September 2008 Archives

Curious Film is pleased to announce it has joined Landcare Research's carboNZeroCert programme and will begin measuring all carbon emissions from its corporate and production activities from 1 October 2008.
Over the next 12 months, Curious Film will measure and reduce the company’s greenhouse gas emissions as part of a thorough independent verification audit, which will be completed in October 2009.
When the audit is completed, Curious Film will offset any unavoidable emissions using a verifiable carbon offsetting provider. As a result, all shoots undertaken with Curious Film will be carbon neutral regardless of location, budget and client sector from 1 October 2008.
“We are committed to achieving carbon neutrality for all our productions. We are implementing sustainable practices both on location and in the office in an effort to reduce our emissions at source. What we cannot reduce, we will offset," says Matt Noonan, executive producer at Curious Film.
“We have chosen to work with carboNZero because it is firmly grounded on over a decade of research on climate change, greenhouse gas measurement and carbon monitoring, with technical and ethical oversight from a highly regarded independent advisory panel. The credibility and integrity provided by the carboNZero programme is important to Curious Ltd and our productions," says Noonan.
Curious Film is also working with independent consultants to develop a Best Practise Production Guideline to continually improve the company’s emissions performance on a long-term basis.
“Our carbon neutral programme is vital because of Australia and New Zealand’s remoteness. We want international clients to feel comfortable about shooting in the Southern Hemisphere, and we want local agencies and clients to feel comfortable shooting overseas while still remaining carbon neutral," he says.
While researching the carboNZero programme, Curious Film discovered many corporate clients already have very strong environmental policies in place and are likely to expect more stringent environmental credentials from their agency and production suppliers.
CarboNZero will monitor the ways that corporates measure their own production emissions to avoid double-counting. Given the complexity of measuring carbon emissions, Curious Film will bare the costs of its carbon neutral program entirely, without increasing production costs for agencies and clients. 

After eight years at The Internet Bureau, John Schofield is leaving to launch a new digital response advertising business called Catch Media.  
Says Schofield: “Over the years we’ve seen digital advertising growing in scale, and as it continues to expand there is an increasing need for specialists in the different digital disciplines. Catch Media will provide New Zealand marketers with a true specialist direct response advertising company for the digital space.
"While there are a number of ways to use digital advertising, the focus at Catch Media will be purely on acquisition led campaigns.  If the marketing success can be measured by making a sale, signing up a subscriber, sending a brochure, taking a test drive booking or receiving an enquiry, then that’s territory we will be able to help with.”
Catch Media will be developing some new tools to help acquisition marketers and there are some clear trends emerging from offshore markets which we plan to be pioneering in New Zealand.  Performance display advertising is one such area that is growing very quickly internationally and looks likely to be a useful media option for New Zealand response marketers.  
Justine Taito, former Head of Search at The Internet Bureau will join Catch Media as General Manager.  “Search marketing is an important part of digital response advertising, and Justine is one of New Zealand’s foremost practitioners," says Schofield.  Catch Media has a contract to optimise search campaigns for The Internet Bureau, so the agencies working with the bureau will also benefit from the tools and techniques developed by Catch.
Catch Media is owned by the Mitchell Communication Group.
John Schofield can be reached by email john@catchmedia.co.nz or phone 021-339 941

Saatchi & Saatchi Auckland has appointed CumminsNitro, Melbourne team Matt Page and Carolyn Davis, who will join the agency in November as creative group heads.
The pair have spent the past three and a half years producing award-winning work for clients such as Clarks, Virgin Blue, Virgin Atlantic and the Australian Multiple Sclerosis charity.
Their work on Multiple Sclerosis included a ‘Coin Operated Scientist’ ambient piece and a thought-provoking ‘Saboteur’ TV spot showing a house and everyday household items being sneakily sabotaged – from oil on the kitchen floor through to hot and cold taps being swapped, string across the top of stairs and Vaseline smeared on reading glasses – to represent some of the issues of living with multiple sclerosis.
Most recently, they created the Dove Chocumentaries for Mars Snackfoods.
Page and Davis’ award success includes wins at AWARD, Caxton, ADMA, and MADC Gold.
Saatchi & Saatchi New Zealand ECD Mike O’Sullivan says the pair has a fine track record: “We’re really pleased. This is a good hire for us, and we’re really looking forward to Matt and Carolyn coming up with some great ideas on this side of the ditch."

