The new look Bestads site has been created for Campaign Brief by the team at Rivet, Sydney.
Says Rivet Executive Producer, Richard de Nys: "Best Ads is an iconic industry site that has become a daily ritual for those in the ad world - we're proud to have had the opportunity to improve the user's experience with a refreshed design and usability enhancements. The rankings functionality on the site has been given a serious upgrade, with the intention to encourage friendly competition between agencies, clients, creatives - in fact everybody involved with the work. That's pretty exciting, because it's not just an annual ranking, but has the potential to literally change by the week. Bestads is all about the great work that's being done worldwide, and the changes to the site will provide a better experience for everybody. We hope you agree!"

The team who made it all happen are:
Mark Ashley-Wilson - Head of Interactive
Richard de Nys - Executive Producer
Daniel Winter - Programmer
Han Lee – Designer

Colenso BBDO's Josh Lancaster and Jamie Hitchcock took out the May ORCA with their radio spot for the New Zealand International Comedy Festival simply called 'Offensive'.  They win $250 of music vouchers for themselves, a radio campaign to the value of $5,000 for their client and automatic entry for their ad into next year's Grande ORCAs.  The pair's cheeky late-night spot played on the politically incorrect nature of comedy sketches and was rewarded with a near-perfect score from this month's judges.
The closing date for June ORCA entries is end of play Monday 16th May.  So if you think you can do better than Josh & Jamie, then go to the TRB website and upload your entries now.  Monthly winners are automatically entered into the Grande ORCAs with the chance to win a trip for 2 to the Cannes Lions 2009 for themselves and a $50,000 radio campaign for their client.

Over 28,000 entries from 85 countries will be competing for the coveted Lions at the Cannes Lions 55th International Advertising Festival next month, an increase of 10.2% versus last year. Without taking into account the new Design Lions category, the increase is 5.8%.
"We are seeing strong growth right across the categories and right across the world," said Philip Thomas, Festival, Chief Executive Officer. "This is the fifth year in a row that we have seen record entries into Cannes, another indication that agencies and clients across the world are embracing creativity and wishing to showcase their work at a global level at the Festival."
While Australian entries are up 31% to 822, New Zealand had a slight increase from 353 entries in 2007 to 376  this year.
"The launch of Design has been particularly exciting. When we launch a new section at Cannes, there is clearly a minimum number of entries that make it a worthwhile thing to do, and a worthwhile global competition to take part in. Design has outstripped even our most optimistic estimates; with over 1,100 entries it has established itself, in year one, as a major trophy to compete for, and will be a major Lion to win," said Thomas.                                      
Much of the growth has once again come from the newer categories, with Promo, Media and Titanium & Integrated particularly strong. But the more established categories are also buoyant - there is growth in Press and Outdoor, and Film has reversed a three-year trend of decline, mainly due to the Film section being expanded this year to include categories for films created for transmission on screens other than TV and cinema.
As expected, there is much activity from the booming regions of the world with The Middle East, China, Russia, and India all showing spectacular growth. But there are also more entries from more established players, such as the USA, UK, Germany, Spain, and Brazil which have all grown in entries this year.

Download the list of entries per country:
Cannes 2008 - Entries Total By Country.pdf

In just over a week in business, Mitchell and Dyer has done the impossible and become one of the fastest growing agencies in Auckland's history. No doubt thanks to CBNZ blog exposure, they have been approached by art directors, television departments, post-production houses, international media, PR firms, marketing companies, suits, creative directors,and CEOs, all offering their support - and received high praise from industry stalwarts for nailing their attitude perfectly. 
'Advertising Agency seeks Secretary: Under 21, Photo required, No experience necessary'. Despite deterring efforts of several major publications and job-searching websites, dozens of applications and photos with proof of age are still pouring in daily for secretaries.
Dyer says: "Human rights violation? What about our human rights to have a hot young secretary?"
However, a billboard declaring "We're here, we're not queer - get used to it." still sits gaily opposite Family Bar on K road fuelling public debate. 
In just this one week, Alex Dyer and Colin Mitchell have downed ten-year-old scotch, toasted with elaborate cocktails, puffed cigars, shaken hands, exchanged business cards and shared long, long boozy lunches, and most importantly - signed contracts.  
Mitchell and Dyer are on the verge of announcing their first client - it's a biggie – watch this space. 
To celebrate their launch and recent business success, Mitchell and Dyer are having a decadent party tonight (Wednesday) at one of Auckland's finest destinations. If you'd like an exclusive invite or to cover this debauched event, please contact M&D at the address below for a cigar and to share a gin (or twelve.) 
"We're both gorgeous and hilarious - so whether it's for a photo-spread, radio interview or a live television debate - you've got the photogenic, charismatic guys for the job," says Mitchell.
  
Contact: Mitchell and Dyer (09) 363 2878
colin.mitchell@mitchellanddyer.com 
alex.dyer@mitchellanddyer.com 

Saatchi & Saatchi has appointed senior creative Luke Chess as Creative Director, Auckland. 
Chess, a highly awarded creative with expertise across a range of disciplines – from DM through to design copy, retail and brand – has been with Saatchi & Saatchi since January - and spent seven years at Saatchi's Sydney. 
Executive Creative Director Mike O’Sullivan says he’s delighted with the appointment: “Having worked with Luke for several months now, he’s everything we had hoped and more. He’s a great guy with great big ideas, and I know the Auckland team will continue to deliver outstanding work under his leadership," O’Sullivan says. 
“In a very short space of time he’s established brilliant relationships with clients and staff and done some sterling work for clients such as Telecom, DB, Sealord and Griffins. And, while we don’t need to go into too much detail about his previous career as an unsuccessful rock musician, his other previous lives in DM, design and retail roles give him really good depth and a valuable integrated perspective," O’Sullivan says. 
Chess is equally delighted: “The minute you step into the Saatchi & Saatchi creative department you can feel a real energy and buzz. On top of having the hottest executive creative director in Australasia, according to Campaign Brief, we’ve got a talented and committed bunch who help to continually produce results most agencies would kill to get just once. AWARD Agency of the Year, CAANZ Effie awards, Campaign Brief’s no. 1 ranked Australasian agency ... the list goes on. 
“It’s great just to be part of a team like this – being given the chance to head it up is, honestly, an honour. Or to put it another way, I’m bloody rapt."
Chess, whose trophy cabinet includes awards from all the major creative shows including AWARD, D&AD, One Show, Clios and Cannes as well as the AFA (Australian) Effectiveness Awards, was previously Creative Director at BWM (Belgiovane Williams Mackay) Sydney. Clients included Telstra BigPond, Virgin Money, Diageo brands, GIO Insurance, Ateco Automotive and NIB Health Insurance. 
Prior to BWM, he spent seven years at Saatchi & Saatchi Sydney, where clients included Toyota, Procter & Gamble, Lion Nathan Breweries, Westpac Bank, Foxtel, Emirates and NRMA Insurance.  

