AWARD MEMBERS

The Work 06 has been judged and the production of the Book has begun. In total 410 ads and campaigns have made the annual, which will be released in November this year.
Saatchi & Saatchi offices fill the top three positions with Saatchi & Saatchi Singapore topping the list of acceptances with 16. Saatchi & Saatchi Sydney and Saatchi & Saatchi Auckland are equal second with 14 acceptances each. Creative Juice\G1 Bangkok and O&M Singapore are equal fourth with 11 acceptances. The only other agencies with double-digit acceptances are BBDO Bangkok and Clemenger BBDO Wellington with 10 each.
It was a great year for Ogilvy & Mather as a network. For the first time ever they are the top ranking network, narrowly edging out the top network of the past two years, BBDO. It is an amazing result for Ogilvy as they are always hamstrung in this Asia-Pacific table as they have in the past had no contribution from their Australian or New Zealand agencies (the 'Singo Factor'), whereas BBDO and Saatchi & Saatchi have major award-winning agencies in these markets. What is significant is that 19 different Ogilvy offices in Asia and NZ had acceptances this year. This compares to BBDO and Saatchi & Saatchi who had 10 and 6 offices contributing respectively.
Ogilvy had a total of 58 acceptances. BBDO had 56 and Saatchi & Saatchi 49. They were followed by Leo Burnett (36) and JWT (31) who both improved positions on last year.
The top agencies in each country were:
New Zealand – Saatchi & Saatchi Auckland (14), Clemenger BBDO Wellington (10), Colenso BBDO Auckland (9), Publicis Mojo (8).
Australia – Saatchi & Saatchi Sydney (14), Leo Burnett Sydney (8), Clemenger BBDO Melbourne (7), The Furnace Sydney (7) M&C Saatchi Sydney (7) and Publicis Mojo Sydney (7).
Singapore – Saatchi & Saatchi (16), O&M Singapore (11), JWT Singapore (6).
Thailand – Creative Juice\G1 (11), BBDO (10), JWT, Leo Burnett (5), O&M (5).
Malaysia – Naga DDB (7), BBDO (5), Lowe (5).
India – McCanns Mumbai (8) O&M Mumbai (8), Leo Burnett (7), JWT (6).
China – O&M Beijing (5), JWT Shanghai (4).
Japan – Dentsu (6), O&M (3).
Taiwan – O&M (4).
The Philippines – BBDO Guerrero Ortega (5), O&M Manila (4).
Acceptances were also taken from Hong Kong, Indonesia and Vietnam.

The 2nd annual Kodak Gongs were held tonight at the stunning Capitol Theatre in Sydney, and once again [CB Agency of the Year] Saatchi & Saatchi Sydney won the prized Agency of the Year title. And it was no surprise that George Patterson Y&R Melbourne's

Carlton Draught 'Big Ad'

- Australia's most awarded commercial of all time - won Best of Show. 36 Gongs from the 48 categories were awarded from 130 finalists out of 681 entries received throughout the Asia Pacific region in the new annual Awards program.
Best of the Best winners included:
Agency of the Year: Saatchi & Saatchi, Sydney
Production House of the Year: @radical.media
Post Production Company of the Year: Fin Design + Effects
Advertiser of the Year: Transport Accident Commission, Australia
Director of the Year: Bruce Hunt, @radical.media
The Best of Show - Carlton Draught 'The Big Ad' via George Patterson Y&R, Melbourne and Plaza Films, directed by Paul Middleditch.
“The Kodak Gongs are ambitious. They were built from the ground up to recognise excellence in the craft and ideas of the commercial moving image. They're about the Asia Pacific region. They're about the winners being judged as objectively as possible by a stellar jury from around the world. They're not-for-profit. and they are about work for any technology, delivery platform or new media�, the Committee Chairmen, Richard White-Smith and Mike Vanderfield said tonight.
“Tonight is a celebration of the best work created in the last 12 months to sell products and build brands. The Awards are about great work but they are also about a passion for a great industry that will only stay great with increased diversity, independence, and transparency. The Kodak Gongs were started as a celebration of excellence in the face of mediocrity and declining standards. This remains our goal."
"This year has seen a welcome increase in the number of finalists from throughout the Asia Pacific Region, making The Kodak Gongs a far more competitive and more effective commercials awards program. We congratulate the creatives and filmmakers who succeeded as finalists and salute those who receive a Gong," said Ingrid Goodyear, Director of Marketing, Kodak Entertainment Imaging, Greater Asia & Japan Regions.
The Kodak Gongs are supported by Principal Sponsors:
Kodak, the LaB Sydney, FSM, Autodesk, Animal Logic, Atlab, Emerald City, Generator Interactive, Dubsat, Song Zu and Panavision
Award sponsors include:
@radical.media, Adnews, äht(, Australian Creative, Avid Australia, Campaign Brief, Campaign Brief Asia, Film Construction, Fin Design + Effects, Mike Reed & Partners Post Production, Nudie Juices, Postmodern Sydney, Sydney Film Compnay and 8 Commercials. The Awards are supported by the Commercials Division of SPAA (Screen Producers Association of Australia).