Matthew Swinburne, Saatchi & Saatchi NZ Colenso's bus shelter execution for 'The Heart of the City' is a simple and effective demonstration. It gives you a bit of a wake up call and it would make me think twice about littering.

Product: The Heart of the City
Agency: Colenso BBDO, Auckland
Creatives: Nick Worthington (Executive Creative Director)
Steve Cochran (Creative Director)
Karl W. Fleet (Deputy Creative Director)
Simone Louis (Creative)
Bradley Averill (Creative)

To celebrate its 10th birthday, Google announces Project 10100 (pronounced Project 10 to the 100th), a call for ideas to change the world by helping as many people as possible.
Google is asking users across the globe to send in their ideas – big or small, technology-driven or brilliantly simple – for ways to improve people’s lives. The company has committed $10 million to turn up to five of the best ideas into reality.
Google will identify the 100 best ideas, then ask Google users to vote on which ideas the company should fund. User votes will select the 20 finalists, and a panel of judges will then choose up to five ideas for final funding.
One of Google’s founding principles is the idea that great ideas can come from anywhere. For example, Google News began when on 9/11 an engineer became frustrated that he couldn’t aggregate news sources from around the world in one place. Google Chrome emerged when engineers realised they needed an entirely new web browser to sufficiently engage with rich web applications.
Some ideas that have inspired Google include The Hippo Water Roller, a relatively inexpensive 24-gallon container that can be easily wheeled on the ground to help the millions of people who laboriously carry 5-gallon buckets of water on their heads for long distances. First Mile Solutions implements simple but effective ideas for connecting isolated communities in developing countries to the internet.
Google is excited to help fund projects that have a similarly big impact.
Says Alan Noble, Director of Engineering, Google Australia and New Zealand: “We know there are many brilliant ideas out there that will help improve the lives of people around the world, but which need funding and support to come to fruition.
"We’d love to see Kiwi Google users get involved with Project 10100 and submit their world-changing ideas."
 Google users can find out more information and submit their Project 10100 ideas at www.project10tothe100.com

Guy Roberts & Corey Chalmers, TBWA\ We really enjoyed the new Whitcoulls TV ad with the dude in trouble with his lady (we've all been there), so he makes up for it by buying some post it notes and apologising all over the house.  So nice to see an ad with space, a mood and the human touch. Pretty rare at the moment.

Client: Whitcoulls
Agency: DRAFTFCB, Auckland
Executive CD: James Mok
Creative Directors: Billy McQueen and Chris Schofield
Creatives: Billy McQueen, Chris Schofield and Simon Shattky
Agency Producer: Esther Watkins
Director: Gaysorn Thavat
Production Company: Robbers Dog Films
DoP: Ginny Loane
Editor: Cushla Dillion
Music: Wellington International Ukulele Orchestra

Simon Vicars and James Tucker, DDB Colenso’s work for Alzheimer’s is great. We watched it and laughed. Then we felt stink. Job well done.

View the Car spot
View the Change Room spot
View the Restaurant spot

Publicis Mojo Auckland creative Lorenz Perry and Colenso BBDO Auckland senior digital producer Hamish Wanhill have joined forces to form Splinter Group. Perry, while doing a small stint at Ogilvy worked on the latest L&P Bakery Feed campaign currently running and while at Mojo worked on the Speight’s Great Beer Delivery, and has won a raft of awards at most international and local award shows. Wanhill was across most of Colenso’s award winning digital work. The pair have a lot of big brand experience and are looking to work with agencies offering a creative resource in art direction, design, typography and digital.
 “We felt it was time to break away from working in big multi nationals and form our own small independent group – hence the name Splinter Group," says Perry.
“Also we’re interested in partnering agencies who don’t have an internal digital offering," says Wanhill, who has 5 years experience as a senior digital producer and an IT background and knows this space very well.
The pair can be contacted on +649 302 7388.

Click HERE to see all the pics from the KODAK AWARD New Director Of The Year cocktail party last week at The Water Bar at BLUE Sydney, which was designed specifically for the occasion.
The sell-out event screened the work of all four finalists in the presence of the AWARD Award judges (including quite a few Kiwis), who were in Sydney last week.

Connan James, consultant, Auckland Really like the new Police "Better Work Stories" by M&C Saatchi.
They've moved the campaign on and made it considerably more engaging.
You know it's good when someone says "Hey come over and look at this".

