Bloggers keep asking for an overall tally for NZ Agencies at Cannes this year.
Here it is:

Publicis Mojo - 2 Gold, 1 Silver, 1 Bronze
Clemenger BBDO - 1 Gold, 1 Silver
DDB - 3 Silver, 2 Bronze
Colenso BBDO - 3 Silver, 1 Bronze
Saatchi & Saatchi - 1 Silver, 4 Bronze
JWT - 1 Silver
TBWA\Whybin - 1 Bronze

An ad for the Olympus 2GB Memory Card has been announced as the April/May winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.





CLIENT: Olympus        
AGENCY: JWT Sydney            
EXECUTIVE CREATIVE DIRECTORS: Andy DiLallo & Jay Benjamin   
COPYWRITER: Allie Buckle
ART DIRECTOR: Michaela Brown

An honourable mention also went to the M&C Saatchi Wellington for their Ministry of Economic Development ad:
CLIENT: Ministry of Economic Development            
AGENCY: M&C Saatchi Wellington    
CREATIVE DIRECTOR: Jeremy Southern
COPYWRITERS: Jeremy Southern, Marianne Harvey
ART DIRECTOR: Mark Antsis        

Emma Hill, Creative Director of Clemenger BBDO, Melbourne and the judge of the April/May competition, said about the winner: "Very cool and simple way to show your Olympus camera can store as many memories as it would take to fill an aircraft hangar. And besides, you'd never get an aircraft hangar in your pocket."
On the NZ ad: "Lovely copy. No one writes long copy anymore. Great copy teaches the reader something, without them even knowing they're learning.  Ironically, there just aren't many people very good at writing it and in turn teaching other writers to write it."
The creative team from JWT Sydney wins an all expenses-paid trip to the 2008 Caxton Weekend. 
The June/July competition is now open for entries. It’s free to enter and anyone can submit nominations.  For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au

 

MATT PALMER 'Misplaced' Exhibition
7th- 21st July, Auckland
 
Sydney based, New Zealand artist Matt Palmer is hosting an exhibition of his hand painted, photographic landscapes in July at the Lane Gallery in Auckland.
 
About the artist
Matt Palmer studied painting at Elam School Fine Arts.  In the early nineties Palmers NZ On Air music video
projects and experimental Arts Council short film Red Letters attracted the attention of the New Zealand
film industry. Since then his mix of strong visuals combined with a simple, storytelling style, has earned him a
range of awards and a steady stream of projects in New Zealand, Australia and overseas.  In this time Palmer has continued to exhibit his work and in recent times Matt has turned towards photography and painting to bridge the gap between his art and his film work.
A regular exhibitor in Sydney, this will be his first solo exhibition in Auckland. For more on Matt’s work visit www.mattpalmer.com.au
 
About the Exhibition
"Memory and place are even more important to those who have an experience of displacement; to those
whose connections to family and country have been severed over time" (Melissa Bellanta 'Writing about place')
'Misplaced' is a series of landscapes that talks to us about the past. Matt Palmer's hand-painted photographs are enveloped in a mood filled haze that softens the landscape, concealing the often harsh, neglected forms.  By controlling the detail, hiding objects in the shadows, Palmer has created a series of imaginary landscapes that evoke a sense of memory.  The dramatic, carefully constructed images are set against the low light of dawn, in an unnerving cloud of mist that obstructs our view.  Their ghost-like appearance and painterly surface challenges us to reminisce about the places we've been before, but can never seem to find again.
Matt Palmer is exhibiting his collection of images at the Lane Gallery, Auckland from July 7th to July
21st.  For more information please go to www.lanegallery.co.nz or www.mattpalmer.com.au
 

The 2008 Cannes Grand Prix television commercial that became an online phenomenon and achieved cult status in the UK hit New Zealand television screens this week, with a similar response expected from Kiwis. 
The Cadbury ‘Gorilla’ spot is one of the most viewed ads on YouTube, with 2.3m views to date, and over five million online views through video sharing webhosts. It also spawned 70 Facebook groups with more than 50,000 members, as well as catapulting In the air tonight back into the UK top twenty singles chart.
Mark Callaghan, Managing Director for Cadbury Australia and New Zealand says he is excited about bringing ‘Gorilla’ to New Zealanders after it brought joy to millions in the UK. “Cadbury Dairy Milk milk chocolate is synonymous with the joyful things in life, and Cadbury Dairy Milk’s ‘Gorilla’ has made a nation smile already, so we’re looking forward to Kiwis getting a real kick out of the ad as well,�? Mark said. He added that Kiwis also need to be on the look out for “gorilla tactics�? over the next two months, “as the hairy creatures may be popping up in some unlikely places…"
The authenticity of the extremely realistic gorilla became the subject of much debate on internet blogging sites during the height of the campaign in the UK. The Cadbury Dairy Milk Gorilla is actually actor Garon Michael who played a great ape in the films Congo, Instinct, and Planet of the apes, while the suit was created by Academy Award-winning special effects artists from Stan Winston Studios, who have created suits and monsters of Aliens, Terminator, Predator and Jurassic Park fame.
Cadbury Gorilla will run from June 29 through to September on TVNZ, TV3 and C4.

Check out the stunt tvc production company Jealous Lovers just pulled on a bunch of top New Zealand CDs.
They found out which rival production companies they’d recently shot commercials with. Then they located their cars and attached tailor-made decals to the windscreens. They also fixed magnetized pickaxes to the bonnets, branded with the Jealous Lovers web address.
Insiders at the respective agencies then broke it to the CDs that someone was seen trashing their vehicles. They covertly filmed their reactions and turned them into viral clips, viewable at www.jealouslovers.tv

Fairfax Media AWARD Copy School.
A five-day intensive tutorial for young writers and creatives.
June 30 – July 4.
 