Award-winning Pat Murphy today joins Rapp Collins as Associate Creative Director, after 10 years at AIM Proximity.
Murphy, recognised for creating the world’s most awarded DM campaign (Body Parts), along with numerous other highly awarded campaigns, takes up a newly created role within an expanding creative team at Rapp Collins.
Rapp Collins Executive Creative Director Wayne Pick describes the move as a real coup: “Without doubt, Pat is one of the top creatives in New Zealand. Actually, he’s pretty much No.1 in the world according to the Big Won ranking of DM campaigns. He’s a great thinker and fantastic craftsman who brings a huge amount of experience and expertise to our brands. 
"He’s always been on my creative ‘dream team’ list  and I’m absolutely chuffed that he’s made the move to join us at such an important time in our growth. I know he’ll continue to push the boundaries - with really innovative work and funky floral shirts."
 Murphy has a stellar clutch of awards under his belt, including Cannes Gold, Caples Gold, RSVP Grand Prix, RSVP Best Art Direction and plenty more.
 His client work includes Air New Zealand, BNZ, BMW, Mini, The Christchurch Press, Westpac, Yellow Pages and Vodafone.
 Murphy commented:  “It’s an exciting time to be in the direct and interactive space - innovations in data and technology are constantly opening up new ways to communicate with people. I’m looking forward to a new environment and am keen to get stuck into fresh challenges at Rapp Collins across a range of marketing disciplines from direct and digital to mainstream and experiential."
 

Curious Films Auckland has scored two finalist certificates at the New York Festivals for their AMI Smile commercial via DDB New Zealad in categories Art Direction and Direction. Rapp Collins Limb Walker also scored two finalists with their 'Perpetual Card' self promo. The only other finalist from New Zealand this year was Dow Design Auckland for their work for Barista@Home coffee.
The big winner in Australia was Leo Burnett, Sydney with an impressive 20 finalists for a range of clients including Earth Hour, McDonalds, and Heineken.
The NY Festivals invited New Zealand judges Jeremy Taine from Ogilvy NZ and Tim Hall from Saatchi's Wellington.
View the list of Australian and New Zealand Finalists:
PressList110121.rtfThe final judging will commence early June and medal winners will be announced at a gala event in New York on June 30th.  Anyone who wants tickets for the event should contact June Laffey.

The entry for the Global Awards, (the best in worldwide healthcare communications, and sister to New York Festivals Awards) is closing May 30th.  The competition recognises healthcare advertising to both consumers and healthcare professionals. 2007 saw DDBRemedy score a winning entry for their herpes awareness campaign to consumers. To submit your entry, simply go to www.theglobalawards.com.

There are well over 300 Kiwis and Aussies going to Cannes this year. Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners of the world.
CB will be holding our 21st anniversary Villa Pool Party on the Friday arvo and we have emailed out the invites to all who responded from an earlier blog story.
If you didn't receive your invite and you are an Aussie or Kiwi going to Cannes, let Lynchy know quick: michael@campaignbrief.com

THE CB 21st ANNIVERSARY
VILLA POOL PARTY
is sponsored by:
Stephanie Ceccaldi
at BRILLIANT FILMS
Stephen Douglas
at DIGIPOST
and Matt Hayward
at SOUND RESERVOIR

AWARD has announced their 30th Call for Entries is open and closes 8th July. Go to www.awardonline.com for all entry information. Watch the viral.
Says AWARD Chairman Richard Maddocks, ECD of Clemenger BBDO Sydney: “It’s never been easy to win at AWARD. And the good news is it’s getting even tougher. More entries from more agencies, in more countries means the bar is being raised every year. This year will be no exception. That’s why AWARD is seen as the true test of your creative worth throughout the Asia Pacific. With the best local and international judges, as nominated by the members themselves, you know if you win at AWARD, you’ve done something truly great."

Deadline
Deadline for all entries is Tuesday, 8th July 2008.
Early bird entries received by Friday, 30th May 2008 obtain a 10% discount.
Late fees apply for all entries received after Tuesday, 8th July 2008 (+ 15%).

Eligibility
Any work first published or aired between July 9th 2007 and July 15th 2008.

AWARD accepts work that has appeared anywhere in the world, with the following requirements:
A -    In all non-craft categories; the work must have originated and been completed in Asia, New Zealand or Australia.
B -    In craft categories; the work must have been completed by an Asian, New Zealand or Australian supplier, even if originated elsewhere.

All entries must be submitted online. Full details are available on the AWARD Call for Entries website as a downloadable PDF file provided in English, Chinese, Thai and Japanese.

Juries
AWARD Members have been asked to nominate this year’s jury.
AWARD Chairman of Judges 2008 and the Judging panels will be released next month.

Fed up with ridiculous rules and regulations, Alex Dyer and Colin Mitchell have set up Mitchell And Dyer, on their own terms.
“We just want to do things our own way, like how we imagined advertising would be when we got into this game. You know, boozy lunches and hot secretaries taking notes. Working for other people we just ended up working late and being told we couldn’t have children drinking in our TVCs. They don’t seem to understand humour," said Dyer.
With backing from an undisclosed source, Mitchell And Dyer have recently moved into a city premises and are on the look out for clients who are fed up with the way they are treated by their agencies at the moment.
Says Dyer: "With Mitchell And Dyer you can expect cutting edge campaigns and above all some great nights out with the proprietors. We believe this new way of thinking will take things back to the glory days, when advertising was fun."
Perhaps Mitchell’s words of wisdom sum this up best though “We’re here. We’re not queer. Get used to it."
Mitchell And Dyer are now hiring.