BEST OF THE BEST
Production House of the Year
@radical.media

BEST OF THE BEST
Post Production Company of the Year
Fin Design + Effects

BEST OF THE BEST
Agency of the Year
Saatchi & Saatchi, Sydney

BEST OF THE BEST
Advertiser of the Year
Transport Accident Commission

BEST OF THE BEST
Director of the Year
Bruce Hunt - @radical.media


BEST OF THE REGION
Best of South Asia
Creative Juice / G1 Thailand
for Twister
Creative Director - Thirasak Tanapatanakul
Creative Team - Prangthip Praditpong & Jon Chalermwong
Production Company - Phenomena
Director - Thanonchai Sornsriwichai
Client - Bangkok Insurance

BEST OF THE REGION
Best of the Pacific
Reconstruction
Production Company - @radical.media
Director - Bruce Hunt
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Client - Transport Accident Commission


BEST OF SHOW
The Big Ad
Agency - George Patterson Y&R, Melbourne
Creative Director - James McGrath
Creative Team - Grant Rutherford & Ant Keogh
Agency Producer - Pip Heming
Director - Paul Middleditch
Production Company - Plaza Films
Producer - Peter Masterton
Post Production Company - Animal Logic
Editor - Peter Whitmore
Music Composer - Cezary Skubiszewski
Client - Fosters Australia

IDEA CATEGORIES


AUTOMOTIVE
Saatchi & Saatchi, New Zealand
For Towies
Creative Director – Toby Talbot
Creative Team - Toby Talbot, Stacey Lee, Rosita Rawnsley-Mason & Josh Moore
Production Company – Plaza Films
Director – Paul Middleditch
Client - Toyota New Zealand

BANKS, FINANCIAL & INSURANCE
Creative Juice/G1, Thailand
for Twister
Creative Director - Thirasak Tanapatanakul
Creative Team - Prangthip Praditpong & Jon Chalermwong
Production Company - Phenomena
Director - Thanonchai Sornsriwichai
Client - Bangkok Insurance


FOOD
Leo Burnett, Sydney
for Inner Child
Creative Director - Mark Collis
Creative Team - Stephen Coll & Matt Ryan
Production Companies - Collider & Exit Films
Director - Joel Pront
Client - McDonald's Australia

BEVERAGE
George Patterson Y&R, Melbourne
for The Big Ad
Creative Director - James McGrath
Creative Team - Ant Keogh & Grant Rutherford
Production Company - Plaza Films
Director - Paul Middleditch
Client - Foster's Australia


BEVERAGE
Leo Burnett, Sydney
for Past Experience
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Production Company - Sydney Film Company
Director - Josh Baker
Client - Heineken Australia


CHARITY
Saatchi & Saatchi, Sydney
For Lend A Hand
Executive Creative Director - David Nobay
Copywriter - Kathy Mattick
Art Director - Shannon Sutherland
Production Company - 8 Commercials
Director - Tim Gibbs
Client - UNIFEM


TELECOMMUNICATIONS
Belgiovane Williams Mackay
For The Right Answers
Executive Creative Director - Rob Belgiovane
Creative Directors - Adam Hunt & Mike Boswell
Creative Team - Matt Lawson & Onur Kece
Production Company - @radical.media
Director - Vikki Blanche
Client - Telstra BigPond


FASHION / CLOTHING & ACCESSORIES
Arnold, Sydney
For Say Hello
Creative Director - Barry Disco
Creative Team - Jay Furby
Production Company - Curious Films
Director - Darryl Ward
Client – Jockey


MEDIA & ENTERTAINMENT
The Works, Sydney
For Budgie Smuggler
Creative Director - Kevin MacMillan & Damian Pincus
Creative Team - Nick Levey & Simon Highley
Production Company - The Sweet Shop
Director - Mick Wong
Client - MTV Networks Australia


