August 2008 Archives
Toybox have announced the arrival of the world's fastest pin registered film scanner. Lasergraphics 'The Director' scans 16mm and 35mm at unprecedented speeds at up to 2k resolution.
The Director features a low noise CCD area array and continuously calibrated LED light source to ensure optimal image quality on all film stocks. The built-in Keykode reader allows for frame-accurate scanning and for the embedding of both Keykodes and time-codes into DPX output files. A Positive Air Pressure System with a HEPA filter prevents dirt from entering the system during scanning.
The addition of the film scanner will make Toybox the first NZ post-production house to offer a fully data-centric commercial post workflow from rushes to final grade without a traditional telecine machine.
Rushes can be kept as data or output to traditional tape formats including HDCAM SR and Digital Betacam.
The Director not only scans at 2k but can simultaneously put out a 'one light' quick time for offline editing. A feature that enables the scanner to complete fast turn around of rushes transfers.
In addition to the scanner, Toyox has also purchased 'Scatch', a DI colour grading system. This will work in tandem with the Quantel Pablo already in use at Toybox to offer 'real time' colour grading for rushes transfers. 'Scratch' will also enhance the 'Red Camera' pipeline with 'real time' extraction and grading of red source files.
For further enquiries or a demonstration please call James on 09 366 7247 or james@toybox.co.nz
The Director features a low noise CCD area array and continuously calibrated LED light source to ensure optimal image quality on all film stocks. The built-in Keykode reader allows for frame-accurate scanning and for the embedding of both Keykodes and time-codes into DPX output files. A Positive Air Pressure System with a HEPA filter prevents dirt from entering the system during scanning.
The addition of the film scanner will make Toybox the first NZ post-production house to offer a fully data-centric commercial post workflow from rushes to final grade without a traditional telecine machine.
Rushes can be kept as data or output to traditional tape formats including HDCAM SR and Digital Betacam.
The Director not only scans at 2k but can simultaneously put out a 'one light' quick time for offline editing. A feature that enables the scanner to complete fast turn around of rushes transfers.
In addition to the scanner, Toyox has also purchased 'Scatch', a DI colour grading system. This will work in tandem with the Quantel Pablo already in use at Toybox to offer 'real time' colour grading for rushes transfers. 'Scratch' will also enhance the 'Red Camera' pipeline with 'real time' extraction and grading of red source files.
For further enquiries or a demonstration please call James on 09 366 7247 or james@toybox.co.nz
This promotion off the back of a host of award wins since starting at DraftFCB in 2005. The pair won metal at Cannes last year for Prime TV’s 'The L Word', and also this year for Prime’s 'Weeds'. On top of that Schofield also won the coveted Cannes Grand Prix for most drunk.
Chris Schofield says of the appointment, “Creatively we want to keep the agency turning heads, to the point where they spin 360, snap off and make blood spurt everywhere, turning more heads. But we also want to maintain the unusual thing that Draftfcb has going for it, in that people love working here."
Adds McQueen: “One of our first challenges will be to get rid of the outdated Mac operating system and replace it with the new youthful and hip Xbox 360 design platform."
Says James Mok, who now takes the creative helm as executive creative director: “It’s great to have a couple of guys with such a proven track record of producing outstanding work to take the role of Creative Directors here at DraftFCB. This restructure will help the agency to keep raising the quality of our creative, which has had already had great results within the last year."
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The top notch judging line-up comprised Colenso BBDO's Nick Worthington, DDB’s Toby Talbot, Publicis Mojo’s Steve McKenzie, JWT's Angus Hennah, Saatchi & Saatchi's Mike O'Sullivan, Special’s Tony Bradbourne, and The Glue Society's Jonathan Kneebone.
Says M&C Saatchi CEO Nick Baylis: “We’re chuffed, well done to Jeremy, Marianne, Mark and everyone else involved in the campaign - the drinks are on them. We always apply our ethos of Brutal Simplicity to our creative thinking, regardless of the medium, and the guys came up with a simple, well-executed idea that made great creative use of the medium itself."
The audience also participated in a unique ‘live’ newspaper ad, which was beamed to the five metropolitan newspapers, appearing today.
You can see the winners and finalists at www.nabs.co.nz.