Mitchell and Dyer
(09) 363 2878
Level 27,
PWC Tower,
188 Quay Street,
Auckland City

Andy Blood, Group ECD of the TBWA\TEQUILA Group, today announced the appointment of Guy Roberts to Creative Director at TBWA\Whybin, Auckland.  
Recently awarded the Campaign Brief title of number one creative in Australasia, his appointment acknowledges the exceptional work he has put in at TBWA\Whybin over the past six years for clients including adidas, ASB, Mercury and a host of other high profile brands. 
Roberts has been instrumental in the creative development of some world-class work, particularly the ground-breaking Bonded by Blood campaign for adidas which picked up the Cannes Grand Prix in 2007, as well as the Stand in Black, Of This Earth and Be the Ball campaigns.
Commenting on the promotion, David Walden, CEO of the TBWA\TEQUILA Group, says it follows a spectacular period of creative success for the agency. “This new title for Guy reflects the passion, commitment and outstanding talent he’s brought to the agency and it comes as no surprise to us that he’s the hottest creative in Australasia right now.."
Says Blood: “Guy and I have worked brilliantly together for the last four years and that won’t be changing. I’ll continue to operate as Group ECD across both TBWA\Whybin and TEQUILA\, whilst Ron Fielding and Tracey Fox will continue to oversee all the great creative work out of TEQUILA\, so Guy Roberts now has a similar responsibility for the TBWA\Whybin business. This new structure will ensure the work we’re producing across the board for an ever increasing lineup of clients will continue to go from strength to strength."
“He’s a great guy, a man of few words and a champion of great ideas. In fact, those ideas have translated into 35 major awards worldwide in the past three years alone, including a Cannes Grand Prix, six Gold Lions, a D&AD Yellow Pencil, a Grande Clio and three One Show Pencils. He’s earned this promotion in spades," says Blood.
 

The Deadline Couriers 'Self Destruct' blllboard, via Colenso BBDO, Auckland continued its winning run, scoring a Bronze Clio for Brand Building in the Interactive category at the Clio Awards (TV, Radio, Digital, Interactive and Technique categories) held last night in Miami.
Over in Australia, Exit Films, Melbourne won a Gold Clio for Cinematography and two Silver Clios for Directing and Editing for the Herringbone 'Henri' spot via M&C Saatchi, Sydney.
Leo Burnett Sydney won a bronze Clio for their Bundaberg Rum 'Only in Australia' spot; DDB Sydney won a Bronze Clio for Radio (Public Service Campaign) for NAPCAN 'Alcoholic', 'Football', 'Traffic'; and 303 Perth won a Bronze Clio for Radio (Public Service) for Royal Lifesaving Society '5 Kids'.
Australia had a good year for Technique: Exit Films also scored a Bronze Clio for Cinematography for Schweppes 'Burst'; Gulliotine, Sydney won a Silver Clio for Editing for Toyota 'World's greatest 4 wheel drive' via Saatchi & Saatchi, Sydney; George Patterson Y&R Melbourne won a Bronze Clio for Original Music for VB 'Symphony'; Song Zu, Sydney won a Bronze Clio for Original Music for Coca-Cola 'Endless Summer'; Revolver, Sydney won a Bronze Clio for Editing for Suez 'Birth'.
T.A.G. SF and McCann SF took home the Grand Clio for the television campaign 'Ammo', 'Enemy Weapon', 'Hunted'  for Microsoft Xbox – Halo 3.  TBWA\Chiat\Day, New York, picked up the Grand Clio in the Radio category for the product/service campaign 'Broken Heart', 'Lullaby', 'Prison Guard' for Combos, and Projector, Inc., Tokyo, got the Grand Clio in Interactive for the viral program 'UNIQLOCK' for client UNIQLO. Projector, Inc. also won a Gold Clio last night in the Content & Contact category for the same program.
BBDO New York was named 2008 Agency of the Year, BBDO Worldwide collected the 2008 Network of the Year, and MJZ was selected as 2008 Production Company of the Year.  These honors are determined by the agency office, network and production company that score the most Clio statue points across all categories for a given year.

Colenso BBDO, Auckland, Duval Guillaume, Brussels, Ogilvy & Mather Toronto and Ogilvy New York were each awarded a coveted Grand Clio for Best in Show in a particular category at this evening’s 49th Annual Clio Awards Gala at the 2008 Clio Festival.  The Content & Contact, Innovative Media, Integrated Campaign, Print and Design Awards Gala was held at the Fillmore Miami Beach at The Jackie Gleason Theater. 
Colenso BBDO took the Grand Clio in the Billboard category for 'Self Destruct' for client Deadline Couriers, as well as a Gold Clio in Innovative Media for the same ad.  Duval Guillaume, Brussels won the Grand Clio in the Innovative Media category with 'A Blind Call' for Brailleliga; Ogilvy & Mather Toronto received a Grand Clio in Integrated Campaigns for 'New Diamond Shreddies' for Shreddies Cereal, and Ogilvy New York landed the Design Grand Clio in environmental design for BP-Auto, Fuel, Eco-Messaging.
Publicis Mojo Auckland won a Silver Clio for Integrated Camaigns for Speights 'Great Beer Deliver' and DDB Auckland won a Bronze Clio for Innovative Media for Durex Performa Condoms 'Last Longer - Redhead'.
Over in Australia, Leo Burnett, Sydney won a Gold Clio in direct marketing and Bronze for Innovative Media for WWF 'Earth Hour', one of the world's most awarded campaigns of the last year. Lowe & Rivet Sydney won a Silver Clio for Innovative Media, a Silver Clio for Cantent + Contact and a Bronze Clio for Innovative Campaigns, all for the MTV Networks 'Welcome Snoop' campaign. DDB Sydney won a Silver Clio in Print for Tonka Toys 'Open Cut Building - Sandpit' and a Silver Clio in Posters for NSW Police Force 'Headphones can kill - Death by Cab for Cutie'.
Ogilvy & Mather Frankfurt topped all individual offices for the night with three Gold Clios (two in the  Print category for Mattel Matchbox and one in Design for Malteser Ambulance Service), followed by Colenso BBDO, School of Visual Arts, New York and 180 Amsterdam with two Gold Clios each.  
Across network offices, Ogilvy & Mather was awarded the most Gold Clios tonight with five (three for Frankfurt, two for New York), followed by four Gold Clios for offices of BBDO Worldwide (two each for Colenso BBDO and BBDO New York) and DDB Worldwide (one each for Johannesburg, London, Berlin and Amsterdam).  Saatchi & Saatchi Worldwide received two Gold Clios (one each for New York and Singapore).
The Clio judging process makes it possible for there to be several Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories.  With more than 20,000 entries received from 65 countries, fewer than 3% receive a Clio statue, and less than 1% receives a Gold Clio.  If judges determine a Gold winner is Best in Show in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.