VIEW THE COMMERCIAL

Client: NZ Police
 Agency: M&C Saatchi Wellington
 CD: Jeremy Southern
 Copywriters: Jeremy Southern, Marianne Harvey
 Art Director: Mark “Lungo” Anstis
 Head of TV: Terry Slade-Baker
 Managing Director: Paul Sinclair
 Account Manager: Anna Higgins
 Marketing Manager: James Whitaker
 Production Company: Automatic Films
 Director: Mike Oldershaw
 Producer: Johnny Blick
 DOP: James Cowley
 Editor: Steve Cox
 Post Production: Digipost

Auckland creative start-up Special has picked up the Auckland Theatre Company business after a three way pitch.
They will handle all advertising, design and promotion tasks for New Zealand’s largest arts organization.
“This is a great win for us, and a direct result of running our first full page house ad in New Zealand Herald," says Special co-founder Rob Jack. “Auckland Theatre Company liked what we had to say, and invited us to join the pitch as late guests. They are a visionary brand with big plans, They put on eight full productions a year, each one a significant brand building opportunity."
Says Michael Adams, Auckland Theatre Company’s marketing director:  “We were impressed by Special’s approach – creative integrity as a means to a business end."
Special’s house ad has been selected to appear in Campaign Brief’s Creative Circle.

The D&AD Annual launches tonight and for the first time ever, the Annual is going totally online.  From 6pm (GMT) today and for the next month, anyone can browse the online annual to see the best work in the world for free (including playing commercials). The online annual is only available to D&AD members from the end of the month.
Visit annual08.dandad.org to have a look.  The site was created by KentLyons and inspired by the design of the book itself, by Neville Brody and Research Studios.

Saatchi & Saatchi leads the agency pack at the shortlist stage at the EFFIE Awards, which will be presented at the Sky City Convention Centre on Thursday 9th October.
Saatchi's has 12 finaliists, followed by Colenso BBDO with 10, DDB with 7, TBWA\Tequila with 6 and Publicis Mojo with 5. Barnes Catmur, Ogilvy and DraftFCB have 3 apiece.
Tickets at www.caanz.co.nz