This one-week course offers young writers the rare opportunity to learn from some of the biggest, most successful senior creatives in the business.
The Fairfax Media AWARD Copy School is structured for young writers who are already working within the industry in the area of copy, or would like to enter the field.
The course is limited to fifteen. This way they can all be better involved and come away with insights and knowledge they can use to become better writers.
Tutors this year are: Luke Chess – Saatchi & Saatchi Auckland, Jamie Hitchcock – Colenso BBDO, Tim Hall – Saatchi & Saatchi Wellington, Dave King – AIM Proximity, Darryl Parsons – Consortium, Bridget Short – DDB New Zealand, Steve Saussey – Film Construction, Toby Talbot – DDB New Zealand and a top Fairfax journalist.
It’s all about turning strong ideas into copy for print, radio, TV, what a creative director expects, writing on line, and a top art director’s view on writing.
Says Luke Chess, course convener: "The types of media we work in are constantly changing. But the basics of good writing never have. We still need to structure an argument, manage tone of voice, generate a response - and do it all in the context of an original idea. That's why I'm excited by the range and quality of the speakers this year's CopySchool is able to offer. Experience across a variety of 'old' and 'new' media, coupled with - in every case - a passion for truly engaging communication. It'll be a top year, I reckon."
The School runs from June 30 to July 4, 9am – 12:30pm each day. The final day, Friday, a lunch is held with all students, speakers and sponsors.
Fairfax Media AWARD Copy School costs AUD$1,200 which includes morning catering and lunch on Friday July 4. The School will also run in Sydney, Melbourne and Brisbane. Check with AWARD for dates.

View the
FairfaxAWARD CopySchool-Ad.pdf 
Download the
COPYSCHOOLBOOKINGFORMNZ08.pdf, or contact Hannah Morden at AWARD in Sydney on +61 2 9699 2999 for more information.

AIM Proximity has been appointed TVNZ’s digital agency.
Says agency CEO Darryn Melrose: “For two decades now AIM Proximity has been the largest and most successful direct marketing agency in New Zealand, securing many international accolades along the way. With this rich DM legacy come the obviously strong commitments to disciplined measurable one-to-one marketing and world-class creative.
“It is a very specific philosophical outlook that has nurtured our now substantial digital capability. The fact that we have been selected both the strategic and creative digital partner to New Zealand’s biggest broadcaster further underlines our market leadership in digital and interactive marketing."

Day seven of the Cannes International Advertising Festival. The big Film Lions night plus the Integrated and Titanium Lions.
See the FINAL episode

Day six of the Cannes International Advertising Festival. No awards today so a perfect time for the CB/Bestads Villa Pool Party for the Aussie and Kiwi delegates.
See the sixth episode

It was a moderately successful year for the Aussies and Kiwis at Cannes this year. New Zealand won 3 Gold Lions, 8 Silver Lions and 10 Bronze Lions while Australia scored 4 Gold Lions, 7 Silver Lions and 13 Bronze Lions.

New Zealand only scored on Bronze Lion at the Film Lions on the closing night of the Cannes International Advertising Festival tonight, won by DDB for their VW 'Finance Director' spot.
The Aussies faired a bit better: George Patterson Y&R, Melbourne won the only Film Gold Lion in Australasia with their stunning Schweppes ‘Burst’ spot.
JWT Sydney scored a Silver Lion for Thrifty 'Birthday Girl', while Colman Rasic Carrasco Sydney won a Bronze Lion for MTV Asia Foundation 'Different Lives' as did Clemenger BBDO Melbourne for Carlton Draught 'Skytroop'.
The Film competition was of particular interest this year because of the opening up of the category to internet and 'other screen' films such as mobile – 388 internet films were submitted this year and 77 in the “other screen" section.
And it was an internet film for the launch of the Halo3 console game for Xbox from McCann Worldgroup in San Francisco which landed one of two Grands Prix this year.
The other went to Fallon London for its popular 'Gorilla' spot for Cadbury. Australian expat Jury chairman and global creative boss of JWT, Craig Davis, said predictions that the Film category at Cannes was dying a slow death were wrong, predicting Film was “back in a big way" and that 2008 was a "pioneering year", partly because of the opening up to work in what is currently called the 'B' category of Film, or non-broadcast entries.
He said more Gold Lions were awarded this year because of the inclusion of internet films and the like into the Film category.
However, while praising McCann’s work on Halo3, some of the newer categories were uninspiring Davis said.
Much of what was submitted in the Internet Film section was of high quality – the formats ranged from 3 minute virals like Halo3 to episodic long form TV-style shows like Dove’s 'Onslaught', the follow-up to its 'Evolution' campaign. But other categories like 'interactive film' had no Lions awarded. “It’s pretty new," Davis said. “The
[interactive TV] platform is a bit agricultural."
Davis defined the creation of new categories such as online and other “new screen" films as part of the “push and pull" notion which defines broadcast versus interactive media. The new screen entries were about being “pulled" or
“distributed" by admiring online users rather than the linear, “lean-back" nature of broadcast ads.
Other Jury members said they were pleased that entries this year in the new screen categories were not full of YouTube style ads – one judge called them throwaway pieces – which suggested quality thinking and expertise still had some merit online.
Australia’s tally count this year was a solid improvement on 2007 although well off the high in 2006 when seven Lions were won.
New Zealand won four Lions last year, its best since 2003, but none in 2008. NZ had four ads shortlisted this year.
Australian jury member, Ted Horton, partner in Big Red, said in many wins the Cadbury-Schweppes ‘Burst’ spot is very similar to ‘Gorilla’. This is because both of them are an amazing demonstration of the pure essence of what the product is and you can’t help but feel happy after watching them.
Horton said the issue of depth came up in the judging with the two Grand Prix’s representing opposite ends of the spectrum. “If you look at ‘Gorilla’ or ‘Burst’ how much deeper do you need to go? With ‘Gorilla you’ve gone as deep as you need to go because the next thing is, 'I’m going to have some'."
For Microsoft Xbox’s ‘Halo’, on the other hand, one advert might not do it, you need to go into it and become more involved.
“That’s what makes it really difficult and I think if we’d just awarded ‘Halo’, then what we would have said was everything has to be deeper, when at times Cadbury, just with one simple, classic, world-class commercial did the job entirely," he said.
The jury also recognised is that in many ways ‘Halo’ and HBO’s ‘Voyeur’ is not breaking any rules, but playing by the new rules extraordinarily well while ‘Gorilla’ broke all the rules of that sort of advertising for that sort of category.
“So, in many ways ‘Gorilla’ could be perceived as more revolutionary than even ‘Halo’, which is just extraordinary. There will be some clients you just want to show the ‘Gorilla’ piece to say, look what you can do, there will be other clients where the ‘Gorilla’ will be useless, you’ll just want to take the ‘Halo’ piece and say, ‘look at what you can do, it’s extraordinary’."