To see a complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, visit www.clioawards.com

The 2008 Clio Festival, May 14-17, concludes tomorrow with daytime sessions, The Saatchi & Saatchi Hero Show featuring provocative artist Ralph Steadman and TV/Cinema/Digital, Print, Radio and Interactive Shortlist areas with technology provided by Rackspace IT Hosting and Limelight Networks at the Gansevoort South Hotel, followed by a return in the evening to the Fillmore Miami Beach at the Jackie Gleason Theater evening for the Awards Gala: Television/Cinema/Digital, Interactive, Technique and Radio and announcement of the 2008 Clio Awards Agency, Network and Production Company of the Year.
 

The Call for Entry launch date of the Kodak AWARD New Director of the Year will be 7th July 2008.
Designed to recognise and promote exceptional new commercial directors in the Asia Pacific Region, the Kodak AWARD New Director Of The Year will honor outstanding commercial directors whose fresh thinking and creativity sets them apart from the rest.
The initiative offers new directors the opportunity to showcase their brilliance in front of hundreds of worldwide creatives and commercial production representatives at two special awards evenings to be held in Sydney later this year.
"Kodak continues to look for ways to foster creativity and recognise excellence,â€? says Ingrid Goodyear, Director of Marketing and Operations, Kodak Entertainment Imaging, Greater Asia and Japan Regions.  “With one third of the world’s advertising emanating from the Asia Pacific Region we are very fortunate to be able to embrace a genuine
variety of ideas that stem from the cultural diversity within the region. The KODAK AWARD New Director Of The Year provides the ideal vehicle for the industry to discover new talent whilst promoting a new generation of creativity."
A distinguished panel of international directors and creative directors will judge the entries and finalists will be showcased at a special New Directors’ event held 17th September.  The winning KODAK AWARD New Director Of The Year will be awarded a prize of 10 x 400’ loads of 35mm Kodak Motion Picture Film valued at approximately $4,000.00. This prize will allow the filmmaker to express him/herself with high quality film images and subsequently
build upon and enhance their show reel. 
The winner will also be introduced and recognised at the AWARD Presentation Evening to be held November 27, 2008 in Sydney and attended by up to 800 of the best in the industry.
The Call for Entry website launches Monday 7th July at www.awardnewdirector.com – email kodaknewdirector@awardonline.com to register your interest. 
All entrants must be current commercial directors from Australia, New Zealand or Asia, and have only been in the commercial production field for a maximum of three years.  You are eligible if you have been directing other material previous to your commercial work.

New Zealand failed to convert its three Nominations into Yellow Pencils at last night's D&AD Awards in London.
Saatchi & Saatchi Auckland had two Nominations - for NZ Army 'Bluetooth' and Wellington Zoo 'Close Encounters' plus three In Book, while Publicis Mojo Auckland had a Nomination for their Speights 'Great Beer Delivery'.
D&AD's most elusive prize, the Black Pencil, was presented to Fallon’s Gorilla for Cadbury, which won in TV & Cinema Advertising, ‘The National Gallery Grand Tour’ by The Partners in Poster Advertising, ‘Get the Glass’ by Goodby, Silverstein & Partners, and Projector Inc, for ‘Uniqlock’ in Online Advertising.  Apple won two Black Pencils for the iMac and the iPhone.  This makes the multi-national design company the biggest single winner of Black Pencils in D&AD’s 45-year history with 6 won since 1999.
64 Yellow Pencils were awarded across 30 juries.  BBH and Hakuhodo won the first two Yellow Pencils in Mobile Marketing.  WCRS won 2 Pencils in TV & Cinema Crafts for ‘Effortless’ for Brylcreem.  Nintendo UK won 2 Yellow Pencils in Gaming for Super Mario Galaxy and The Legend of Zelda: Phantom Hourglass. 
Brazilian designers won 2 Yellow Pencils this year - Marcio Kogan Architect and Isay Weinfeld both won in Environmental Design.  Australian design group, Mash, won a Yellow Pencil in Packaging Design for their wine labels for Vittolo.  Motion Blur won one of 3 Yellow Pencils in Viral for ‘Train’ for Hydro. JWT San Juan won the first Yellow Pencil for Puerto Rico for the Muscular Dystrophy Association.  All of the winning work can be viewed at: www.dandad.org/awards08.
“Another record broken – the first time in our 45-year history when six Black pencils have been awarded,’ said D&AD President Simon Waterfall.  “This goes to show the impact this diverse range of creative fields are having in pushing forward the wider industry, marketing, and popular culture.
“I, of course will now no longer talk to any of these winners, having failed to bag one of the most elusive and exclusive awards on the creative planet.  I can only sulk and plot their downfall – terribly English of me! The D&AD Black Pencil: creative natural selection at work."

Dave Brady has joined DDB as the new partner for award-winning copywriter Joe Hawkins, replacing former partner Emmanuel Bougneres (now at Colenso BBDO).
British-born Brady began his career in London 14 years ago, and worked on a wide variety of UK clients including Honda, Zanussi, Virgin (Holidays), Eurosport, New Zealand Lamb and MTV.
He moved to Draft FCB Auckland in 2004 and has most recently been creative lead on BMW, New World and Whitcoulls. He has also worked on campaigns for Prime, Robert Harris, Greggs and the Families Commission “It’s not OK" campaign.
Additionally, Brady also picked up a silver Lion at Cannes for a self-illustrated campaign for Little Boys Sausages. This work was also featured in Communication Arts and added to the Museé de la Publicité French National Poster Collection in Paris.
DDB executive creative Ddirector Toby Talbot described Brady as “an extremely talented illustrator, typographer and art director – a really versatile creative who can turn his hand to pretty much anything.
“This is a guy who raised eyebrows by clamping a clamping van in the middle of London, generated media attention with a campaign to install a pedestrian fast lane on Oxford Street and created a boy band out of Polish fishermen for MTV. We’re expecting interesting things…."