AGENCY	ENTRY TITLE	CLIENT
CHARITY/NOT FOR PROFIT - sponsored by NZ Post Mail Marketing Service
TBWA\ TEQUILA	Oxfam 'Unwrapped'	Oxfam
CONSUMER DURABLES - sponsored by Admedia
Barnes, Catmur & Friends	YAMAHA GRIZZLY	YAMAHA Motor NZ
Colenso BBDO	Just Does What It Should	Elba
Clemenger BBDO	Vince Martin	Beaurepaires
CONSUMER SERVICES - sponsored by Fairfax Media
Colenso BBDO/Aim Proximity	grabaplane	Air New Zealand
DDB New Zealand Ltd	AMI Brand Campaign - Keep on Smiling	AMI
Saatchi & Saatchi	Debitplus Card	Westpac
Colenso BBDO	At Work	Vodafone
Colenso BBDO	Now You Can	Vodafone
TBWA\TEQUILA	Leaders in Life	Sovereign
TBWA\TEQUILA	I Want a Home	ASB
Saatchi & Saatchi	'New Zealand's News. Anytime. Anywhere'	TVNZ
CORPORATE REPUTATION/IMAGE - sponsored by APN NZ Publishing
DDB New Zealand Ltd	AMI Brand Campaign - Keep on Smiling	AMI
Colenso BBDO	Now You Can	Vodafone
Saatchi & Saatchi	'Send and you shall receive'	NZ Post
Saatchi & Saatchi	'New Zealand's News. Anytime. Anywhere'	TVNZ
FMCG - sponsored by Fairfax Media
DDB New Zealand Ltd	Tegel Take Outs	Tegel
Publicis Mojo	The Great Beer Delivery	Speight's Gold Medal Ale
Ogilvy New Zealand	Most popular 70-year old in New Zealand	Weet-Bix
Colenso BBDO	The Stuff Friends Share	Mainland Special Reserve
Colenso BBDO	Snapped For Cash	H2Go
Colenso BBDO	The Peoples' Republic of V	V
Publicis Mojo	What does your Vogel's say about you?	Vogel's
DDB New Zealand Ltd	Wattie's What Else?	Wattie's
Saatchi & Saatchi	'Worth Every Drop'	Monteiths
HEALTHY EATING LIFESTYLES - sponsored by Ministry of Health
Ogilvy New Zealand	Driving healthy eating over the line	Weet-Bix
LIMITED BUDGET (less than $50,000) - sponsored by The Internet Bureau
TBWA\ TEQUILA	Oxfam 'Unwrapped'	Oxfam
Blackwood Communications Group	The Gingerbread Haka	Baking Industry Association of New Zealand
LIMITED BUDGET ($50,000 - $150,000) - sponsored by The Internet Bureau
TBWA\ TEQUILA	Say Cheese	ASB
Saatchi & Saatchi	'Force9'	NZ Army
NEW SERVICE OR SERVICE INTRODUCTION - sponsored by Yahoo!Xtra
Publicis Mojo	Keep it Pure	Steinlager Pure
DDB New Zealand Ltd	Tegel Takeouts	Tegel
Saatchi & Saatchi	Debitplus Card	Westpac
PARADIGM SHIFT - sponsored by Nielsen Media Research
Ogilvy New Zealand	Coming Face to Face with your heroes	Weet-Bix
Colenso BBDO	The Peoples' Republic of V	V
Publicis Mojo	The Great Beer Delivery	Speight's Gold Medal Ale
Barnes, Catmur & Friends	YAMAHA GRIZZLY	YAMAHA Motor NZ
Saatchi & Saatchi	'Baby Aisle'	New World
Saatchi & Saatchi	'World Roar'	Telecom
Saatchi & Saatchi	'Force9'	NZ Army
RETAIL / ETAIL - sponsored by The Radio Bureau
DDB New Zealand Ltd	Kiwi Burger	McDonald's
DDB New Zealand Ltd	Lotto What Would You Do?	New Zealand Lotteries
.99	Your Christmas Store	Farmers
DraftFCB	Cut to the Chase	Bond & Bond
RETURN ON INVESTMENT - sponsored by NZ Post Mail Marketing Service
Publicis Mojo	Keep it Pure	Steinlager Pure
Barnes, Catmur & Friends	YAMAHA GRIZZLY	YAMAHA Motor NZ
Saatchi & Saatchi	Debitplus Card	Westpac
TBWA\ TEQUILA	Say Cheese	ASB
SOCIAL MARKETING / PUBLIC SERVICE - sponsored by NZ Post Mail Marketing Service
DraftFCB	The Lowdown	National Depression Initiative
Clemenger BBDO	Culture change	ALAC - Alcohol Advisory Council of New Zealand
SUSTAINED SUCCESS - sponsored by Fairfax Media
Colenso BBDO	Beau Tyler: Feel the fear... and eat it anyway!	Memphis Meltdown
DraftFCB	Changing the way New Zealanders view and treat people with mental illness	Ministry of Health
.99	Bringing Farmers into Fashion	Farmers
Saatchi & Saatchi	'Irresistible to men since 1889'	Tui

The Sweet Shop has signed in-demand director David Gaddie, who joins the company for global representation.
Gaddie has carved an award winning career as a big visuals director of a broad range of styles range from complex visual effects to performance driven comedy.
Says The Sweet Shop managing director, Paul Prince: "David and I had a very successful partnership together in Australia before I started The Sweet Shop and he forged ahead with his career based out of America. Now to have the chance to work with him globally with The Sweet Shop, makes me very proud."
Says Gaddie: "Paul Prince was instrumental in launching my career, which began at Silverscreen in Sydney. Since then, I’ve been fortunate enough to have been surrounded by some very motivated and hard working people at some prestigious shops, but no one has been as engaged and helpful in supporting my global commercials efforts than Paul.  
"The Sweet Shop is clearly a place of his making (along with Director Melanie Bridge and Exec Producer, Sharlene George), as there is a love and dedication to the craft of making ads that permeates every part of that company, and which has clearly benefited both directors and the clients who have worked through the company.
"There is also a ‘special sauce’, a global vision of the productions industry that is both exciting and thoroughly modern that’s become part of their emerging global philosophy and reach. Their Schweppes Short Films project and their digital media arm, The Rumpus Room, reflect their contemporary outlook and the company backs its global claims by its great personal relationships within both traditional and emerging markets.
"All told, I’m thrilled to be part of a company that is poised to take advantage of dynamic global changes and kinetic landscape of the business. In a business of fierce competition, I’m grateful to have the opportunity to work with Paul again, now with The Sweet Shop."
Gaddie has worked on commercials for brands including Heineken, Coca Cola, Nissan, LG, Mastercard, Sony, Snickers and Mars to name a few.
Go to www.thesweetshop.tv for contact information.

