April 2007 Archives

Zak Mroueh, VP Executive Creative Director, TAXI Canada, will present "How To Keep It UP" (An Agency's Creative Reputation) at The Bluestone Room, Durham Lane, Auckland, 6.30pm Wednesday 2nd May.
Tickets are $50, to confirm your booking please fax the order form to (09) 3030 460.

Ticket Order Form

PLEASE NOTE SEATS ARE LIMITED.

Next week’s Portfolio Night – a New Zealand first and part of a global intiative designed to inspire and support the next generation of creatives – is still open to up and comers.
Several new CD’s have offered to support the Thursday May 3 event, generating some additional capacity for more juniors – who will get three 15 minute presentation slots with senior creatives.
The list of creative heavyweights who are taking part in Portfolio Night has expanded to include:

Josh Lancaster, CD, Senior Creative, ColensoBBDO
Jamie Hitchcock, CD, Senior Creative, ColensoBBDO
Oliver Maisey, CD, M&C Saatchi
Nick Worthington, Executive Creative Director at Publicis Mojo
Richard Maddocks, Creative Director ColensoBBDO
Mike O’Sullivan, Executive Creative Director, Saatchi & Saatchi
Adam Oliveira, Creative Director, Saatchi & Saatchi
Basil Christensen , Joint Creative Director, Ogilvy
Damon O’Leary, Joint Creative Director, Ogilvy
Toby Talbot, Executive Creative Director at DDB
Bridget Short, Deputy Creative Director, DDB
Regan Grafton, Deputy Creative Director, DDB
Jeneal Rohrback, Creative Consultant

It is also hoped that Zac Mroueh, Executive Creative Director, Taxi Canada who is chairman of the AXIS judges will be able to attend the DDB-sponsored event as a special guest.
Free of charge for juniors who graduated or entered the industry within the past two years, Portfolio Night will be held at the DDB office in Auckland, starting at 6.00pm – doors open 5.30pm.
The most highly-regarded senior creatives in town will review portfolios on a one-to-one basis with junior creatives and students to provide insight and constructive feedback.
Toby Talbot, DDB Executive Creative Director, commented: “DDB is proud to sponsor and bring an industry event like Portfolio Night to New Zealand. We were all juniors once. I know when I started out in this business, just how hard it was to get in to see Creative Directors, let alone land a job. So it’s great to get so many young creatives and Creative Directors together for a bit of speed dating. You never know, a few people might even end up getting hired on the night! I also want to say that DDB is hugely indebted to senior creatives around the industry who have generously and enthusiastically supported this industry-wide event.�

Registration direct to: claire.mckay@nz.ddb.com

Portfolio Night started four years ago and is now the largest advertising portfolio review event in the world. On May 3 2007, Portfolio Night will simultaneously occur in 28 cities including New York, Miami, Vancouver, London, Barcelona, Hong Kong, Singapore, Sydney, Melbourne and Johannesburg with 2,500 participants expected.

Australia and New Zealand have scored 24 finalists and 23 finalists each at the shortlist stage of the Clio Awards, which will be held in Miami from May 9 to 12.
For New Zealand, CB Agency of the Year Saatchi & Saatchi Auckland has seven finalists, followed by Publicis Mojo Auckland and Clemenger BBDO Wellington with three apiece. DDB Auckland, TBWA\Whybin Auckland and Draft FCB Auckland have two apiece.
For Australia, CB Agency of the Year George Patterson Y&R Melbourne has four finalists, followed by M&C Saatchi Sydney with three and Saatchi & Saatchi Sydney and Clemenger BBDO Adelaide with two apiece. In addition, Australia's The Glue Society directed the Axe 'Gamekillers' campaign via BBH New York, which was a finalist 4 times over: Content & Contact TV Show, Integrated Campaign, TV Single (British Accent Guy) and TV Campaign
Check out the full list of Clio finalists at:
http://www.clioawards.com/awards/index.cfm

NEW ZEALAND

Tiger - Taste It In This Life
DB Breweries -Tiger Beer
Saatchi & Saatchi New Zealand, Auckland
Beverages/Alcoholic

Mum & Daughter
Dad & Son
Dad & Daughter
$9.95 PC Games
Colenso BBDO, Auckland
Print Campaign

Ketchup
Campaign Against Landmines
Publicis Mojo, Auckland
Print - Public Service

Albatross
Greenpeace
Publicis Mojo, Auckland
Print - Public Service

Worth the Pain
Young Guns
Saatchi & Saatchi New Zealand, Auckland
Print - Collateral

TV2 Finding Nemo Sushi
TVNZ
Saatchi & Saatchi New Zealand, Auckland
Print - Other

Cat
Volkswagen Genuine Parts
DDB New Zealand, Auckland
Poster - Automotive Products

Deer Head
Volkswagen Genuine Parts
DDB New Zealand, Auckland
Poster - Automotive Products

Blair Letter
Cheney Letter
IMF Letter
World Press Photo Exhibition 2006
Clemenger BBDO, Wellington
Poster Campaign

Psoriasis
Ulcers
Hemorrhoids
Young Guns - Worth the Pain
Saatchi & Saatchi New Zealand, Auckland
Poster Campaign

TV2 Spiderman 2
TVNZ
Saatchi & Saatchi New Zealand, Auckland
Billboard - Media Promotion

Pixellated Portraits
Pago
TBWA\WHYBIN, Auckland
Innovative - Banking/Financial

Bonded by Blood
Adidas NZRU - The All Blacks
TBWA\WHYBIN, Auckland
Innovative - Entertainment Promotion

Starkish
Stark
Saatchi & Saatchi New Zealand, Auckland
Innovative - Beverages/Alcoholic

Ketchup
Campaign Against Landmines
Publicis Mojo, Auckland
Innovative - Public Service

Anti drink driving
Clemenger BBDO, Wellington
Interactive - Mobile/Wireless

World Leaders Invitations
World Press Photo Exhibition 2006
Clemenger BBDO, Wellington
Integrated Campaign