New Zealand failed to turn its one shortlisted entry into one of the six highly coveted Titanium and Integrated Lions handed out this evening in the closing ceremony of the Cannes International Advertising Festival. There were two Titanium Lions, two Integrated Lions and a Grand Prix winner in each category.
Locally, hope was resting on Speights ‘Great Beer Delivery' via Publicis Mojo Auckland.
Jury president, Mark Tutssel, chief creative officer, Leo Burnett Tutssel, said Speight’s Great Beer Delivery got very very close: "The thing that differentiates the winners was that human connection. There was just that next level to it for everybody, but brilliant work," he says.
Nick Law, EVP/chief creative officer R/GA, New York, says as an Aussie he took special interest in the Trans-Tasman work, and smirked the whole way through the Speight’s presentation.
Projector Tokyo’s ‘Uniqlok’ picked up the Titanium Grand Prix and McCann Erickson Worldgroup, San Francisco won the Integrated Grand Prix. Mortierbrigade, Droga5 New York picked up a Titanium Lion for New York City Department of Education ‘Million’ project, which gave New York school kids a free phone and call credits to encourage kids to attend school. Brussels won Titanium for Music for Life Charity’s ‘Black Boy Wanting’, while Crispin Porter + Bogusky, Miami, won an Integrated Lion for ‘Whopper Freakout’ and JWT India Mumbai won an Integrated Lion for Times of India’s ‘Lead India’.
Tutssel said the work that won represents some of the finest thinking in the world today, demonstrating a comprehensive understanding of human behaviour: "The two Grand Prix’s that were awarded represent, for different reasons, ground-breaking thinking and charter new territory for the industry, providing a glimpse into the future of what we do."

The Campaign Brief/Bestads Villa Pool Party was a monster occasion, attended by at least 200 Aussie and Kiwi delegates, and quite a few expats and overseas guests. A fabulous afternoon, generously sponsored by Stephanie Ceccaldi from Brilliant Films, Stephen Douglas from Digipost (NZ) and Matt Hayward from Sound Reservoir.
Check out some the PICS courtesy of Josh Edge from The Brand Agency, Perth and look out for the CB Video Blog later today.

Day five of the Cannes International Advertising Festival. The CB Cannes Video Blog hopes to catch the action every day. See the fifth episode

From 16 entries New Zealand has landed one on the shortlist for the Cannes Titanium & Integrated competition with Speights 'Great Beer Delivery' via Publicis Mojo, Auckland.
Clemenger BBDO Sydney is on the finals list for its work for NSW Roads & Traffic Authority's 'No-one thinks big of you' campaign and Lowe + Rivet Sydney is shortlisted for MTV Networks 'Welcome Snoop'.
The US was the best performing country for shortlisted entries, landing 13 from 119 submissions. The UK has 3 shortlisted with Australia, Canada, Belgium and The Netherlands all with two.
Winners will be announced 9pm Saturday night, Cannes time.

Shortlist: Australia
Clemenger BBDO Sydney, Roads & Traffic Authority 'No one thinks big of you'
Lowe Rivet, MTV Australia 'Welcome Snoop'

Shortlist: New Zealand
Publicis Mojo Auckland, Speights 'Great Beer Delivery'

New Zealand managed just four entries at the Cannes Film  Lions with CB Agency of the Year DDB leading the way with three entries through. Clemenger BBDO Wellington had one spot through.

NEW ZEALAND TV SHORTLIST

DDB Auckland, Tasman Insulation’s Pink Batts, Snug

DDB Auckland, New Zealand Lotteries, Classic Car

DDB Auckland, Volkswagen, Finance Director

Clemenger BBDO, Wellington, Mitsubishi, Birds and Bees

Day four of the Cannes International Advertising Festival which means only one thing: the gloriously infamous Legendary Lunch at La Colombe d'Or for a select few Aussies and Kiwis. See the fourth episode

New Zealand scored a Gold Lion and a Silver Lion at tonight Press Lions, with Clemenger BBDO Wellington winning Gold for Land Transport NZ and Saatchi & Saatchi Auckland winning Silver for Powerhorse Energy Drink.
Expat Australian and JWT’s global creative boss, Craig Davis, is the Press and Film jury chairman this year and at a press conference today was a little grumpy with some of the journalists’ questions around individual country tallies, particularly another abysmal showing from the United States and the United Kingdom – the US landed just three Bronze Lions and the United Kingdom none. The top tally count went to France and Brazil.

Gold Lion
Clemenger BBDO Wellington, Land Transport NZ, Campaign

Silver Lion
Saatchi & Saatchi Auckland, Powerhorse Energy Drink, Campaign

New Zealand won two Silver Lions at the Cannes Cyber Lions tonight, one for JWT Auckland’s 'Balloons' work on Ford, the other for Colenso BBDO for NZ Book Council's readatwork.com.
A Gold Lion was awarded to The Sweet Shop's London offshoot The Rumpus Room for their work on PetShop Boys.
Three Grand Prix were awarded this year - to Japan, the US and Sweden although jury president and chief digital officer for TBWA Worldwide, Colleen DeCourcy, said the standard of digital work had “leveled" because more agencies and advertisers were entering the sector.
“As more people enter the space you don’t have the best of breed," she said at a press conference. “We are dealing with a bell curve."
One of the surprises this year was the storming effort by small London digital shop, Lean Mean Fighting Machine, which took out the Cyber Agency of the Year with a the top tally of Lions ahead of Crispin Porter + Bogusky in Miami and Projector, Tokyo.
Lean Mean Fighting Machine has a team of just 20 people. “You don’t need to be a great big organisation to do great work," said the agency’s Creative Partner Sam Bell, who served this year as the UK Cyber judge.

Silver Lion
JWT Auckland, Ford 'Balloons'
Colenso BBDO, Auckland for NZ Book Council readatwork.com

The May winner and runners up of the international YoungGun of the Month Competition has been announced with New Zealand and Australian young creatives scooping the pool. The winners were Lisa Fedyszyn and Jonathan McMahon from Colenso BBDO, Auckland for their  New Zealand Book Council 'Read a  book at work' campaign.