Australasian Production Company, Film Construction officially opens the doors to its Melbourne office on Monday 28th of September.
The location will be familiar to many as those of Pod Film. After 15  years at the helm, founder and EP Catherine Kerr has decided to take a long overdue 3-month sabbatical and Film Construction will be taking over their Melbourne operations.
"We have long admired the great work that comes from Melbourne agencies, and are thrilled about having a presence on the ground", says Peter Hewitt, Film Construction’s NZ Executive Producer.
Film Construction are excited about taking on two of Pod’s rising stars, Maia Horniak (2007 Kodak New Director of the Year finalist, pictured 2nd from top) who will be joining Film Construction’s Sydney office, plus visual and fashion oriented director Jasmin Tarasin ('Closet Tales of Australian Fashion', pictured top left).
New director Nick Ball (pictured below left)will also being joining the Film Construction Melbourne team in October. Nick has recently finished shooting Jeep and Fontera for Clemenger BBDO, and has just returned from the Palm Springs Film Festival screening of his co-directed short film 'How Much Do You Love Me?' - described as a very unromantic comedy.
"We have been working on establishing a team and office in Melbourne for some time when the opportunity with Pod came up. We look forward to building on the commitment Pod has made in the Melbourne industry. Catherine has achieved so much with Pod Film. I hope we can collaborate further with her in 2009", says Roy De Giorgio, Film Construction’s Australian Executive Producer.
 
The Melbourne contact details are:  
Film Construction
191A Smith Street
Fitzroy VIC 3065
Phone: +613 9416 0141
 
Roy De Giorgio: roy@filmconstruction.com,
Phone: +61 403 306 448
 

DDB has hired top copywriter Natalie Knight from Publicis Mojo.
Knight will join DDB later this month and will be teamed with art director Brett Colliver, who was a joint recipient of the Axis Emerging Talent Award earlier this year.
DDB executive creative director Toby Talbot says he’s chuffed to be reunited with Knight after four years apart (the two last worked together at Colenso BBDO.) Says Talbot: “Nat’s talent has been recognized the world over from Axis to The One Show. What’s more, she’s bloody good fun to have around so I expect she’s going to feel right at home at DDB. Nat and Brett are going to be a very special team indeed."

Imagine what it's like to forget how to do what you've always done and known. To have your mind playing tricks on you every day. Imagine not remembering where you parked your car, or worse still, not remembering who your wife or husband is.
It's a terrible feeling, which creates a lot of anxiety, confusion and frustration, to say the least. It's Alzheimer's, and unfortunately is often diagnosed much later than need be. To raise awareness of Alzheimer's signs and stages, Colenso BDDO Auckland and Plaza Films has brought to life the way that Alzheimer's works, through a series of Candid Camera style tv ads.

View the Car spot
View the Change Room spot
View the Restaurant spot

Creatives in Australia and New Zealand have until the close of business on Wednesday, October 1 to submit their entries for the August-September 'Could Be a Caxton' competition, the last chance to win an all-expenses-paid trip to this year’s Caxton Awards at the fabulous Sea Temple Resort in Port Douglas. 
The winning creative team will join teams who have already won the bi-monthly 'Could Be a Caxton' competitions during  the past year and are heading to Far North Queensland for the newspaper industry’s most prestigious annual event, this year being held from the 24th to 26th October.
Any newspaper ads that have appeared in national, metropolitan and regional newspapers from 1st August  to 30th September are eligible.  
It’s free to enter and anyone can submit nominations. 
Thanks to their entries in previous 'Could be A Caxton' competition rounds, these five creative teams have already won their trip to Port Douglas:  Vaughn Davis and Matthew Webster (Y&R - Auckland); Steve Jackson and Vince Lagana (Saatchi & Saatchi - Sydney); Paul Mitchell and Richard Troy (Paoli Smith – Melbourne); Allie Buckle and Michaela Brown (JWT- Sydney); and Johnny Velis and Geoff Robertson (Clemenger BBDO – Adelaide).
Creatives wanting more information on how to enter the 'Could Be a Caxton' competition just need to visit www.thecaxtonawards.com.au
 