COMPUTER / OFFICE TECHNOLOGY & CONSUMER DURABLES
Saatchi & Saatchi, Sydney
For Laksa
Executive Creative Director - David Nobay
Creative Team - Tim Brown & Pete Buckley
Production Company - Goodoil Films
Director - Miles Murphy
Client - Olympus


SPORT & LEISURE
Publicis Mojo, Australia
For Reincarnate
Regional Executive Creative Director - Darren Spiller
Creative Team - Toby Moore, Selena McKenzie, Christy Peacock, Jason Williams, Steve Jackson & Darren Spiller
Agency Producer - Corey Esse
Production Company - Revolver Film
Director - Steve Rogers
Client – Nike


GOVERNMENT
Marketforce, Perth
For Look at Me
Creative Director - Andrew Tinning
Writer and Art Director - Andrew Tinning
Production Company - Film Construction
Director - Perry Bradley
Client – Office of Road Safety


GOVERNMENT
Grey Worldwide
For Reconstruction
Creative Director - Nigel Dawson
Creative Team - Brendan Guthrie & Tim Holmes
Production Company - @radical.media
Director - Bruce Hunt
Client - Transport Accident Commission

CAMPAIGNS - SINGLE PLATFORM
Grey Worldwide
For Haunted, Reconstruction & These Days
Creative Director - Nigel Dawson
Creative Team - Nigel Dawson & Tim Homes
Agency Producer - James McPherson
Production Companies - Filmgraphics & @radical media
Directors - Mat Humphrey & Bruce Hunt
Client - Transport Accident Commission

CAMPAIGNS - Cross-Platform Content & Content Integration
Lowe Hunt, Sydney
For Lynxjet
Creative Directors - Adam Lance & Lionel Hunt
Creative Director - Peter Bidenko
Creative Team - Adam Lance, Dejan Rasic, Howard Collinge, Michael Canning, Simone Brandse, Peter Bidenko & Nick Robinson
Production Company - Plaza Films
Director - Nicholas Reynolds
Client - Unilever

CRAFT CATEGORIES

Young Editor of the Year
Daniel Lee, Karl Marks

Young Cinematographer of the Year
Oliver Lawrance, Independent Films

Young Director of the Year
Josh Baker of Sydney Film Company

Comedy
George Patterson Y&R, Melbourne
For The Big Ad
Creative Director - James McGrath
Creative Team - Ant Keogh & Grant Rutherford
Director – Paul Middleditch
Production Company – Plaza Films
Producer - Peter Masterton
Post Production Company - Animal Logic
Client - Foster's Australia

Production Design
David Baxa
For Past Experience
Production Company - Sydney Film Company
Director - Josh Baker
Producer - Nicole Crozier
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Client – Heineken Australia

Casting
The Sweet Shop
For Just Like Daddy
Production Company - The Sweet Shop
Director - Steve Ayson
Executive Producer - Sharlene George (Exec Prod)
Agency - John Doe Amsterdam
Creative Directors - Diederiekje Bok & Hein Mevissen
Client - MTV Europe

Sound Design
Ross Batten, Cutting Edge
For Visitors
Sound Designer - Ross Batten
Audio Company - Cutting Edge
Production Company - Zoom Film & Television
Director - Brendan Williams
Agency - Publicis Mojo, Australia
Client - Abused Child Trust

Sound – Original Score
Elliott Wheeler & Simon Lister, Nylon Studios
For Inner Child
Production Companies - Collider & Exit Films
Director - Joel Pront
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Steve Coll & Matt Ryan
Producer - Lucy Markovich
Client - McDonalds Australia

Cinematography
Susan Stitt
For 48 Hours
Production Company - Goodoil Films
Director - Matt Murphy
Agency - Saatchi & Saatchi, Sydney
Executive Creative Director - David Nobay
Creative Team - Anthony Moss & Matt Gilmour
Client – Toyota Motor Corporation of Australia

CGI 3D Animation & Modelling
Fuel International
For Past Experience
VFX Supervisor - Andrew Hellen
CG Supervisor - Andreas Wanda
Production Company - Sydney Film Company
Director - Josh Baker
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Client – Heineken Australia

CGI 3D Animation & Modelling
Fin Design + Effects
For Birth
Special Effects Designers - Richard Lamebert & Justin Bromley
Director - Jonathan Baker
Producer - Emma Daines
Agency - Singleton, Ogilvy & Mather, Sydney
Creative Director - David Brownlow
Creative Team - David Brownlow & Katie Manekshaw
Client - Hyundai

Special Effects: in Camera, Motion Control
Film Construction, New Zealand
For Look at Me
Director - Perry Bradley
Producer - Jozsef Fityus
Agency - Marketforce
Creative Director - Andrew Tinning
Client - Office of Road Safety