At The River
The L Word
Draft FCB, Auckland
Radio - Entertainment Promotion

At The River
Fresh Baking
Surprise Vistor
The L Word
Draft FCB, Auckland
Radio Campaign

Young Guns - Worth the Pain
Saatchi & Saatchi New Zealand, Auckland
Design - Posters

Giacometti Shadows
Strategy Design & Advertising, Christchurch
Design - Environmental Design

Live
Vodafone
(Kaspen, Prague)
The Sweet Shop, Auckland
Direction

Snowball
Travelers Insurance
(Fallon, Minneapolis)
Weta Digital Ltd, Wellington
Visual Effects

***

AUSTRALIA

Talking Boony
Victoria Bitter
George Patterson Y&R, Melbourne
Content and Contact

Talking Boony
Victoria Bitter
George Patterson Y&R, Melbourne
Innovative - Beverages/Alcoholic

Big Warnie
Cricket Australia - Ashes Series
George Patterson Y&R, Melbourne
Innovative - Entertainment Promotion

Flash Beer
Carlton Draught
George Patterson Y&R, Melbourne
TV - Beverages/Alcoholic

Rituals
Drumstick
Publicis Mojo, Sydney
TV - Retail Food

Tree
Curtain
Cupboard
Olay Skin Care
Saatchi & Saatchi, Sydney
Print Campaign

Aussie
Arctic
Ocean
Toyota Landcruiser
Saatchi & Saatchi, Sydney
Print Campaign

Wallaby
Turtle
Coral
WWF
Leo Burnett, Sydney
Print Campaign

Immigration Form
San Diego Zoo
M & C Saatchi, Sydney
Print - Entertainment Promotion

Dab
Water Corporation
The Brand Agency, Perth
Print - Public Service

Blood Box
Australian Red Cross Blood Service
M & C Saatchi, Sydney
Collateral

Make Your Own Ad Kit
Marketing Week
Clemenger BBDO, Adelaide
Collateral

Yellow
Pink
Blue
Adicolor Footwear
Smart, Melbourne
Poster Campaign

Zebra on Giraffe
San Diego Zoo
M & C Saatchi, Sydney
Posters - Entertainment Promotion

Big Hands
Target Australia - Big Toy Sale
The Campaign Palace, Melbourne
Innovative - Retail Stores

Grandma
World Cup Soccer 2006
Clemenger BBDO, Adelaide
Entertainment Promotion

Superhero
Australian Childhood Foundation
(Clemenger BBDO, Melbourne)
Exit Films, South Melbourne
Direction

Imaginary Guide
City of Melbourne
(George Patterson Y&R, Melbourne)
Revolver Film, Sydney
Direction

Restless
Hyundai Sante Fe
(Assignment Group, Auckland)
Sydney Film Company, Sydney
Direction

Finding Changes
National Breast Cancer Center
(BWM Sydney)
Filmgraphics Productions, Sydney
Direction

Summer Rush
Boots
Anonymous@Independent, London
Garth Davis
Direction

Reconstruction
Transport Accident Commission
(Grey Worldwide, Melbourne)
Guillotine, Sydney
Editing

Past Experience
Heineken
(Leo Burnett, Sydney)
FUEL, Sydney
Visual Effects

Reconstruction
Transport Accident Commission
(Grey Worldwide, Melbourne)
Fin Design & Effects, Sydney
Visual Effects

After a pitch against a partnership of international incumbent JWT and sister WPP shop Ogilvy, Colenso BBDO has picked up the prized Vodafone business. Vodafone will also work with BBDO shops Colenso 99 as its retail agency and Aim Proximity for its direct marketing. The companies will now enter a final negotiation phase to hammer out the finer detail surrounding the relationship.
The pitch process focused at an Agency Group level on the ability to bring as many best in class partners to the table to meet Vodafone’s integrated brand and communications needs and core strengths in stand alone retail and direct marketing operations.
“Aside from strong creative and effectiveness credentials we were looking for an agency group with the right cultural fit and scale for Vodafone. We were also very keen to get as many of our marcomms needs met and serviced under one roof. And we are delighted to have found that within the Clemenger Group.� says Vodafone GM of Brand, Craig Herbison.
“We are extremely excited about this win.� said Roger MacDonnell, CEO of Colenso BBDO. “We love the Vodafone culture and see a huge opportunity to deliver outstanding work�.
Colenso is also currently working with Vodafone on its new brand campaign set to launch mid-year.
“This is an exciting year for Vodafone and we have some very big challenges ahead of us. We are delighted to be taking that journey with Colenso and Aim Proximity on board,� says Herbison.

Advertising Age ad critic Bob Garfield thinks it's a contender, but do we?

Grey regional ECD Todd McCracken is leaving the network to pursue personal business interests, coinciding with a decision to form a regional creative council to be headed by Grey's chairman and CEO/Asia Pacific, Mike Amour.
Says McCracken: “Grey has been great. I’ve enjoyed my time there and pushing the work to new levels. But my other interests have been calling and it feels like the right time in my personal growth plan to go for it. Grey’s in great hands, and we’ve set up a new Creative Council which Mike will run.�
Says Amour: “Todd has been an avid property investor and entrepreneur for years, and he has decided it’s a good time to pursue this avenue more aggressively. I am a huge supporter of anyone who wants to do their own thing. Todd has helped coach some great creative talent in the past two years, and the jump in awards has been in large part due to his influence. We wish him every success.�
Amour says the Regional Creative Council is specifically designed to leverage the company’s local creative strength and accelerate its growth.
Amour will personally chair the Regional Creative Council, reflecting the importance of Grey’s continued drive to improve its product at all levels. It will consist of the following members: Prathap Suthan, South Asia; Raj Kurup, India; Justin Lim, Singapore; Ant Shannon, Australia; Yue Chee Guan, China; Kanji Miyagawa, Japan; Keith Ho, Hong Kong and Jeremy Powell, G2 Japan. In addition to his role as lead creative on Grey’s regional P&G business, Jeff Orr will work with Amour to facilitate the development and ongoing work of the Council. (Apparently, G2 New Zealand will not get a seat at this table - NZCC).
“This group comprises some of our best cross-discipline, multi-cultural creative talent in Asia. It will be a terrific catalyst for improving Grey and G2’s creative output.�
Grey has seen a significant jump in its creative performance and awards tally in the past 12 months: Grey won 110 Gold, Silver and Bronzes in key international, regional and local awards shows in 2006, versus 60 during 2005, taking significantly more metal than ever before in the shows that count towards global recognition.