New Zealand scored a Silver Lion and a Bronze Lion in the Outdoor Lions presented tonight - Silver going to Colenso BBDO Auckland for Deadline Express Couriersone and the Bronze to Saatchi & Saatchi New Zealand for TVNZ. The former was expected to do a lot better, fresh from its Grand Prix at Clio.
While New Zealand produced an average result this year and the US and UK were abysmal, Asia countries powered this year. The US did land the Grand Prix, however, for BBDO New York’s 'Voyeur Projection Installation' for HBO.
Much talk today though was around Asia’s result. Singapore landed one Gold, one Silver and two Bronze, China landed a Gold and Silver, Malaysia two Gold, 1 Silver and a Bronze, Thailand two Silver and a Bronze, India three Bronze, Korea a Bronze and even Qatar managed a Gold.
Outdoor Jury president and executive chairman of McCann WorldGroup, India, Prasoon Joshi, put Asia’s lift this year down to a more upbeat economic outlook by many in those countries and the corresponding drive to work hard for better results.
“People are very, very hopeful about their future," he told journalists. “They are working harder and you can see how curious they are. A lot of that desire to learn is reflected in the work this year."
Australian Outdoor judge, Garry Horner, said there was less Golds awarded this year – nine compared to 19 in 2007. “Clearly it was a tighter year," he said.

Bronze Lion
Colenso BBDO Auckland, Deadline Express Couriers 'Self Destruct'
Saatchi & Saatchi New Zealand, TVNZ TV2, 'Ugly Betty'

New Zealand won two Silvers and a Bronze at the Media Lions tonight, with Publicis Mojo Auckland picking up a Silver for Speights 'Great Beer Delivery', OMD Auckland, Sky TV 'Inside The Criminal Mind' winning a Silver
and Draftfcb Auckland, Prime TV 'Scandal in Suburbia' collecting a Bronze. The Speights work was roundly applauded by the judges, who also noted that about half the Media Lions this year went to creative agencies.
Jury members were largely unimpressed with that outcome however, saying media agencies were not as experienced as their creative cousins in entering awards shows like Cannes. They also said creative agencies often took the initiative to enter in the Media category but often were helped enormously with a campaign by media agencies but with no credit.
The Grand Prix went to Swedish creative shop Forsman & Bodenfors although Jury chairman and MindShare global chief, Dominic Proctor, flagged it was his media agency which played a big part in the media strategy for the AMF Pension Fund without credit.

Silver Lion
Publicis Mojo Auckland, Speights 'Great Beer Delivery', Lion Nathan
OMD Auckland, Sky TV 'Inside The Criminal Mind'

Bronze Lion
Draftfcb Auckland, Prime TV 'Scandal in Suburbia' - Bronze

CB’s NZ Agency of the Year, DDB Auckland won a Silver Lion for the Sky TV 'Knocked Up' Movie Premiere campaign, ‘Who’s This’ and ‘Wrong Number’ at the Cannes Radio Lions, presented tonight. Saatchi & Saatchi New Zealand won two Bronze Lions - for Murphy’s Irish Stout, ‘Incomprehensible Irish’ and TVNZ 'Bruce Almighty' Movie Screening.
A total of 47 Radio Lions were handed out from 1,259 entries. The US dominated the winners’ list with nine Radio Lions, followed by Germany with five and Brazil with four.
The Grand Prix went to Dentsu Tokyo for Canon’s EOS Kiss Digital Camera ‘Shutter Chance’, which dramatises how moments pass you by without a fast-starting camera like the Canon EOS Kiss that starts in two seconds.
Jury president Mark Cross from DDB Chicago, the agency behind the highly successful Bud Light Beer campaign, which again won Gold, said ‘Shutter Chance’ was a fantastic and beautiful spot both in English and its native Japanese.
“It’s timeless, if you look back at this spot in twenty to thirty years from now you’ll realise how strong the idea was. It was a very quick decision,�? says Cross. “It was a very simple spot, it sold the camera extremely well, which is what great advertising is supposed to do and it was produced wonderfully with great use of the radio medium."
There were three contenders for the Grand Prix with BBDO Cape Town’s Marshall Music’s ‘Drums’ and BBDO Germany’s 'Nothing’ for Mercedes-Benz also in the running.

Silver Lion, Campaign
DDB Auckland, Sky TV’s Knocked Up Movie Premiere, 'Who’s This?' and 'Wrong Number'

Bronze Lion
Saatchi & Saatchi New Zealand, Murphy’s Irish Stout, Incomprehensible Irish
Saatchi & Saatchi New Zealand, TVNZ Bruce Almighty Movie Screening

The 2008 Caxton Awards are now open for entries. For details on how to enter, head to www.thecaxtonawards.com.au and follow the 2008 Award instructions.
Two new categories have been introduced this year to recognise the expanding field of newspaper creativity; Best Multi-media Campaign – Newspaper and Newspaper Website and Best Use of Media Placement.
Entries can be completed and uploaded using the online entry system, thanks to our sponsor AdStream.  Entering has never been easier – simply complete your details, upload the artwork and submit your entry. Visit www.thecaxtonawards.com.au and follow the prompts.
The Call for Entry will close on 1 August 2008, strictly no extensions. To be eligible to enter, ads must have appeared in Australia and/or New Zealand newspapers between 1 July 2007 and 30 June 2008. A full list of categories can be viewed on the Caxton Awards website.
Winners and finalists will be acknowledged at the annual Caxton Weekend seminar being held 24-26 October. Now in its 34th year, this year’s weekend venue is tropical Port Douglas. Bookings will open shortly so to register your interest and ensure you don’t miss your place, email jacinta@twodeforce.com.au
For all Caxton Awards inquiries contact Jacinta Mann at Two de Force on +61 2 9281 8788 or email jacinta@twodeforce.com.au

New Zealand has five entries though to the shortlist stage of the Cyber Lions with Australia one
better on six. New Zealand has not done well in this competition since it started in 2003 –  it has
landed just one Cyber in five years. Last year the US took the top spot but Japan, Sweden and Brazil usually perform strongly.
Winners will be announced Wednesday evening, Cannes time.

NEW ZEALAND
Saatchi & Saatchi New Zealand, FBI Recruitment 'Isight Hijack'
Saatchi & Saatchi New Zealand, Toyota 'Hilux Motion'
Colenso BBDO Auckland, NZ Book Council 'Read a book at Work'
JWT Auckland, Ford Mondeo 'Balloons'
Publicis Mojo, Schweppes 'Finders Keepers'

New Zealand has three entries shortlisted in the new Design Lions at Cannes.
All up there were 1126 entries in the new category with Germany and India leading the entry count on 154 and 134 respectively. The US (139) and the UK (110) followed while Australia submitted 29 entries and New Zealand 27.
Germany stormed the shortlist tally with 29 entries getting through to the final round, followed by India on 13, the US 10 and the UK 9. Winners will be announced Wednesday night Cannes time.