“The Newspaper Ad of the Year winner is an exceptional newspaper ad”, says Lexie Ribot, Creative Manager of the NAB: "Every year the standard is raised. We can’t wait to see what next year brings."
The best work will also feature in a special expanded edition of Ribot’s Front Page column in AdMedia September.
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Client: Vespa NZ
Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creatives: Hywel James and Tim Huse
Designer: Nick Smith
Illustrator: Trevor Powell
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View the concept and credits
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Former incumbents were Hunter Media, Fuse, and Ogilvy. Hunter Media and Fuse retain the Travel side of the business.
Says Barnes Catmur creative managing partner Daniel Barnes:"This is an exciting win for us as a new agency, because Southern Cross is one of the most respected brands in the country. We were able to offer them both a long-term strategic vision and an efficient one-stop agency relationship."
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The site is an extension of an idea from Droga5 to create a new category for this year’s YG Awards, called “Craft in Quitting", which rewards young creatives’ skill and creativity in navigating the choppy waters of work-placements and freelance gigs that invariably make up the early years of a creative career in advertising.
It is the first advertising award dedicated solely to rewarding the colourful world of User Generated Content, an area that sits at the forefront of the industry’s future yet is largely ignored on the global awards circuit. The category requires creatives to submit work they’ve created specifically around the ‘Quit in Style’ theme, and is open to anyone with an axe to grind against their employers – regardless of whether they work in advertising.
The idea fittingly came from Droga5’s youngest team, Ben Smith and Neil McGuirk, in response to a brief from YGAward co-founder Kristian Barnes to develop a call-for-entries campaign that would be even more specific to young creatives:
“Over the last 7 years, YGAward has grown massively and now competes in credibility and scale of entries with a lot of the more established shows. We are very conscious of wanting to keep the spirit and tone of the show true to the original premise, regardless of how wide it now reaches, and asked the guys at Droga5 to think of a non-advertising way of pushing the show’s iconoclastic mantra further. Essentially they came back with a product idea, which in our case is the show itself, and the idea for the site and campaign grew naturally from there."
The “Quit in Style” campaign features a site, www.quitinstyle.com that hosts initial content created by directors in London, LA, New York and Sydney. This body of work will grow as other young creatives upload their ideas to the site.
The project was overseen and directed by Droga5 Sydney’s Creative Heads, Matty Burton and Cameron Blackley, who have designed the campaign as a launchpad for young creatives and directors to host their own content, which will ultimately be judged within the newly created “Craft in Quitting" category and will go on to win a specially made Matt Black Bullet at this year’s YGAward.
As Matty Burton explains, although the tone of the campaign is outrageous, the idea behind it is firmly based in reality: “Some of us are still young enough to remember the lashing we got as juniors coming up through the business. It’s a bit of a rites of passage thing, like army boot camp, but with less sleep and more beatings! Quit in Style is designed to become a sort of secret 'Fight Club' for junior creatives, where they can meet to compare war stories and more importantly ideas of getting one over on their slave master CDs before they move on to the next challenge. It’s basically a tool-box for the underdogs."
Cameron Blackley thinks the content they’ve pulled together will grow fast once young creatives start to get involved: “We’ve created over 25 films thanks to collaborating with directors from as far away as HungryMan in New York and greatguns in Los Angeles but I think it’s just the beginning. Juniors are nothing if not crafty, and when they realise they can become infamous as well as win a specially made Matt Black Bullet through this thing, I reckon they won’t need too much encouragement to pull out the camcorder."
The YGAward call-to-entries campaign includes web, print, poster & DM.
Entries to the 2008 YGAward close on Friday October 17 2008. This year’s Jury Chairman is the outgoing JWT Worldwide CD Craig Davis. Winners and finalists will be announced on Monday 8 December 2008.
View the video
www.quitinstyle.com
www.ygaward.com
CREDITS
AGENCY: DROGA5: Matty Burton, Cameron Blackley, Ben Smith & Neil McGuirk, Southpaw
PRINT: Toko Design (toko.nu)
FILM: Hungry Man (New York); greatguns (Los Angeles); Arithmetic, 8 Commercials, Guillotine (Sydney)
WEB: The Farm (Sydney)
The best design & advertising in the world will be immortalised with the publication of the D&AD Annual 2008 on 18 September. Designed by Neville Brody from Research Studios exclusively for D&AD membership, the book is themed ‘Digital vs Anti Digital’. For the first time this year, all of the work will be published online, as well as in the iconic book.