Film Construction are having a great 2007 so far, with recent One Show, D&AD and Clio finalists for Tiger Beer - which may go on to win metal at thgeir respective award shows in May. The spot, via Saatchi & Saatchi Auckland, was directed by Jesse Warn, who has just returned from China after completing the new Coke campaign for that region. On the homefront, Steve Saussey directs a practical presentation on the risks of not having yer seat on a Yamaha Grizzly. The spot is currently on air in NZ.

Agency: Barnes Advertising, Auckland
CD/Writer: Daniel Barnes
Art Director: Crispin Schuberth
DoP: Aaron Morton
Production Company: Film Construction
Director: Steve Saussey
Producer: Claire Richards
Editor: Michael Lonsdale

The 48th annual international Clio Awards today announced its complete 2007 Radio Jury, which includes Jamie Hitchcock (pictured) from Colenso BBDO, Auckland and, representing Australia, Josh Stephens, senior creative from AJF Partnership, Melbourne.
Winners will be announced at this year’s Clio Festival, May 9-12, in Miami Beach FL.
The jury list is as follows:
• Mark Gross (jury chairman), senior vice president/group creative director, DDB Worldwide, Chicago, IL, USA
• Tim Craig, creative director/managing director, Radioville, London, UK
• John Davenport, creative director, IRELAND/DAVENPORT, Johannesburg, South Africa
• Stig Hjerkinn Haug, Stig og Stein, Oslo, Norway
• Jamie Hitchcock, Colenso BBDO, Auckland, New Zealand
• Donna McCarthy, strategic and creative director, Dory Advertising, St. John's, Newfoundland, Canada
• Dan Price, president, Oink Ink Radio, New York/Los Angeles, USA
• Carlos Sanz de Andino, executive and strategic creative director, Contrapunto, Madrid, Spain
• Gustavo Scarpato, president/creative director, SCARPATO, Buenos Aires, Brazil
• Joshua Stephens, AJF Partnership, Melbourne, Australia
• Lorraine Tao, partner/copywriter, Zig, Toronto, Ontario, Canada
• Vincent Tully, associate creative director, DeVito/Verdi, New York, NY, USA
• Anke Winschewski, creative director, KNSK, Hamburg, Germany

Finalists in categories (Web Design to follow) have been selected by the judging panel after 7 weeks of intensive reviewing of over 300 entries.
Winners in each category and supreme winners in selected categories will be announced at the Gala Awards Dinner on May 4th at the Hyatt Regency Hotel Auckland.
The Awards Dinner is preceded by a full day of magazine related seminars to be held at the same venue.
To view the various Category Finalists select the Awards 2007 link on the MPA web site:
www.mpa.org.nz

Clemenger BBDO Wellington walked away with the much sought after Best in Show Award at the 2007 CAANZ Media Awards for their outstanding work on the ‘Bloody Legends’ campaign for Land Transport New Zealand.
Held last night at Auckland’s SKYCITY Convention Centre, the CAANZ Media Awards acknowledge and reward the best strategic insights in the media industry.
Winner of the Supreme award, Clemenger BBDO’s work on the ‘Bloody Legends’ campaign was recognised by judges as a truly exceptional entry on a number of levels, winning them four golds including Best Mixed Media Campaign (Youth/Young Adult), Best Smart Media Idea, Best Use of the Internet/New Media and Best Use of a Small Budget.
“Clemenger BBDO’s entry was an extremely creative and well executed campaign that showed excellent consumer insight delivering an engaging and targeted breakthrough idea,� said the judges.
A truly outstanding performance under pressure resulted in FCB Media being named Media Agency of the Year. After facing what could have been a disaster with the collapse of Universal McCann, judges felt FCB Media was able to turn it into a once-in-a-lifetime opportunity for spectacular growth.
This year’s Media Brand of the Year went to Fairfax Media New Zealand who experienced a year of strong growth through the implementation of a number of successful initiatives and acquisitions. With a vision to connect communities, challenge ideas and enrich lives, Fairfax Media has shown it is innovative, dynamic and visionary in what it does making them a worthy recipient of this award.
A new addition to the category line-up this year, the inaugural ‘Excellence’ Award was presented to Mark Jennings of TV3, acknowledging his achievement in news journalism and contribution to the media industry as a whole.
This year’s CAANZ Media Awards saw a record number of entries – 171, up from 150 in 2006 and more leaders of the industry were called upon to judge the entries with the panel increasing from 45 to 60.
In all, 15 gold medals and 14 silver medals were awarded on the night. The full list of winners is as follows.