NEW ZEALAND
Publicis Mojo Auckland, Amnesty International 'Make Some Noise'
Publicis Mojo Auckland, Amnesty International 'Freedom Pen'
Colenso BBDO Auckland, Accent Panel & Paint 'Scratchie'

Saatchi & Saatchi New Zealand won New Zealand's only two Direct Lions tonight, with Bronze gongs for Toyota and TVNZ. The wins, together with finalists was enough to rank the agency #3 in the world at the Cannes Direct Lions behind Shackleton Madrid and JWT Mumbai.
India won the Grand Prix with an entry from JWT Mumbai which flabbergasted the Direct jury, starting out as a direct response ad in a newspaper but which went on to captured India's imagination, ultimately involving hundreds of millions of people.
Australia nabbed the top international ranking in the Direct Lions competition along with the United Kingdom with both countries landing five Lions each.
New Zealand born Canadian judge, Matt Shirtcliffe, executive creative director for Proximity Canada, said Australia's work stood out this year because of its irreverence and humour.
"As a New Zealander living in Canada, it gives me a different perspective," he told a press conference. "Australian work has a very clear tone. Australia seems to do irreverence and humour as well if not better than any other country. It's very very hard not to like that natural Aussie humour."
One of the most notable points this year in the Direct Lions was the abysmal showing of the United States. It had just 75 entries and won no Lions while countries like Costa Rica landed two Gold Lions and
three Silver. Thailand won two Gold and even Latvia managed a Silver.
"We've been discussing that," said US judge Janet Barker-Evans from Draftfcb Chicago. "We're surprised as any one. We did see large agencies making submissions but there's probably a lot of great smaller shops who don't consider entering at Cannes."
Themes this year noted by the Direct jury were an abundance of coffins, seeds, voodoo dolls and concepts involving death. The jury laughed off a question from CB when asked if those campaigns had worked.

New Zealand Lions

Bronze
Saatchi & Saatchi New Zealand, Toyota Hilux 'Hilux Motion'
Saatchi & Saatchi New Zealand, TVNZ 'Around the world in 80 days'

New Zealand dominated the world in Promo Lions, picking up eight Lions – two Gold, three Silver and three Bronze – with jury members recognising the country for producing work that energises brands and gets people involved in a very relevant and new way.
Publicis Mojo Auckland’s Speight’s  'Great Beer Delivery' for Lion Nathan, which involved sending a Speight’s Alehouse on a ship from Dunedin to London, was awarded two Gold Lions and a Bronze.
Two Silvers went to Colenso BBDO Auckland, for New Zealand Book Council and one to Clemenger BBDO Wellington for Omaka Aviation Heritage Centre. The other two Bronze awards went to DDB Auckland for SSL ‘Pillowcases’ and TBWA\Whybin Auckland for Adidas/NZRU’s ‘Of this Earth’.
Australia, on the other hand, only picked up one Promo Lion, but it was a Gold, awarded to Lowe/Rivet Sydney for MTV Networks 'Welcome Snoop'.
In total, 49 Promo Lions handed out from 1,103 entries. Just behind New Zealand was the USA and Germany, with six Promo Lions each.
Speight’s and MTV’s Welcome Snoop were two of the four contenders for the Grand Prix, which went to BBDO New York for HBO’s Voyeur Integrated Campaign. The vote for HBO, which launched with video footage from HBO shows projected onto a New York building and extended via HBOvoyeur.com, was unanimous among the 19-jury members. The other Grand Prix contender was TracyLocke Dallas’ 7-Eleven campaign ‘D’oh Thank Heaven’.
The jury included Andy Blood, group ECD of TBWA\Whybin, Auckland. Blood was last year’s Grand Prix winner in Promo for NRZU’s ‘Bonded by Blood’, one of New Zealand’s five Promo Lions won that year.  Last year Australia won three Promo Lions.
Jury president, Armin Jochum, chief creative officer of DDBO Stuttgart, Germany, said the Speight’s Great Beer Delivery is a "great, great piece of work" which was all about the idea, but it was missing that little extra bit that would toppled HBO.

GOLD
Publicis Mojo Auckland, Lion Nathan’s Speight’s Great Beer Delivery
Publicis Mojo Auckland, Lion Nathan’s Beer Delivery

SILVER
Clemenger BBDO Wellington, Omaka Aviation Heritage Centre
Colenso BBDO Auckland, New Zealand Book Council, Read a book at work
Colenso BBDO Auckland, New Zealand Book Council, Book at work

BRONZE
DDB Auckland, SSL Pillowcases
Publicis Mojo Auckland, Lion Nathan’s Speight’s Great Beer Delivery
TBWA\Whybin Auckland, Adidas/NZRU, Of this Earth

New Zealand’s international award reputation might be stellar for its market size but this year it has delivered a dramatic slump in entries in the traditionally sexy competitions of Press, Film and Outdoor.
The biggest fall this year occurred in outdoor where NZ entries fell 43 per cent, from 128 to 73. Press entries were down 25 per cent to 48 and Film, while up on a low point last year, are down 13 per cent on 2006 and 34 per cent on the 2005. Radio entries were also down 35 per cent this year.
Conversely, NZ entries for the Promo, Direct, Media and Titanium & Integrated competitions are all up strongly, signaling a shift in where NZ’s agencies are focusing their awards attention at Cannes.  The Cyber competition was lineball on 2006 with 25 NZ entries.
The NZ trend this year is rather different to Australia’s. Although Outdoor entries are down 7 per cent this year from Oz, Press and Film are up markedly – Australian press entries rose 75 per cent this year to 195 and Film is up 64 per cent to 195 entries.
Like NZ, Australia is up significantly in the Direct and Media competitions this year but has diverged from the Kiwis in Promo, Cyber and Titanium & Integrated where entries are either down or lineball.
Saatchi & Saatchi New Zealand’s executive creative director Mike O’Sullivan (pictured), who was NZ's jury member for the Direct Lions this year, was "unaware" and “unsurprised" by the NZ slump.
"I didn’t realise that," he told CB. "I don’t know what that’s about but it could be a contraction because of the economy. We’re also struggling to compete in things like TV and Titanium with the massive budgets in other
markets. Direct for us is where we are doing work which is really strong on lower budgets."
O’Sullivan says the newer competitions are “probably where our future is," for Cannes Lions.