The book includes hyperlinks to videos with judges from the D&AD Awards 2008, interviews with creatives on the future of the industry, and most importantly, links directly to the work. The online Annual is created by Kent Lyons and inspired in look and feel by the book design. D&AD members will be able to browse the online Annual by category, using predictive search, or by simply flicking through the pages from beginning to end.
Says D&AD President Simon Waterfall: “The theme of 'Digital vs Anti Digital' represents the evolution of the digital industry. Clients and creatives are moving away from ‘Can we do this technically?’ to ‘Should we do this for the brand?’. Digital design today is more joined up, more integrated and more about brand behavior than bits and bytes - what a great time to be a part of this industry."
D&AD membership can pick up their copy of The Annual at the launch on 18 September at the Royal College of Art in London. The launch coincides with the opening of D&AD’s first exhibition of all 45 of its Annuals. Part of the London Design Festival, "Pencil – 45 Years of Creativity from the D&AD Annuals" will be open from 19-23 September.
The D&AD Annual is available to D&AD members. The only way to receive a free copy of the 2008 book is to join D&AD before 31 December 2008. Contact emily@dandad.co.uk for further information on the different ways to become a member.
Chairman of Judges
Paul Catmur, Barnes, Catmur and Friends, Auckland
Judges
Pete Baker, The Glue Society, Sydney
Rowan Dean, Euro RSCG, Sydney
Jay Benjamin, Leo Burnett, Sydney
Julian Watt, 303, Sydney
Dejan Rasic, Colman Rasic Carrasco, Sydney
Rocky Ranallo, BWM, Sydney
Michelle Galluzzo, M&C Saatchi, Melbourne
Christy Peacock, Publicis Mojo, Melbourne
Bookings for the Weekend Seminar and Awards presentation are now open. Numbers are strictly limited so be sure to guarantee your place soon.
Delegate booking forms can downloaded at www.thecaxtonawards.com.au
CLICK HERE to see their work showcased.
Thanks to hot Aussie expat Leo Premutico from Johannes Leonardo, New York for taking the time and encouraging young talent through Younggun of the Month. Premutico also provided some overall feedback on the last three months of submissions: "In 2 out of the 3 months the student winner was, in my mind, better than the professional winner. A reminder for any young creative that the only thing stopping you creating something great is the belief that you don't have the experience to. Book Council, Colgate Smile and Smoking Lung are all proof of the impact young talent can have if you create work inspired by the ultimate judge of your message, the recipient."
Josh Lancaster from Colenso BBDO, Auckland has taken up the gauntlet from Premutico for the next 3 months. Make sure you welcome him by inundating him with your work. Don't forget to enter your work into the August YoungGun of the Month competition and be affirmed as upcoming young talent.
TBWA\TEQUILA continues to go from strength to strength, having been appointed to work with the Federated Farmers of New Zealand (FFNZ) - the premier organisation for looking after the interests of the Kiwi farming industry.
The initial scope of work will involve the development and implementation of a member recruitment and engagement strategy to help FFNZ connect with all rural categories and drive increased membership.
Says Mike Larmer, Managing Director of TEQUILA\: "We're delighted to have picked up this piece of new business as it's New Zealand’s leading rural sector organisation.
“We're looking forward to the prospect of further enhancing their profile through our direct marketing expertise and developing our agency's presence in the Wellington market."
The win for TBWA\TEQUILA\ follows a string of substantial new business wins including Westfield, SKYCITY and Mercury Energy.
The initial scope of work will involve the development and implementation of a member recruitment and engagement strategy to help FFNZ connect with all rural categories and drive increased membership.
Says Mike Larmer, Managing Director of TEQUILA\: "We're delighted to have picked up this piece of new business as it's New Zealand’s leading rural sector organisation.
“We're looking forward to the prospect of further enhancing their profile through our direct marketing expertise and developing our agency's presence in the Wellington market."
The win for TBWA\TEQUILA\ follows a string of substantial new business wins including Westfield, SKYCITY and Mercury Energy.
"With the continued globalisation of market economies, advances in technology and recent interplanetary alignments, we felt the time was right to branch out by ourselves," says Leslie.
The move is tipped to rock the industry, both in terms of client entertainment and lunches.