Gold Awards:
• Best in Show - Clemenger BBDO (for Land Transport NZ’s “Bloody Legends� campaign)
• Media Agency of the Year - FCB Media
• Excellence Award - Mark Jennings (TV3)
• Media Brand of the Year – Fairfax Media New Zealand
• Best Use of Press – sparkphd (for NZ Lotteries “Lotto 1,000th Draw Promotion�)
• Best Use of Radio – FCB Media (for Ministry of Health’s “Team Up Pacific campaign�)
• Best Response Driven Campaign - Media Direction/OMD (for Air New Zealand’s “Grabaseat campaign�)
• Best Use of Sponsorship – sparkphd (for DB Breweries “Tui TV�)
• Best Use of Television – Clemenger BBDO (for Quotable Value’s “ITV campaign�)
• Best Media Sales Proposal of the Year – SKY TV (for the “Electrolux Inspiration Hour�)
• Best Use of the Internet/New Media – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends� campaign)
• Best Mixed Media Campaign (Youth/Young Adult) – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends� campaign)
• Best Smart Media Idea – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends� campaign�)
• Best Smart Media Idea – Clemenger BBDO (for Land Transport NZ’s “Horses� campaign�)
• Best Use of a Small Budget – Clemenger BBDO (for Land Transport NZ’s “Bloody Legends� campaign)


Silver Awards
• Best Use of Radio – sparkphd (for Vodafone’s “Music Downloads�)
• Best Use of Out of Home – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash mobile to mobile�)
• Best Response Driven Campaign – Clemenger BBDO (for Quotable Value’s “ITV/Viral� campaign)
• Best Use of Sponsorship – Clemenger BBDO (for Land Transport NZ’s “Horses� campaign)
• Best Use of Television – sparkphd (for Vodafone’s “Select Live�)
• Best Use of Television – sparkphd (for DB Breweries “Tui TV�)
• Best Mixed Media Campaign (Youth/Young Adult) – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash to cash mobile service�)
• Best Smart Media Idea - Media Direction/OMD (for Frucor Beverages Ltd’s “Mizone Challenge�)
• Best Smart Media Idea – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash to cash mobile service)
• Best Use of Research & Consumer Insight – Media Direction/OMD (for Air New Zealand’s “Auckland to Shanghai Launch�)
• Best Use of a Small Budget – OMD New Zealand: TBWA\Whybin (for ASB Bank Ltd’s “Pago – cash mobile to mobile�)
• Best Use of a Small Budget – Clemenger BBDO (for Land Transport NZ’s “Horses� campaign)
• Best Use of a Small Budget – Clemenger BBDO (for QV’s “ITV/Viral� campaign)
• Best Long Term Strategic Campaign – sparkphd (for DB Breweries’ “Tui – The Beer Round Here�)


For case studies of winning gold campaigns visit www.caanz.co.nz

New Zealand’s leading electronic and technology appliance retailer, Noel Leeming Group, has awarded the advertising account for its Bond & Bond and Noel Leeming retail chains to DraftFCB. Noel Leeming is one of the top ten advertisers in New Zealand with a media spend in excess of $27 million in 2006 (source: Nielsen Media Research).
Noel Leeming Group CEO, Andrew Dutkiewicz, said: “DraftFCB impressed us with the quality of their creative work, their sound strategic thinking as well as their experience and expertise working for retailers with multiple brands. We know they will bring fresh, innovative thinking to the Noel Leeming and Bond & Bond brands.�
DraftFCB CEO, Bryan Crawford, said: “This major client win is a huge endorsement of our ability to effect positive change and solve business challenges. It’s always rewarding to work with a company that recognises the contribution an agency partner can make to their business. We’re delighted that Noel Leeming is joining our stable of clients, which includes some of New Zealand’s most iconic brands and retailers.�
As a result of the new client win, DraftFCB will establish a dedicated account team under a subsidiary agency headed by Justin Mowday, the current General Manager of Client Services at DraftFCB. Mr Mowday will report to DraftFCB CEO, Bryan Crawford. The account team will work from separate premises, though it will share administrative support with DraftFCB.

The Saatchi & Saatchi New Directors' Showcase is one of the highlights of the annual Cannes International Advertising Festival. The best attended event after the Gala Award ceremonies. It's also a demonstration of Saatchi & Saatchi's commitment to identifying, nurturing and spotlighting new creative talent. The Showcase is always an eclectic mix, which may include commercials, short films, titles, animation, music promos, or examples of new filmic techniques. Many featured directors have gone on to seriously successful careers. Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias, Kinka Usher, David LaChapelle, Danny Kleinman and Jonathan Glazer included.

HOW TO ENTER

Eligibility
Directors are eligible for consideration if they have been directing commercials for no more than two years. They may have been directing films, music promos, titles etc, and may have produced no commercials as yet. However they must now be available to direct commercials.

Process
The Saatchi & Saatchi Network of 143 offices in 83 countries is responsible for finding the best new directors.
The heads of broadcast production and creative directors are constantly trawling for new talent.
Some 500 reels and 2000 commercials are reviewed as part of the selection process.
From all this material, a shortlist is compiled and the final selection for the reel is made by the Saatchi & Saatchi Worldwide Creative Board.

Final Selection
The Worldwide Creative Board makes its decisions based on the following characteristics:
The ability of the director to execute an idea on screen
An innovative technique or style
Outstanding directorial skill

For more information please visit the webiste www.heresanidea.com/hai/nds.asp:

Please send DVD reels to:

Liz Rosby,
Head of TV,
Saatchi & Saatchi,
PO Box 801, Auckland
or 123-125 The Strand, Parnell.

by Friday 27th April 2007.

On May 3rd, DDB is hosting a special industry-wide event to which they're inviting Auckland’s best young creatives to get their portfolios in front of some of the most experienced creatives in the industry.
It’s speed-dating, creative style. Each up and comer gets the chance to present their work to three Creative Directors, from across the industry, during 15 minute sessions.
This is actually part of a global Portfolio Night event, sponsored by DDB, in which young creatives are getting the chance in 28 different countries to get their work in front of senior creatives – all on the same day.
Says Toby Talbot, ECD of DDB: “I know when I started out in this business, just how hard it can be to get in to see Creative Directors, let alone land a job, So it’s great to get so many young creatives and CD’s together in the same place.
"Portfolio Night wouldn’t happen without the support of other creatives from other agencies who are giving up their time to join in the event. So special thanks from DDB to: Nick Worthington, ECD, Publicis Mojo, Mike O’Sullivan, ECD, Saatchi & Saatchi, Richard Maddocks, CD, Colenso BBDO, Zac Mroueh – CD Taxi Canada, Adam Oliveira, Interactive CD, Saatchi & Saatchi, Basil Christensen and Damon O’Leary, Joint CD’s, Ogilvy.
“From our side of things, I’ll be there together with Bridget Short and Regan Grafton, our Deputy CDs,� adds Talbot.