The results the YGAward - YoungGun of the Month - August are in, as judged by Josh Lancaster from Colenso BBDO, and they are:
Professional YoungGun of the Month - Matt Sellars & Cory Bellringer from Y&R Auckland for their Microsoft - Anti Virus Campaign.
Student YoungGun of the Month - Ana C. Galvez  from The Art Institute of California-San Diego for her Monster Posters for Monster.com idea.
CLICK HERE to see their work showcased. Lancaster has also picked runners up and provided a commentary on all the selected work. This can all been seen on the YoungGun of the Month Showcase.
If you are under 30, don't forget to enter your work into the September YoungGun of the Month competition and be affirmed as upcoming young talent.
The Annual YGAward Professional & Student Award is NOW OPEN - CLICK HERE to enter and be recognized as top talent early in your career.
And if you already haven't, do download the YGAward Widget with content from YGAward, Quit in Style and Best Ads on TV. It's cool.

Dave Mygind & Debs Gerrard, Saatchi & Saatchi We’re loving the look of the new NFD work out of DDB. It hits you in the face like it would hit you in the ear drums, and it’s a nice follow up to the last round of work that came out for this client. This stuff is quick, and it’s simple. Plus apart from anything else, it made us turn off our hair dryers, turn down our ipods, and stop playing that bloody trumpet. Nice work.

Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O'Leary

The Omnicom Media Group New Zealand (OMG) comprising OMD, MediaWise, Total Media and Spark PHD will, where appropriate, combine their media, research and software negotiations through a single entity to be called Opera.
Opera’s primary purpose is to create value for clients across the spectrum of the media business.  An important focus will be to use group scale to commission proprietary research and build a robust media audit data base to provide price/value benchmarking.
Peter Myles, the Executive Director of OMG will take on a dual role and manage Opera, reporting to Barry Cupples, the group’s regional CEO based in Singapore.
Said Myles: “While each agency is fiercely competitive it makes sense to collaborate on projects where we can create value for clients through the resource of OMG rather than that of a single agency."

Publicis Mojo are the only NZ shop shortlisted at the inaugural One Show Entertainment Awards for their Speights 'Great Beer Delivery' campaign. The awards, run by The One Club, New York, recognise creative branding beyond mere product placement.
Lowe Rivet Sydney and CRC Sydney are also finalists. Winners will be announced at the awards ceremony in LA on October 7.

Henry Kember, Creative, Saatchi & Saatchi My pick is a great radio spot by Colenso for ‘The Librarians’ on TV3 that uses silence to make its point. It cuts through the compressed whine of commercial radio with the hushed ambience of a library. It was the first time in ages I’ve actually listened to the radio – not just heard it, and certainly the first time I’ve responded. Breakfast radio jocks could probably learn a thing or two.
Hear the spot at www.trb.co.nz

Client: TV3
Agency: Colenso BBDO
Creative Team: Lisa Fedyszyn and Jonathan McMahon

Kimberley Ragan, Creative, Colenso BBDO My pick is Saatchis new Vespa campaign. It gets my vote for art direction, and it’s a nice idea to boot. It’s great to see simple print making a come back.

Client: Vespa NZ
Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creatives: Hywel James and Tim Huse
Designer: Nick Smith
Illustrator: Trevor Powell

Paul Catmur, creative managing partner, Barnes Catmur. It is rare for a company like Ford to entrust their TV budgets to impoverished little Kiwis to produce their own ad so it's good to see JWT have made a pretty good fist of it. God knows how they got it through but it's good to see that someone's early life spent watching The Sweeney was not entirely wasted. See the commercial

Client: Ford
Agency: JWT
ECD: Angus Hennah
Copywriter: Peter Ogden
Art Director: Rod Prosser
Agency Producer: Megan Robertson
Production Company: Capital City Films
Director: Nathan Price
Producer: Julie Elstone
Music/Audio: Soundtrax
Post Production: Oktobor