Says Digipost GM Stephen Douglas: "As we are currently collaboratoring with Filmaker Monica De Alwis on her soon to be released documentary 'Pirates & Pinups' which showcases this sport, it therefore made sense to support the League via sponsorship which will also give our clients some entertainment apart from a lunch at Prego!"
The season kicks off on august 23rd at Skateland, Panmure, Auckland. You have been warned!
The judges this year are: Saatchi ECD Mike O’Sullivan, Colenso ECD Nick Worthington, DDB ECD Toby Talbot, Special CD Tony Bradbourne, JWT ECD Angus Hennah and Publicis Mojo ECD Steve McKenzie.
The Newspaper Ad of the Month winning ads are automatic finalists in The Newspaper Ad of the Year. For all other entries, email a hi-res pdf of your ad to ideas@nabs.co.nz, including credits and publication name + date in the body of the email.
For entry criteria go to: www.nabs.co.nz or contact NAB creative manager Lexie Ribot at lexie@nabs.co.nz
A total of 80 judges from Asia, New Zealand and Australia have been appointed for the coveted role of selecting the finalists and winners from the AWARD Call for Entry 2008 (work appearing 9th July 2007 – 15th July 2008). David Nobay, Creative Chairman of Droga5 in Sydney has been appointed the Chairman of Judges by the AWARD Committee.
“It seems a bit rhetorical to say this appointment is an honour, but frankly it is. The committee has pulled together quite a line-up of talent, and to be asked to direct them (if only from the shadows) is a fascinating, if intimidating, opportunity," says Nobay.
Judges are spread over 9 panels, each having its own individual Chairman from the AWARD Committee. Finalists will be released in October, and the winners will be heralded at the AWARD Awards Presentation Evening on Thursday November 27th at The Overseas Passanger Terminal, Sydney.
Judges, AWARD Members and extended industry will celebrate together at the KODAK AWARD New Director of The Year & AWARD Judges cocktail party on Wednesday September 17th at BLUE Sydney Hotel.
AWARD Management are currently processing the thousands of entries, and will release the official entry tally across all categories in the coming weeks.
Print Craft - Chairman: Dejan Rasic, CRC
Ben Couzens, George Patterson Y&R, Melbourne, Australia
Oliver Devaris, M&C Saatchi, Sydney, Australia
Brock Elbank, Photographer, Sydney, Australia
Nancy Hartley, CumminsNitro, Brisbane, Australia
Matt Kemsley, Whybin\TBWA, Sydney, Australia
Josh Moore, Razor Junior, Sydney, Australia
Linds Redding, Department of Motion Graphics (DMG), Auckland, New Zealand
Print, Poster & Outdoor, Ambient - Chairman: Steve Back, Saatchi & Saatchi
Andy DiLallo, Leo Burnett, Sydney, Australia
Matt Eastwood, DDB, Sydney, Australia
Julian Watt, 303, Sydney, Australia
Stephen McKenzie, Publicis Mojo , Auckland, New Zealand
Guy Roberts, TBWA\Whybin, Auckland, New Zealand
Chris Schofield, DraftFCB, Auckland, New Zealand
Rowan Chanen, Y&R Asia, Singapore, Asia
Subun Khow, BBDO, Bangkok, Thailand
Adrian Miller, Saatchi & Saatchi, Kuala Lumpur, Malaysia
TV & Cinema - Chairman: Mark Harricks, DDB Sydney
Dave Bowman, Saatchi & Saatchi, Sydney, Australia
Ben Coulson, George Patterson Y&R, Melbourne, Australia
James McGrath, Clemenger BBDO, Melbourne, Australia
Verity Butt, DDB, Auckland, New Zealand
Corey Chalmers, TBWA\Whybin, Auckland, New Zealand
Darryl Parsons, Consortium, Auckland, New Zealand
Nils Andersson, Ogilvy & Mather, Beijing, China
Sonal Dabral, Bates 141, Singapore, Asia
Yukio Nakayama, Dentsu, Tokyo, Japan
None of The Above, Integrated - Chairman: Richard Maddocks, Clemenger BBDO
Matty Burton, Droga5, Sydney, Australia
Simon Langley, BMF, Sydney, Australia
Scott Nowell, Three Drunk Monkeys, Sydney, Australia
Grant Rutherford, DDB, Melbourne, Australia
Paul Catmur, Barnes, Catmur & Friends, Auckland, New Zealand
Luke Chess, Saatchi & Saatchi, Auckland, New Zealand
Nick Worthington, Colenso BBDO, Auckland, New Zealand
Huang Eau-Hwa, McCann, Kuala Lumpur, Malaysia
Supon Khaotong, Lowe, Bangkok, Thailand
Jureeporn Thaidumrong, Jeh United, Bangkok, Thailand
Design - Chairman: Mark Stott, Common Creative
Anton Drazevic, Storm, Melbourne, Australia
Adam Gardiner, Qube Konstrukt, Melbourne, Australia
Andrew Hoyne, Hoyne Design, Sydney, Australia
Ken Lambert, Ink Project, Sydney, Australia
Jim Parry, Mine Design, Sydney, Australia
Quan Payne, Frost Design, Sydney, Australia
David Pidgeon, Gollings & Pidgeon, Melbourne, Australia
Len Cheeseman, Freelancer, Wellington, New Zealand
Direct Marketing - Chairman: Gavin McLeod, Mark.