Portfolio Night will be held at the DDB office. There will be beers and pizzas. Portfolio Night kicks off at 6pm (doors open at 5.30om) and should finish around 9pm. Numbers will be limited, so you need to register quickly. Go to: www.portfolionight.com and click on Auckland event. You might even get to feature in a video clip which we’ll make and feed into the global event!

It's fast coming up to Cannes so what do creative directors in NZ reckon are their best chances for Lions or finalists? This is what has come back so far, which will be updated over the next few days - and any opinions as to what will or won't pick up Lions is welcome:


MIKE O'SULLIVAN, SAATCHI & SAATCHI NZ, AUCKLAND
NZ army Psych recruitment ad
Spiderman (flypaper)
Stark
Wellington Zoo (Centenery Party)
Tiger viral
Sol print
Young guns
Wellington Zoo 'Donkey'
Hilus 'Unbreakable Dunny'
Landcruiser
NZ Army
'Don't let your life flash before you' billboards
Prius 'Light'

TOBY TALBOT, DDB NZ, AUCKLAND
SKY Movies, Superman Ambient – Britomart
SKY Movies, Superman Ambient - Stairs
Volkswagen GTI TV
Volkswagen GTI Triplets Ambient
Sky Discovery Billboards
Animal Planet Billboards
Volkswagen Genuine Parts
Volkswagen Tiny Technician
Hasbro ‘Operation’ Ambient
Durex ‘Vibrate’

DUSTER, CLEMENGER BBDO, WELLINGTON
World Press Photo, Panasonic camera slider insert and LTNZ crumpled car.

ANDY BLOOD, TBWA\WHYBIN, AUCKLAND
Obviously we'd put forward Bonded By Blood for Promo & integrated, and Pago for integrated, they've both done a couple of shows now. Maybe PSP Killzone-who knows?
And 'Moving Planets is Such A Hassle-who knows?

JOSH MOORE, LOWE WORLDWIDE, AUCKLAND
SAFE print and poster campaign
'Baby in the water' 60 sec TVC for NZ Water Safety.
Instant kiwi 'Little Thriller' lift ambient.

CONNAN JAMES, M&C SAATCHI, AUCKLAND
we feel quite optimistic about our Hair Institute posters and our
skin cancer temporary tattoos.

New Zealand put in a commendable performance at the shortlist stage of The One Show, with an impressive 21 making the cut, led by TBWA\Whybin Auckland with 7, followed by Saatchi & Saatchi Auckland with 5, Clemenger BBDO Wellington with 4, and Publicis Mojo Auckland with 3.
In comparison, Australia had a disappointing show, with 17 pieces of work making the finalist stage, led by Saatchi Sydney with 6 Finalists.

THE ONE SHOW FINALISTS: NEW ZEALAND

Agency: TBWA\Whybin Auckland
Category: 04A: Outdoor - Single
Client: Sony Computer Entertainment - PlayStation Portable
Title: Killzone for PSP

Agency: TBWA\Whybin Auckland
Category: 06A: P.O.P. and In-Store - Single
Client: adidas
Title: Bonded by Blood

Agency: TBWA\Whybin Auckland
Category: 06B: P.O.P. and In-Store - Campaign
Client: adidas
Title: Bonded by Blood

Agency: TBWA\Whybin Auckland
Category: 12A: Innovative Use of Media - Print: Single
Client: adidas
Title: Bonded By Blood

Agency: TBWA\Whybin Auckland
Category: Innovative Use of Media - Outdoor: Single
Client: Sony
Title: Killzone for PSP

Agency: TBWA\Whybin Auckland
Category: 12E: Innovative Use of Media - Outdoor: Single
Client: ASB
Title: Pago Post it notes

Agency: TBWA\Whybin Auckland
Category: 13A: Integrated Branding Campaign
Client: adidas
Title: Bonded by Blood

Agency: Saatchi & Saatchi NZ Auckland
Category: 05B: Full Page or Spread - Campaign
Client: Young Guns
Title: Worth the Pain

Agency: Saatchi & Saatchi NZ Auckland
Category: 07B: Newspaper or Magazine - Campaign
Client: World Wildlife Fund
Title: Leaves

Agency: Saatchi & Saatchi NZ Auckland
Category: 07D: Outdoor and Posters - Campaign
Client: Auckland Art Gallery
Title: Art & the Sixties

Agency: Saatchi & Saatchi NZ Auckland
Category: 10A: Single
Client: DB Breweries
Title: Tiger - Taste in this Life

Agency: Saatchi & Saatchi NZ Auckland
Category: 04B: Business to Business
Client: Young Guns
Title: Worth the Pain

Agency: Clemenger BBDO Wellington
Category: 02C: Color: Full Page or Spread - Single
Client: Panasonic New Zealand
Title: Slide Camera

Agency: Clemenger BBDO Wellington
Category: 06D: Posters - Campaign
Client: The New Zealand Netherlands Foundation
Title: World Press Photo Exhibition 2006

Agency: Clemenger BBDO Wellington
Category: 07A: Newspaper or Magazine - Single
Client: Land Transport NZ
Title: Crumpled Car

Agency: Clemenger BBDO Wellington
Category: 11A: Integrated Branding Campaign
Client: Land Transport NZ
Title: Phone Legends

Agency: Publicis Mojo Auckland
Category: 07A: Newspaper or Magazine - Single
Client: Campaign Against Landmines
Title: Ketchup

Agency: Publicis Mojo Auckland
Category: 12B: Innovative Use of Media - Print: Campaign
Client: Campaign Against Landmines
Title: Ketchup

