WRC CREATIVE DIRECTOR NIGEL CORBETT ADDS PR COMPANY MANGO TO HIS DUTIES


Mango has appointed award-winning ad creative Nigel Corbett as its first Creative Director, becoming the first public relations agency in New Zealand to harness top-level creative muscle from the advertising world.
Corbett, who is also creative director of sister agency WRC, will play a pivotal role in developing communications ideas for Mango clients.
Mango Managing Partner Claudia Macdonald describes the move as a logical extension of our integrated approach to marketing communications: “The days of PR agencies offering purely media-driven answers to communication needs are over. Clients demand sophisticated business and marketing thinking for their brands. Senior creatives from the advertising world are trained problem solvers and are able to offer a different dimension on issues.
“We’ve always taken a 360 degree view on client work, drawing on the extensive specialist planning, direct marketing, sales promotion, event management and creative resources within WRC and our parent DDB. Nigel’s appointment really strengthens that and allows us to lift the bar creatively and strategically.?
Nigel Corbett believes that working more closely with Mango will also benefit WRC. “These days the line between PR and advertising is blurring. By being able to draw on expert resources from the two disciplines, the work for both Mango and WRC clients will just keep getting better and better.?
Ms Macdonald claims many PR companies and advertising agencies give lip service to the concept of integration, but few actually walk the talk.
“Good integration is more than just leveraging the advertising idea through PR or the web. The idea needs to be at the core of the solution, with the different channels – be they PR, advertising or whatever - used to deliver effectively to the target market.
“This kind of dynamic relationship, which focuses on idea generation rather than territorially guarding the means of delivery, produces the most innovative results.?
Corbett, who joined WRC in 2004 as creative director from Clemenger BBDO, Wellington, has won numerous awards, including several Cannes, One Show, Axis, AWARD, RSVPs, NZ Media Awards, DM Asia and came third in the 100 metres freestyle in 5th form.
Mango Communications clients include Air New Zealand, Vodafone, Bendon, Tegel, Briarwood and the Child Cancer Foundation.

44 Comments

Anonymous said:

Love that look Nige.

Anonymous said:

Guess they have to find something for nige to do now that the entire creative dept has either left or been given the flick.

Anonymous said:

they said 'creative muscle'.

Anonymous said:

I heard his moustache did all the work for those awards.

Anonymous said:

One word: absorption.

Anonymous said:

I heard that WRC is being closed down and turned into rapp collins. Good job he's got a new job.

Anonymous said:

who really gives a shit. 360 is just another way of saying your crap at advertising but you can do great work with a guy dressed up in a pantomime horse outfit. you must be desperate.

Anonymous said:

yes, talk about a mass exodus.

Anonymous said:

Gotta wonder why he's hanging round when the creative dept/agency is going belly up and anyone who was any good has left. It's not like he couldn't get another gig somewhere.Nige, get the flock outta there pal

Anonymous said:

taxi for corbett

Anonymous said:

"Idea generation rather than territorially guarding the means of delivery"...? Sounds a bit like convoluted PR-speak for an ad agency in crisis. Could be Mango's biggest corporate-image challenge yet?

Anonymous said:

'mass exodus' that's a new twist on what WRC call the involving idea

Anonymous said:

I'm glad to read that Nigel Corbett thinks that quality of WRC's work will get better and better. Guess he's found a way to polish turds. Nigel you shouldn't of left Clems mate.

Anonymous said:

Let's face it guys, WRC has been on the slide since Richard Bleasdale got hauled upstairs to run DDB Singapore, and Shazza's rescue mission has yet to materialise.

Anonymous said:

Hear is an example of some very good ribbing. We could use more of it on this site.http://www.youtube.com/watch?v=mJDt2CMjmiY&mode=related&search=

Anonymous said:

Best in Show for creative turnover, though.

Anonymous said:

Nah, it's been on the slide since Brent kennedy left.I was working there at the time and it was a different agency the moment he walked out the door.