Matt Batten, Saatchi & Saatchi, Sydney, Australia
Brenton Bleechmore, Wunderman, Sydney, Australia
Shane Bradnick, BMF, Sydney, Australia
Marco Eychenne, Whybin\TBWA Tequila\, Sydney, Australia
Justin Hind, Downstream Marketing, Sydney, Australia
Hamish Stewart, Mark., Sydney, Australia
Rob Banks, Rivet, Auckland, New Zealand
Dave King, Aim Proximity, Auckland, New Zealand
Selina Ang, OgilvyOne, Kuala Lumpur, Malaysia
Interactive - Chairman: Darryn Devlin, Kastner & Partners
Mark Ashley-Wilson, Three Drunk Monkeys, Sydney, Australia
Ben Cooper, HOST, Sydney, Australia
Matt Griffin, Deepend, Sydney, Australia
Ashadi Hopper, RMG Connect, Sydney, Australia
Paula Keamy, DDB, Sydney, Australia
Iain McDonald, Amnesia, Sydney, Australia
Ashley Ringrose, Soap Creative, Sydney, Australia
Behren Schulz, One For All, Sydney, Australia
Jeff Harris, DraftFCB, Auckland, New Zealand
Craft in TV - Chairman: Michael Ritchie, Revolver
Rebecca Carrasco, CRC, Sydney, Australia
Garth Davis, Exit Films, Melbourne, Australia
Romanca Jasinski, George Patterson Y&R, Melbourne, Australia
Simon Lister, Nylon Studios, Sydney, Australia
James Procter, CumminsNitro, Melbourne, Australia
Stewart Reeves, Guillotine, Sydney, Australia
Danny Ruhlmann, DP Freelance, Sydney, Australia
Colin Simkins, Gusto Music, Melbourne, Australia
Micah Walker, Publicis Mojo, Sydney, Australia
Melanie Bridge, The Sweet Shop, Auckland, New Zealand
Ian McCarroll, DP, Auckland, New Zealand
Radio - Chairman: Buzz Pringle, Stellar Sound
Scott Collins, Plush Films, Sydney, Australia
Charlie Cook, DDB Sydney, Australia
Ralph Van Dijk, Eardrum, Sydney, Australia
Brendon Guthrie, Grey Worldwide, Melbourne, Australia
Laurie Ingram, Mr Mumbles, Sydney, Australia
James Rickard, KWP!, Adelaide, Australia
Dav Tabeshfar, 303, Perth, Australia
Tom Paine, Ogilvy & Mather, Auckland, New Zealand
CAMPAIGN BRIEF’S ANNUAL 400 + PAGE PRESTIGIOUS HARDBACK 2008 RECORD OF THE BEST ADS FROM ASIA, AUSTRALIA AND NEW ZEALAND. COMES COMPLETE WITH TWO HIGH QUALITY DVDS WITH OVER 100 TVC, INTEGRATED AND RADIO ACCEPTANCES.
The Work 08 is calling for entries from agencies and TVC production companies throughout Australia, New Zealand and Asia.
Entries are FREE.
The deadline is Monday August 11, 2008.
Download the Call for Entry kit:
The Work08 CALL FOR ENTRY KIT.pdf
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