The first released project from The Rumpus Room, sister operation to production company The Sweet Shop, has just landed a silver pencil in One Show interactive.
The music video shot for iconic Brit band The Pet Shop Boys enlists the use of interactivity with QR Codes subliminally embedded into the video to allow viewers to access online content via their mobile phones.
This accreditation validates the company’s reason for establishing. Set up in Feb 2007, the company has set out to look at the potential of new forms and formats that are emerging out of the networking of entertainment. Their aim is to merge film, interaction and community into one seamless experience.
Creative Director Tom Roope explains 'the whole piece was a protest about the erosion of civil liberties, especially the introduction of ID cards in the UK. Our concept was to mirror and enhance the Pet Shop Boys use of bar codes in their live performance. We chose to use QR Codes, which are bar codes created to be read by camera phones, which contain links to websites. This allowed us to mix the indelible nature of film with the flexible qualities of the web. We subliminally integrated over one hundred of these links into the promo. As it was a web only release we knew that viewers would be able to navigate the film frame by frame. The embedded links were to existing web content that informed about current issues surrounding civil liberties, as well as specific content created by the likes of No2ID and Mark Thomas where people could get involved in specific campaigns. We made 2 versions of the video. The first is a low resolution black and white version based on the aesthetic of the qr code. This version was made for small screen environments. To create a more cinematic version we printed out the black and white video and then shot it stop frame in relevant locations."
Paul Prince Managing Director of The Sweet Shop adds, 'the project was a great first beginning for The Rumpus Room, the fusion of The Sweet Shop’s production values and film expertise with The Rumpus Rooms understanding of interactive digital content and distribution.
Forging new ground in this new landscape has been met with much interest, ‘Integral’ was viewed by hundreds of thousands, written about by 600 websites and blogs, featured in many national newspapers (including a 2 page spread in The Sun which has a distribution of around 8,000,000 readers daily), industry magazines  including Shots, Marketing Week, NMA, Design Week, Desktop, Boards as well as industry websites including Creative Review, Creativity, The Guardian and Best Ads on TV to name a few. It also graced the front of the Quicktime website.
Project Director, Jacqui Kenny comments ‘Integral was a great opportunity to involve both The Pet Shop Boy's community and civil liberty activists'.  We directed viewers of the video to web content that allowed then to participate in protests and campaigns, as well as inviting them to be included in both the video and the back-end web content. We also gave them the tools to make their own Integral video'.
Creative Director Tom Roope (founder of Antirom and Tomato Interactive) and Project Director Jacqui Kenny are now venturing into the Southern Hemisphere to market The Rumpus Room and its potential alongside The Sweet Shop.
The Rumpus Room is also involved in the Make a Big Noise project in association with Oxfam International and have produced an installation for Yauatcha, the Michelin Star awarded Dim Sim house in Soho, London.   
To view the project as well as explanation video go to:
http://www.therumpusroom.tv/pet_shop.html

Colenso BBDO, Auckland scored a Gold Pencil for their Deadline Couriers 'Self Destruct' interactive billboard at The One Show Interactive Awards held in New York tonight. It was the only metal awarded to New Zealand.
Colenso BBDO also won a Merit for Casio Exillim. Merits also went to Saatchi & Saatchi NZ for Wellington Zoo 'Close Encounters - Augmented Reality', Publicis Mojo for Schweppes 'Consequences', Resn for 'The World of Minuit', Alt Group for Karen Walker 'Runaway Now' , JWT for Ford 'Balloons' and Ogilvy for Asthma & Respiratory Foundation 'Balloon Lungs'.
Whybin TBWA\Tequila Sydney scored a Silver Pencil - the only metal for Australia - for its Newline Cinema 'Be Kind Rewind' movie website.
The 11th annual One Show Interactive, part of One Show Festival Week, was celebrated with a Mexican-wrestler themed extravaganza at the Nokia Theater in the heart of Times Square, where the world’s most prominent industry professionals were literally given a ringside seat for the awards.  
Best in Show went to the 'UNIQLOCK', a mesmerizing, dance-powered blog widget/clock created by agency Projector to build international brand awareness for Japanese clothier UNIQLO.  The functional and entertaining clock features UNIQLO-clad Japanese girls dancing to an infectious beat by Japanese pop artist Fantastic Plastic Machine, all the while keeping visitors updated with the current time. The clock has attracted 68 million views from 209 countries since its launch.
For the second year in a row, Nike was named Client of the Year in recognition of their continued leadership in creative advertising. This year Nike raised the bar yet again, championing outstanding creative work from agencies all over the globe including Wieden + Kennedy Shanghai, RGA (USA), DDB Germany, Framfab (Denmark), Nitro London/Mook (London), AKQA, and beacon communications k.k. (Japan). 
The night’s other big winners include agency R/GA for Nike Zoom, Crispin Porter + Bogusky for Burger King’s WhopperFreakout.com and Simpsons Integrated, AKQA for Xbox’s 'Halo 3 Sonic Vault' and 'Halo3.com/Believ, netthink for Adidas’ /Impossible is nothing' and TBWA\Media Arts Lab for Apple’s “Don't Give Up', 'Quote' and 'Mac Contextuals'.