Anonymous said:

Every agency I've worked at has sucked the moment I've left the building. This site proves most people feel the same way.

Anonymous said:

Here's the story. '05 - '06Cannes Finalists x 2Axis Silver x 2 Axis Finalists x 6AWARD Finalists x 2DM Asia Best in show 8 Gold AwardsAsian Marketing Effectiveness 1 Gold 2 SilverNZ Media Awards Best in Show 4 GoldNew Zealand Marketing Awards 1 GoldRSVP 5 gold 1 silverPRINZ 1 Gold 2 Highly commended.Effies 1 Finalistcheers,nigel.

Anonymous said:

After spending time as a suit at WRC and it has to be said that it all went wrong after they gave a former copywriter /cd and then a former creative / but good planner the chance to run things.

Anonymous said:

How many of those awards were for Coruba Get Sponsored? Hmmm...

a.k. said:

how many for coruba?

Anonymous said:

as an over the hill freelancer have to say it's a hard road trying to satisfy a fame-hungry cd when you're dealing with ddb entrails and 10c mailers.

Anonymous said:

fkteorCoruba - one hit wonder or what. So where are the awards for real advertising then, it may of done well at the DM Asia awards but then who ever enters them, oh people that need awards to make them feel better. Come on Nigel you should never of opened this can of worms.

Anonymous said:

Some PR advice. Don't send ya news to this site.Do something more constructive, you are a PR/Ad agency for gods sake.

Anonymous said:

About 24 for coruba, the other 11 or so for other stuff.n.

Anonymous said:

here's an idea, do your PR in the DM press rather than on the blog. But as the CD of a PR company you'd know that.

Anonymous said:

Since when was it an ad crime to live off one great campaign?I thought that was the way it worked.And please check your rants for literacy.

Anonymous said:

Nigel is a top bloke. People one here can be compete arseholes. No work is good, all award shows are shit, companies are going out of business, all ads have been done before.....

Anonymous said:

"People one here"?

Anonymous said:

No 'crime' - but it gets embarassing when clung to for dear life. Move on.

Anonymous said:

5:52PM, I guess you don't have to spell to work at wrc! Plus being a top bloke doesn’t mean you do top work.

Anonymous said:

I wish everyone would just grow up and leave WRC alone. They may not be the best agency in NZ but we win awards and have a great time doing it. Nigel is 'the bomb' as a CD and D.T is one of the nicest guys you could ever work for. I just love working here and wish everyone get over it. GO WRC.

Anonymous said:

I spell one word wrong and it's enough for two people to bring it up. Such lovely people one here.

Anonymous said:

I take it your a copywriter at wrc then.

Anonymous said:

Point of order, nice call Post 3. Got a blog?And 9.31 you'd be wanting you're, not your. Fool.MiG

G. said:

1:02 - others may post their experiences. The fact they're overwhelmingly consistent is interesting. Also, I assume you're new seeing as the entire dpt has been replaced? or so i've heard.

Anonymous said:

1:02 - on crack?

Anonymous said:

WRC has turned into a soap. So it is good for something then. 1:02 - quit the 'p' man.

Anonymous said:

This blog reeks of disgruntled low talent people who got moved on from WRC at some stage...

Anonymous said:

Well the fact there are so many says more about the agency, I'd say. Maybe I should apply for a job there, sounds like there's always someone on the move...

Anonymous said:

Harsh call, 6:47 - and the easy answer. I now know 3 creatives who've been tossed from that place for no good reason and they don't for a second fit under your label of 'low grade talent'. Quite the contrary.

Anonymous said:

After a brief spell of freelance there you see huge cracks showing. Un-happy staff, badly run management and low quality work, which is a shame with the clients they have. I think 6:47 has never heard of WRC, it needs to be restructured fast by DDB or it will unfortunately die I'm afraid.EX-WRC FREELANCER

Anonymous said:

I've also freelanced there. At the heart of it is a lack of inherent trust in the creative staff, as far as I could tell.

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