Agency: Publicis Mojo Auckland
Category: 12G: Innovative Use of Media - Interactive/New Media: Single
Client: Campaign Against Landmines
Title: Ketchup

Agency: Saatchi & Saatchi NZ Wellington
Category: 01A: Full Page or Spread - Single
Client: NZ Army
Title: Psych Recruitment

Agency: Colenso BBDO Auckland
Category: 06C: Posters - Single
Client: MINI
Title: Blur

THE ONE SHOW FINALISTS - AUSTRALIA

Agency: Saatchi & Saatchi Sydney
Category: 02D: Color: Full Page or Spread - Campaign
Client: Procter & Gamble
Title: Olay Skin Care

Agency: Saatchi & Saatchi Sydney
Category: 01D: Corporate Identity - Campaign
Client: SYO
Title: Sydney Youth Orchestra

Agency: Saatchi & Saatchi Sydney
Category: 03A: Posters - Single
Client: Sydney Writers' Festival
Title: Green

Agency: Saatchi & Saatchi Sydney
Category: 03A: Posters - Single
Client: Sydney Writers' Festival
Title: Orange

Agency: Saatchi & Saatchi Sydney
Category: 03B: Posters - Campaign
Client: Sydney Writers' Festival
Title: Sydney Writers' Festival 2006

Agency: Saatchi & Saatchi Sydney
Category: 08C: Collateral - Single (direct mail, booklet/brochures, guerilla)
Client: AGDA NSE
Title: AGDA Calendar 2006

Agency: Leo Burnett Sydney
Category: 01E: Public Service/Non-Profit/ Educational - Single
Client: World Wildlife
Title: Turtle

Agency: Leo Burnett Sydney
Category: 01E: Public Service/Non-Profit/ Educational - Single
Client: World Wildlife Fund
Title: Wallaby

Agency: DDB Sydney
Category: 07I: Single
Client: NAPCAN
Title: Children See, Children Do

Agency: Grey Worldwide Melbourne
Category: 07I: Single
Client: Transport Accident Commission
Title: Reconstruction

Agency: The Campaign Palace / Red Cell Melbourne
Category: 12I: Innovative Marketing - Single
Client: Target
Title: Big Hands - Wrestlers

Agency: 303 Group, Perth
Category: 07G: Single
Client: Lauren Nimmo
Title: 5 Kids

Agency: M&C Saatchi Sydney
Category: 03C: P.O.P. and In-Store - Single
Client: Australian Red Cross
Title: Blood Box Ambient

Agency: Block, Perth
Category: 01D: Corporate Identity - Campaign
Client: Test Tube
Title: Test Tube Identity

Design Company: emerystudio, Melbourne
Category: 04A: Single
Clent: Eureka Tower
Title: Eureka Tower carpark

Design Company: emerystudio, Melbourne
Category: 04A: Single
Client: City of Melbourne
Title: City of Melbourne Nativity

Design Company: emerystudio, Melbourne
Category: 06B: Campaign
Client: emerystudio
Title: Rant

Looking through the list of D&AD In Book, one cannot help notice the massive bias towards the Poms. Compared to other international shows - Cannes, The One Show and Cio - where the UK consistently gets less than 20 percent of the winners and finalists, at D&AD this percentage is over 50 percent (79 Nominations out of world total of 151), and 257 In Book out of a world total of 564, a statistical impossibility if the judging was fair.
Despite opening up the juries to the world a couple of years ago, each jury at D&AD is still dominated by English creatives and this has got to change if D&AD is to lose this strong suspicion of bias. Otherwise, the world's ad agencies would be wise to direct their award funds to the other shows.

COUNTRY LEAGUE TABLE AT D&AD

1. UK - 79 Nominations, 257 In Book
2. USA - 26 Nominations, 78 In Book
3. Germany - 11 Nominations, 42 In Book
4. South Africa - 5 Nominations, 12 In Book
5. Japan - 4 Nominations, 25 In Book
6. Singapore - 3 Nominations, 24 In Book
7. Brazil - 4 Nominations, 8 In Book
8. Australia - 16 In Book
9. Malaysia - 1 Nomination, 11 In Book
10. New Zealand - 2 Nominations, 7 In Book
10. Sweden - 2 Nominations, 7 In Book
12. Thailand - 1 Nomination, 7 In Book
12. India - 1 Nomination, 7 In Book
12. Spain - 1 Nomination, 7 In Book
12. France - 9 In Book

The official D&AD 'In Book' list has just been released and NZ has 7 pieces accepted. Added to the two Nominations announced earlier, not a bad performance for New Zealand, placing us 10th in the world (Australia was placed 8th with 16 In Book):

IN BOOK FROM NZ

Poster Advertising Campaigns
BOSE
Barking / Roaring / Screaming
Saatchi & Saatchi

Viral Films
DB Breweies
Tiger - Taste It in This Life
Saatchi & Saatchi

Direct
Addressed Direct Mail Very Low Volume 1 - 500
TV2 Finding Nemo Sushi
Saatchi & Saatchi

Pavement Poster Advertising
Amnesty International
Sudan
Publicis Mojo

Packaging
Campaign Against Landmines
Ketchup
Publicis Mojo

Integrated
World Press Photo Campaign
The New Zealand Netherlands Foundation
Clemenger BBDO Wellington

TV & Cinema Crafts: Direction
MTV Networks Australia
Australia Music Video Awards
The Sweet Shop

NZ Lotteries' has today confirmed yesterday's NZCC post that DDB has been appointed to handle its advertising account.
"The pitch was extremely close with outstanding presentations made by the three short-listed agencies," says NZ Lotteries Head of Marketing, Wendy Rayner.
"We have chosen DDB because of their multi-tiered and truly integrated approach. All elements of their pitch were based on sound strategic thinking and an excellent understanding of our business."
Mrs Rayner said she would also like to pay tribute to Lowe for their contribution to the business.
"There has been some fantastic work produced for us by Lowe and we have valued their input into our business," she said.
The commercial terms of the relationship are expected to be finalised within the next fortnight. The transition to the new agency will then take place, with NZ Lotteries contract with Lowe finishing in May.