Droga5 founder David Droga will be the keynote speaker at the 2008 Caxton creative seminar in October.
Droga leads a strong line-up of speakers, including:
• Mark Buckman, Chief Marketing Officer, Commonwealth Bank 
• Steve Back, Executive Creative Director, Saatchi & Saatchi Sydney 
• John Silvester, Crime Writer, The Age 
• Renee Nowytarger, Photojournalist, The Australian 
• Shaun Branagan, Executive Creative Director Love Communications
• Scott Nowell, Creative Director, Three Drunk Monkeys
More speakers will be announced soon, including one from New Zealand.
"David Droga has created one of the world’s most respected organisations in Droga5. He has rewritten the book for contemporary ideas development and he is possibly the most successful Australian creative export. David often speaks in Cannes and is a real coup for the Caxtons," Caxton chairman Rob Belgiovane said.
“Our excellent 2008 group of speakers continues the Caxton tradition of attracting top notch talent to inspire, challenge, divide and sometimes annoy the creative community.
“The Caxtons is the only creative seminar in Australia that allows creatives to experience this calibre of talent in an intimate environment and also get to see the country’s best newspaper advertising in what has become a unique event in the industry."
David Droga’s career in advertising began when he won the top student honours at AWARD School. At 22, he became a director and executive creative director of OMON Sydney, the agency co-founded by Siimon Reynolds.
In 1996, Droga moved to Singapore to become executive creative director of Saatchi & Saatchi and then regional CD of Saatchi Asia. At 29, he was appointed executive CD of Saatchi in London. In 2003, Droga joined Publicis as its first worldwide chief creative officer, based in New York, before founding Droga5.
Along the way, he has collected numerous accolades. He is the single most awarded creative at the Cannes International Advertising Festival, winning 48 Lions and three coveted Grand Prix. He has also been named 'World’s Best Creative Director' by Advertising Age magazine.  
There are 74 finalists in this year’s Caxton Awards for excellence in newspaper advertising and entries were up by 10 per cent on last year.
The 2008 Caxton Weekend Seminar will be held at the Sea Temple Resort, Port Douglas from 24 -26 October, 2008. Places are filling fast so guarantee your spot at Caxton 2008 by downloading and faxing back a delegate form from the Caxton website

TBWA\ deputy creative director Chris Swift has left the agency after six years to go freelance. His role became redundant after the promotion of Guy Roberts to creative director several months back, who reports to ECD, Andy Blood.
Here's his new email address: swift.thinking@xtra.co.nz

John Koay, Saatchi & Saatchi DDB did an outstanding job, titled ‘Tadpoles’, for the SKY Movie: Knocked Up. The adshel turned fish tank execution is eye-catching, fresh, and simply just cool to watch. Genius.


Agency: DDB New Zealand
Executive CD: Toby Talbot
Copywriter: Christie Cooper
Art Director: James Conner

How not to launch an agency:
http://www.runningwithscissors.co.nz/

The ranks of the Saatchi & Saatchi creative department have been bolstered with the announcement today of two new high profile appointments.
In Wellington, Scott Henderson (currently CD at Ogilvy) joins as associate creative director working closely with GM Cameron Harland as partner to CD Tim Hall (all three pictured left). While in Auckland, Slade Gill, formerly at Network BBDO, South Africa (pictured below) joins as creative group head and partner to Stephen De Wolf.
Henderson says joining Saatchi & Saatchi is a very attractive prospect: “The decision to move to Saatchi was based on the agency’s values and culture. The opportunity to work with people of the calibre of Mike O, Tim, Cameron and the wider Saatchi team was simply too good to pass up. I’m looking forward to contributing to an agency with an ongoing history of producing some of New Zealand’s most loved ideas."
Gill is equally enthusiastic about his move: “I’ve admired the work from New Zealand, and particularly Saatchi, from afar for some years now. So I’m delighted to get the chance to join an office that punches so far above its weight on the international creative stage."
Meanwhile, award-winning copywriter Kate Catalinac is leaving to join Goodby Silverstein in San Francisco at the end of the month.
“Jeff Goodby knows talent when he sees it," says Tim Hall. “We will miss Kate’s spark, drive and of course her impeccable dress sense. However, Scott is an awesome hire for us – he’s a great art director and he will play a big part in the future of Saatchi & Saatchi  Wellington."
Saatchi & Saatchi New Zealand ECD Mike O’Sullivan adds: “Kate and her partner Sam have done some fantastic work over the last three years and it’s a testament to the quality of that work that Kate leaves us to join such a creatively respected overseas agency.
“For our own part, I’m really excited to have Scott and Slade join us. Scott brings a wealth of experience across a range of clients on both sides of the ditch, while Slade has built on an award-winning career that began with the famous ‘Tock Tick’ ad for Olay. It’s a pleasure to welcome them both aboard."
 