Digital Visual Effects and CGI
Animal Logic
For War of the Appliances
Production Company - Filmgraphics
Director - Graeme Burfoot
Agency - BMF
Creative Director - Warren Brown
Creative Team - Andrew Ostrom & Warren Brown
Client - Lion Nathan Australia

Editing
Drew Thompson, Guillotine
For Reconstruction
Production Company - @radical.media
Director - Bruce Hunt
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Creative Team - Nigel Dawson
Client - Transport Accident Commission

Direction Visual Style
Bruce Hunt, @radical.media
Reconstruction
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Client - Transport Accident Commission

Direction Performance
The Glue Society
For March of the Emperors
Production Company - @radical.media
Producers - Guy Pechard & Alexis Bensa
Agency - BETC EURO RSCG
Creative Team - Romain Guillon, Eric Astorgue & Pierre Riess
Client - Films Canal +

Following the recent announcement of Fleur Marks as its MD, Lavender New Zealand has appointed former Ogilvy CD, Drew Ayers as Creative Director.
Says Fleur: �Drew is a rare breed of creative – hugely talented and a real
team player. His fit with our team is perfect and I know he will take our
creative to the next level. Already he’s delighting our clients with his fresh
thinking and ideas.�
Ayers has held CD roles at Rapp Collins Worldwide, Singleton OgilvyOne and, most recently, Advertising Works Ogilvy (Brand) and OgilvyOne Worldwide.
His work for clients as diverse as American Express, Mercedes-Benz, Nestlé, Farmers, BP, Sanitarium, Hyundai, Foodtown/Woolworths, AMP, The Laminex Group, KFC, Pizza Hut and Telecom has seen him win numerous creative and effectiveness awards both nationally and internationally – including a Lion at Cannes this year.
Says Ayers: “I’m thrilled to renew my proven partnership with Fleur, who I had the pleasure of working alongside at Rapp Collins and Ogilvy. We are both committed to strengthening Lavender’s position as a challenger brand in the New Zealand market and to growing the business."

Lynchy in OZ is after any D&AD annuals from the 60s and 70s as well as The One Show annuals from the 70s and 80s to complete his collection. Any other great books on advertising, like From Those Wonderful Folks Who Brought You Pearl Harbour by Jerry Della Femina (pictured), any books on Bernbach, The Absolut Book, etc. Let him know what you've got and how much you want for your books. Contact Lynchy on michael@campaignbrief.com

A cheeky series of 5 second spots for Le Snak, 'le fun finger food', part of a multi media campaign via Publicis Mojo.

Client: Goodman Fielder
Creative Director: Nick Worthington
Writer: Nigel Clark
Art Director: Leighton Dyer
Director: Greg Page
DoP: Greg Page
Photographer: Mark Barber

An open letter to advertising copyrwiters throughout the region, from Titus Upputuru, from WordSociey, New Delhi, India:

This letter is from one Copywriter to another.
I was going through the results of the award shows this year and
was saddened to notice a death.
The Word has almost disappeared.
In most ads, there are just one or two. (There are a few
exceptions though, and the outdoor Grand Prix at Cannes gives me
hope.)
In many, there are none at all.
I was wondering what happened to the Copywriter.
When did we stop writing Copy? And when I say Copy I do not mean
the long copy masterpiece that we all set out to make at least
once in our lifetime.
When was the last time we wrote a good, full-bodied headline,
even? Was it because the Client had rejected the picture-only ad
so many times that we had no option left but to do a headline
ad?
This email is an initiative to 'Save The Word'.
If you would like to join this movement, contribute by doing the
following:
1) Do your next five ads or campaigns with headlines,
irrespective of brand guidelines.
2) Pick an old One Show/D&AD Annual and photocopy copy-led ads
and paste them up all over the agency.
3) Dnt wrt lke ths.
4) If you are a Creative Director, ask your writers to show a
headline, with every visual-led ad that they show.
5) Hire writers who have at least ten headlines in their
portfolio.
6) Spread the word. Send this email to all the copywriters you
know.
You can add more to the list.
The only way, we are going to Save The Word is by getting
together and ensuring that we see more Copy in the media. For
that to happen, this email needs to find legs and travel far and
wide. So, please forward this to as many Copywriters in the
world as you can.

Former DDB, now freelance creative Mike Babich has joined freelance creative shop The Pond. Babich told Fastline The Pond was “the future of moveable creative�. Check out his work for Sky, Vodafone, VW and Cadbury under Copywriters at www.thepond.co.nz.