DDB GETS BRONZE AT ANDY'S
The 2008 International ANDY Awards, announced this evening in New York, awarded a total of 101 Gold, Silver and Bronze ANDYs in addition to the GRANDY Best In Show Award, which went to McCann Worldgroup in San Francisco and T.A.G., for its Microsoft XBOX Halo 3 campaign 'Believe'.
DDB New Zealand won a Bronze ANDY for its out-of-home advertising in the media category for client Sky Television. Australia faired a bit better: Leo Burnett Sydney took home a Gold in the public service/non-profit category for WWF 'Earth Hour' while JWT Sydney was honored with a Silver ANDY for TV for Thrifty 'Birthday Girl'.
According to Mark Waites (pictured by CB in Sydney), Honorary Chairman of the International ANDY Awards and Creative Director and Founding Partner, Mother London, “We’re seeing an intensifying global influence in the ANDYs this year with a strong showing of winners throughout international agency networks. In addition, conducting final judging in Sydney created a terrific bond for those of us in U.S. and U.K. agency worlds, underscoring the enormous talent and resources available to everyone in the global creative community."
He goes on to say that the work continues to reflect a departure from traditional approaches and mediums, showing greater emphasis on integrated programs with a very prominent digital component. “It’s getting increasingly difficult to believe that a stand alone TV spot is going to have any real impact these days. There has to be other elements to a successful campaign. The 2008 GRANDY, the Best in Show, was won by an incredible integrated campaign that engaged on many levels across manymediums. Without a doubt we will see this level of integration being an area for much innovation."
The Awards Show and Party took place at Skylight Studios in New York City and was sponsored by Yahoo!, with additional support from Time Warner Global Media Group, EYE, Media Temple, Veer and Saaga 1763 Vodka.
The International ANDY Awards, now in its 44th year, is one of the world’s preeminent advertising industry award shows. Famous for its outstanding, senior caliber jury, the ANDYs celebrate creative excellence in broadcast, print, interactive, outdoor and integrated advertising.
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Only 1 bronze? So why then, 70 finalists at Axis? Makes you wonder about Axis.
Makes you wonder about DDB.
Makes you wonder how stupid some of the posters on this blog are
Makes you wonder if there's a blog policeman from DDB around.
Where's the press release and photo of everyone on the roof? They got a bronze!!!! Yadda. Yadda. Nobland.
Makes you wonder if 10:01 has a brain at all. You can't compare apples for apples here. DDB entered a shit load of stuff into Axis because it's way cheaper to enter than overseas shows - and the standard's way lower than the Andy's. Hence 70 finalists in one and a Bronze in the other. I suspect they had a little 'flutter' on the Andy's. It would be way too expensive to carpet bomb like Axis. Mind you, beats me why you'd enter an obscure North American show in the first place. Gunn Report maybe ?
Andy's is a little more than obscure. Look at the judges. Look at the winners. It's one of the best shows in the world. And one of the hardest to win.