The first feature from TVC Director Paul Murphy hits New Zealand cinema screens this week.
SECOND HAND WEDDING is a heart-warming tale set in a time when Trade-Me and e-bay threaten the primeval urge for a first-hand crack at the second-hand. Jill keeps the dream alive until she is forced to confront the habit of a lifetime and concede that no bargain is worth her daughter’s happiness.
Paul Murphy comes from a family of prolific film makers, including his father Geoff Murphy who made the iconic kiwi movie GOODBYE PORK PIE and brothers Miles and Matt.
Paul has spent 28 years working in Film and Television. He worked as a Key Grip in major projects like Lord Of The Rings and King Kong. Stepping out as a Director in 2005, he has directed TVC's for clients such as St.John, Ribena and Maritime Safety as well as TV drama and 'Sensing Murder' a Doco / Drama series for TV2.
Paul remarked “What got me excited about the project was the initial script Nick Ward had written and the opportunity to cast and work with seasoned New Zealand actors who know their craft. With a great script, great cast and awesome crew we had a lot of fun bringing this story to life and I believe the film reflects that."
SECOND HAND WEDDING is an intimate, endearing look at the relationships within and around a middle New Zealand family. It stars Geraldine Brophy, Patrick Wilson, Holly Shanahan, Ryan O’Kane and Tina Regtien.
SECOND HAND WEDDING is an independently produced film shot mainly on the idyllically beautiful Kapiti Coast of New Zealand. The story centres on the Rose Family and the ripples their personal lives have on a small community. It’s a story of family and friends where the changes in their lives that can so quickly divide can just as quickly bring them back together again.
Critics and audiences across the country are falling for this film:
“I loved it, it’s a must see. Geraldine Brophy’s performance is an Oscar winner�? Paul Holmes – Newstalk ZB
" Like fish and chips on the beach, Second-Hand Wedding is a heart-warming and tasty Kiwi treat." - Sebastian Van Der Zwan - NZ Women's Weekly

Paul is available for TVC work through Flying Start Pictures and he promises to do nothing second-hand. 

www.secondhandwedding.com
www.fsp.co.nz
peter@fsp.co.nz
 

Yesterday, the day the agency was dropped from the Australian Tourism pitch, Marie Jackson, managing director of M&C Saatchi Sydney (and a former MD of the Auckland office), has announced she is leaving to return to her home town of Melbourne to take up a senior role in the private sector.
"Marie is moving out of the agency business and returning to Melbourne to a senior appointment with a business services company," said Tom Dery, M&C Saatchi Executive Chairman Asia Pacific & US. "She has been an integral part of our growth story both in New Zealand, where she spent six years as MD, followed by three years as MD Sydney."
"M&C Saatchi has been an important part of my life for nine years," said Marie Jackson. "I'm now looking forward to the next exciting stage of my career and this new opportunity."

The One Show announced the winners of the Gold, Silver and Bronze Pencils at Jazz at Lincoln Center in the Time Warner Center in New York this evening.
Best of Show went to McCann Worldgroup SF & T.A.G. for their integrated branding campaign created to launch Microsoft’s XBOX Halo 3 video game. Burger King was named 2008 Client of the Year. Burger King enhanced its brand with some of the most effective creative and collaborative advertisements, including two exemplary campaigns by Crispin Porter + Bogusky; 'WhopperFreakout' and 'Simpsons Integrated'.
New Zealand had a disappointing year, winning only one Bronze Pencil - for Prime TV 'The L Word' via Draft FCB, Auckland in Television:20 and Under - Campaign, plus 18 Merits. The L Word TVCs were created to promote the second season of the L Word, a lesbian drama series on Prime TV. The four 15sec TVCs aired October 2007.
DraftFCB Creative Director, James Mok says this campaign is a testament to a great client who recognises the benefits of being provocative: “Cheeky work like this has helped Prime almost double its share since we started working with them. We’re delighted to take home the only NZ agency pencil for 2008. The response the TVCs receive each time they’re shown to a new audience is fantastic. Given the nature of the television programme, the ideas had to exceed expectations."
The TVCs have generated a lot of hype and interest amongst the public and the YouTube videos which were ‘flagged’ for adult only viewing received over 170,000 views.
Australia scored two Bronze Pencils: one for Thrifty 'Birthday Girl' via JWT Sydney for 'Under $50k budget' commercials, the other for WWF 'Earth Hour' via Leo Burnett, Sydney for 'Innovative Use of Marketing - Campaign', and 13 Merits.
 
The Top Pencil winners:
TBWA Network: 12 Total (2 Gold, 6 Silver, 4 Bronze)
BBDO New York: 9 Total (5 Gold, 2 Silver, 2 Bronze)
Saatchi & Saatchi: 7 Total (4 Gold, 2 Silver, 1 Bronze)
Ogilvy & Mather: 6 Total (1 Gold, 2 Silver, 3 Bronze)
Leo Burnett: 5 Total (4 Silver, 1 Bronze)
McCann Worldwide: 5 Total (4 Gold, 1 Bronze)
Crispin Porter + Bogusky: 4 Total (2 Gold, 1 Silver, 1 Bronze)
Jung Von Matt: 4 Total (1 Gold, 2 Silver, 1 Bronze)
Wieden + Kennedy: 4 Total (3 Silver, 1 Bronze)

Top Countries:
United States: 7661 entries, 202 Merits, 50 Pencils
United Kingdom: 856 entries, 41 Merits, 5 Pencils
Germany: 1245 entries, 39 Merits, 5 Pencils
Canada: 1246 entries, 26 Merits, 7 Pencils
South Africa:  627 entries, 17 Merits, 4 Pencils
Spain: 285 entries, 14 Merits, 4 Pencils
Singapore: 655 entries, 16 Merits, 3 Pencils
Australia: 555 entries, 13 Merits, 2 Pencils
Malaysia: 239 entries, 12 Merits, 2 Pencils
China: 565 entries,  9 Merits, 2 Pencils
Netherlands: 108 entries, 5 Merits, 2 Pencils
New Zealand: 332 entries, 18 Merits, 1 Pencils

AIM Proximity has promoted Tony Clewett to the new role of Deputy Creative Director, as the company continues to normalise its interactive offering throughout the business. Clewett has extensive expertise across a range of marketing disciplines, and he will continue to work alongside the agency’s Creative Director, Dave King. 
Says King: “Tony is adept at creating big new ideas across a range of media, whether direct, digital, mainstream or experiential - and as a media neutral agency, our business is all about ideas."
Since joining AIM Proximity as Art Director in 2007, Clewett has worked with a number of clients including Vodafone, Yellow Pages, Air New Zealand and The Warehouse. Most recently, he has been integral in the development of the Yellow Pages’ highly successful online initiative, The Unbelievably Unbelievable Search campaign, as well as the recent Frank Ginger Sheep experiential work.
Clewett has amassed numerous local and international accolades in his 15 year career, both in New Zealand and internationally. These include Gold and Silver Lions at Cannes, as well as Gold and Silver Echos and Best Art Direction at last year’s NZ Direct and Interactive Marketing awards.