shots, the world’s leading creative advertising title, launched its 100th issue this week around the globe. The issue exclusively reveals where the international industry’s top one hundred creative minds get their inspiration.
Kiwi and Aussie identities and home grown talent featured in the magazine include David Droga, Bob Isherwood, Warren Brown, Paul Middleditch, David Denneen, Tony Williams, Toby Talbot, Nick Worthington, James McGrath, Craig Davis, Dave Alberts, Andy Fackrell and Malcolm Poynton.
Commercials featured on the dvd are the 100 all-time best ads from the last 17 years of shots presented in chronological order. Australian and New Zealand classics include: Toyota 'Bugger' - Saatchi and Saatchi Wellington, Tony William, Sydney Film Company; Sky 'Fish and Chips', DDB Auckland, Paul Middledich, (formerly at) Independent; Bud Light 'Fridge', directed by Paul Middleditch for Downtown Partners Toronto; Toohey's Extra Dry 'The Quest', BMF Sydney, Garth Davis, Exit Films Melbourne; Carlton 'Big Ad', George Patts, Melbourne, Paul Middleditch, Plaza Films, Sydney; Canal+ 'March of the Emperors', directed by The Glue Society for @radical.media and BETC Euro RSCG Paris.
To purchase a copy - by subscription or single issue sale, simply visit the new look shots website - www.shots.net or email Margot Fitzpatrick on shotsaustralia@googlemail.com
Launched in 1990, shots showcases cutting-edge creativity from around the globe, selecting only the most innovative new work. shots’ 100th issue presents the all-time best television ads over its history from classics such as Maxell’s Israelites and Carling Black Label Dambusters to Peugeot 206 The Sculptor and Toohey’s Extra Dry Quest and the latest award winning must-sees Sony Balls, Guinness Noitulove, and Carlton Big Ad.
Lyndy Stout, Editor of shots said: “For each issue of shots we view almost 2,000 spots from around the world. Some are entertaining, some awful, but the best take our collective breath away. That’s what makes shots so unique. We faced an almost impossible task in choosing the top 100 ads and even more in trying to narrow down the top creatives and directors in the business. But finding out what inspires each of them makes fascinating reading.�
Margot Fitzpatrick, Business Director for shots Australia & New Zealand commented:
“The 100th issue is a unique collectors item – bringing together the most incredible collection of creative work from the last 17 years. shots has grown with the industry globally and is proud to also present this week it’s new look website, with daily work to view and more interactive content to instantly meet creative needs worldwide. shots has become the benchmark for creative excellence globally and we invite you check out the latest innovations on www.shots.net."
shots 100th issue is out now, available on subscription and single-issue sale.

A full list of NZ Acceptances at D&AD is yet to be released, but early news is that Saatchi & Saatchi has three In Book acceptances, namely the Bose print campaign, the Tiger Beer TVC (viral) and TVNZ 'Finding Nemo - Sushi'.
Publicis Mojo has two: Campaign to Ban Landmines 'ketchup' and Amnesty International 'Sudan'.
Clemenger BBDO Wellington has one for World Press Photo.
Any others out there, let us know in the Comments.

NZCC hears that DDB has won the prized Lotteries business in a pitch against Colenso BBDO and Saatchi & Saatchi. Incumbent Lowe declined to defend.

NZ design studio The Wilderness has scored two Nominations at D&AD in the Packaging Design category for client 420 Spring Water, the only nominations from Australasia.
A full list of work accepted into the book should be released next week, hopefully some of it from New Zealand.

Talented Kiwi expat creative Daniel Lunn and UK expat Adrian Ely have been hired by Saatchi & Saatchi, Moscow, to work for ECD Stuart Robinson (who is ex Saatchi Sydney).
Copywriter Lunn (pictured) has been at DDB Sydney since 2004, before that in NZ at Generator and Colenso BBDO.
Art Director Ely, who came out from London in 2001, has been freelance since mid 2006 after leaving DDB Sydney, where he had been for three years.

Kiwi expat Richard Thomas has been appointed President and CEO of DDB Hong Kong, effective immediately.
“Richard has a wealth of experience in the industry having worked across all communication disciplines. His experience spans three continents and a broad range of client business,� said John Zeigler, President and CEO, DDB Asia Pacific.
Thomas will be overseeing the three agencies, which make up the DDB Group - DDB, the advertising agency; Tribal DDB, the interactive agency; and Rapp Collins, the direct marketing agency.
Prior to DDB, Thomas was Managing Director of David, Singapore - an independent agency within the Ogilvy Group of companies.
Before moving to Singapore, he was Managing Partner of Generator, New Zealand overseeing accounts such as Arnott’s, Nokia, Honda, Singapore Airlines and others.
Thomas has also worked with Saatchi & Saatchi in both New York City and New Zealand. Key clients at S&S included General Mills International, New Zealand Dairy Foods and Telecom New Zealand.