New Zealand has 7 entries shortlisted for the Radio Lions compared to Australia with eleven, with Saatchi & Saatchi New Zealand and DDB Auckland with three each and Colenso BBDO with one.
Entries were down this year for both countries although it seems consistent with what many other developed markets have done this year in Radio. Entries from the US fell from 191 last year to 124 and overall radio entries were down slightly in 2008. Countries like Norway did its part in attempting a turnaround, lifting its entry numbers from 38 to 84. Likewise Germany, which was up a little from 97 to 113 this year.
Australia won two Radio Lions last year, including the Grand Prix, and New Zealand one.
The Radio winners will be announced on Tuesday night Cannes time.

NEW ZEALAND
Saatchi & Saatchi New Zealand, DB Breweries' Murphy's Irish Stout, Incomprehensible
Saatchi & Saatchi New Zealand, TVOne The World's Fastest Indian Movie Screening, An Inspirational True Story
Saatchi & Saatchi New Zealand, TVNZ, Movie Bruce Almighty, 'Takeover'
DDB Auckland, Sky TV Knocked Up Movie Premiere, Who's This?
DDB Auckland, Sky TV Knocked Up Movie Premiere, 17 Weeks
DDB Auckland, Sky TV Knocked Up Movie Premiere, Wrong Number
Colenso BBDO Auckland, NZ International Comedy Festival, Offensive

Day one of the Cannes International Advertising Festival and the Kiwis and Aussies are already arriving in packs. The CB Cannes Video Blog hopes to catch the action every day. See the first episode

New Zealand has 13 entries shortlisted in the Cannes Outdoor Lions with Saatchi & Saatchi New Zealand and DDB Auckland leading the Kiwi pack.
Australia’s outdoor entries were down this year to 130 from 140 in 2007 while New Zealand’s entry numbers collapsed, nearly by half – 73 this year compared to 128 in 2008.
New Zealand got one Outdoor gong in 2007.
Outdoor Lions will be announced Tuesday night Cannes time.

NEW ZEALAND Shortlist
Saatchi & Saatchi New Zealand, Sanyo Underwater Video Camera, Sanyo Tide
Saatchi & Saatchi New Zealand, Sanyo, Digital Camcorder, Matches
Saatchi & Saatchi New Zealand, TVNZ’s TV2 Movie Promotion, Blood Splatter
Saatchi & Saatchi New Zealand, TVNZ’s TV2 Ugly Betty
Saatchi & Saatchi New Zealand, Mintshot’s Commercial Viewing website, Volcano
Saatchi & Saatchi New Zealand, Rodney District Council’s Road Safety Message, Crash
DDB Auckland, Sky TV Crime & Investigation Channel, Wide Open Spaces
DDB Auckland, Sky TV Crime & Investigation Channel, Flash Cars
DDB Auckland, Sky TV, The Break Up
DDB Auckland, Coastguard New Zealand, Wharf
Publicis Mojo Auckland, Amnesty International, Luke
Publicis Mojo Auckland, Amnesty International, Pete
Colenso BBDO Auckland, Deadline Express Couriers, Self-Destruct

New Zealand, has six campaigns shortlisted for the Cannes Media Lions from the 39 entries submitted this year, with Publicis Mojo and OMD leading the way.
New Zealand and Australia have each won the Media Grand Prix twice in the nine years since the category was launched at Cannes in 1999.
The Media Lions winners will be announced Tuesday night Cannes time.

NZ Media Lions shortlist:
Publicis Mojo Auckland, Lion Nathan / Speight's, 'Speight's Great Beer Delivery'
Publicis Mojo Auckland, Lion Nathan / Speight's, 'Speight's Great Beer Delivery'
OMD Auckland, Sky Television / Crime & Investigation Network 'Inside the criminal mind'
OMD Auckland, Sky Television / Crime & Investigation Network 'Inside the criminal mind'
DarftFCB Auckland, Prime TV / Weeds 'Scandal in Suburbia'
Colenso BBDO, TV3 'Someone can stop time'

New Zealand scored nine ads on the shortlist of the Press Lions from a 20 per cent slump in press entries compared to 2007. Saatchi & Saatchi New Zealand, Clemenger BBDO Wellington and Publicis Mojo Auckland accounted for New Zealand's tally.
The Press Lions will be announced Wednesday night, Cannes time.

New Zealand  shortlist
Saatchi & Saatchi New Zealand, Powerhorse energy drink 'Kindergarten'
Saatchi & Saatchi New Zealand, Powerhorse energy drink 'Prison'
Saatchi & Saatchi New Zealand, Powerhorse energy drink 'Old folks'
Saatchi & Saatchi New Zealand, Sanyo Xacto Camcorder 'Matches'
Clemenger BBDO Wellington, Land Transport NZ 'Tree'
Clemenger BBDO Wellington, Land Transport NZ 'Creek'
Clemenger BBDO Wellington, Land Transport NZ 'Bridge'
Publicis Mojo Auckland, Amnesty International 'Juliet'
Publicis Mojo Auckland, Amnesty International 'Luke'

KingSt Advertising, Hamilton has created a 'joint venture' with client SustaiN (their first project for them) who let the agency to install this giant 8m 'marijuana' joint right across the road from the New Zealand National Agricultural Fieldays last week...
SustaiN is a fertiliser product, and it grows more grass for your cows....