Andrew Newland has joined Toybox as Animation Director and Head of Design. Newland spent the past six years at Flux Animation where he has worked on leading campaigns that included Sanitarium Wholegrain for Ogilvy, Freedom Air for Colenso BBDO, McDonalds for Luscious Films Sydney, plus a few award winners that included the Cannes winning Dominate Hair for Colenso BBDO and the Silver Axis winning Anchor Welcome to Anchorville.
Newland directed and animated the polar bear scene in the 2007 Oscar Best Documentary Winner An Inconvenient Truth. Says Newland: "It was one of those rare chances that presented itself and something I'm very proud to have been involved in."
Newland says he is very excited to be joining the Toybox team on the back of their recent work for the Axis Finalist Auckland City Mission Campaign and the latest TVC for Global Plus through Colenso BBDO. "Toybox has been doing some great work of late and I think it’s a great opportunity for me to get involved and continue making some great TVC's."

Fairfax Media is proud to announce the winners of their Cannes Young Lions competition's for 2008.  Will Douglas and Chloe Hardy, from OMD, took out first place in the Young Lions Media category with their winning multi-platform media strategy. Carl Savage (above) and Brett Colliver (left) from DDB, were the winners in the Young Lions Print Creative category.
The two winning teams, courtesy of Fairfax Media, will be flown to France next month and receive full registration to the Cannes Lions 2008 Advertising Festival, the largest and most prestigious advertising festival in the world. There they will compete on the world stage in the Young Lions Media and Print competitions respectively.
Plus the prize provides the winners with a once in a lifetime opportunity to hear presentations from the best advertising minds with the Young Lions Creative team attending the creative workshops, and the Young Lions Media winners attending the media conference sessions. 
Fairfax Media, as New Zealand's official representative at Cannes Lions, will also host the winners at the Festival's gala awards dinner where the internationally acclaimed Cannes Lion Awards are presented. 
This annual competition is one of the many initiatives from Fairfax Media aimed at supporting the development of New Zealand's creative talent. The Young Lions competition called for entries from agency media planners and agency media buyers (for the Young Lions Media category) and copywriters and art directors (for the Young Lions Print category).
 

Brett Colliver (right) and Carlos Savage (left) from DDB have won the Fairfax Young Creative competition. They win a trip to Cannes and will be competing in the Young Lions 24 hour slogfest in June.
It’s been a good time for Colliver of late. He’s one of three guys from DDB that took out the Emerging Talent Award at Axis on Friday night.

All the AXIS PICS are now online. When you're there you can download the whole folder by clicking the download button on the top left of the page.
 .

UPDATED: New Zealand has scored eighteen Merits (in the Book) at The One Show, any of which could go on to win metal tomorrow night (Wednesday May 7) in New York.
CB Agency of the Year DDB New Zealand has six Merits followed by Publicis Mojo Auckland with five, with one each for Colenso BBDO, Clemenger BBDO, Saatchi & Saatchi, Draft FCB, WRC, Y&R and TBWA\Whybin.


CONSUMER MAGAZINE: FULL PAGE OR SPREAD - CAMPAIGN

Swanndri ‘Swanndri’
Publicis Mojo, Auckland

OUTDOOR - SINGLE

Sanyo ‘Tide’
Saatchi & Saatchi NZ , Auckland

OUTDOOR CAMPAIGN

Sky Television ‘Variety’
DDB Auckland

COLLATERAL: POP AND IN-STORE - SINGLE

SSL - Durex ‘Brunette’
DDB Auckland

CONSUMER TELEVISION: 20 AND UNDER - CAMPAIGN

Prime ‘The L Word’
DraftFCB New Zealand, Auckland

INNOVATIVE USE OF ADVERTISING - SINGLE

SKY Television ‘The Breakup’
DDB Auckland
 
Omaka Aviation Heritage Centre
Clemenger BBDO, Wellington

NZ Red Cross 'The TV Ad That Phoned You'
Y&R Auckland

INNOVATIVE USE OF ADVERTISING  - CAMPAIGN

Schweppes Short Film Festival
Publicis Mojo, Auckland

Speight’s Great Beer Delivery
Publicis Mojo, Auckland

adidas\NZRU ‘Of this Earth’ Campaign
TBWA\Whybin, Auckland

INNOVATIVE MARKETING - SINGLE

Deadline Express Couriers ‘Self Destruct’
Colenso BBDO, Auckland

Volkswagen ‘Tiny Technician’
DDB Auckland

SSL - Durex ‘Redhead’
DDB Auckland

INNOVATIVE MARKETING  - CAMPAIGN

Schweppes Short Film Festival
Publicis Mojo, Auckland

Speight’s Great Beer Delivery
Publicis Mojo, Auckland

Smirnoff ‘Nikolai’
WRC New Zealand, Auckland

INTEGRATED BRANDING - CAMPAIGN

SKY Television ‘Fresh - Metaphors’
DDB Auckland

by David Bell, AXIS Adschool

Another splendid night for AXIS Adschool at the AXIS Awards, with Alysa Wakefield, Antony Bell and Adam Taylor walking off with the three TVNZ Student Challenge ‘baby’ AXIS Golds (though Alysa was in the loo at the time so we’ll have to Photoshop her in).
Many thanks to Jodi O’Donnell and her team at TVNZ for providing such a great opportunity, kick-starting our students’ development. It was also fantastic that the international judges took time to talk to our winners about why they did so well.
Also deserving of thanks are Rick and Desiré at CAANZ, who generously donated four tickets to help recognise ongoing excellence within the ’08 year. These were allocated to students who recently impressed the editor of MiNDFOOD Magazine in the first of our many direct to client projects. More of that another time.
It was a great, inspirational evening, and everyone was very encouraged to see that the top four pieces of work up for consideration for the Grande Axis were all of an unconventional nature- it’s marvellous that innovative thinking is rewarded in such spectacular fashion.
Equally importantly in the main event, former AXIS Adschool students picked up three Golds, four Silvers and a Bronze, the Bronze coming from Aidan Elliot and Duncan McKenzie on placement at DDB, who graduated only last November. It’s good to know that our many graduates continue to succeed at the highest professional levels.
Meanwhile, the newbies are currently working feverishly towards Portfolio Night at DDB and the Crowbar Awards in Singapore. Then it’s a well-earned break before crashing into the NAB student challenge and a long list of Interactive, Direct and Integrated projects. Full details in our AdMedia half term report coming up soon.
PS- we think a special AXIS award should go to Devo for successfully cloning himself- well he must have done, because wherever we went, he was always already there.