The complete list of its 2007 Interactive Jury was announced today for the 48th annual international Clio Awards, which will be presented at the Clio Festival, May 9-12, 2007, in Miami Beach. Australasia is represented by Brian Merrifield, who is about to transfer from Saatchi Auckland to Saatchi Sydney.
“In addition to its unique individual applications, interactive is a key component in today’s most dynamic integrated campaigns,� said Tony Gulisano, managing director, Clio Awards. “This jury will honor the most compelling work in this fast-evolving segment of the industry.�
The 2007 Clio Interactive Jury is as follows:
Mauricio Mazzariol (jury chairman), interactive CD, DDB Brazil, São Paulo
Keith Anderson, Goodby Silverstein Partners, San Francisco
Dave Bedwood, creative director, Lean Mean Fighting Machine, London
Joakim Borgstrom, interactive CD, Wieden+Kennedy, Amsterdam
Miguel Calderon, co-founder/creative director, Grupo W, Mexico City
Meera Sharath Chandra, national creative director, TribalDDB, Mumbai
Chapin Clark, VP/managing director, Copy, R/GA, New York
Fernando Cornicelli, president/creative director, Cornicelli, Argentina
Olaf Czeschner, creative director, Neue Digitale, Frankfurt
Jokko Halme, creative director, HeyDay, Helsinki
Flo Heiss, creative partner, Dare Digital, London
Bo Hellberg, executive CD, Interactive, OgilvyOne Worldwide, London
Björn Höglund, creative director, Daddy, Gothenburg, Sweden
Matias Palm Jensen, creative president, FarFar, Stockholm, Sweden
Peter Kang, CD, Interactive and Emerging Technology, Saatchi & Saatchi, LA
Sean Lam, creative director, Kinetic, Singapore
Robert Lindström, co-founder, North Kingdom, Skellefteå, Sweden
Brian Merrifield, Saatchi & Saatchi, Auckland
Leon Ostle, designer, Glue London Ltd., London
Fábio Simões Pinto, CD, F/Nazrca Saatchi & Saatchi, São Paulo
Iain Tait, partner, Poke, London
Johan Tesch, creative director, Lowe Tesch, Stockholm
Rick Webb, co-founder/COO, The Barbarian Group, Boston
Thiago Zanato, associate CD/art director, AKQA, San Francisco

In control to the very last, Australian advertising legend Alan Morris (Mo) died last night after a year-long battle with cancer. He was in his early 60s.
Mo, along with Allan Johnston (Jo), was responsible for many of Australia's best loved and most effective ad campaigns, known as much by the public as the industry. The larrikin spirit of his work provided public anthems for the re-birth of Australian pride, particularly in the 1980’s and 90’s.
He and Jo wrote seven of the best Australian TV commercials of all time, as judged by industry leaders in a recent poll. You can probably list the memorable lines without prompting: “Come on Aussie�, “You oughta be congratulated�, “Times are Tough�, “Shrimp on the Barbie�, “I feel like a Tooheys�. All can still be sung by taxi drivers, cricket crowds and just about anyone over 40. “Come on Aussie� was actually a Top 40 hit.
While not the author of every Mojo classic, he was certainly the mentor of many. “I’m as Australian as Ampol�, “Hit ‘em with the Old Pea Beau�, “Everybody loves Speedo�, “I can Feel a Fourex Coming on�, “Every Amco tells a Story� and “I Still Call Australia Home� would not have met the public without his feisty support and salesmanship. The song book he and Jo put together would rival Elton John’s. Their
Australian sentiment would strike a chord with Banjo or Lawson.
Mo was not the easiest task master. A sometimes despotic creative director
known to scrap and remake an entire campaign hours before the meeting. Returning from lunch he would order all the type reset on a campaign he had signed-off only hours before. His restless dissatisfaction with the merely good drove those around him to discover untapped talent.
Mo was the son of Carl Morris, a founder of USP Needham and the brother of Don,
later to become his partner at Mojo. A suit-wearing, upright young man, Mo suddenly went troppo in the 60’s and bummed his way around the US before finding his calling as a copywriter in a Canadian agency.
Returning to Australia he joined Rogers Holland and Everingham, the hot shop of its day. A place where the young and exuberant produced spunky campaigns in a market dominated by boring formulas. The young writer grew in reputation with a fresh visual vocabulary for the still new medium of TV.
Next stop, a share in his own shop as Creative Director of Mullins Clarke and Ralph.
With accounts like Leyland, Jaguar and the ALP, Mo was set for life. But instead he threw it all in and went home to Paddington to spend his mornings freelancing and his afternoons lunching.
Fortunately, at the other end of the bar of the Royal in Paddington sat another copywriter disaffected by big agency bullshit and a couple of seasons working on Coke. They circled each other like sumos for a number of weeks exchanging lines and whines while secretly reeling each other in.
So it was that Mo traded in his Jag, bought a Moke and started MoJo with Allan Johnston (Jo) in a small Paddington terrace. There was just the two of them and a hot tub to start. The first brief was for a Qantas campaign but it took a call from Kerry Packer to really get the Mojo working.
World Series Cricket was a dud. It launched with day/night games at the Sydney Cricket Ground and a massive ad campaign extolling cricket under lights. Unfortunately nobody came.
This is where Mo showed his life-long strength as a strategist and forsook the glamour of the illuminations and gave the international competition its own spotlight. 'Come on Aussie' was the anthem and the stadium filled for the first time.
The agency grew to 65 people and $65 Million in billings, a lot in those days. Appearances on TV shows, the acquisition of Australian Airlines, Bond Brewing and accounts all over the country made it the best-known agency in the country. You just had to say “Mojo� at Sydney airport and every cabbie knew where it was.
After a merger with Monaghan Dayman Adams, Mojo/MDA aquired offices in London, New York, San Francisco, Hong Kong, Singapore and affiliates throughout Asia. It was something no other Australian agency has ever done, before or since. In 1988 it was named International Advertising Agency of the Year by Advertising Age in America. Once again an Australian first.
Mo didn’t like travelling too far from his desk in Paddington so an international merger with US hotshop Chiat/Day was never going to work. Shortly after the deal was struck Mo moved on again. This time to work with John Singleton as Creative Director of Singleton Ogilvy & Mather, helping to make it the most successful start-up since Mojo.
This lengthy scoreboard only goes part way to capture the accomplishments of Alan Morris. The clients who respected his counsel, the people he inspired to be leaders of the industry today and the people who remember his work will miss him.
In the last few weeks he organised his own funeral and made sure that the wake will be unforgettable. Just like him. - Doug Watson


These are just a few of the classics created by Mo and Jo that will forever be remembered, not only by the Australian industry, but more importantly, the Australian public. How many creatives of any era can claim a body of work like this as their legacy?