Brand: SustaiN
Client: Summit Quinphos 
Agency: KingSt Advertising, Hamilton
Creative Director: Tony Aubrey
Copywriter: Tony Aubrey
Art Directors: Megan Baker, Anna Wilkinson and Sam Walsh
Account Manager: Stephanie Gower
 

New Zealand has romped Australia in the shortlisted round of the Cannes Promo Lions announced today, coming second overall with the highest international tally behind Germany.
Five New Zealand shops generated New Zealand’s big result of 14 shortlisted entries: Publicis Mojo Auckland had five shortlisted between Speights and Schweppes; Colenso BBDO Auckland got three into the final round (New Zealand Book Council with two shortlisted, TV3 with one);  DDB Auckland also three shortlisted (Durex with two,
NZ Lotteries with one); Clemenger BBDO Wellington with two in the shortlist for Omaka Aviation and Whybin\TBWA Auckland with one for Adidas/New Zealand Rugby Union.
The Lions prospects look good again for New Zealand this year in the Promo Lions after storming the awards tally last year with five Lions and the top international ranking.
Australia managed equal sixth spot with a long line-up of countries who landed four shortlisted entries each – they were Sweden, Switzerland, Brazil and Japan.
Just two Australian agencies made it through to the final round: Euro RSCG Sydney for its work on Volvo and Lowe Rivet Sydney for MTV Networks.
Australia came second in the Promo Lions last year with three gongs.
This year New Zealand submitted 33 entries in the Promo competition to Australia’s 31 but it was Germany which went ballistic with a whopping 221 entries. Germany got 28 of them shortlisted. The next biggest entry tally was Spain with 86 and 10 shortlisted this year to take fourth spot.
Promo Lions winners will be announced Monday night Cannes time at an awards ceremony.

New Zealand landed 13 shortlisted entries in the Cannes Lions Direct competition, announced today, placing us fourth in the world.
Saatchi & Saatchi Auckland appeared on the shortlist six times, for clients such as Toyota, TVNZ, WWF, and NZ Army Recruitment.
The top five countries with the most shortlisted entries in Direct were Germany (26), Australia (20), UK (18), New Zealand (13) and Spain (17).
Australia submitted 101 entries into the Direct competition this year, a big lift from last year's 64 entries. New Zealand agencies submitted 55, compared to 27 last year.
Australia landed 20 shortlisted entries, coming in second to Germany. But perhaps the biggest news is the anti-awards king, Singleton Ogilvy & Mather Sydney, entering and landing a shortlisted entry this year for IBM.
BMF Sydney and Lowe Sydney led the Australian charge with three shortlisted entries each, followed by M&C Saatchi Sydney (2), M&C Melbourne (2), Leo Burnett (2), and one entry each by Host, Saatchi & Saatchi
Sydney, M&C Saatchi Sydney / Mark, Wunderman Melbourne, Make Brisbane and Clemenger Proximity Melbourne.
The Lions Direct winners will be announced on Monday night, Cannes time.

NEW ZEALAND SHORTLIST
Saatchi & Saatchi New Zealand, Toyota Hilux,
Saatchi & Saatchi New Zealand, WWF, Household Recycling (Charities)
Saatchi & Saatchi New Zealand, WWF, Household Recycling (Flat mailing)
Saatchi & Saatchi New Zealand, TVNZ, Movie promotion
Saatchi & Saatchi New Zealand, FBI Recruitment, 'Isight hijack'
Saatchi & Saatchi New Zealand, NZ Army, 'Arcade Game'
Touch/Cast Next Wellington, WETA Workshops, Rayguns (direct response TV)
Touch/Cast Next Wellington, WETA Workshops, Rayguns (product launches)
Publicis Mojo Auckland, Schweppes, 'Consequence'
Publicis Mojo Auckland, Schweppes, 'Short film festival'
AIM Proximity Auckland, Haunui Farm, 'Stud Connection'
DDB Auckland, SSL, 'Pillowcases', Adult Personal Products
Blackwood Communications Group Auckland, Baking Industry of NZ, 'Ginger Bread Haka'

Starcom NZ walked away with the Best in Show Award at the 2008 CAANZ Media Awards for its outstanding work over the past five years on the New Zealand Army’s recruitment campaign.  
Held last night at Auckland’s Sky City Convention Centre, the CAANZ Media Awards acknowledge and reward the best strategic insights in the media industry.
Winner of the supreme award, Starcom NZ’s work to help the army secure the best quality recruits was recognised by judges as an undoubted leader in this year’s awards.  Also winner of Best Long Term Strategic Campaign, Starcom NZ demonstrated how it was able to evolve the media strategy to meet the diversifying needs of the army and its target audience over time.
"Starcom NZ’s entry displayed a very good understanding of the target audiences. It used media in innovative ways to engage with prospective recruits to deliver an extremely successful campaign in a challenging environment," said the judges.
Media Agency of the Year was awarded to OMD New Zealand in recognition of it facing and overcoming some major challenges in the past year. OMD New Zealand succeeded in delivering some great results – financially, for clients and for staff – while negotiating its way through a merger and working through international alignment of some key clients.
The Media Brand of the Year award went to Fairfax Media for a second year in a row. Fairfax Media has enjoyed significant revenue growth in the past year, supported by strong readership and engagement results across its three core platforms of newspaper, magazine and online.  Fairfax Media demonstrated its prowess in being an innovative, dynamic and visionary organisation making it a worthy recipient of this award.  
The Excellence Award was awarded to Chris Riley, Director of OMD Digital – a standalone business unit within OMD New Zealand’s stable – for his leadership and vision in the new media sector. A well respected and committed proponent of digital media since returning from the UK four years ago, he has certainly blazed a trail in this area.
This year’s CAANZ Media Awards drew 127 entries, with judges commenting that the calibre of entries was relatively high as almost half of those submitted made it through to being a finalist.
The final round of judging resulted in 10 gold and 14 silvers being awarded. The full list of winners is shown above.

UPDATED 11/06/08: CB, currently on the way to Paris, asked top CDs for their own agency's chances at Cannes, starting in one week's time....

Toby Talbot, ECD of DDB New Zealand:
Category: TV. Client: Pink Batts 'Snug'
Category: TV. Client: VW 'Finance Director'
Category: Direct Lions. Client: Durex 'Pillowcases'
Category: Media Lions. Client: NZ Lotteries 'Money Bags'
Category: TV (Viral). Client: Sky TV Fresh TV 'Metaphors'
Category: Outdoor (Ambient). Client: Sky TV 'The Break Up'
My top three? If I were pushed:
Pillowcases, Money Bags and Pink Batts

Nick Worthington, ECD of Colenso BBDO:
I’ll stick to the three I think have a real chance. Deadline has just won everything where ever it’s been. Grand Clio, Grand Axis etc, so high hopes for this one at cannes, it’s in a few categories but outdoor is probably its best chance. Instant rock star is just bloody funny and is picking up everywhere too. Now for the best idea I’ve seen at Colenso so far. A blinding idea for the book council, it’s still brand new and has only just gone online but the client is being swamped with praise from around the world and the hits on the site even before the full launch were growing at 150,000 a week. I think it’s going to be huge.
Posters. Deadline couriers 'Exploding billboard'.
Viral. Monaco 'Instant rock star'.
Interactive. NZ Book Council 'Read at work'.