Pictured: Guest judge Seb Royce (Glue, London) with Alysa, Adam and Ant at the AXIS Awards

It was a Golden night for some agencies and production companies at The Axis Awards, held at Star City tonight.
Colenso BBDO won Best in Show for Deadline Couriers, a unanimous decision of the overseas judges - Chuck McBride, Creative Partner of Cutwater, San Francisco, Seb Royce, Creative Director, Glue London, Richard Ulfvengren, Executive Producer, Traktor and Pontus Lowenhielm, Director, Traktor.
Of the Gold award winners, DDB lead te agency pack with four Golds (Discovery Channel 'Solar' and Discovery Channel campaign, Sky TV 'The Break Up' and National Foundation for the Deaf 'Shout'), followed by Republik with two (both for Atari), and one apiece for Colenso BBDO (Deadline Couriers), JWT (Ford Mondeo 'Balloons'), Publicis Mojo (Speights 'Great Beer Delivery') and TBWA\Whybin (adidas 'adiBOOST Feel the Rush').
In Craft, The Sweet Shop won Gold for Cinematography, Gold for Editing and Gold for Performance Direction for Schweppes 'Consequence' , Robber's Dog won an Editing Gold for Toyota Corolla 'Lost Keys' and Comedy Direction Gold for Nintendo Jam Sessions 'Sponge' and Liquidstudios won Gold for Sound Design for SOL City viral.
Sky TV was awarded Advertiser of the Year, ASB 'Goldstein' via TBWA\Whybin won the People's Choice, master art director and typographer Len Cheeseman was awarded the Industry Excellence Award and Robber's Dog took out Production Company of the Year. DDB's Brett Colliver, James Tucker and Simon Vicars won the Emerging Talent Award.
The full list of winners are now on the CAANZ site.


AGENCY TALLY*
DDB (4 Gold, 12 Silver, 3 Bronze)
Colenso BBDO (Best in Show, 1 Gold, 3 Silver, 3 Bronze)
Republik (2 Gold, 2 Silver)
Publicis Mojo (1 Gold, 1 Silver, 3 Bronze)
JWT (1 Gold)
TBWA\Whybin (1 Gold)
Saatchi & Saatchi (8 Silver, 1 Bronze)
Clemenger BBDO Wellington (4 Silver, 1 Bronze)
Draft FCB (3 Silver, 1 Bronze)
M&C Saatchi (1 Silver)
Ogilvy (1 Silver)
Rivet (1 Silver)
Special (1 Silver)
Y&R (1 Bronze)

*Not including Craft awards except Copywriting, Art Direction and Typography.

The NZCC Blog has been renamed the Campaign Brief NZ Blog. The new look of the site has been created by the team at Rivet, Sydney (pictured). Says Head of Interactive at Rivet, Mark Ashley-Wilson (second from right): "We redesigned the blog so it is completely in line with sister site campaignbrief.com. Now it's over to the visitors to post how they really feel - watch-out!"

The 2008 International ANDY Awards, announced this evening in New York, awarded a total of 101 Gold, Silver and Bronze ANDYs in addition to the GRANDY Best In Show Award, which went to McCann Worldgroup in San Francisco and T.A.G., for its Microsoft XBOX Halo 3 campaign 'Believe'.
DDB New Zealand won a Bronze ANDY for its out-of-home advertising in the media category for client Sky Television. Australia faired a bit better: Leo Burnett Sydney took home a Gold in the public service/non-profit category for WWF 'Earth Hour' while JWT Sydney was honored with a Silver ANDY for TV for Thrifty 'Birthday Girl'.
According to Mark Waites (pictured by CB in Sydney), Honorary Chairman of the International ANDY Awards and Creative Director and Founding Partner, Mother London, “We’re seeing an intensifying global influence in the ANDYs this year with a strong showing of winners throughout international agency networks. In addition, conducting final judging in Sydney created a terrific bond for those of us in U.S. and U.K. agency worlds, underscoring the enormous talent and resources available to everyone in the global creative community."
He goes on to say that the work continues to reflect a departure from traditional approaches and mediums, showing greater emphasis on integrated programs with a very prominent digital component. “It’s getting increasingly difficult to believe that a stand alone TV spot is going to have any real impact these days. There has to be other elements to a successful campaign. The 2008 GRANDY, the Best in Show, was won by an incredible integrated campaign that engaged on many levels across manymediums. Without a doubt we will see this level of integration being an area for much innovation."
The Awards Show and Party took place at Skylight Studios in New York City and was sponsored by Yahoo!, with additional support from Time Warner Global Media Group, EYE, Media Temple, Veer and Saaga 1763 Vodka.
The International ANDY Awards, now in its 44th year, is one of the world’s preeminent advertising industry award shows. Famous for its outstanding, senior caliber jury, the ANDYs celebrate creative excellence in broadcast, print, interactive, outdoor and integrated advertising.

The Campaign Brief/Bestads Legendary Dinner was held last night in Auckland, ahead of the AXIS Awards on Friday Night. The dinner was attended by the who's who of NZ creatives as well as international legendary guests Seb Royce, Creative Director, Glue London, Richard Ulfvengren, Executive Producer, Traktor and Pontus Lowenhielm, Director, Traktor, thanks to CAANZ.
The dinner was generously sponsored by our good friends Matt Noonan and Peter Grasse at CURIOUS; Patrick McAteer at OKTOBOR; and Jim Hall and Stacey Wah at SOUNDTRAX.