Multi-award winning creative, Ronojoy ‘Tintin’ Ghosh, joins Clemenger BBDO Wellington this month from Saatchi & Saatchi, Singapore.
Ronojoy has enjoyed great success at Saatchi’s, with work such as his AWARE campaign for domestic violence and his iconic Thai SPCA work in particular being showered with awards across the globe and even landing the cover of The Work ‘07.
Says Clemenger BBDO Wellington Creative Director, Paul Nagy: “I remember the first time I saw Tintin’s SPCA work, and have since used it in many presentations to highlight the value of crafting and the power of a simple insight. I met him in Cannes and the guy is just so passionate, enthusiastic and down to earth - I’m thrilled he’s decided to join our team and look forward to working with him immensely."

Rod Prosser, JWT Auckland My pick of late would have to be the Jeep Wrangler viral that 99 Auckland put together overnight after a news item of a storm nearly taking out a car out down in Nelson. Nice idea and pretty cool that it went out the next day.







Agency: 99, Auckland
Executive Creative Director: Craig Whitehead
Creative Director: Craig Pethybridge
Art Director: Raymond McKay
Agency Producer: Vicki O'Leary
Senior Account Director: Matt Dickinson
Motion Graphic Artist: Joerg Fuchs
Retoucher: Michael Currie

Creative team Lisa Fedyszyn and Jonathan McMahon from Colenso BBDO have won The Radio Bureau’s August Orca with their 'Silence' campaign for TV3’s The Librarians.
Hear the spot at www.trb.co.nz

James Mok, executive creative director, DRAFTFCB Sky’s MySky HD billboards are a great use of the medium. Taking two billboards next to each other to highlight hi-def action being paused works really well. My favourite is the staggered billboards of a soccer player kicking a ball with a second billboard 20 metres away of a goalie stretching to save with a ball suspended out past the billboard. A great dramatisation.

Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creatives: Karen Maurice-O'Leary, Verity Butt, Carlos Savage, Damian Galvin, Joe Hawkins and Dave Brady

Judging of entries into the 2008 Caxton Awards for excellence in newspaper advertising has been completed, resulting in 74 finalists across 26 categories, with the number of entries up by 10 per cent on last year.
Finalist nominations were hotly contested with Saatchi & Saatchi Sydney securing 12 finalists, M&C Saatchi Sydney 8 finalists, Saatchi & Saatchi New Zealand 7 finalists, Clemenger BBDO Adelaide 6 finalists, BMF Sydney with 5 and JWT Sydney and The Campaign Palace Melbourne with 4 nominations each.
See the complete list of finalists.

Wipeout is a game-show airing on TV3 where people get hurt, a lot. To demonstrate what to expect from the show Colenso BBDO Auckland turned a billboard into one of the Wipeout obstacles, a large spinning wheel and made it appear to be throwing people off it in all directions.

Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Creatives: Karl Fleet, Alexander Bartleet and Daniel Nelson
Account Director: Karla Fisher
Account Executive: Virginia Frankovich

Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O'Leary

Campaign Brief asks top creatives to nominate their favourite NZ produced work they're seen and noted lately:

Robbie Brammall, Saatchi & Saatchi Best thing I've seen in a while is the National Foundation for the Deaf 'Lip
Reading' commercial. A great little education piece. And they nailed the execution. Choice.

Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creatives: Mike Felix and Gavin Siakimotu
Designer: Sean Dekkers
Agency Producer: Kim Baldwinson
Director: Jonny Kofoed
Production Company: Oktobor

Got a Creative Choice in mind? Email your choice to: michael@campaignbrief.com

Campaign Brief asks top creatives to nominate their favourite NZ produced work they're seen and noted lately:

Dave Brady & Joe Hawkins, DDB We think the extension of the Robert Harris Inspiration campaign is pretty cool. They’ve booked out a load of adjacent adshels around Britomart and had local artists create artwork for them, turning the area into a mini outdoor gallery. The clever thing is that it feels like you’re getting something free from Robert Harris, rather than having the product poured down your throat. Nice.
See last week’s NBR article for more info on this work.

Agency: DRAFTFCB.
Creatives: Kelly Lovelock and Mike Wilson

Got a Creative Choice in mind? Email your choice to: michael@campaignbrief.com