As for the old place, got to say Speights has a chance in integrated and  the Schweppes film festival in interactive might trouble the juries, plus the Amnesty 'Make some noise' posters should win something.

Mike O'Sullivan, ECD of Saatchi & Saatchi New Zealand:
Category: Cyber. Toyota 'Hilux Motion'
Category: Media . Mintshot 'Volcano'
Category: Promo. NZ Army 'Can you play 4 real?'
Category: Design. Sanyo 'One Million Words'

Andy Blood, TBWA\Whybin:
I don't think we've got the really big hitters this year, but I'd like to think that World's biggest BBQ (promo), adi rush (outdoor), 'Of This Earth' (Integrated) and ecostore Oil drum (outdoor) might do some business.

Paul Nagy, Clemenger BBDO, Wellington:
Our fingers are crossed for our 'Delivered by carrier pigeons' Omaka Billboard, our LTNZ 'Crashed Beds' campaign, our ALAC 'Under the glass' print work and our 'Bikes just appear' adshell for ACC.

Angus Hennah, ECD of JWT New Zealand:
Category: Cyber. Ford Mondeo 'Balloons'
Category: Promo. Tourism NZ 'Giant Rugby Ball'.

James Mok, creative director, Draft FCB:
You never know your luck but here are our favourites:
TV – Prime ‘The L Word’ campaign
Outdoor Ambient – Prime ‘Weeds Open Home’
Promo – SPCA ‘A Very Silent Night’

Jeremy Taine, ECD, Ogilvy:
We have a couple:
Print and promo work for L&P, CCA Bottlers
DM and print for GSK, Becoderm

The 2007 AWARD Annual & DVD set is out now.
AWARD Members will receive the annual this week, designed by Committee member Mark Stott from Common Creative. Indicative of a bible or classic book, the plush case bound felt cover houses tthe best work in the region for 2007. It also includes two DVDs showcasing the audiovisual and audio winners and finalists.
Accolades go to AWARD Gold Sponsor, One For All, who managed the production and Silver Sponsor, Cutting Edge, for producing the DVDs.
Expired members must contact AWARD to receive their copy, and Non-Members can purchase their copy online at www.awardonline.com
AWARD Annual. Price: AUD $190 + GST and postage (including the DVD set).
You can also buy the DVD set separately for AUD $40 + GST and postage.

Ant Rainger is now the sole owner of leading one to one agency Connect Communications after purchasing the 50% share owned by Andrew Mitchell.
The pair joined forces two years ago and have enjoyed some significant new business wins and industry awards, including three golds at the 2008 RSVP Direct Marketing Awards.
For Mitchell, the sale of his shares is an opportunity to realise the benefits of a couple of very successful years and pursue other opportunities: “When we returned in the new year and re-looked at the company and its great potential we realised we differed in terms of our own personal and business ambitions," said Mitchell. “We decided it was best for the company’s future for one of us to relinquish our shareholding. Ant I remain firm friends and I’m looking forward to the next challenge."
“We’ve had two great years in business," says Rainger. “Mitch is a high achiever and he will continue to do big things with his industry leading direct and integrated thinking."
Rainger says it is business as usual at Connect and he is confident the agency is well positioned to take advantage of the opportunities ahead.  
In the future Mitchell can be contacted on (021) 801115 or by email at mitandrew@gmail.com

Following increased use of campaign assets sourced from Asia Pacific and European hubs, Sony New Zealand has reviewed its local agency requirements.
Media planning and buying will continue to be handled by The Media Counsel, with Platform 29 responsible for all below-the-line work. Market research, events and local ATL will now be handled on a project basis with agencies selected accordingly.
Matt Walton-Smith, General Manager (Marketing), says that global creative supplemented by local work is proving extremely effective for Sony New Zealand: “Fallon London’s work in particular has proven to be very relevant and delivered market leading awareness for the Sony brands. We are looking to supplement this kind of work with local creative but feel that work on a project basis is the best approach for the time being."
The changes are effective immediately.
 

An idea conceived by Marketforce Perth's kiwi expat creative director Andrew Tinning with partner Gabrielle Wallington and entered by Tinning and the agency has beaten off 670 entries from around the world to win the Getty Images Ultimate Challenge.
The brief was to come up with an idea that would have a ripple effect across the world. Any idea, as long as it has the potential to make a difference in the world on some level.
By winning the competition Tinning and Wallington win business class trips to this year's Cannes International Advertising Festival to enjoy the hospitality of DDB's worldwide chief creative officer Bob Scarpelli. They will both be given Scarpelli's delegate pass for the festival and vip entries to all the best parties, a delux hotel room and Scarpelli's dinner reservations at Cannes' finest restaurants.
The winning entry is titled Green Unltd. - a virtual company that people can join and follow simple ideas that help reduce greenhouse emissions.
The judging panel was Bob Scarpelli, Lewis Blackwell (Creative advisor Getty Images UK), Jonah Bloom (executive Editor Advertising Age USA), Claire Beale (Editor Campaign UK); David Nobay (Droga 5) and Armin Jochum (Chief Creative Officer, BBDO Stuttgart Germany).
"Big problems can often be solved with seemingly small gestures", said Scarpelli. "Because sometimes it just takes a simple step to galvanize people to really make a difference. I believe that this is what this idea has the power to do. The judges and I loved the simplicity and the audacity of the idea. And we believe it is an idea that can make a world of difference. 'Green Unltd' can happen...If we want it to."

View their winning idea:
GREEN Unltd.pdf 

CB NZ Bloggers, here is a CLIP from tomorrow night's The Gruen Transfer (9pm Wednesday on Australia's ABC 1), this week featuring Darryl Parsons from Consortium, Auckland as a guest panelist.
Carson Kressley lifted the Big Brother ratings, perhaps Ten executives need to listen to The Gruen Transfer's adman, Todd Sampson, who on the show offers a great guest suggestion for the show.
Also on tomorrow night's show - How Do you Sell? Kylie Minogue and David Beckham's best assets.
On The Pitch - Kevin MacMillan from The Works, Sydney and Ben Welsh from M&C Saatchi Sydney try to make Baghdad the perfect holiday fun spot. Check it out HERE..
Ad of the Week - is 'Still Free', Marc Ecko tagging Air Force One.